Wednesday, June 28, 2023

Louis Erard x Massena LAB – EXCELLENCE Le Chronographe Monopoussoir Edition

 

Louis Erard x Massena LAB EXCELLENCE Le Chronographe Monopoussoir Edition 2023

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MUCH MORE THAN A CHRONOGRAPH

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Le Chronographe Monopoussoir Louis Erard x Massena LAB. The second collaboration between Louis Erard and Massena LAB, two platforms dedicated to accessible collector's watches. An air of the 19th century. 

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A concentration of classic codes in a resolutely contemporary model equipped with a 21st-century monopusher chronograph calibre.
Limited series of 178 pieces, CHF 4,250.

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This is not the first time that Louis Erard has opened the door to classical watchmaking and taken a look back at the 19th century. His aim is to demonstrate that a watch is also - and above all - a means of expression, a wrist notebook in which small mechanical stories can be written.

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Nor is this the first time that Louis Erard has invited Massena LAB to co-produce a creation. After Le Régulateur, shortlisted for the Grand Prix d'Horlogerie de Genève, the four-handed collaboration this time focused on the monopusher chronograph.

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A highly technical speciality - a single pusher to start, stop and reset the chronograph - which is expressed with great simplicity by Louis Erard: a single 30-minute totalizer on a separate dial at 12 o'clock.

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Now for the Massena LAB touch. As its name suggests, this is a laboratory, with a laboratory technician, William Massena. He is a leading figure in the world of collector's watches. 

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A collector himself, William Massena ran Antiquorum for several years before launching his own label in 2018, not a brand but a platform focused on collaborations.

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With a single idea in mind: to promote the watchmaking he loves and "democratise a style usually reserved for wealthy collectors", historical watchmaking from the 18th and 19th centuries, in his own way following in the footsteps of Antide Janvier and marine chronometry.

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Making the exceptional accessible. Meeting Louis Erard was a logical and natural step. Manuel Emch, CEO and creative director of the Franches-Montagnes-based brand, has made watchmaking culture his hallmark, opening up his collections to everything that haute horlogerie had previously reserved for itself: métiers d’art, cutting-edge collaborations, independent watchmakers, creative people, artists, craftsmen; Alain Silberstein, Vianney Halter, Konstantin Chaykin, atelier oï, seconde/seconde/, Eric Giroud, Bastien Chevalier - and all the others to come.

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"Together we are stronger" has become the motto of Louis Erard, the new signature of this historic manufacturer, born in the Great Depression of 1929. And it's not just a posture, as Louis Erard is proving, exploring every area of expertise, from collaboration to collaboration, each time pushing the quest for excellence as far as possible.

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How does this excellence reveal itself? In the style, which is thorough, meticulous and detailed. In the finishing, of course. This monopusher chronograph is a striking example: rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners, rhodium-plated or 2N gilded lower plate with grained finish and silver opaline counter centre, black transfers with Louis Erard symbol and Massena logo at six o'clock. 

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And from this quest for excellence comes exclusivity: sophistication is always achieved by hand, and hands are not made for mass production.

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Like all the other collaborations, Le Chronographe Monopoussoir Louis Erard x Massena LAB is therefore produced in a limited series: 178 pieces - a figure that symbolises "together we are stronger". 178 pieces in two variations: rhodium-plated or gilded dial.

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"To be successful, says William Massena, a collaboration has to make sense". Duly noted. And there are more meaningful beauties to come.

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Le Chronographe Monopoussoir Louis Erard x Massena LAB Silver ref. 74239AA70 Limited series of 178 pieces (78 Silver and 100 Gold) Price excl. tax: CHF 4,250.

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TECHNICAL SPECIFICATIONS   

🤝 COLLABORATIONS  

Collection: EXCELLENCE

Model: Excellence
Le Chronographe Monopoussoir Gold

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Ref. 74239AA71.BVA103 - Gold Dial

Movement
Automatic monopusher chronograph, Sellita SW500MPCa calibre,
4 hands 30-minute counter at 12 o'clock
13¼’’’, Ø30.00 mm, height: 7.90 mm
25 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
48 hours of power reserve
Functions
HMS+ chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12 o'clock
Case
Polished stainless steel, Ø43 mm,
lug width: 22 mm, lug to lug: 50.40 mm, thickness: 15.70 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback,
water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178
Dial
Rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners, 
2N gilded lower plate with grained finish and silver opaline counter centre, 
black transfers, Louis Erard symbol and Massena logo at 6 o'clock
Hands Blued steel leaf-shaped hands
Strap
Black grained calf leather with tone-on-tone attachment points, blue grained calf leather lining, polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length

🤝 COLLABORATIONS 
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces

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Limited Edition of 178 pieces.   (100 Gold and 78 Silver)

Recommended retail price: CHF 3,250  

WARRANTY   3 year guarantee

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Model: Excellence Le Chronographe Monopoussoir Silver

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Ref. 74239AA70.BVA103 - Silver (Rhodium) Dial

Movement
Automatic monopusher chronograph, Sellita SW500MPCa calibre,
4 hands 30-minute counter at 12 o'clock
13¼’’’, Ø30.00 mm, height: 7.90 mm
25 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
48 hours of power reserve
Functions
HMS+ chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12 o'clock
Case
Polished stainless steel, Ø43 mm,
lug width: 22 mm, lug to lug: 50.40 mm, thickness: 15.70 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback
Water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178
Dial
Rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners, 
rhodium-plated lower plate with grained finish and silver opaline counter centre, 
black transfers, Louis Erard symbol and Massena logo at 6 o'clock
Hands Blued steel leaf-shaped hands
Strap
Black grained calf leather with tone-on-tone attachment points, blue grained calf leather lining, polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length

🤝 COLLABORATIONS 
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces

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Limited Edition of 178 pieces.  (78 Silver and 100 Gold)

Recommended retail price: CHF 4,250

WARRANTY   3 year guarantee

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ABOUT MASSENA LAB  
Massena LAB, founded by noted watch collector and industry veteran William Massena, is a creative horological studio that designs, develops, and produces timepieces, often in collaboration with respected watchmakers from around the world. Massena LAB exists to be a reference point of horological culture and to play an integral part in its constant evolution, using elements of style from the past to enhance the future of watchmaking.   
It aims to create and nurture a community of informed watch enthusiasts with a passion for novel timepieces from independent watchmakers. The “LAB” in Massena LAB is a combination of two words: “laboratory,” for our willingness to experiment and our embrace of new ideas, and “collaboration,” for our fruitful, long-standing relationships with our partner brands.  

ABOUT LOUIS ERARD   
Based in the Jura mountains, the birthplace of watchmaking, Louis Erard embodies the values of Swiss mechanics, the tradition that keeps its promises. Combining luxury, timelessness and elegance, this independent brand is renowned for its mechanical watches and, in particular, its iconic regulators. A collection on which the brand, founded by Mr. Louis Erard in 1929, built its reputation.   
Today, continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.

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Press release - 2022
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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30 

Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com

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Tuesday, June 27, 2023

Jaeger-LeCoultre – MASTER® Control Chronograph Calendar Gold 40mm Automatic


Jaeger-LeCoultreMASTER® Control Chronograph Calendar Gold 40mm Automatic - 2023
 
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 JAEGER-LECOULTRE PRESENTS THE MASTER CONTROL CHRONOGRAPH CALENDAR IN PINK GOLD WITH A BLACK DIAL

REINTERPRETING A SOPHISTICATED MODERN CLASSIC

With its timeless style, mechanical sophistication and fresh interpretations of watchmaking’s most useful and emblematic complications, Jaeger-LeCoultre’s Master Control collection has been recognised as a modern classic throughout the three decades since it was originally introduced. Its constant evolution is imbued with the Maison’s deep respect for tradition and constant quest for innovation and, in 2023, La Grande Maison introduces an eye-catching new variation to the line: the Master Control Chronograph Calendar in pink gold with a black dial.

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Epitomising the Maison’s commitment to watchmaking excellence, the Master Control takes its name from Jaeger-LeCoultre’s 1,000-Hour Control Certification and was the first watch collection to undergo this rigorous testing protocol – not just of the movement, but of the cased-up watch – which has since become standard for all Jaeger-LeCoultre timepieces.

A Refined and Contemporary Aesthetic Inspired by the Maison’s Rich Heritage

With its harmonious proportions and restrained styling, the Master Control collection draws inspiration from the Maison’s emblematic round watches of the 1950s and ’60s, such as the Memovox and Futurematic. The new Master Control Chronograph Calendar with black dial subtly recalls the coloured watch dials of the mid-20th century, reinterpreting their vintage appeal in confidently contemporary style.

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Anchored by the clean, modern lines of the case, myriad refined details highlight the chronograph and calendar displays. The dial is framed by a pulsometric scale marked around the flange (a traditional indication originally developed for physicians to measure patients’ heart rates, and equally relevant for today’s lifestyles), which, in keeping with tradition, is marked in red. Creating a dynamic contrast with the black dial, the red is repeated on each of the three sub-dials and in the day and month windows, drawing the eye to this valuable information.

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The indications for the two complications – a complete calendar and a bi-compax chronograph – are balanced in a dial layout that is timeless, straightforward and intuitive to read, despite the complexity of the information shown. The 30-minute chronograph counter at 3 o’clock is balanced by the running seconds sub-dial at 9 o’clock, while the day and month windows in the upper section of the dial are balanced by the circular moon-phase and date indicator at 6 o’clock. 

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The finely textured ‘azurage’ finish on these three sub-dials, and the rich blue of the moon-phase indicator, create a subtle and pleasing contrast to the vibrant black of the sunray-brushed dial, which captures and reflects the light with movements of the wearer’s wrist. Legibility is further enhanced by the contrast between the warm pink gold tone of the Dauphine hands and applied trapezoidal indexes.

Elegant Proportions for the Modern Sophisticate

With its 40-millimetre diameter, outwardly sloping bezel and dynamically curved lugs, the pink gold Master Control case exudes a relaxed and understated elegance. Satin-brushing on the case-sides and lugs is complemented by the polished bezel, crowns and lug bevels. Refined details abound, including bas-relief engravings on the back bezel and a sapphire crystal case-back to reveal the finely finished and decorated movements. 

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Enhancing this timeless style, rectangular chronograph pushers add a purposeful, modern air to the well-proportioned 12.05mm thick case. A black alligator leather strap adds allure to the pink gold case, honouring a classically elegant aesthetic that has been appreciated for many generations.

Technical Complexity Expressed Through Mechanical Elegance

A fine example of Jaeger-LeCoultre’s technically sophisticated and mechanically elegant watchmaking, the Master Control Chronograph Calendar is powered by the automatic Calibre 759. An integrated chronograph movement with a 65-hour power reserve, it features a column-wheel chronograph mechanism with vertical clutch, allied to a triple calendar with moon-phase display.

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The fine finishing, visible through the sapphire crystal case-back, includes Côtes de Genève, blued screws, and Jaeger-LeCoultre’s emblematic open-worked gold rotor bearing the ‘JL’ motif. Like all of the Maison’s calibres, the movement was entirely designed, produced, finished and assembled within its own Manufacture at Le Sentier, in Switzerland’s Vallée de Joux.

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TECHNICAL DESCRIPTION

Model:  MASTER® CONTROL CHRONOGRAPH CALENDAR

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Reference: Q413257J (Gold)

Movement
Automatic mechanical movement,
Calibre: Jaeger-LeCoultre Calibre 759
Number of parts: 356
Power reserve: 65 hours

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Functions: hours/minutes, small seconds, calendar with date,
day and month indications, moon phases, chronograph
Case
Pink Gold 750/1000 (18 carats)
Dimensions: 40mm x 12.05mm
Le Grand Rose gold®
Satin and polished finishes
Sapphire crystal case-back
Water-resistance: 5 bar
Dial
Black sunray-brushed dial 
Hands: Dauphines
Elongated triangular shape of the applied hour indexes
Strap
Alligator leather, Black
Interchangeable: Yes
Lug width: 20mm
Length 12h: 75mm
Length 6h: 120mm
 
The Jaeger‑LeCoultre Care Program will provide you with personalized product information, advice, services and the ability to register for an extension of your International Limited Warranty up to 8 years
 
  🔴 Price : 35 500 € 💰
 
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Press releases - 2023
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