H. MOSER & CIE. – ENDEAVOUR Center Seconds GENESIS Edition

 

H. MOSER & CIE. – ENDEAVOUR Center Seconds GENESIS Vantablack® Dial Black Limited Edition 2022

 Click , to see the large size. ▶ BIG FOTO  

PIONEERING THE ULTIMATE IMMERSIVE CUSTOMER EXPERIENCE
01100111 01100101 01101110 01100101 01110011 01101001 01110011 (Genesis)

Keeping up with the times and with the pioneering spirit of its founder, Heinrich Moser, H. Moser & Cie. is diving into a new immersive luxury experience for its customers. Using an approach that combines physical, digital and virtual dimensions, H. Moser & Cie. is introducing a cutting-edge, customer-focused solution.

Click , to see the large size. ▶ BIG FOTO  

Through a holistic ecosystem, including blockchain watch authentication, digital assets and its own dedicated metaverse space, H. Moser & Cie. is offering a completely new definition of service. Pushing its boundaries and stepping out of its comfort zone, H. Moser & Cie. has embarked with select partners, experts in their fields, to guide the company in its exploration of new technologies enabling enhanced security and deeper user engagement. A whole network has been created for this pioneering exploration of a new world.

UNCHARTED TERRITORY TO BE EXPLORED

Back in 2020, H. Moser & Cie. was one of the first independent watch brands to launch an e-commerce and CPO platform. 

True to its adventurous spirit, it is continuing in this initiative by setting out to conquer Web 3.0. Edouard Meylan, CEO of H. Moser & Cie., explains: "We are at the dawn of a new technological era. For us, it seemed crucial to evolve with our times and to take a clear stance, playing an active role in defining the rules of this still little-known world, whilst remaining humble, and asking the right questions. Entrepreneurship is in our DNA and we strive to cultivate this philosophy by taking risks and exploring new uncharted territories".

Click , to see the large size. ▶ BIG FOTO  

H. Moser & Cie. has developed a complete ecosystem that offers blockchain product authentication for enhanced multi-level security and transparency, exclusive privileges enabled by digital assets ownership, and a metaverse space intended to both showcase its products and benefit its customers.

AN APP ENABLING ACCESS TO A NEW MOSER ENVIRONMENT

This large-scale project is multi-layered and mixes physical, digital and virtual dimensions. It is based on the development of a complete ecosystem structured through a dedicated app allowing watch authentication through blockchain technology, provided by Aura Blockchain Consortium. 

Click , to see the large size. ▶ BIG FOTO 

Through Aura SaaS, customers can access complete traceability and transparency through the product's lifecycle from certification, warranty, insurance and further customer services. This authentication will eventually be introduced for all Moser watches via the warranty card that is included with each model. Non-speculative digital assets have also been created in the form of NFTs including digital artworks, in particular short "time capsule" videos promoting the product and the watchmakers behind it, ultimately sealing forever on the blockchain the moment each watch has completed production.

Click , to see the large size. ▶ BIG FOTO  

Alongside this, H. Moser & Cie. has developed an immersive metaverse experience inviting customers to step into a new Moser universe supported by a mix of tradition and latest technologies. In this metaverse space, visitors can discover the history of the brand and the manufacture, and meet the Moser team in a new dimension. Designed to enable its customers and its community to enjoy a virtual experience, this metaverse space draws its inspiration from current leading virtual worlds. 

Click , to see the large size. ▶ BIG FOTO  

Designed as a modern, minimalist Swiss chalet, it comprises both classic references to Switzerland as well as specific references to the brand, such as the Rhine Falls (Rheinfall), where the manufacture has its headquarters. Designed to develop and evolve, this universe opens the doors to the imaginative world of Moser.

01100111 01100101 01101110 01100101 01110011 01101001 01110011

This pioneering project centres around a concept watch available as a limited edition of 50 pieces; this timepiece incorporates aesthetic codes from the virtual to the tangible: its 3D-printed titanium crown and bezel appear pixelated and are perfectly paired with the watch's microblasted steel case. 

This is the first piece in an exclusive triptych which will give each owner access to the next two pieces. Christened the Endeavour Centre Seconds Genesis, or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code, this timepiece is a hybrid product, combining both physical and virtual dimensions. 

Click , to see the large size. ▶ BIG FOTO 

Each Genesis timepiece bears a unique QR code engraved on its sapphire crystal that allows to authenticate watch ownership, offering its owner privileged access to the entire dedicated digital and virtual ecosystem, in particular giving them priority to purchase certain future limited editions, membership of the Moser community, and exclusive invitations to brand launch events, and more. This is yet another way that the company is offering added value to its customers within the Moser universe, while strengthening its interactions and engagement with them. 

Click , to see the large size. ▶ BIG FOTO  

  Both the Genesis timepiece and the associated digital assets will benefit from unrivalled insurance service. Moreover, H. Moser & Cie. recently started accepting direct payment in crypto-currency.

A NETWORK OF SPECIALISTS AT H. MOSER & CIE.'S SIDE

To accompany it in this leap towards decentralised experiences, H. Moser & Cie. surrounded itself with established prestigious partners. Deloitte Consulting Switzerland has mobilized key technological and industry leaders to empower H. Moser & Cie. to reimagine the future of luxury watches. 

Click , to see the large size. ▶ BIG FOTO 

These partners are Aura Blockchain Consortium, a leader in technological solutions for the luxury goods sector, created by some of the world’s most prestigious luxury groups going beyond traditional frontiers to become a technological hub for the luxury industry; Zurich Switzerland to insure the physical product and digital assets for this brand-new hybrid product; Crossmint for custody of tokens in a wallet accessible for the first time via a dedicated application; and Salesforce, making H. Moser & Cie. one of the first global customers across all industries to benefit from its Web 3.0 management suite. 

Click , to see the large size. ▶ BIG FOTO  

The expertise of these partners lends credibility to H. Moser & Cie.'s approach and serves as a guarantee. Each partner shared its know-how to ensure the success of this project, in a brand-new combination of different industries and experiences, forming an infinitely valuable support network around the brand.

SOLID GUARANTEES

Following on from Web 1.0 (the Static Web) and Web 2.0 (the Collaborative Web), we have Web 3.0 (the Ownership Web): "I own therefore I am". This major evolution enables users to access digital property without intermediaries. For the exclusive luxury goods sector, it is essential to ensure a reliable long-term approach, by collaborating with the best partners in each field.

Click , to see the large size. ▶ BIG FOTO  

Designed to be customer-focused and people-oriented, H. Moser & Cie.'s cutting-edge approach is unique. It will enable H. Moser & Cie. to apply the most popular features among its customers to future models to constantly improve customers' experience, while also enabling them to be part of a passionate community of VIP watch owners. To mark the launch of this project, the brand organised a series of press conferences in its dedicated space in the metaverse – an unprecedented experience.

H. Moser & Cie.'s own and unique take on Haute Horlogerie.

=====================
TECHNICAL SPECIFICATIONS

Model: PIONEER Centre Seconds Funky Blue Black Edition

Click , to see the large size. ▶ BIG FOTO   

Reference 1200-1238, microblasted steel model with 3D-printed titanium crown and bezel, Vantablack® dial, QR code engraved on the sapphire crystal, grey kudu leather strap, limited edition of 50 pieces

Case
Black DLC-microblasted steel & Titanium
Diameter: 40.0 mm, height without sapphire crystal: 11.3 mm
Sapphire crystal with engraved QR code
Screw-in crown adorned with an “M”
Water-resistant to 30 metres
Dial
Vantablack®
Black leaf-shaped hour and minute hands
Movement
Automatic calibre HMC 200
Diameter: 32.0 mm or 14 1/4 lines
Height: 5.5 mm
Frequency: 21,600 Vib/h
27 jewels
Automatic bi-directional pawl winding system
Engraved oscillating weight
Power reserve: 72 hours minimum 3 days
Solid 18K gold oscillating weight engraved with the H. Moser hallmark
Original Straumann® hairspring
Functions
Hours and minutes
Central seconds
Strap
Hand-stitched grey kudu leather
Microblasted steel pin buckle, engraved with the Moser logo

🔰Limited Edition ✅ - Only of 50 Piece

 🔴 Price:  MSRP: CHF 27 000

------------------------------------
Press release - 2022
-------------------------------------
CONTACT
Nathalie Cobos,
Tel. +41 76 319 03 09, press@h-moser.com
----------------------------------------------
H. MOSER &CIE.
MOSER SCHAFFHAUSEN AG
Rundbuckstrasse 10
CH-8212 Neuhausen am Rheinfall
Switzerland
TEL.         +41 52 674 0050
FAX          +41 52 674 0055
E-MAIL      info@h-moser.com

----------------------------------------------------------------------
www.facebook.com - Moser Watches
-----------------------------------------------------------------------------------
www.H-Moser.com

BREGUET – CLASSIQUE 9075 – 2023 Chinese New Year Edition

 

BREGUET – CLASSIQUE 9075 – CNY 2023 Chinese New Year Rose Gold 40mm Edition

9075 - Classique
2023, a tribute to the power
of the Rabbit

On the occasion of the Chinese New Year, Breguet is celebrating the Year of the Rabbit with an 8 pieces limited edition timepiece dedicated to women. This watch, from the Classique collection, showcases a combination of in-house artisanal techniques: the enamel and engraving expertise. The timepiece is an artistic interpretation adorned with 6 rabbits whose beauty gently manifests women’s sense of smartness and nimbleness.

Click, to see the large size. ▶ BIG FOTO   

“Rabbit” represents well wishes in China. It is one of the Chinese zodiac signs which is closely associated with symbols of playfulness and smartness.  

Click, to see the large size. ▶ BIG FOTO 

Breguet has drawn inspiration from the qualities of the rabbits and the manufacture's artisans have combined it with sophisticated enamel craftsmanship and hand-engraving techniques which bring to life this lively, free spirited creature in a new timepiece in the Classique Collection.

The artistic dial

Vividly and exquisitely, the dial depicts a dynamic scene in which 6 rabbits are playing around the greens against the backdrop of fluffy clouds. All the patterns are hand-engraved on an 18-carat white gold dial. 

Click, to see the large size. ▶ BIG FOTO  

While the central motif is engraved below the surface of the enamel, rabbits are engraved on the enamel and outlined at a maximum height. The engraving of gold applied in watchmaking is a bas-relief technique consisting in sculpting patterns in the extremely small dimensions of a watch. After sketching designs, the craftsman performs his demanding work using different engraving tools like chisels, while observing the component under the microscope. This is the most delicate step in the process of creation. This is followed by the cleaning and polishing of the work, which reveals its full splendor.

Click, to see the large size. ▶ BIG FOTO 

Beyond providing decoration to the dial, enamel work is a particularly specialised craft, one requiring rigor, patience, and technical mastery. Only after careful preparation, the enamel is then applied on the dial in several layers and placed in an oven at 800℃ . The translucent enamel and the opaque white enamel need to be applied in successive layers. The combination of 2 glazes at the same time increases the difficulty because imperfections must be avoided and each color must remain homogeneous. 

Click, to see the large size. ▶ BIG FOTO  

Therefore, the enameller needs to master the knowledge of painting and colours of the enamel after firing, as well as how each colour changes at different temperatures so as to control the application and firing of successive layers and ensure none of the firings disturbing the layer are applied. 

Click, to see the large size. ▶ BIG FOTO 

Finally, the dial must remain at a well-defined final thickness, securing a delicate stage of sizing as well as height and aesthetic finishing of the dial. Nowadays, only a handful of Swiss artisans master this craft. The Manufacture Breguet is fortunate to count on this expertise within its manufacture, located in the Vallée de Joux.

The movement

The 9075 model combines traditional Haute Horlogerie refinement with aesthetic elegance. At its heart beats the hand-decorated self-winding 591C calibre. The movement is equipped with a silicon in-line Swiss lever escapement and a silicon flat balance spring. This movement, equipped with 171 components, beats at a frequency of 4 Hz and has a 38-hour power reserve. The case resistance is 3 bar (30m).

Click, to see the large size. ▶ BIG FOTO 

As in Breguet tradition, the components of the caliber are all finished by hand, by the craftsmen of the Manufacture. The timepiece can also be admired from the back with its gold oscillating weight, delicately decorated with barleycorn patterns guilloche work.

Breguet know-how

At Breguet, artistic crafts are not merely a means of enhancing watchmaking mechanics. They are part of the DNA of the House, which has since 1775 consistently devoted equal importance to aesthetics, technique and innovation on the same level. 

Click, to see the large size. ▶ BIG FOTO 

Notably with Guillochage, which is a heritage that Breguet has done more than merely preserve: some 30 guilloché lathes have been rebuilt within the Manufacture itself. While similar to the antique machines, they are endowed with the latest ergonomic, lighting, optical and precision equipments.

Click, to see the large size. ▶ BIG FOTO  

The workshop thus is one of the most important in the entire watchmaking industry and its artisans are capable of executing a wide range of geometric patterns. With a view of constant development a research and creative department, notably responsible for developing new motifs, has been specially dedicated to this art form.

 ----------------------------------------
TECHNICAL SPECIFICATIONS

Collection  CLASSIQUE

Model:  CLASSIQUE 9075 – 2022 Chinese New Year Edition

Click, to see the large size. ▶ BIG FOTO  

 Ref . 9075BB/25/976 DD00 04

 Limited numbered edition of Only 8

Movement
    Calibre: 591C, Self-winding,
    Escapement: Swiss straight-line lever, silicon.  
    Balance-spring: in silicon
    Frequency: 4.0 Hz
    Power reserve: 38 hours
    Components: 171

Functions: hours, minutes, seconds
Case
    18K white gold, bezel and horns set with 💎88 diamonds 

     Diameter: 33 mm  

    Thickness: 7.85 mm
    Water-resistance: 3 bar (30 m)
Dial
    “Grand feu” Enamel dial
    Hands: Breguet blued steel.
Strap
   1 sky blue alligator leather strap gold pin buckle

Limited edition of 8 timepieces.

-------------------------------------
--------------------

#Breguet
#breguetTradition
#BreguetClassique
#Breguet9075 
#myBreguet

-------------------------------
Press release - 2022
-------------------------------
-------------------------------------------------
www.facebook.com - Montres Breguet
------------------------------------------------------------
www.Breguet.com