Wednesday, May 25, 2022

Breguet – MARINE Hora Mundi 5557 Gold

 

BREGUET MARINE Hora Mundi 5557 Dual-time Gold Automatic 2022

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Manufacture Breguet invites you to escape with a new interpretation of its Hora Mundi model within the Marine collection, a timepiece combining technical and aesthetic feats.

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Travel at a click. The Hora Mundi became an instant hit at the time of its launch. This mechanical watch, which had taken three years to develop and been awarded four patents, featured a critical asset in the shape of an instant-change dual-time display with memory function.

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This technical feat is accomplished via the pusher and crown. Having selected the first cities time and date, the owner of the watch need only set the second city. The watch mechanism then calculates the time and date by means of a clever system of cams, hammers and an integrated differential.

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At that point, simply pressing the pusher is enough to travel from one end of the planet to the other, all without disturbing the accurate running of the watch.

Visual escapism

The dial offers a fascinating interpretation of the world on the wrist by a play on materials and superimposed plates. On the first gold base, the hand-guilloché waves lap gently against the shores of the continents. The sunburst dial base attired in abyssal blue creates the impression of a permanent waltz of the wave motifs. 

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This effect may also be due to the way in which the continents are depicted: an additional plate made of sapphire is composed of the metallised meridians and the continents are treated to horizontal satin brushing, while their coastlines are subtly outlined with a metallic turquoise border. Finally, an outer flange serves as a support for the various elements present on the dial. The result features brilliantly crafted dimensions and surfaces thanks to various treatments requiring several weeks of work.

The importance of details

Making the dial legible while endowing each indication with a special aesthetic: for Breguet, luxury resides in the details – which is notably why the hours and minutes hands as well as the hour-markers are adorned with luminescent material ensuring nocturnal legibility. The Sun and Moon positioned at 4 o’clock are hand-hammered to create a strongly realistic result. While the sun is a luminous rose gold, the moon is rhodium-plated and exudes a mysterious grey appearance. 

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Displayed through a 12 o’clock aperture, the date features an additional retrograde hand ingeniously placed beneath the aperture dial and featuring a delicately rounded “U-shaped” tip serving to encircle the date of each passing day. 

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The subtle finish referred to as brouillage is an ancient watchmaking decoration that has been updated and creates a matt yet shiny effect. It also facilitates reading while remaining discreet.

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The cities corresponding to the different time zones are indicated at 6 o'clock. A metallised anchor appearing above the window serves to determine the place whose current time you wish to consult.

A unique movement

The 43.9 mm-diameter case, available in a choice of white or rose gold, houses Calibre 77F1 whose balance oscillates at a frequency of 4 Hz. This mechanical self-winding movement is fitted with an escapement made of silicon – a material with multiple properties that is resistant to both corrosion and wear. 

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It is also insensitive to the effects of magnetic fields. Calibre 77F1 features a unique asset in the form of its patented additional modules for the dual time-zone mechanism, the second time-zone display, the programmable and reprogrammable mechanical memory wheel and the pointer-type day/night display.

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Part of this exceptional mechanism with its 55-hour power reserve can be admired through the sapphire caseback, elegantly adorned with Côtes de Genève, guilloché and snailed finishing. Ready to travel the world, the new Marine Hora Mundi is available with either a leather strap, a rubber strap or a gold bracelet.

Breguet and the Navy

Recognised as an outstanding scientist and technician, Abraham-Louis Breguet linked his destiny to that of the French Navy in 1814 when he became a member of the Bureau des Longitudes by royal decree, alongside academics such as Delambre, Biot and Laplace. One of the bureau's roles was to solve astronomical problems related to the determination of longitude at sea. It was however one year later that King Louis XVIII awarded Breguet one of the most honourable titles of the era: that of Watchmaker to the Royal Navy. The fleets of the greatest explorers sailed equipped with a Breguet timekeeping system. Today, the Marine line with its elegant yet sporty look is one of the brand's emblematic collections.

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TECHNICAL SPECIFICATIONS
 
Collection  Tradition

Model:  Marine  5557 Gold Edition

References

 Ref.   5557BB/YS/5WV - White gold
 Ref.   5557BR/YS/5WV - Rose gold

Tax-included price  / $71,000

Movement
    Calibre: 77F1

    Self-winding
    Inverted lateral lever escapement with silicon horns, escape-wheel and flat balance-spring.
    Frequency: 4 Hz
    Power reserve: 55 hours
    Components: 384

Case
    White gold or rose gold
    Diameter: 43.9 mm
    Thickness: 13.80 mm
Dial
    Sunburst blue, guilloché and sapphire plates
Strap/Bracelet
    Leather strap, rubber strap and gold bracelet.
    Triple-blade folding clasp

Available with leather strap, rubber strap or gold bracelet.

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#Breguet
#BreguetMARINE
#Breguet5557
#myBreguet
#myBreguetMoment

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Press release - 2022
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Tuesday, May 24, 2022

MAURICE LACROIX – AIKON #tide FIBA 3x3 Edition

 

MAURICE LACROIXAIKON #tide FIBA 3x3 Special Edition 2022

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#tide FIBA 3x3IT'S A GAME CHANGER

Maurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3x3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches prove a game changer both on and off the court.

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A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre. 

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The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.

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Hot on the heels of the recent launch of the AIKON #tide, Maurice Lacroix now unites its innovative model with the fast-paced sport discipline of 3x3 basketball. The Swiss-based watch brand is no stranger to city life.

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It is the ‘Official Timekeeper of the FIBA 3x3 World Tour’, an action-packed game, played in some of the world’s most exciting, urban settings. Born on the streets, 3x3 is now part of the Olympic program. 

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Played worldwide, the game is broadcast in over 100 countries and watched by millions of fans around the globe. With a huge social media audience, connected fans are never far from the action.  It’s an exciting domain where players cover the court with incredible alacrity. Pass or shoot, the court is an energy-packed arena where concentration is absolute and fatigue spells defeat.

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The new special edition AIKON #tide FIBA3x3, brims with energy. Housed in a 40mm case, this basketball-themed watch features a flat sapphire crystal, augmenting readability, while the quartz movement delivers precision in a world where seconds count. 

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These two models, ideally suited to court-dwellers, are available with black or white dials and come supplied on coordinating straps. The dials incorporate the ‘3x3’ logo arranged in an elaborate motif, while the case back is also embossed with the ‘3x3’ logo.

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When the inaugural versions of the AIKON #tide were unveiled, they sported vibrant dial shades and funky coloured straps. Now, Maurice Lacroix returns with a further eye-popping creation, this time inspired by the official Wilson ball of the FIBA 3x3 World Tour. This new model encompasses blue, orange and yellow hues and fizzes with vitality. Again, the dial is adorned with the FIBA 3x3 logo which is also repeated on the case back.


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Meanwhile, consistent with the brand’s environmentally conscious mindset, the AIKON #tide FIBA3x3 isn’t presented in excessive packaging but comes in a colour-coordinated mug that can be used again and again and….


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With this latest initiative, produced with the help of the FIBA 3x3 World Tour, the dynamic watch brand from the Swiss Jura has provided even more choice for members of Gen Z. Consistent with all Maurice Lacroix models, these new creations deliver high perceived value. Maurice Lacroix chose to collaborate with the FIBA 3x3 World Tour because it’s a sporting format that is urban, accessible and success-driven.


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Irrespective of which special edition watch you choose to wear, you will be contributing to cleaner oceans as well as looking cool on and off the court. Quite simply, the Maurice Lacroix AIKON #tide FIBA3x3 is a game changer!
The model will be launched at the FIBA 3x3 World Tour Opener in Utsunomiya in Japan from 13th to 15th May.

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TECHNICAL SPECIFICATIONS

Model: AIKON #tide FIBA 3x3 Edition 

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 Ref. AI2008-00YZ1-000-0AI2008-20YZ0-200-0,   AI2008-68YZ8-800-0

Case
Diameter     40 mm
Height     11 mm
Material     Made from ocean-bound upcycled plastic
Description     3X3 engraved caseback
Setting     No
Water resistance     10 ATM
Dial
Dial with 3X3 engraved pattern and date at 3 o'clock
Movement
Type: Quartz, Swiss Made
Functions     Hours, minutes and seconds.
Date at 3 o'clock.
Strap / Bracelet     Rubber strap; lM-logo; and Easychange system
Buckle     Made from ocean-bound upcycled plastic pin buckle


Special Edition     FIBA 3x3


Warranty :    5 years 

Launch year     2022

 #pulseofthecity

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Press release 2022
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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