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Maurice Lacroix has created a new AIKON model, limited to just 500 pieces, which is perfectly in tune with an active lifestyle. This overtly sporty chronograph has a black sun brushed dial incorporating three snailed counters. It delivers chronometric precision, courtesy of its quartz movement, and fea- tures a cutting carbon-effect leather strap. This contemporary chronograph is ideally suited for those competitive individuals who like to lead from the front.
StriveTo Achieve
Housed in a stainless steel black PVD case, measuring 44mm in diameter, this AIKON exhibits a stealthy appearance and an overtly sporty character. The black sun brushed dial features three contrasting snailed counters, two of which are framed with circular brushed rings, delivering a high quotient of eye-appeal. These counters include a 30-minute counter at 9 o’clock, a 1/10 second counter at 12 o’clock and a small seconds display located at 6 o’clock. The latter counter also includes a date indication. The hour and minute hands are rhodium plated and incorporate white SLN. Light blue hues enrich the central chronograph seconds hand, chronograph registers and the minute track, imbuing the dial with tasteful bursts of colour.
Consistent with other AIKON models, the bezel features the brand’s iconic six-arm design. The chronograph pushers are positioned close to the crown and crown protector, delivering a neat design, sporty aesthetic and masculine appearance. At the heart of this limited-edition model is a quartz movement, eliminating the need for regular winding. After all, nothing should distract the wearer from achieving their goal. In addition, this movement delivers chronometric precision, an essential requirement for those who lead from the front.
Completing the watch’s high-performance look is a black calf leather strap, incorporating light blue stitching and exhibiting a carbon-like appearance. This strap features the company’s intuitive ‘easy strap exchange’ system, providing owners with the opportunity to alter the appearance of their watch without the need for any tools. Furthermore, the strap incorporates the brand’s stylish ‘M’ logo and is paired with a butterfly buckle in stainless steel black PVD.
This limited-editionAIKON invites the wearer to press the pusher, explore their limits and strive to achieve.
Success Breeds Success
Maurice Lacroix has frequently enjoyed the sweet taste of success. In the 1990s, the Calypso was the brand’s bestselling model. This model provided the inspiration for the AIKON, another watch that has enjoyed huge commercial success.
There are features common to all versions of the watch: the integrated water-resistant case, the flat sapphire crystal, the now iconic six-arm bezel and the Mlogo gracing all leather straps. Most notably, there is a palpable sense of quality. The dials exude luxury while polished and satin-brushed surfaces are skillfully juxtaposed. These are just some of the reasons which reinforce Maurice Lacroix’s reputation for delivering an impressive quality-price ratio.
Always FasterWith Maurice Lacroix Running Club #MLRC
In connection with this launch, Maurice Lacroix created #MLRC Running Club, a sporting challenge realized in collaboration with the popular Strava application. Runners are invited to participate in monthly challenges with the possibility of winning this watch. Building on the success of #chaseyourwatch and #Timecode, two online games which enjoyed huge global success, Maurice Lacroix is pleased to unveil its latest challenge, #MLRC. Maurice Lacroix has always appealed to ambitious, driven individuals.
With this in mind, the Swiss brand has collaborated with Strava, one of the most popular running application in the world. From March 2020 until the advent of the Tokyo Olympic Games 2020there will be one challenge per month. Each challenge will be presented by Maurice Lacroix’s coach and friend, the Swiss sprinter, Sarah Atcho. Successful participants can win an array of prizes, including promotion codes on E-Commerce, the new AIKON Quartz Chronograph 44mm #MLRC.
Case
Stainless steel black PVD Diameter:44mm Height:11.00 mm Case setting: no Water resistance:10 ATM Movement QuartzChronograph Functions
Hours, minutes.
Small seconds at 6 o'clock.
Date at 6 o'clock.
Chronograph:
Chronograph second indicated on central hand.
30-minute counter at 9 o'clock
1/10 second counter at 12 o'clock
Dial
Black sun brushed
Snailed counters and circular brushed rings Indexes:Rhodium plated Hands: Rhodium plated, white SLN
Chronograph counters and second light blue Strap / Bracelet
Black calf leather ; light blue stitching Buckle Butterfly in stainless steel black PVD
UNVEILSMR-G x BRUCE LEEMODEL COLLABORATION MODEL Latest Luxury Men’s Timepiece Comes with Unique,
Jeet-Kune-Do “Yin Yang" Emblem on Case Back
Casio G-SHOCK adds a new addition to its luxury MR-G line. A total of only 300 pieces of the limited-edition watch, which is a collaboration model featuring legendary action film star and martial artist, Bruce Lee, who would have turned 80 years old this year, will go on sale worldwide.
The MRG-G2000BL-9A was envisioned as a collaboration between Bruce Lee, whose combination of world-class physical and mental toughness continues to captivate people today, and the ever-evolving MR-G series, the pinnacle of the G-SHOCK line, which likewise continues to deliver an uncompromising commitment to structured materials, processing, and finishing.
The updated MRG model arrives with a yellow, Dura Soft Fluoro-Rubber Band, which brings both high durability and a soft feel on the wrist, as well as sapphire glass crystal that provides outstanding scratch resistance.
In addition to a strong yet comfortable band, the MRG-G2000BL-9A also boasts a sleek bezel that is coated with diamond-like carbon (DLC) to increase abrasion resistance. The model’s titanium case and bezel are also subjected to a deep-layer hardening process, which makes their surfaces four to five times harder than plain titanium, for a double hardening treatment, ensuring strength throughout the entire model.
The colors black and yellow are used for the case and the band respectively, recalling the tracksuit worn by Bruce Lee in the posthumously released film, Game of Death. In addition, the colors yellow and red, which appear in the emblem of Jeet Kune Do, the martial arts philosophy founded by Lee, are used for the indices and the MR-G logo and second hand, respectively.
The entire watch expresses the philosophical thinking behind Jeet Kune Do, as well as the philosophy of its creator Bruce Lee. The bezel is engraved with "Using no way as a way, having no limitation as limitation," a phrase that expresses the limitless potential of Jeet Kune Do, while its symbol, with the same phrase in Chinese, is engraved on the case back. The 3 o’clock position on the dial is also decorated with Bruce Lee’s signature, using the Chinese character "龍," or dragon, Bruce’s nickname. These and other features make the MRG-G2000BL-9A a special model very much alive with the energy of Bruce Lee, whose legendary spirit transcends the generations.
The model is based on the MRG-G2000 of the flagship MR-G series, which matches the legendary action film star’s combination of strength and beauty while also delivering tons of advanced technology. The MRG-G2000BL-9A features time adjustment capabilities using radio wave time-calibration signals, GPS satellite signals, and Bluetooth® to ensure accurate time reflecting time zone changes around the world and daylight savings time.
Construction Shock-resistant
Water Resistance 200 meters
Magnetic Resistance ISO 764-compliant magnetic resistance
GPS Signal Frequency 1575.42 MHz
Radio Frequency 77.5 kHz (DCF77: Germany); 60 kHz (MSF: UK); 60 kHz (WWVB: USA); 40 kHz (JJY: Fukushima, Japan) / 60 kHz (JJY: Kyushu, Japan); 68.5 kHz (BPC: China)
GPS Signal Reception Time-calibration (auto,* manual); acquisition of position information (manual)
GPS signals are received automatically when the watch recognizes they are available in the area.
Radio Wave Reception Automatic reception up to six times a day (except for use in China: up to five times a day) Communication Specifications
Communication Standard Bluetooth® low energy
Signal Range Up to 2m (may differ depending on surrounding conditions)
World Time 39 cities (39 time zones*, daylight saving on/off) and Coordinated Universal Time, auto summer time (DST) switching
May be updated when connected to a smartphone.
Stopwatch 1 second; measuring capacity: 24hours; elapsed time
Countdown Timer Measuring unit: 1 second (maximum 24 hours)
Other Functions Smartphone Link functions (world time: over 300 cities, automatic time adjustment, easy watch setting); auto hand home position correction (hour, minute and second hand); full auto-calendar; 12/24-hour format; battery level indicator; LED light (Super Illuminator with afterglow); daily alarm
Power Source Tough Solar power system (solar-charging system)
Continuous Operation About 23 months with the power-saving function* ON after full charge
Power-saving after a certain period in a dark location
Size of Case 54.7 × 49.8 × 16.9 mm
Total Weight Approx. 139g
Special – Limited Edition - Only 300 Pieces
================
Bruce Lee
Lee Jun-fan (Chinese: 李振藩; November 27, 1940 – July 20, 1973),
known professionally as Bruce Lee (Chinese: 李小龍), was a Chinese-American
actor, director, martial artist, martial arts instructor, and
philosopher. He was the founder of Jeet Kune Do, a hybrid martial arts
philosophy drawing from different combat disciplines that is often
credited with paving the way for modern mixed martial arts (MMA). Lee is
considered one of the most influential commentators, critics,
advocates, and martial artists of all time and is a pop culture icon of
the 20th century who bridged the gap between East and West. He is often
credited with helping to change the way Asians were presented in
American films.
*1 The Bruce Lee name, image,
likeness and all related indicia are intellectual property of Bruce Lee
Enterprises, LLC. All Rights Reserved. www.brucelee.com .
About G-SHOCK CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness,
born from the developer Mr. Ibe’s dream of ‘creating a watch that never
breaks’. Over 200 handmade samples were created and tested to
destruction until finally in 1983 the first, now iconic G-SHOCK hit the
streets of Japan and began to establish itself as ‘the toughest watch of
all time’. Each watch encompasses the 7 elements; electric shock
resistance, gravity resistance, low temperature resistance, vibration
resistance, water resistance, shock resistance and toughness. The watch
is packed with Casio innovations and technologies to prevent it from
suffering direct shock; this includes internal components protected with
urethane and suspended timekeeping modules inside the watch structure.
Since its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe’s mantra “never, never give up”.
------------------------------ Pressrelease- 2020
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