TAG Heuer – CARRERA Date Plasma Diamant d’Avant-Garde with Yellow Lab-Grown Diamonds

TAG Heuer – CARRERA Date Plasma Diamant d’Avant-Garde with Yellow Lab-Grown Diamonds Automatic 2024

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Timeless sparkle: exploring the beauty of yellow lab-grown diamonds 

TAG Heuer unveils the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with yellow diamonds — a groundbreaking timepiece adorned with 4.8 carats of lab-grown diamonds including 1.4 carats of stunning yellow Diamant d’Avant-Garde. This marks the second color created by the watchmaker, and TAG Heuer is set to continue driving innovation at a high speed.

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Building on the success of its predecessor, the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with pink diamonds, which captivated audiences at Watches and Wonders in 2023, this yellow-diamond variant marks a pioneering move. The introduction of yellow diamonds into the Diamant d’Avant-Garde lineup showcases TAG Heuer’s commitment to innovation, adding diversity and a burst of color to TAG Heuer timepieces.

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At the heart of this avant-garde creation is the Maison’s revolutionary Plasma technology, which enables the delicate and sensitive growth of lab-grown diamonds. The mastery of this elaborate process is evident in the exquisite 4.8-carat total weight, demonstrating TAG Heuer’s ability to push creative boundaries and craft disruptive designs.

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Diamonds exhibit an organized configuration of carbon atoms. The perfect diamond is a flawless, colorless specimen. This implies an absence of defects within the atomic arrangement. However, when the objective is to create a lab-grown diamond with color, a deliberate introduction of controlled disorder becomes imperative.

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This intentional disruption can take the form of incorporating atoms from diverse elements or introducing unique features, such as the absence of certain carbon atoms. The Chemical Vapor Deposition process, called at TAG Heuer the Plasma technology, provides a unique opportunity to instigate these alterations during the diamond’s growth phase. What distinguishes this cutting-edge method is its capacity to execute this controlled disorder in a perfectly regulated environment, producing high-quality lab-grown diamonds.

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Crucially, the Plasma technology ensures that the entire diamond is imbued with color uniformly, achieving homogeneity throughout its structure. To navigate this intricate process successfully and replicate specific colors consistently across multiple batches, a specialized expertise is indispensable.

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The new yellow-diamond TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde timepiece comes in white gold with a 36mm case. Its signature diamond crown is a single, 1.3-carat, yellow lab-grown diamond and represents a marvel of gem-cutting craftsmanship.

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The watch also features a Diamant d’Avant-Garde shield elegantly adorning the polycrystalline dial. This groundbreaking dial is achieved by growing a vast number of diamond crystals as one, creating breathtaking reflections and light effects in a single diamond entity. Indeed, this is just one of the many creative applications of the Plasma technology and was also used on previous TAG Heuer Carrera Plasma Diamant d’Avant-Garde timepieces. 

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The 2.9-carat polycrystalline dial is punctuated by 12 white gold indexes set with white baguette-cut lab-grown diamonds of 0.5 carats. The hours and minutes hands are skeletonized. At 12 o’clock, the Swiss luxury watchmaker has placed a yellow lab-grown diamond in its signature shield cut just below the Carrera logo.

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This stunning timepiece features a total of 4.8 carats of lab-grown diamonds and comes on a white alligator strap with a white gold pin buckle. The TAG Heuer Calibre 7 Automatic is visible through the sapphire caseback.

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In the world of luxury timepieces, TAG Heuer once again asserts its innovative prowess at the LVMH Watch Week, continuing to redefine the boundaries of sophistication and style. With every tick, it beckons enthusiasts to embrace the extraordinary, setting a new standard in the world of lab-grown diamonds.

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TECHNICAL DETAILS

Model: TAG Heuer – CARRERA Date Plasma Diamant d’Avant-Garde

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Reference : WBN2344.FC8335

MOVEMENT
Calibre 7 Automatic Winding (Sellita SW300 base)  
Swiss made. Automatic calibre
Balance frequency: 28,800 vibrations per hour (4 Hz)
Power reserve: about 56 hours. 
FUNCTIONS
Hours, minutes, seconds, date
CASE
Material: 18k white gold, polished
Diameter: 36mm
Crown: 💎1.3-carat lab-grown yellow diamond
Sapphire crystal front and back
Water-resistant to 50metres (5 bar)
DIAL
2.9 carat polycrystalline diamond plate
💎12 white gold indices set with white baguette-cut lab-grown diamonds (0.5 carats)
Yellow lab-grown dial inside shield
Date window at 6 o'clock
Skeletonised hour and minute hands
STRAP
White alligator strap
White gold pin buckle, HEUER logo

Available from  2024

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www.Calibre11.com
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Press Release - 2024
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For further information, please contact:
Sonja Hagmann, International PR Manager
Tel. +41 32 919 81 52
Mobile: +41 79 898 54 73
E-mail: sonja.hagmann@tagheuer.com
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Bell & Ross – BR 03 CYBER Ceramic 42 Black Edition

Bell & Ross – CONCEPT BR 03 CYBER Ceramic 42 Black Edition 2024

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With each passing second, we are taken away from the present and propelled into the future. 

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With its new BR 03 CYBER watch in matt black ceramic, Bell & Ross looks to the immediate future. A testament to modern watchmaking design.

A WATCH FOR THE CYBER AGE

Having ventured into every territory of watchmaking over its thirty years, alongside the Maison’s involvement in aeronautics, Bell & Ross has developed a unique technical and stylistic expression that looks to the future. 

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Tending towards the essential, the BR 03 CYBER line is the testament to a modernist vision of elegance; a way of pushing the envelope a little further. From this moment, the new BR 03 Cyber Ceramic embodies the uninhibited Bell & Ross ‘vision of futuristic watchmaking.

AVANT-GARDE INSPIRATION

Design is a concrete form of the future. Through the physical transformation of the object and dedicated work of designers, new perspectives are born.

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It was from this starting point that the watchmaker set itself a challenge: to transform the design of the iconic BR 03 line without distorting everything behind the strength and identity of one of the Maison‘s cornerstone collections.  

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To solve the conundrum without resorting to traditional watchmaking forms, Bell & Ross decided to combine the BR 03 design with the Cyber collection’s graphic and futuristic codes. For this, Bell & Ross’ co-founder and Creative Director, Bruno Belamich, worked on redefining reality with faceted 3D designs. “Their workings question our relationship to speed, sound and light”, emphasises Belamich.

SEEING THE INVISIBLE

The personality of a watch is expressed through the lines making up its case. The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharpedged fuselages boasting the distinctive technical feature of reflecting waves. 

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This is how spy planes, drones and strategic bombers become undetectable to radars. In creating a watch inspired by stealth design, Bell & Ross transposes the readability of flight instruments to the wrist with a graphic edge. 

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Pushing the concept of stealth invisibility further, Bell & Ross has chosen to openwork the dial and main components on the mechanical selfwinding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonizing. “The faceting on the lines is, of course, a nod to the digital arts. When a digital image freezes, it reveals the pixels of which it is made”, explains Bruno Belamich, Creative Director and co-founder of Bell & Ross.

MATT BLACK: THE COLOUR OF HIGH-TECH, THE COLOUR OF POWER

With its definitive bold shade, it’s impossible not to notice the new BR 03 Cyber Ceramic immediately. The paradoxical matt black chosen for the watch it’s as discreet as it is spectacular. 

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An unconventional choice for a watch, moving away from the usual precious materials used in traditional watchmaking. To make the design a success, Bell & Ross deliberately turned to more technical and contemporary components. 

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The 42 x 43.7 mm case is made of ceramic, a cutting-edge material requiring complex production methods performed at very high temperatures, which offers increased resistance. “Grinding with diamond powder made it possible to resurface the facets, like jewellers cutting a precious stone. To preserve the purity of the design, the lugs have disappeared, and the housing for the rubber strap has been cut into the case”, explains Belamich.  

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Bell & Ross again chose ceramic, a high-tech material that’s both strong and lightweight, to decorate the twelve metallic indices and logo, treated in glossy black under the surface of the anti-reflective sapphire crystal.

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 With faceted angles and clean lines, at the heart of its avant-garde design, a manufacture movement with a 5-year warranty is housed in this exceptional timepiece.

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TECHNICAL SPECIFICATIONS

  Collection: CONCEPT 

Model: BR 03 CYBER Ceramic

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Ref. 3-CYBER-CE

MOVEMENT
Skeletonised Calibre BR-CAL.383.
Automatic mechanical.
Black skeletonised main plate and bridges.
25 jewels.
28,800 vph.
48-hour power reserve.
Manufacture movement guaranteed for 5 years.
CRYSTAL  Sapphire with anti-reflective coating with logo at 12 o'clock.
Metal indices with black gloss effect under the crystal
FUNCTIONS
Hours and minutes.
Self-winding movement.
CASE
WIDTH 42 x 43.7 mm
Matt black ceramic
Water-resistance . 50 metres
DIAL
Skeletonised. Facetted bridges.
Balance at 6 o'clock.
Black microblasted hour and minute hands filled with grey Super-LumiNova® (green glow).
STRAP
Black rubber
Buckle . pin. Black PVD coated steel

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Edition
Limited edition of 500 timepieces

🔴 Price : 12.300 CHF / $ 13,400 / 13 600 € 💰 

Global retail price on request

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Press Release - 2020
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