MIDO – MULTIFORT TV Big Date Automatic

MIDO – MULTIFORT TV BIG DATE Automatic 2023

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 The big comeback of the TV-shape case

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In a revival of a cult classic shape, created 50 years ago by Mido, the TV-shaped case makes a long-awaited comeback, this time honouring the Multifort collection. Its dynamic and modern design is emphasized by a stunning light-reflecting dial - which reveals a captivating dégradé effect that fades from blue to black - featuring a pronounced horizontal brushed finish, along with its distinctive function:  the BIG DATE at 12 o'clock. Behind its TV screen, the ever-reliable Calibre 80 marks the time with precision.

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Does anyone still remember the very first TVs? Their modestly sized screens were designed with a shape long-since disappeared – an almost square rectangle with rounded corners. Mido used this shape in 1973, 1980 and 2000 for the design of some of its models. Fifty years after its first appearance, the cult classic TV-shaped case has returned to the brand's catalogue. 

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Precision, strength and boldness, the Multifort TV Big Date embodies Mido's historic watchmaking expertise and pays tribute to its rich heritage. Its magnificent gradient dial, which develops from blue to black, offers perfect legibility thanks to both its hands and indexes coated with white Super-LumiNova®. A Mido signature feature appears at 12 o'clock: the big date aperture. 

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Already an element of several Mido models, the famous BIG DATE makes its debut in the Multifort collection. Its formidable, latest-generation automatic movement, the Calibre 80, is equipped with a high-tech balance spring in Nivachron™, which offers outstanding resistance to shocks and magnetic fields. This brilliant flashback represents a successful return for the Multifort collection as it embarks on a decisively more contemporary adventure.

Back to the future...

True to its DNA, Mido once again plays with shapes down to the smallest details with the Multifort TV Big Date. A flat, square satin-finished bezel encloses the hypnotic dial in an intense blue that turns gradually to black at its edges. 

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The famous BIG DATE appears in prime position at 12 o'clock on the two-level dial, which features a horizontal brushed finish from 3 o'clock to 9 o'clock that subtly reflects the light and lends the watch a dynamic quality. 

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At each quarter-hour, the trapezoidal indexes add an extra touch to this combination. White Super-LumiNova® enhances the visibility of the most important round indexes, which emit a blue-green luminescence in the dark. A dot at 12 o'clock on the bezel acts as a reference point and recalls the round indexes, identifying traits of the Multifort Collection. 

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The bracelet extends from this stylish bezel, its polished centre links imparting an elegant roundness to the watch. The sapphire crystal with anti-reflective treatment on both sides and the sparkling diamond-cut and faceted hands, complete the flawless finish of this unique model.

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The case and folding clasp are made from robust stainless steel. On the sides, a screw-down crown helps to protect this particularly exposed part of the watch from shocks.

High-tech mechanics

The transparent case back of the Multifort TV Big Date offers a glimpse of the finely decorated gears of the Calibre 80, featuring an oscillating weight adorned with Côtes de Genève and engraved with the Mido logo. The model offers a power reserve of up to 80 hours. 

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Mido has incorporated a balance spring made from Nivachron™, a state-of-the-art material that offers superior resistance to magnetic fields and shocks for outstanding precision. The Multifort TV Big Date is reliable down to the smallest detail, and it can withstand a pressure of up to 10 bar (100 m / 330 ft).

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Four other models are featured in the launch of this collection, two steel versions – one with a green gradient dial and another with a black gradient dial, and two versions with rubber straps – one in navy blue and the other in Mido's highly distinctive orange.

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Born from Mido’s extraordinary heritage, the TV-shaped case returns to the centre stage, for a Multifort TV Big Date as intense as it is precise, thanks to its formidable mechanical movement.

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TECHNICAL INFORMATION

Collection   MULTIFORT

 Model:   MULTIFORT TV Big Date Automatic    

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Ref. M049.526.11.041.00 - Blue    

Ref. M049.526.11.081.00 - Grey   

Ref. M049.526.11.091.00 - Green       

 

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Movement   
Automatic Mido Caliber 80 (ETA C07.651 base), 12 ¾’’’, Ø 28.80 mm, height: 5.86 mm,
25 jewels, 21,600 Vib/h, Nivachron™ balance spring. Finely decorated Elaboré-grade movement, oscillating weight decorated with Geneva stripes and Mido logo.  
Functions: HMS + instant large aperture date. Adjusted in 3 different positions for high accuracy. Up to 80 hours of power reserve.
Case    
Satin-finished and polished stainless steel, 40 X 39.2 mm, 3 parts, sapphire crystal anti-reflective treatment on both sides, sand-blasted dot at 12 o’clock, finely decorated Elaboré-grade movement visible through the transparent case back, screwed case back, engraved serial number, screw-down crown, water-resistant up to a pressure of 10 bar (100 m/330 ft). Lug-to-lug length: 46.85 mm.
Dial   
 In graduated blue to black on the outside, pronounced horizontal brushed finish, indexes coated with white Super-LumiNova® with blue-green emission. 
Minute track on the flange. 
Big date aperture at 12 o'clock.
Hands    Nickel-coated, diamond-cut and faceted hour and minute hands coated with white Super-LumiNova® with blue-green emission, flat diamond-polished large seconds.
Bracelet    
Satin-finished and polished stainless steel. Polished centre links. 
Folding clasp with push-buttons and engraved Mido logo.

  🔴 Price: $ 1,270  / 1.120,00 Euro incl. VAT💰

#Midowatches #VintageWatchLovers #MultifortTV #BigDate #InspiredByNewVisions #MagicSeason #AllenRen

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Press Release - 2023
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press.mido.ch 
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Headquarter MIDO
Mido SA
Ch. Des Tourelles 17
2400 Le Locle
Switzerland
Tel: +41 (0)32 933 35 11
Fax: +41 (0)32 933 35 00
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www.Midowatches.com

PORSCHE DESIGN – Chronograph 1 – 75 Years Porsche Edition

PORSCHE DESIGN  – Chronograph 1 – 75 Years Porsche Edition / Chronograph 1 – All Black Numbered Edition 2023  

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A CONTEMPORARY HOMAGE TO MARK 75 YEARS OF PORSCHE.

It has been 75 years since Ferry Porsche built the sports car of his dreams and presented the Porsche 356 'No. 1' roadster to the world. It was the birth of a culture, an ambition, a way of thinking. And so we are now celebrating 75 years of "Driven by Dreams". 

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A welcome opportunity to reflect on our history and celebrate all those who dream like we do. Who make their dreams come true and make the world a richer and more colourful place. Porsche Design is marking this special anniversary with the launch of the Chronograph 1 – 75 Years Porsche Edition, a special model strictly limited to 475 pieces.

THE DESIGN

The Chronograph I was the first timepiece developed by Professor Ferdinand Alexander Porsche in 1972 to mark the foundation of Porsche Design. 

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The Chronograph 1 – 75 Years Porsche Edition  pays homage to the original with, among other things, a Fuchs rotor including a coloured Porsche emblem under a sapphire crystal. The case is made of high quality titanium with a Black titanium carbide coating.

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The dial in Black with White accents and modern Porsche Design logo including lettering as well as the bezel with tachymeter catch the eye just as effectively as a sports car from Zuffenhausen.   

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Those who make their dreams come true and make the world a richer and more colourful place. Porsche Design is marking this special anniversary with the launch of the Chronograph 1 – 75 Years of Porsche Edition, a special model strictly limited to 475 pieces with the COSC-certified Porsche Design calibre WERK 01.140. 

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The chronograph also has a specially developed textile/leather strap with Light Blue decorative stitching and a woven red stripe in the middle - designed in the colours of the logo to mark the 75th anniversary. 

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  In addition, the chronograph is available with a Black leather strap and matching Black stitching.

 

An Icon of Time – Both Then and Now

The Chronograph 1 – All Black Numbered Edition from Porsche Design has received the German Design Award in the “Luxury Goods” category. The ”German Design Council”, an independent international jury of experts, honored the timeless design and purist design language of the chronograph in the “Excellent Product Design” discipline. 

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The award-winning timepiece is a reminiscence of the Chronograph I, the world’s first all-black wristwatch. Following his vision, Professor Ferdinand Alexander Porsche derived the design principles from the cockpit of the Porsche 911 in 1972 and transferred them consistently to a watch.

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The result was not only a revolutionary chronograph that guaranteed easy readability thanks to an antireflective black dial, but also the first “sports car for the wrist.” “We are very proud to have received one of the most prestigious international design awards for the Chronograph 1 – All Black Numbered Edition. The award is a great recognition, not only of F. A. Porsche’s innovative design, but also of our ability to carry this distinctive heritage into the future,” says Carsten Monnerjan, Head of Design at the Porsche Lifestyle Group.

International Standards for Pioneering Design Developments

Every year since 2012, the German Design Award has set international standards for innovative design developments and competitiveness on the global market. Only projects that are pioneering in the German and international design landscape are honored.

All Black Numbered Edition Wins German Design Award 2024

“The Chronograph 1 – All Black Numbered Edition refers to the legendary black watch classic from Porsche Design with characteristic features and translates them into a formal and technically contemporary design that also makes this elegant, sporty chronograph unmistakable,” the jury explained. The award is divided into three disciplines: “Excellent Architecture,” “Excellent Communication Design,” and “Excellent Product Design.” 

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The German Design Award will be presented in Frankfurt am Main in January 2024. All award winners will be presented as part of an exclusive exhibition.

Exclusive Small Series, Handcrafted and Highly Precise

The Chronograph 1 – All Black Numbered Edition is produced in an exclusive small series of a maximum of 1,000 pieces per year in Porsche’s own watchmaking manufactory in Solothurn, Switzerland. Consecutive numbering adorns the back of the case, making each piece unique.

“We asked ourselves how F. A. Porsche would design ‘his’ chronograph with the means available today. Since the chronograph’s function as a timekeeping instrument was more important for him than its decorative character, the design of the new edition is based directly on the historical model, but is technically completely up to date,” explains Rolf Bergmann, CEO Porsche Design Timepieces AG. 

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The black-coated case and the bracelet featuring a quick-change mechanism are made of ultralight, resistant, and hypoallergenic titanium. The crown and chronograph push buttons are dynamically waterproof. The sapphire-crystal glass is antireflective and is enhanced with an additional hardened coating. Dial, crown, clasp, and case back bear the current Porsche Design logo. The tachymeter and the day/date display use the current Porsche font. The handcrafted mechanical Porsche Design WERK 01.140 chronograph caliber, with COSC certification, ensures maximum precision. All information on the Chronograph 1 – All Black Numbered Edition is available online at porsche-design.com and at Porsche Design Stores, Porsche Centers, and selected watch retailers.

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TECHNICAL SPECIFICATIONS

Collection:   Chronograph 1 Editions

Model: Chronograph 1 – 75 Years Porsche Edition

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Ref. WAP0710110P0GP 

Mechanism

Caliber: Porsche Design caliber WERK 01.140, chronograph with flyback function, COSC-certified

Swiss caliber with flyback chronograph function, day and date display, automatic winding from the Porsche Design Manufaktur in Solothurn

•    Rotor: 360° Aufzugsrotor im Fuchsfelgendesign, Silber, Abdeckkappe mit historischem Porsche Wappen

•    Diameter: 13 ¼ ''' [30,00mm]

•    Height: 7.90 mm

•    Power reserve: 48 hours

•    Frequency: 28,800 per hour [4Hz]

•    Jewels: 25 

•    Regulator system ETACHRON and regulator corrector
•    Balance: Glucydur
•    Shock protection: Incabloc
•    Mainspring: Nivaflex
•    Bridges: load/stress optimised barrel bridge according to Porsche’s lightweight principle
•    Winding: energy-optimised rotor
•    Chronometer-certified (C.O.S.C.)

Long-term test in compliance with Chronofiable criteria: 10,000 cycles per push-piece; Porsche Design tapestry engraved on load-path-optimized bridges

Case

        Diameter: 40.80 mm

        Height: 14.15 mm

        Material: Titanium carbide, bead-blasted titanium case
        Black-coated lug modules, crown and pushers

        Crown: Screw-fastened

        Glass: Sapphire crystal with hard coating, scratch-proof and with sevenfold anti-glare properties on both sides

        Case back: Threaded
        Crown: Threaded
        Finish (=surface treatment): Black titanium carbide coating, glass bead blasted

        Water-resistant: Up to 5 bar (dynamic)

Dial

        Black matte dial 

Color: Black with white accents
Tachymetric scale: Yes

• Minute, hour, Chronograph
• Chronograph second hand and 30-minute counter at 12 o’clock
• 12-hour counter at 6 o’clock
• Date and day of the week window at 3 o’clock

Strap
Titan-Edelstahl-Dornschließe, schwarze Titankarbid-Beschichtung, glasperlgestrahlt
Material: Echtes Porsche Fahrzeugleder, Echtes Porsche Fahrzeugleder und Textil
Interchangeable wrist strap system: Yes anti-reflex coating: Seven-fold anti-reflex on both sides

•     Strictly limited to 475 pieces
•     COSC-certified Porsche Design calibre WERK 01.140
•     Black titanium carbide coated case, glass bead blasted
•     Textile/leather strap with light blue stitching and a woven red stripe in the middle - designed in the colours of the logo to mark the 75th anniversary.
•     Glass-bead blasted sapphire crystal shows the Fuchs rotor with historical Porsche crest  
•     Case back with engraved logo 75 years of Porsche and individual limited edition number

 

🔴 Price: US$ 11.000 / EUR 9,975  💰

🔰Limited to only 475 pieces

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www.porsche.com
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Press Release - 2023
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Press Contacts:
Porsche Design Group
Angélique Kreichgauer
Head of Public Relations
Tel.: +49 [0] 152 3911-6242
E-Mail: angelique.kreichgauer@porsche-design.de

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