MAURICE LACROIX – AIKON #tide Mahindra

 

MAURICE LACROIX – AIKON #tide Mahindra Racing Upcycled Plastic Case 40mm - 2023
 

Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-bound upcycled plastic, this urban watch plays its part in making the world a little better for everyone.

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In 2020, Maurice Lacroix was named the Official Timekeeper of Mahindra Racing, a founding team in the ABB FIA Formula E World Championship. It’s a dynamic sport, continuously changing as technology evolves. Today, the all-electric single seater cars race at speeds touching 320 km/h and are capable of accelerating from 0-100 km/h in sub 3 seconds. While Maurice Lacroix admires Mahindra Racing for its success on the track, manifest with 23 podiums and 5 wins to date, it also applauds the team’s environmental stance. Indeed, the race team actively promotes EV technology as a means of making the skies cleaner and addressing the impact of climate change. Mahindra Racing’s values resonate with Maurice Lacroix and this was the primary reason that led to both firms forging a long-term partnership.

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Last year, the Swiss watch brand unveiled its inaugural AIKON #tide model, made from ocean-bound upcycled plastic. It takes 17 plastic bottles to make one AIKON #tide and its user-friendly packaging, which means 17 fewer bottles polluting the ocean. The AIKON #tide shares the same attributes as other members of the AIKON family, namely Swiss quality, precision timekeeping, urban styling and high perceived value. By recovering plastic bottles from the ocean, Maurice Lacroix has made the world a little cleaner and a little better for everyone.

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Now, the two environmentally-aware firms have joined forces, culminating in the release of a new watch, the AIKON #tide Mahindra, dressed in the race team’s colours and featuring a dial adorned with the team logo. Perpetuating the #tide story, this new model is again made from ocean-bound upcycled plastic. It features a black dial with a matching 40mm case. The bezel is executed in red and the black rubber strap sports Maurice Lacroix’s ‘M’ logo, also in a vibrant shade of red. In addition, the watch is supplied with a second strap, this time in red rubber with black accents. Equipped with the Maison’s Easy Strap Exchange system, it is simple to switch one strap for another without the need for tools.

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Stephane Waser, Managing Director of Maurice Lacroix, remarks, “The AIKON #tide Mahindra is a further demonstration of our shared commitment to the environment. Like Mahindra Racing, we tour the globe, operating in urban settings. Both brands strive for success, whether that’s competing on race tracks in various cities or making urban watches for competitive souls, but most important of all, we both believe in innovating for a brighter, greener future.”

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Fred Bertrand, CEO of Mahindra Racing said of the partnership: “We are delighted to be partnered with Maurice Lacroix once again on the development of their new AIKON #tide watch. They have developed the watch with recycled materials with the aim of really targeting a younger audience. We love working with brands that share our same values and goals of working towards a more sustainable future, so I’m pleased to welcome Maurice Lacroix on board for Season 9. I can’t wait to wear the watch with pride in 2023.”

Wherever you choose to be, show your colours, wear the AIKON #tide Mahindra and be part of this remarkable success story.

About Mahindra racing

Mahindra Racing is a founding team – and the only Indian team – to compete in the ABB FIA Formula E World Championship, the world’s first all-electric street racing series. Mahindra Racing has an impressive stats sheet and is a multi-race winning outfit after scoring its breakthrough victory at the Berlin E-Prix in 2017. The squad is committed not only to pushing the limits of technology and innovation in the electric vehicle space, but to addressing the impact of climate change; it was the first Formula E team to be awarded the FIA Environmental Accreditation Three-Star rating, demonstrating best practice and excellence in sustainability practices.

About Formula E

The ABB FIA Formula E World Championship is the closest and most competitive category in motorsport, with unpredictable and exciting electric racing in the centre of the world’s most iconic cities. Formula E is the fastest-growing series in motorsport and boasts the best roster in racing, where renowned road car manufacturers and automotive brands battle for points, position and bragging rights.

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TECHNICAL SPECIFICATIONS

Model: AIKON #tide Mahindra 

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Reference: AI2008-04000-400-J

Case
    Material: Made from ocean-bound upcycled plastic
    Diameter: 40 mm
    Thickness: 11 mm
    Water-resistant to 100 metres (10 ATM)
Dial and hands
    Black dial with Mahindra Racing logo pattern and date at 3 o'clock
Movement
Type: Quartz, Swiss Made
Functions/Indications
    Hours, minutes and seconds.
    Date at 3 o'clock.
Strap and buckle
    Black rubber strap with red M-logo and easy strap exchange system
    Addiotional red rubber strap with black M-logo and easy strap exchange system (additional strap)
    Made from black ocean-bound upcycled plastic pin buckle

🔴 Price: MSRP: $ 850 / EUR 900 💰

⚠️ Warranty :    5 years 

Launch year     2023

 #pulseofthecity

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Press release – 2023
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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AUDEMARS PIGUET – ROYAL OAK Selfwinding Chronograph 43mm Ceramic and Gold

 

AUDEMARS PIGUET – ROYAL OAK Selfwinding Chronograph 43mm Black Ceramic and Yellow Gold 30th Anniversary - 2023

 AUDEMARS PIGUET UNVEILS A NEW ROYAL OAK OFFSHORE SELFWINDING CHRONOGRAPH COMBINING BLACK CERAMIC WITH YELLOW GOLD

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Swiss Haute Horlogerie manufacturer Audemars Piguet is pleased to unveil a new version of its 43 mm Royal Oak Offshore Selfwinding Chronograph crafted in black ceramic. To celebrate the Royal Oak Offshore’s 30th anniversary, this new reference unites black ceramic with yellow gold accents, delivering a refined and powerful contrast. The timepiece is further enriched with a Méga Tapisserie dial and an interchangeable strap endowed with a similar two-tone appearance.

AN ERGONOMIC CASE, UNITING MODERNITY WITH TRADITIONS

This latest version of the 43 mm Royal Oak Offshore Selfwinding Chronograph is encased in black ceramic with contrasting yellow gold elements on the dial, push-piece guards, studs and buckle. The addition of yellow gold extends to the caseback, where the noble metal is used to frame a pane of sapphire crystal, revealing the refined movement ticking within.

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Each component of the black ceramic case necessitated a complex manufacturing process and the use of several refined hand-finishing techniques. Their composition unites Zirconium Oxide (ZrO2) powder with a specific binder, albeit the precise composition of the ceramic remains a closely guarded secret. 

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Once the material is sintered at a temperature of approximately 1,000 °C, its final colour is revealed, appearing homogenous throughout. The different components are then pre-polished and pre-satin-brushed prior to being finished by hand, culminating in polished chamfers juxtaposed with satin-brushed surfaces. The same elegant decorations adorn the yellow gold caseback, push-piece guards and studs that attractively engage with light.

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In addition, this new two-tone 43 mm Royal Oak Offshore Selfwinding Chronograph features the collection’s latest ergonomic case design. It incorporates large polished chamfers on the edges, while the bezel along with the screw-locked crown and chronograph push-pieces are slightly curved. The ceramic bezel gently arcs from 6 to 12 o’clock, matching the profile of the sapphire crystal, and is punctuated with eight screws.

A CONTRASTED DIAL

The two-tone dial of this latest model incorporates an array of textures, depths and lines. The black tones are comparatively reserved, serving as a foil for the yellow gold elements to shine.  The applied AP monogram, executed in polished gold, sits atop a black Méga Tapisserie dial, while black counters employ both white and gold elements to impart meaning.

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The Royal Oak hands and hour-markers are formed of yellow gold and decorated with black lacquer. Lastly, a black minute track stands out against a yellow gold background and is joined by a white tachymeter scale on a black background that is situated on the inner bezel.

A FULLY INTEGRATED CHRONOGRAPH

At the heart of this reference is the Manufacture’s latest chronograph movement, the selfwinding Calibre 4401. It is fully integrated and features a column wheel and a flyback function. Unlike a regular chronograph, the flyback function allows the wearer to start, stop and reset the chronograph in one simple action.

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The column wheel works in collaboration with a vertical clutch system. When starting or stopping the chronograph, the hands respond accordingly without any hint of jumping. Furthermore, the push-pieces feel smooth when pressed. 

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A patented zero resetting mechanism ensures that each one of the counter hands instantaneously resets to zero. The movement is decorated with an elegant finish that includes Côtes de Genève, circular graining, circular satin-finishing and polished bezels, all of which are visible through the sapphire case back.

“Born in Le Brassus, raised around the world.”

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TECHNICAL CHARACTERISTICS

Model:   Royal Oak Selfwinding / 43 mm

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 Ref. 26420CE.OO.A127CR.01

 
MOVEMENT
Selfwinding Calibre 4401
Total diameter                 32 mm (14 lignes)                   
Total thickness                6.8 mm               
Number of parts                381               
Number of jewels            40                           
Minimum power reserve guaranteed    70 h           
Frequency of balance wheel        4 Hz (28,800 vibrations/hour)   
FUNCTIONS
Flyback chronograph, hours, minutes, small seconds and date.
CASE
Black ceramic case and bezel, glareproofed sapphire crystal,
yellow gold and glareproofed sapphire caseback,
black ceramic push-pieces and screw-locked crown,
yellow gold push-piece guards, studs in yellow gold,
water-resistant to 100m.
DIAL
Black dial with Méga Tapisserie pattern,
black counters and external zone,
yellow gold applied hour-markers and Royal Oak hands with black lacquer, black inner bezel.
BRACELET
Black interchangeable alligator strap with golden stitching, 18-carat yellow gold pin buckle.
Additional black interchangeable rubber strap.

🔴 Price : incl. VAT 60'000 EUR /53 900 CHF 💰
 

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Press Release - 2023
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Audemars Piguet (Marketing) SA
Route de France 16 - Case postale 16
1348 Le Brassus - Switzerland

E-mail: laura.marino@audemarspiguet.com
Phone : + 41 21 642 39 00
Fax : + 41 21 642 34 02
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