Le Regulateur Louis Erard x Massena LAB Special Edition

 

Louis Erard x Massena LAB – EXCELLENCE Le Régulateur Special Edition 2022

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THE NEW SPRING OF JANVIER

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Photography by @atommoore

Le Régulateur Louis Erard x Massena LAB. A new collaboration. A meeting of minds in the world of classic watchmaking. A dash of Antide Janvier; a touch of 19th century marine chronometry. 

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A concentrate of fine watchmaking references brought together in one affordable design: CHF 3,600, with two variations in a limited series of 178 pieces each.

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This is not a watch, it is a meeting place. A centre of gravity. Louis Erard production, Massena LAB co-production, against a backdrop of classic chronometry with the Régulateur Louis Erard as the training ground for this new collaboration, adding to an already impressive list of names: Alain Silberstein, Vianney Halter, Atelier OÏ, Seconde/Seconde/, Eric Giroud.

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The result, Le Régulateur Louis Erard x Massena LAB, comes in two variations. The only defining element between the two is the dial: on one, the lower plate is plated in 2N gold, while the other is rhodium-plated. 

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Both models come in a limited edition of 178 pieces—a symbolic number meaning "together we are stronger", a principle dear to Louis Erard’s work—and are available at the same price: CHF 3,600.

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This new achievement is the result of dedicated energy. It stems from a meeting between Manuel Emch, CEO and artistic director of Louis Erard, and William Massena, founder of Massena LAB, former CEO of Antiquorum, and known collector. 

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William Massena founder of Massena LAB

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Launched in 2018, Massena LAB is an independent platform centred around watchmaking collaborations and experimentation. 

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It is a little-used approach in the field of watchmaking, closer to the profession of an independent producer in the film industry, for example. And that is what this is all about: production or, more precisely, co-production.

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The Régulateur Louis Erard x Massena LAB was designed to put on a show. Louis Erard provided the setting, set the stage and directed the theatre of operations, always with the same goal: to offer fine watchmaking quality at an affordable price.  

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Massena LAB wrote the dialogue between a contemporary watch and a 19th century marine chronometer with its own guiding principle, as William Massena explains: “A successful collaboration is one that makes sense. Louis Erard allowed me to mix codes, to cite the classicism of a master watchmaker like Antide Janvier, and to democratise a style that’s usually reserved for wealthy collectors”.

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The meeting place is the regulator: a mechanical complication linked to the history of chronometry and to Louis Erard’s history. The reference to the marine chronometer results in an even more advanced search for readability than usual. The result is an unusually sophisticated dial for a watch in this price category.

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The dial is made up of two levels. The two flanges on the hour and seconds counters (at 12 and 6 o'clock) are rhodium-plated with circular satin finish, with centres in silver-plated opaline. The large central minute hand points towards the outer rhodium-plated flange with circular satin finish. 

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The lower plate is rhodium- or gold-plated, with a grained finish to further increase the contrast with the counters and enhance the readability of the blued steel leaf hands. The polished steel case is fitted with a signature Massena LAB crown.

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TECHNICAL SPECIFICATIONS   

🤝 COLLABORATIONS:   

Collection: EXCELLENCE

Model: Excellence Le Régulateur Gold

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Ref. 85237AA75.BVA103 - Gold

Movement
Automatic, Sellita SW261-1 calibre,
3 hands with small seconds at 6 o’clock,
11½’’’, Ø25.60 mm, height: 5.60 mm,
31 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
38 hours of power reserve
Functions
HMS
Hour hand in a counter at 12 o'clock, central minute hand, second hand in a counter at 6 o'clock
Case
Polished stainless steel, Ø42 mm,
lug width: 22 mm, lug to lug: 49.60 mm, thickness: 12.55 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback,
water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178”
Dial
External flange and double counters rhodium-plated with circular satin finish and diamond-cut corners, 2N grained finish lower plate with opaline centre counters (matt silver), black transfers, 
Louis Erard logo at 3 o'clock and Massena logo at 9 o'clock
Hands Leaf shaped hands in blued steel
Strap
Black grained calf leather with tone-on-tone stitching, blue grained calf leather lining
Polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length

🤝 COLLABORATIONS:  
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces

Limited Edition of 178 pieces. 

Recommended retail price: CHF 3,600  

WARRANTY   3 year guarantee

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Model: Excellence Le Régulateur Silver

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Ref. 85237AA76.BVA103 - Silver (Rhodium)

Movement
Automatic, Sellita SW261-1 calibre,
3 hands with small seconds at 6 o’clock,
11½’’’, Ø25.60 mm, height: 5.60 mm,
31 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
38 hours of power reserve
Functions
HMS
Hour hand in a counter at 12 o'clock, central minute hand, second hand in a counter at 6 o'clock
Case
Polished stainless steel, Ø42 mm,
lug width: 22 mm, lug to lug: 49.60 mm, thickness: 12.55 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback
Water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178”
Dial
External flange and double counters rhodium-plated with circular satin finish and diamond-cut corners, rhodium-plated grained finish lower plate with opaline centre counters (matt silver), black transfers, 
Louis Erard logo at 3 o'clock and Massena logo at 9 o'clock
Hands Leaf shaped hands in blued steel
Strap
Black grained calf leather with tone-on-tone stitching, blue grained calf leather lining
Polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length

COLLABORATIONS:  
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces

Limited Edition of 178 pieces. 

Recommended retail price: CHF 3,600  / $3950 USD

WARRANTY   3 year guarantee

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ABOUT MASSENA LAB  

Massena LAB, founded by noted watch collector and industry veteran William Massena, is a creative horological studio that designs, develops, and produces timepieces, often in collaboration with respected watchmakers from around the world. Massena LAB exists to be a reference point of horological culture and to play an integral part in its constant evolution, using elements of style from the past to enhance the future of watchmaking.   
It aims to create and nurture a community of informed watch enthusiasts with a passion for novel timepieces from independent watchmakers. The “LAB” in Massena LAB is a combination of two words: “laboratory,” for our willingness to experiment and our embrace of new ideas, and “collaboration,” for our fruitful, long-standing relationships with our partner brands.  

ABOUT LOUIS ERARD   

Based in the Jura mountains, the birthplace of watchmaking, Louis Erard embodies the values of Swiss mechanics, the tradition that keeps its promises. Combining luxury, timelessness and elegance, this independent brand is renowned for its mechanical watches and, in particular, its iconic regulators. A collection on which the brand, founded by Mr. Louis Erard in 1929, built its reputation.   
Today, continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.
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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30 
Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com

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Singer – Track 1 Flytrack Chronograph “BARISTA” Edition

  

Singer Reimagined – Track 1 - Flytrack Chronograph “BARISTA” Edition 2022

 REIMAGINING WATCHMAKING

Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado. His love for espresso led him to imagine the BARISTA scale allowing easy measurement of the extraction time for your favourite coffee style prepared with your espresso machine. 

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Espresso brewing is an art. Precision is the key. The Singer Flytrack “Barista” represents the meeting point of two universes: The Art of Watchmaking and The Art of Espresso.

THE ART OF
WATCHMAKING AND THE
ART OF ESPRESSO

Singer Reimagined is an award-winning high watchmaking company, based in Geneva. It is part of Singer Group, the Californian-based luxury brand that has become globally renowned for its bespoke restorations of the Porsche 911.

Singer is guided by the philosophy Everything is Important.

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The brand has become synonymous with the concept of Reimagining – bringing together iconic design with twenty-first-century engineering and material science.

Click, to see the large size. ▶ BIG FOTOSinger Reimagined creates remarkable watches for a discerning global clientele. We are guided by an approach that encompasses:

– a passionate focus on iconic design and definitive mechanical watches.
– Execution with superlative attention to detail, following Singer’s mantra Everything is Important.
– Modern engineering and materials combined with beautifully presented horological functions
– A deep connection with Californian car-culture and the Swiss watch-making world.

Singer represents a philosophy, simply expressed as a Relentless Pursuit of Excellence.

 The first act

This pursuit inspired us to pioneer the revolution in the chronographs field by launching the groundbreaking Track1 timepiece in 2017. Powered by the innovative Agengraphe movement, Singer Track 1 represents the Chronograph Reimagined.

•  The Chronograph Award at the prestigious Grand Prix de la Haute Horlogerie de Genève – GPHG – in 2018

The second act

In 2020, the same philosophy led us to develop a cutting-edge, zero-reset function with our collection of minimalist Flytrack models. Today we are thrilled to unveil a further exclusive Flytrack edition, designed to celebrate the introduction of our brand to the Italian market, in collaboration with Orologeria Concato in Verona.

•  It is a celebration of the practicality of a chronograph combined with a specific calibrated scale.

The art of watchmaking and the art of espresso

Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado. His love for espresso led him to imagine the BARISTA scale allowing easy measurement of the extraction time for your favourite coffee style prepared with your espresso machine.

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Espresso brewing is an art. Precision is the key. The Singer Flytrack “Barista” represents the meeting point of two universes: The Art of Watchmaking and The Art of Espresso.

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Many factors are involved in the extraction of the perfect single espresso shot, beginning with 6 to 8 grams of your favorite, freshly ground arabica, pressed with an espresso tamper and the correct amount of force. Extracting the perfect 30 ml espresso shot then takes between 25 to 30 seconds using hot water between 90 and 95 °C at a pressure of 9ATM.

No room for improvisation!

The longer the extraction time shown on the scale, the larger (and more diluted ) your coffee style. Just be aware that Italians would complain to anything longer than an Espresso!

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When brewing an espresso shot, the first 5 to 7 seconds – the orange area on the dial scale – correspond to the infusion of hot water into ground coffee. Nothing happens visually yet. The magic is happening inside the filter. Next, the first drops of a rich, black liquid are seen, followed by a dense foam spilling. Depending on the amount of time you keep your coffee dripping into the cup, taste, strength, density, acidity and fragrances will evolve. Ristretto, Espresso, Lungo or Americano?

There are only guidelines in coffee brewing, no hard and fast rules. What really matters is how each one enjoys its coffee the most!

The Singer Flytrack Barista combines the love of this espresso ritual, performed countless times every day around the world, with the engineering of an exclusive timepiece.

THE BARISTA

A watch that celebrates elements of Italian culture and lifestyle requires an appropriate visual style.

The newly introduced stainless-steel case is hand-finished with circular brushing and polished edges. The dial is matte brown, velvet-touch with the unique one-minute coffee brewing scale traced in contrast using a subtle beige colour. A circular brushed golden rehaut, with a contrasting 60-second indication in black, underlines the refinement of this timepiece.

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The peripheral, rotating hour disc is presented in black matte ceramic and features 12 luminescent markings. The luminescent orange hour pointer is placed at 6 o’clock, in Singer tradition.

A dark brown smooth calf strap, with brown stitching, is completed with a matching stainless-steel folding buckle. The Barista edition extends the Flytrack collection that began with the Tachymeter, Pulsometer and Telemeter variants.

Each design is distinctive and purpose-oriented but shares the same signature Flytrack function.

Singer Flytrack is a “time only” watch, featuring our signature peripheral hours disc indication combined with central minutes and central swiping seconds.

CHRONOGRAPH ON DEMAND

Singer Flytrack Barista Edition has been conceived to provide the most instantaneous and instinctive way of measuring short elapsed times.We teamed up again with the Agenhor team in Geneva, to conceive this complication that allows to measure endlessly, sequential events.

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Singer Flytrack is a “time only” watch, featuring our signature peripheral hours disc indication combined with central minutes and central swiping seconds.The main twist, not visible at first sight, is easily accessible through the push-button at 2 o’clock.

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A single touch of the pusher instantly reset to zero the central sweeping second-hand. Releasing the pusher sets the second hand in motion, allowing instant measurement of short intervals of time (60 seconds). An operation that can be repeated as many times as needed, without interfering with the timekeeping of your watch. 

 

Click, to see the large size. ▶ BIG FOTO    The Flytrack mechanism is also designed to be used as a hacking seconds device to synchronize your watch with an accurate timekeeping source. By keeping the push-button down, the seconds hand will stay still, allowing you to release it precisely at the correct moment.

This latest timepiece from Singer represents our Relentless Pursuit of Excellence, innovating and improving by going beyond conventions.

The most minimalistic iteration on the chronograph theme

THE MOVEMENT

Developed in collaboration with Agenhor, the Singer Flytrack movement, AG6364, has noble descendants, sharing its architecture with the prestigious, award-winning, AgenGraphe®..

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A dedicated development, focused on efficiency and performance, drove our technical team and watchmakers to imagine innovative solutions to deliver a playful yet useful complication aiming to be the most minimalistic iteration on the chronograph theme.

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314 components, manual winding, two barrels providing 55h of power reserve, 49 jewels and a unique flyback & zero-reset function.

The clutch, provided with triangular teeth, features a ratio of one tooth to three, to limit jumping forward or backward, allowing to reduce errors in case of shock. In the worstcase, the seconds hand can jump of maximum 1 degree.

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A large lever permanently keeps the system engaged, allowing the seconds hand swiping motion.

When the user presses the reset button, the lever releases the clutch which disengages.

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The lever also acts as a reset hammer by pressing on a heart cam in the centre.

When the user releases the button, the lever returns to its initial position and r e-engages the system to restart the seconds hand motion instantly.

 Everything is important

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TECHNICAL SPECIFICATIONS

Collection: Track 1 

Model: Singer Track1 Flytrack Chronograph “Barista” Edition   

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Movement
Calibre Singer REIMAGINED 6361 Manual mechanical movement
Singer Reimagined exclusive convertible flyback sweep second hand (60 seconds). 

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Dimensions 34.40 mm
Height 7.18 mm
Number of parts 314
Number of jewels 49
Power reserve 60 hours
Escapement Swiss lever
Balance Flat with AgenPit regulator
Frequency 21’600 vph (3 Hz)
Functions Hours, minutes on peripheral discs, central chronograph with instantaneous hours, instantaneous minutes and sweeping seconds
Case
Material Stainless steel
Diameter 43 mm
Height 15 mm
Crystal Sapphire with double-sided antireflective coating
Back Screwed with sapphire crystal
Water resistance 10 ATM / 100 meters
Dial
Black mate velvet-touch central dial with micro-engraved checkers minuterie, featuring a unique coffee brewing scale on one minute
Rotating hour disc in black matte ceramic featuring 12 luminescent figures
Circular brushed golden rehaut
Strap
Material Brown soft calfskin leather strap
Rivets Screw down rivets in brushed stainless steel
Buckle
Type Deployant buckle
Material Brushed stainless steel with polished edges

PRICE:  25’500 CHF Excluding VAT and local taxes

Limited Edition    Edition of 30 numbered pieces

#singertrack1 #singerreimagined
#chronographreimagined
#singerBARISTA #chronograph #independentwatchmaker
#everythingisimportant #genevawatchweek

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Press releases - 2022
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For further information and enquiries:
Singer Reimagined SA
Route des Jeunes 35, 1227 Carouge (Geneva), Switzerland
Email: crew@singerreimagined.com
Phone: +41 58 307 7181 
(9 am – 6 pm, Monday to Friday CET time)
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