Tuesday, March 30, 2021

AQUASTAR – Deepstar Greenwich Re-Edition 2021

AQUASTARDEEPSTAR Greenwich Chronograph Re-Edition 2021

A FAITHFUL RECREATION ON AN ICON
THE
DEEPSTAR GREENWICH

The monocompax design, small running indicator, and the patented multiple dive decompression bezel table make the Deepstar an unmatched diver-oriented tool with an instantly recognizable design. From Middle English Greenwich, from Old English Grēnawīċ, Grēnewīċ (literally “green harbour, green settlement”). Also, Greenwich Mean Time (GMT) is the mean solar time at the Royal Observatory in Greenwich, London

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The 2020 Aquastar Deepstar is a faithful recreation of one of the most influential dive watches of the 60s. The unique and uncluttered mono sub counter dial, combined with the small running indicator, and the patented multiple dive decompression bezel table make the Deepstar an unmatched diver-oriented tool with an instantly recognizable design.

Click, to see the large size. BIG FOTO  

This model is limited to 200 pieces. Numbered as part of the 1200 piece Deepstar 2020 Edition, Delivery in June 2021

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The 2020 Deepstar retains all proportions of the original Deepstar from the 60s while relying on high-end Swiss Manufacture automatic movement, custom manufactured for the Deepstar by La Joux-Perret, and like its predecessor the Valjoux 23, the new Deepstar movement is equipped with column wheel operated pushers.

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This gives the new Deepstar not only the practicality and versatility but also the refinement you expect from a modern Chronograph.

Diver, Innovator, Disruptor

Aquastar was founded in 1962 in the city of Geneva in Switzerland by Mr. Frédéric Robert.  Mr. Robert, a diver, a sailor, a pilot, a watchmaker, a mathematician. He also represented Switzerland at the 1948 yachting world championship.

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AQUASTAR – Deepstar Chronograph - 1962🔺

With extensive experience on the high seas, Robert set out to start a watch company that focused on developing watches, watch parts, and specialized instruments exclusively for underwater activities, ranging from sport diving to professional scientific excursions and underwater exploration, with the ultimate goal of making all diving exploits safer. 

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 It was November 1962 when Robert renamed his father’s company JeanRichard™ company to “Aquastar,” and it was here, where an entirely new underwater legacy was born. 

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AQUASTAR – Deepstar Chronograph - 1962🔺

Aquastar marked the first time in the Swiss watchmaking world where a company was dedicated to producing professional-grade watches and timing instruments in a single market segment. 

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AQUASTAR – Deepstar Chronograph - 1962🔺

And with a catalog that quickly grew into dive watches and other aquatic tools like dive compasses, depth gauges, and thermometers – all of which could be fit onto watch straps, Aquastar’s mission soon became quite a unique one at the time for a Swiss horology Maison.

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It was during this time that Mr. F. Robert distributed his range of diving instruments under the new name “Aquastar” almost exclusively through specialized stores instead of regular retailers.

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Given the socioeconomic environment of the times, this non-traditional sales tactic seemed risky at first, but it reflected Robert’s innovative approach to problem solving – a trait that would reflect in his many patented designs, as well as the backbone that would define the brand’s disruptive legacy many years later.

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In the picture below you see one of the first timepieces created by F. Robert in 1958, a water-resistant watch with a stop watch function, the “AQUASTART”.

DEEPSTAR, UNMISTAKABLY AN AQUASTAR

The 2020 Aquastar Deepstar is a faithful recreation of one of the most influential dive watches of the 60s. The unique and uncluttered mono sub counter dial, combined with the small running indicator, and the patented multiple dive decompression bezel table make the Deepstar an unmatched diver-oriented tool with an instantly recognizable design.

Click, to see the large size. BIG FOTO  

The 2020 Deepstar retains all proportions of the original Deepstar from the 60s while relying on high end Swiss Manufacture automatic Chronograph movement instead and the manual wind Valjoux 23. This gives the new Deepstar the practicality and versatility you expect from a modern Chronograph.

A Legend of the Deep Resurfaces

The 1960s: divers were going deeper and staying down longer, mapping the ocean, discovering new worlds, and exploring the limits of human endurance and tolerance for pressure. But stay too deep too long and a diver can either run out of air or get the bends. 

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Enter Aquastar, a watch brand founded in 1962 with the sole aim of designing and building watches and instruments for aquatic use. Aquastar’s early watches were worn by navy divers, shipwreck hunters, champion freedivers and undersea explorers.

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But it was the Deepstar that really broke new ground when it appeared in 1965.

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TECHNICAL SPECIFICATIONS

Model: AQUASTAR Deepstar Greenwich Re-Edition

Click, to see the large size. BIG FOTO  

Case
316L Stainless Steel case with highly domed, AR triple coated sapphire crystal
Diameter: 40.5mm
Height: 14.8mm
Bezel: Rotating, stainless steel with decompression engravings
Water resistance: 200 meters (pushers may be activated underwater)
Dial
Greenwich sunburst dial design
Applied stainless steel markers/indices
High density filling old light Radium super luminova application
Applied stainless steel markers/indices
Very high density filling old light Radium superluminova application
Movement
High-end Swiss Made Manufacture caliber
Mono-Compax Column Wheel mechanical Chronograph
Second chronograph at center
30mincounter at 3h
Running indicator at 9h
Physical dimensions: Ø30.40×7.90mm
Cage diameter: Ø30.00mm
Frequency 4Hz
Power reserve: 55h
Reassembly: Bi-directional automatic
Number of rubies: 28
Rotor: Aquastar decorated and skeletonized Rotor
Functions
Hour, minute and seconds indicators
Operation indicator at 9
30 minute stopwatch sub-counter at 3
Successive/Multiple dive non-decompression table calculator according to the French Navy dive tables
Strap
Set of 2straps included in the pre-order
Matching colorMatching color genuine original Tropic rubber strap with signed Aquastar buckle
Seatbelt NATO strap
Stainless Steel BOR bracelet with fitted end links (available from June  2021)


Retail price: $3,590 (Pre-Order Price:$2,790)


 Limited edition to 200 pieces 

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Press Release - 2021
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USA & Canada :   1 (877) 255 5017
Switzerland:     +41 800 223 038
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Monday, March 29, 2021

MAURICE LACROIX – AIKON Quartz Chronograph Edition VIKINGS

 MAURICE LACROIXAIKON Quartz Chronograph – Limited Edition VIKINGS 2021


Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a limited-edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum.

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Two years ago, Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a limited-edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum. Two years ago, Maurice Lacroix was delighted when Anders Mol and Christian Sørum joined the ML Crew. Throughout their careers they have won numerous gold medals and are currently ranked number 1 in their chosen sport.

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Building on its relationship with Anders and Christian, Maurice Lacroix has created a limited-edition timepiece encompassing the ideas of the ambitious duo. Indeed, both athletes played an active role in the design process.Anders and Christian wanted a watch they could wear while competing on the court. This meant the watch had to be light, comfortable to wear and precise. It was for this latter reason that a quartz movement was selected. 

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Moreover, the watch needed to be shock resistant, a useful attribute when the players are 100% committed to the game. By taking into account the requirements of Anders and Christian, he AIKON Quartz Chronograph – Limited Edition Vikings came to fruition.The AIKON Quartz Chronograph Limited Edition Vikings, a limited-edition of 250 pieces, is suffused with Beachvolley Vikings’ team colours. This chronograph stylishly combines blue, red and white tones, conferring a young, vibrant appearance. The watch is housed in a 44mm stainless steel case.

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Dressed in red, the dial features a sun-brushed effect and incorporates three snailed counters presented in a contrasting shade of blue. Since the outset, the AIKON has always been known for blending different finishes on its dial and case, enriching the ownership experience. The AIKON Quartz Chronograph – Limited Edition Vikings proves no exception.

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The hour and minute hands are rhodium-plated and treated with White Super-LumiNova, aiding legibility in dim light conditions. A date display is located within the counter at 6 o’clock, completing the inventory of functions. Reinforcing the association with the Beachvolley Vikings, the AIKON Quartz Chronograph – Limited Edition Vikings is fitted with a rubber strap enlivened with the team’s colours.

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The case back is engraved with Beachvolley Vikings branding, recognising the team’s success on the world stage. This watch perpetuates the story of the AIKON, a timepiece launched in 2016 that was inspired by the Calypso, a popular watch produced in the 90s. The design codes of the AIKON include a bezel, adorned with six prominent arms, and a case that juxtaposes polished and satin-brushed finishes throughout. Interestingly, this latter characteristic is typical of the brand’s costlier Masterpiece models, further illustrating the brand’s continuous desire to deliver high-perceived value coupled with traditional Swiss craftsmanship.       

YOUR TIME IS NOW WITH MAURICE LACROIX

For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years.

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Maurice Lacroix
’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented.

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This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.

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TECHNICAL SPECIFICATIONS

Model:  AIKON Quartz Chronograph VIKINGS

Click, to see the large size. BIG FOTO

 Reference    AI1018-SS001-530-6


Case
Stainless steel
Diameter: 44 mm
Height:    11.00 mm
Case setting:    no
Water resistance: 10 ATM
Movement
Quartz Chronograph

Functions
Hours, minutes.                                     
  • Small seconds at 6 o'clock.  
  • Date at 6 o'clock.
Chronograph                                                                                                  
Chronograph second indicated on central hand.
  • 30-minute counter at 9 o'clock
  • 1/10 second counter at 12 o'clock

Dial
Red sun-brushed
Blue snailed counters and white circular brushed rings
Indexes:   Rhodium plated, white SLN
Hands:   Rhodium plated, white SLN
Chronograph counters and second light blue
Strap / Bracelet
Red, white and blue lined rubber strap with rhodium M-logo
Buckle    Stainless steel pin buckle

Warranty: 2 years

Limitation
Limited Edition  to only 250 pieces

  • #BeYourAIKON  
  •  #pulseofthecity

Price: US$ 1,340
* Recommended retail price

 
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Press release 2021
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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