Monday, March 15, 2021

MAURICE LACROIX – AIKON Venturer GMT Automatic

 

 

 

 

 

 

 

 

 

MAURICE LACROIXAIKON Venturer GMT Automatic Sunbrushed Dial 2021

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THE AIKON VENTURER GMT’S DOUBLE URBAN ADVENTURE

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time. 

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For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturers than to keep track of time in two cities, a watch made to explore and conquer them.

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With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favourable price. Thanks to the Easychange system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.

DESIGN

It is the ability to change that marks out the power of a design. Powerful but not brutal, robust but not massive, modern but not futuristic, this watch features three hands as well as a second time zone and date at 3 o’clock. Its function sectors, level of detail and the energy emanating from the piece directly signal the connection to the AIKON’s aesthetic codes.

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Crafted entirely from steel, its surfaces are satin-finished, while its edges are polished. As the devil is in the detail, the Venturer GMT’s case back is engraved with a world map, surrounded by the 24 main time zones, a useful and practical information base for use.

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Finally, its integrated five-link steel strap is fitted with the Easychange system, which makes it easy to remove and replace. The AIKON Venturer GMT also offers another style thanks to the second strap in a grooved rubber version. 

 FUNCTION

The function of the AIKON Venturer GMT’s dual time zone is based on Maurice Lacroix’s watchmaking know-how. The ML 165 automatic chronograph calibre with date, hours, 24-hour second time zone, minutes and seconds in the centre is characterised by its reliability and robustness, essential to the ad-venturous spirit of this piece, which is water-resistant to 300 metres. To increase contrast and legibility, the GMT hand stands out against these two dials offered by Maurice Lacroix.

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The first is sunray-brushed black, punctuated by round hour-markers, circled and coated with SuperLumiNova. On this model, the GMT hand is red with a luminescent head. The second is sunray-brushed white, distingui-shed by its orange GMT hand and black hour-markers, embellished with SLN. But the most significant change on this new version is the AIKON Venturer GMT’s bezel.

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Its six arms – a powerful, characteristic AIKON feature – already performed a functional role with the Venturer. In fact, they extended beyond the ceramic bezel, a technical and scratch-proof material, so that it could be easily grasped and rotated in one direction. Now, the unidirectional bezel is ca-librated over 24 hours to accompany the fourth hand on the dial, which turns once a day.  

 THE AIKON LINE

The AIKON Venturer is descended from the Maurice Lacroix Calypso, which included a diver’s version at the time. This steel watch was one of the brand’s iconic models in the 1990s and bore the same design codes that live on in the AIKON Venturer. The integrated and water-resistant case, the six-arm bezel surrounding a flat sapphire crystal and the strap marked with an applied M logo made this model with its exceptional presence the brand’s most iconic product.

In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. In 2018, an entire collection of AIKON Automatic pieces continued the saga and was topped off in 2019 with a new branch of the AIKON generation. Sportier, urban and even more adventurous, the AIKON Venturer is designed to face up to the pressures of today’s urban life. 

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TECHNICAL SPECIFICATIONS

Model:  AIKON Venturer GMT Automatic

Ref. AI6158-SS00F-330-ABlack  


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Ref. AI6158-SS00F-130-AWhite  


Case
Diameter    43 mm
Height    12 mm
Material    Stainless steel with 24-hour rotating ceramic bezel
Case setting    No
Water resistance    30ATM
Dial
  • Black sunbrushed
  • White  sunbrushed
Indexes    Rhodium plated, white SLN
Hands    Hours minutes and second rhodium plated, white SLN ; GMT red white SLN
Movement
Automatic Caliber ML 165
Vibrations    28'800 vph / 4 Hz
Power Reserve    42hours
Number of jewels    25
Functions
Hours, minutes, seconds and dual time zone. Date at 3 o’clock.
Strap/Bracelet    
5-Row steel, EasyChange system, steel butterfly buckle
Second Strap    Black rubber, EasyChange system
Buckle    Folding clasp in steel

PRICES : USD 2,690.00 - 2,650.00 Incl. VAT Incl. VAT

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Press release 2021
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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Friday, March 12, 2021

IWC Schaffhausen – new TimberTex Straps


 

 

 

 

 

 

 

 IWC Schaffhausennew TimberTex Straps 2021

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 IWC SCHAFFHAUSEN LAUNCHES NEW TIMBERTEX PAPER-BASED WATCH STRAPS

Schaffhausen, 11 March 2021 – IWC Schaffhausen has unveiled new TimberTex straps, made from a low-impact paper-based material. This pioneering creation is the result of in-depth research and development and reflects IWC’s ongoing commitment to innovation and responsible watchmaking.

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IWC
has long led the luxury watch sector in the development of cutting-edge materials and is now proud to introduce new watch straps made primarily of paper from responsible sources. Conscious of the importance of offering alternatives to its responsibly sourced leather, the Swiss brand already provides bracelets in steel, textile and rubber.

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Today, the Manufacture is broadening this existing collection further with the addition of TimberTex straps. By focusing on the production process and lifecycle, IWC has ensured reduced environmental and social impacts from start to finish, while providing customers with another high-quality and stylish choice.

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    “Throughout our 153-year history, IWC has led the way in product design, material invention and manufacturing methods. From our formative years, using hydropower provided by the River Rhine, to our early adoption of titanium, ceramics and the creation of Ceratanium®, our pursuit of innovation has yielded remarkable advances. Naturally, we wanted to apply this same pioneering spirit to finding further high-quality alternatives for our clients who don’t wear animal leather,
Franziska Gsell, CMO IWC Schaffhausen and Sustainability Committee Chair

A PREMIUM, ECO-FRIENDLY ALTERNATIVE

Luxurious in look and feel, the TimberTex straps have a soft and supple texture. Unlike synthetic leathers, which are often plastic or petroleum-based, the material is composed of 80% natural plant fibres.

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The cellulose used comes from Forest Stewardship Council (FSC)-certified trees grown in the non-profit organisation’s sustainably and responsibly managed European forests. It is then manufactured in Italy, using traditional papermaking techniques and coloured with natural plant-based dyes. The material’s irregular grain makes every strap unique.

HERITAGE CRAFTSMANSHIP LED BY ENVIRONMENTAL PRINCIPLES

The creation of TimberTex straps includes over 60 different stages, with craftsmanship playing a key role. Padded with recycled microfibre for extra comfort and expertly finished with recycled thread, they are another highly wearable and luxurious leather-free option. Tested both internally and externally, the straps meet all of IWC’s quality criteria. Very durable, they are also water-resistant and won’t show signs of wear after a dip in the pool.

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The TimberTex straps currently complement four models: the Portugieser Chronograph, Portugieser Automatic 40, Portofino Automatic and Portofino Chronograph. They are available in blue, brown and black.

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Press releases - 2021
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 IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile  +41 (0)79 957 72 52
E-mail  uwe.liebminger@iwc.com
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