TUDOR – “Born To Dare” Watch Ambassador - David Beckham 2017
TUDOR ANNOUNCES DAVID BECKHAM
AS NEW BRAND AND #BORNTODARE
CAMPAIGN AMBASSADOR
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.
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1. PRODUCT PHILOSOPHY▲
“We are devoted to the classic. But reject the status quo.”
Born from the will to go beyond the standards, TUDOR’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity. Created by the founder of Rolex, Hans Wilsdorf, the TUDOR Watch Company was born with a mission to explore new terri-tories, offering “a watch that (his) agents could sell at a more modest price than (his) Rolex watches, and yet could attain (its) standards of dependability”.
The TUDOR of today has not drifted away from the original vision. While strictly adhering to the fundamentals of ex-cellence, the design of a TUDOR watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled propo-sition. — A TUDOR watch is born to dare.
TUDOR IS BORN TO DARE
In
2017,
TUDOR launched a new campaign with the
“Born To Dare” signature which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen
TUDOR while achieving the extraordinary on land, ice, in the air and underwater. This signature also refers to the vision of Hans Wilsdorf, the founder of
TUDOR, who manufactured
TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed.
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It nally tells of the singular approach
TUDOR is known for today, having pioneered now major trends within the watchmaking industry. The
TUDOR “Born To Dare” spirit is expressed in a campaign manifesto and supported globally by ambassadors whose life achievements directly result from a daring approach to life.
David Beckham is one of them and
TUDOR is proud to welcome him to its family.
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3. PRODUCT PHILOSOPHY▲
“Born for a purpose. Field-tested to the extreme.”
A TUDOR watch is built for those who dare to step out of their comfort zone.
It is designed to perform in all and every condition. From a refined evening out to the most extreme environments imaginable.
Over the years, TUDOR watches have been put at test on a daily basis strapped on the wrist of the most daring indi-viduals, on land racing through rough Alpine roads, on ice accompanying the British North Greenland Expedition, in the air issued to the para rescue teams of the US Air Force and underwater with the frogmen of the French Navy. They never deceived them, constantly delivering robust and re-liable time-keeping.
Today, from pure purpose-built tool watches to timeless elegant dress watches, the TUDOR collection perpetuates that spirit of supreme dependability, having every single watch undergo a strict and demanding testing protocol guaranteeing precision, waterproofness and robustness, beyond industry standards. — A TUDOR watch is born to go above and beyond.
DEVOTED TO THE CLASSIC
David Beckham is a multi-faceted man with a taste for ner
things. “Especially as an Englishman I think
you really appreciate a nice suit and a nice watch. They go very well together”
he says. A long-time wristwatch lover, he came to know TUDOR through its sibling brand, Rolex, of which he owns several timepieces. “I
was attracted to TUDOR by the attention to detail I could see in their watches.
I then learned about the history of the brand. One of adventure, pioneer diving
and daring expeditions. I was instantly hooked”.
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David Beckham wears
the Black Bay S&G, a
vintage-inspired steel and gold diver’s watch as well as the Black Bay Chrono, a COSC-certi ed chronograph with
column-wheel Manufacture calibre drawing upon TUDOR’s diving and motorsports
heritage.
BORN FOR A PURPOSE
As a
child, David Beckham had a dream.
Whenever asked about what he would want to be later in life he invariably
answered “a football player”. This early drive led him to become one of the
most acclaimed, loved and successful players in the history of the game. With
three major clubs and 115 selections in the English football team, 59 as
captain, he le his mark: 6 England Championship titles, 2 Major League Soccer
cups, 3/6 one time Champion of Spain and one time UEFA Champion. He might not have been the best scorer, nor the
fastest player, but he had a unique style, both precise and spectacular. One of
perfect passes, extraordinary kicks and supreme accuracy that proved decisive
on the eld. “Bend it like Beckham” says it all about his brand of game. By
daring to go all the way, always, David Beckham made his childhood dream a
reality.
REINVENTING HIMSELF, CONSTANTLY
David Beckham is one of the hardest-working players in the history of football. Never taking anything for granted, even when injured, or on loan to another team, he trained harder than most.
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As a player, he reinvented himself every game. Even though retired from
professional sports, he still continues to inspire. His philanthropic
activities focus on the protection and welfare of children worldwide. A
long-time
UNICEF Goodwill Ambassador and malaria foe, he dedicates his energy and time to the health and education of children in Africa.
PUSHING THE BOUNDARIES
Beyond philanthropy and football,
David Beckham has worked his way up to the status of much more than a legendary player. Facing the fear of what comes a er a sports career and building on his ambition, he
4/6 established himself as a global style icon. His influence on popular culture transcends the pitch. He is a model and counts hundreds of millions of fans around the world.
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TUDOR – Heritage Black Bay Chrono - Ref. M79350
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TUDOR – Heritage Black Bay S&G - Ref. M79733N
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Year: 2017
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