Wednesday, July 5, 2017

WERENBACH – Earth Spaceborn – Unique Piece



















WERENBACHEarth Spaceborn – Unique Piece

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Real rocket watches 
take off with crowdfunding

The Zurich watch brand Werenbach produces quality mechanical watches with material from rockets that have been in space. With the “Earth Collection”, the start-up company is launching a collection that everyone can afford. To realise this undertaking, Werenbach is relying on the support of the Internet community.


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In March the new collection will be launched on the crowdfunding platform “Kickstarter.com”. During the campaign, buyers can benefit from a one-time introductory price. Those who dare not only profit, but through their purchase help the new rocket watches to take off.

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From another world – a piece of space on your wrist

All Werenbach watches contain original material from the Soyuz spacecraft. In 1961 this type of rocket launched the first astronauts into space and today still carries astronauts to the International Space Station (ISS).

































 “We want to bring space and space travel closer to the people. With watches made of spaceborn rocket material and with the realization that comes from space: every astronaut who has observed the Earth from space is aware of the relativity of our existence. He is spaceborn. Just like the material of our watches - and our ideology. The message from Patrick Hohmann, Werenbach Founder & CEO: a change of perspective can change the world.

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Specifically, the watch material comes from the first stage of the rocket, which was jettisoned shortly after launch and fell back to Earth. The boosters landed on the steppes of Kazakhstan, where they were retrieved by Werenbach founder Patrick Hohmann and transported to Switzerland. The material was prepared there and processed into precision watch components.

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Whereas in the models of the hand-made Atelier Collection, the case as well as elements of the dial (in some models) were made of rocket material, in the ‘Earth Collection’ original material was used solely for the dial. The material for this collection comes from the Soyuz spacecraft, which was launched on 19 October 2016 destined for the International Space Station (ISS), returning back to Earth on 25 February 2017.

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The rocket determines the design – each watch is unique

«At Werenbach focus is not on the history of the watch brand, but on the history of the material. Spaceborn material to which there is otherwise no access,” said Patrick Hohmann. The raw material used is left in its original condition and by the colour, one can easily see which part of the rocket it comes from: if the dial is white, the material comes from the fairing of the spacecraft (nose cone); if it is grey, then it was made from part of the booster.

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The orange-coloured metal plate incorporated in the dials of some of the models comes from the cladding of the rocket engine. In short, the rocket determines the design of the watch. The unprocessed surface of the original rocket parts shows scratches and other signs of wear that make each watch unique.

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Win-win thanks to crowdfunding

To keep the prices of the ‘Earth Collection’ low, Werenbach used a new construction concept as well as a new production process. The watches also contain a less-complex movement and are produced in considerably larger quantities. Production is being pre-financed with the launch of a crowdfunding campaign on the international online platform “kickstarter.com”.

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About Werenbach

The Zurich start-up company Werenbach has been making watches since 2013 out of material from spaceborn Russian Soyuz rockets. Up to now the watches have been produced in very limited editions and sold directly. Three watches have already been unofficially tested by astronauts in space. Patrick Hohmann is the owner and CEO of Werenbach. He wrote about his entrepreneurial beginnings in the adventure novel ‘Werenbachs Uhr’ (Bilgerverlag, 2015).

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This is a win-win situation: the buyers finance the production and help the manufacturer increase awareness, at the same time they can purchase the watches at one-time wholesale prices. The mechanical watches are available from 490 CHF. The offer begins on 26 March 2017 and is limited to two months. Delivery of the watches will be five months after the crowdfunding campaign ends. Once the watches are officially on the market, they will cost approximately twice that amount.

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Technical Characteristics

This dial was cut from the inner surface of the rocket booster. The surface has been left in its original condition. Each watch is therefore different due to signs of wear and color nuances.

The Launch Sequencer scale displays the three stages en route to orbit. Information such as time, altitude and stage (rocket stages I, II and III) are arranged on the watch, giving readings for the point at which each rocket stage is jettisoned.


Movement:
Cal. STP 1-11
This movement is made by Swiss Technology Production in Switzerland.
It is identical with the legendary ETA 2824 and known for its high quality and beautiful finish.

Case: Stainless Steel
Scale: Launch Sequencer
Crystal: Saphire (scratch resistant)
Diameter: 40 mm
Height: 14 mm
Weight: 87 g
Luminous material: Super Luminova
Waterproof: 5 ATM
Strap:
Textile, calf leather

Delivery & sale start: November 2017

Actual discount prices of 25% are limited to october 2017

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Press Release - 2017
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Contact
Patrick Hohmann,
Tel. +41 79 597 25 65,
patrick.hohmann@werenbach.ch
Werenbach AG, Forchstrasse 229,
8032 Zurich, Switzerland, werenbach.ch
Atelier: Atelier WERENBACH, Limmatquai 56,
8001 Zurich, Switzerland
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Tuesday, July 4, 2017

Urban Jurgensen – Ref 1140 L Brown Gold






















Urban Jürgensen – Reference 1140 L RG Brown Guilloché Dial Gold 40 mm Edition

JÜRGENSEN 1745 COLLECTION

An Urban Jürgensen timepiece has always been an example of uncompromising craftsmanship, a tradition the company feel honour-bound to perpetuate. The Maison’s timepieces are not factory made out of some anonymous industrial building but carefully honed in a traditional atelier. The creation of an Urban Jürgensen watch is not the product of expedience, but instead the prolonged pursuit of excellence deploying the traditional highly specialised forms of craftsmanship reflecting the timeless traditions of the company.

At Urban Jürgensen there is a belief that perfection is seldom the product of haste. Machinery may offer capacity, but hand craftsmanship provides individuality and a lasting joy. While traditional materials ensure longevity, skilful hands are required to deftly manipulate tools in order to create horological objects of beauty.

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In accord with the extraordinary history and high level of watch making of Urban Jϋrgensen, we are pleased to present our new 1140 RG L Brown for 2017. At first glance, the 1140 L RG Brown exhibits a simplicity that conceals the complexity of its creation. The construction methods and craftsmanship used appeal especially to connoisseurs of fine watchmaking. While some design elements and finishing are clear to see, others are virtually hidden from view. This new model complements the Jurgensen 1745 collection with a blend of our most precious examples of watchmaking art -, the Urban Jurgensen Hands, Guilloche dial, tear drop lugs and the in-house P4 movement.

The 40mm classical case design used in this reference, has a round form, teardrop shaped lugs and stepped bezel combined with exquisitely finished dial and hands.

Urban Jürgensen hands are very much hand-made. They comprise a significant number of components that are individually honed, assembled and finished. This naturally implies numerous hours of highly skilled workmanship and are a key feature of Urban Jürgensen timepieces. The steel arms of Urban Jürgensen hands are cut from selected steel and manually finished to ensure a perfect shape and fit.

Numerous hours of diligent polishing with increasingly fine-grained diamond paper are followed by mirror polishing using secret types of polishing paste applied using a variety of wooden pegs specially shaped for the task. The final touch is then set by meticulous thermal blueing, patiently performed by highly experienced artisans until they meet the inimitable Urban Jürgensen shade of navy blue. When the noble art of watchmaking is exercised at such a superlative level, the importance of the human hand is of course matched by that of a trained and expert eye. Symbolically, the ‘eye’ of the hour hand on Urban Jürgensen watches is a hand-crafted wonder in its own right: a concentrically diamond-polished solid gold insert that is precision-fitted and thus free of any glueing or soldering. Its asymmetrical design, gently tapered towards the tip, ensures a unique elegance. This unwavering commitment to excellence is further exemplified at the very centre of the dial, in the precision-turned and mirror-polished solid gold hand pipes (also known as bushes), around which the arms are riveted to ensure a perfect fit.

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Urban Jürgensen are considered masters of the art of the hand finished guilloche dials. In the new model, it can be appreciated in the great attention to detail in the dial layout and pattern selections Grains d’orges and Guilloché Damier. Each dial requires up to 700 operations and takes 2 full days of hand work to complete on a guilloche lathe. After engine-turning, the dial is repeatedly brought to Rose heat and treated with acid to produce the unique warm colour by developing a fine layer of pure silver on the surface finally the dial is imbued with the proprietary Urban Jurgensen brown.

Hand-wound, hand-fitted and hand-made: hands at Urban Jürgensen indeed not only indicate time but in 2017 continue to stir the same excitement, approval and wonder among watchmakers and connoisseurs alike as they have for over 240 years.

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About Urban Jürgensen

Our story started in 1745 with the birth in Copenhagen of Jürgen Jürgensen, founder of the watchmaking dynasty that still bears his name. Jürgen’s son, Urban Jürgensen (1776 - 1830), quickly followed in his father’s footsteps. After completing his apprenticeship at such extraordinary watchmakers as Breguet in Paris and Arnold in England, Urban steered the Jürgensen brand to new heights. Urban’s two sons, Jules-Frederik and Louis Urban, then continued the family tradition. Jules studied in Switzerland and moved to Le Locle, while his brother Louis remained in charge of the factory in Copenhagen, giving the company roots in both countries that have been maintained ever since. The innovation and excellence of Jürgensen’s output exerted a tremendous influence on the watchmaking industry of Le Locle and, indeed, the entire Canton of Neuchatel, introducing the latest techniques from around the world. Of course, none of this happened by accident; rather, it has been the product of centuries of commitment and dedication to the arts.

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Technical Specifications

Collection: 1745

Ref. 1140 L Brown Gold

MOVEMENT
Urban Jürgensen Movement P4
Swiss Lever Escapement
Manual winding                 
Hours, minutes, small seconds    
Adjusted to temperature, isochronism in five (5) positions
Stop seconds     
Twin barrels     
Autonomy 72 hours     
Frequency 21’600 V/h (3 Hz)    
Twenty-three (23) jewels    
Diameter 32.00 mm     
Thickness 5.20 mm      
CASE     
Rose Gold 40 mm
Round 3-piece case, with a convex bezel
Individually soldered teardrop lugs
Domed sapphire crystal
Open back with flat sapphire crystal
Water resistant 3 ATM
DIAL
Urban Jürgensen Brown
Circular brushed chapter ring
Hand finished guilloché dial on one piece solid silver
Urban Jürgensen domed solid white gold Arabic numerals
HANDS
Hand made in thermally blued steel and Rose Gold.
Click mounted diamond polished eye in Rose Gold. 
STRAP
Alligator skin. Semi-matt brown.
Length 115/75mm, width 20/16.
Custom made sizes available  on request.      
Other colours are available on request.
BUCKLE
Delivered exclusively with classic C-buckle in Rose Gold.      

LIMITED EDITION30 PIECES

Price  29,900 excluding VAT

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Press releases - 2017
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 OFFICE
Urban Jürgensen. 
Chemin Creux 18. 2503 Biel/Bienne.
Switzerland.
Tel: +41-32 365 1526.
Fax: +41-32 365 2266.
info@urbanjurgensen.com
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