Thursday, March 9, 2017

RJ-Romain Jerome – Eyjafjallajokull-DNA Burnt Lava Edition
















RJ-Romain JeromeEARTH Eyjafjallajökull-DNA Black BURNT LAVA Limited Edition

SIHH 2017
NEW Eyjafjallajökull-DNA Black BURNT LAVA

After releasing two sold out collections RJ-Romain Jerome is ready to launch the third collection paying tribute to Icelandic volcano: The Eyjafjallajökull. For the first time a collection was released while the legend was happening, a 21st century legend which started RJ’s EARTH universe, completing the existing AIR and SEA universes.

What makes this collection stand out from the rest is the brutality of the design combined with the finesse of Swiss watchmaking savoir-faire; the contemporaneity of the subject combined with traditional watchmaking craftsmanship.

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After releasing two sold out collections RJ-Romain Jerome is ready to launch the third collection paying tribute to Icelandic volcano: The Eyjafjallajökull. For the first time a collection was released while the legend was happening, a 21st century legend which started RJ’s EARTH universe, completing the existing AIR and SEA universes.

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Introducing a Limited to 99 pieces, the Eyjafjallajökull-DNA Burnt Lava goes back to the original 46mm case in black-PVD coated steel featuring a Swiss Made mechanical self-winding movement enhanced with a striking structured bezel with a black PVD coating as well. True symbol of RJ-Romain Jerome, the bezel is made of rusted and stabilized steel, a process mastered by the brand to give the timepiece an overall dramatic feel.

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The highly crafted dial reflects the intensity of the erupting Volcano and the burning lava but also the great level of difficulty in the execution. Placed on top of an onyx baseplate, the genuine lava rock has been meticulously hand-worked by an artisan to reproduce the rock cracking under the lava pressure, a typical phenomenon characteristic of Icelandic volcanos. The dial does come alive thanks to the hand-painted lava in red and yellow cold enamel which seems to be trapped between the fissures.

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Through the Eyjafjallajökull-DNA Burnt Lava collection, the Geneva Watchmaking Maison has shown its ability to respect and integrate traditional techniques crafted by some of the best artisans of Switzerland into intense and contemporary timepieces. And to honor this new collection, RJ has selected an exclusive toad strap to finish off this beautiful textured timepiece coming from the bowels of the Earth.


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Technical details

I Collection Eyjafjallajökull-DNA I Universe EARTH
 
Model: EYJAFJALLAJÖKULL-DNA BURNT LAVA
Reference RJ.V.AU.002.02

Limited edition  99 pieces.

Movement
Caliber RJ002 -A - Mechanical self-winding movement
Rate frequency: 28,800 vph
Jewelling: 23 jewels
Power reserve: 48 hours
Functions
Central hours and minutes
Case
Black PVD-coated steel
Ø 46mm.
Case back: Erupting Eyjafjallajökull engraving
Bezel: Structured Bezel made of black PVD-coated steel and ash from the erupting volcano
Flank: Black PVD-coated satin-finished steel
Paws: Black PVD-coated steel with titanium screws
Lugs: Black PVD-coated steel with titanium screws
Lug insert: Black PVD-coated satin-finished steel
Crown: Black PVD-coated steel screw-lock crown with black rubber
Water resistance: 3 atm (30 meters)
Dial
Crafted from lave stone ejected by the erupting Eyjafajallajökull volcano
Hand-painted inscriptions in white and fissures representing the lava in yellow and red cold enamel
Hands Rhodiumed hour and minute hands inspired by grounded planes
Strap
Black toad strap with black PVD-coated steel folding clasp
Limited edition  99 pieces

Retail price
  / CHF 25’000.–  / EUR 27’950.–
  / GBP 22’950.– USD 26’500.–
  / HKD 216’000.– / JPY 3’715’000.–

* RJ-Romain Jerome reserves the right to change prices without prior notice

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RJ Watches S.A.
1262 Eysins - Switzerland
Route de Crassier 23
Tél. +41 22 319 29 39
Fax +41 22 319 29 30
 press@rjwatches.com
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Wednesday, March 8, 2017

ZENITH – Chronomaster EL PRIMERO Range Rover VELAR Special Edition
















ZENITHEL PRIMERO Chronomaster Range Rover VELAR Ceramised aluminium 42 mm Special Edition


At the occasion of the 2017 Geneva International Motor Show, Zenith and Land Rover are celebrating their creative relationship by presenting a new Chronomaster El Primero Range Rover Velar Special Edition.

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The timepiece features a new elegant brushed grey dial with copper-toned details, and a new black rubber strap coated with black-toned perforated calfskin, inspired by ideas from both brands’ product design and engineering departments. A watch to embrace the heritage and strong credentials of two legends.

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In 1969, Zenith unveiled its fabled El Primero chronograph. That same year, British car manufacturer Land Rover introduced the prototype of the very first luxury off-road vehicle: the iconic Range Rover, which hit the markets in 1970. Fired by the same pioneering spirit and the same ability to explore new horizons, these two original creations achieved legendary status.

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In 2017, Zenith and Land Rover are continuing to celebrate the creative relationship. Featuring a ceramised aluminum case of 42 mm and beating at 36,000 vibrations per hour, the new Chronomaster El Primero Range Rover Velar Special Edition introduces an appealing brushed grey dial with copper-toned details. Whether on the wrist of an intrepid explorer or an elegant gentleman, it also exudes an inimitably chic aura, enhanced by a new black rubber strap coated with black-toned perforated calfskin. This leather is the same high quality hide used on Range Rovers and is secured by a triple folding clasp in DLC-treated titanium.

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Jean-Claude Biver, Zenith CEO & President of the LVMH Watch Division said: “Zenith is the ultimate reference for chronometry (precision timekeeping), having won 2,333 chronometer prizes. The authentic Manufacture is a major player in the Swiss watch industry. Zenith stands for Art, Tradition, Culture and above all, produces real and authentic “museum quality” models at nonetheless affordable prices. It is essential that we preserve these qualities, as they all belong to the more than 150-year DNA of Zenith. We are here not just to run a company, but also to serve its brand history and DNA – just as Range Rover is doing. The main task and challenge we have in common is a determination to protect our tradition, but at the same time to find the right and harmonious way of connecting our tradition to the future, while showing extreme respect for our iconic products.”

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Gerry McGovern, Land Rover Chief Design Officer, added: “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the range rover family. The Chronomaster El Primero Range Rover Velar Special Edition, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”

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The new Chronomaster El Primero Range Rover Velar Special Edition celebrates the strength and significance of a partnership that is fully geared up to go the distance.

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Chronomaster El Primero Range Rover Velar Special Edition42MM
  • TRIBUTE TO OUR PARTNERSHIP WITH LAND ROVER / RANGE ROVER
  • AUTOMATIC EL PRIMERO COLUMN-WHEEL CHRONOGRAPH WITH DATE INDICATION AT 6 O’CLOCK
  • CERAMISED ALUMINIUM CASE: 42 MM DIAMETER
  • BRUSHED GREY DIAL WITH COPPER COLOR DETAILS
  • SPECIAL OSCILLATING WEIGHT ADORNED WITH ZENITH & RANGE ROVER LOGOS
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TECHNICAL DETAILS

Reference: 24.2042.400/27.R799

MOVEMENT
Movement El Primero 400B, Automatic
Calibre 13¼``` (Diameter: 30 mm)
Thickness: 6.60 mm
Components: 326
Jewels: 31
Frequency: 36,000
VpH (5 Hz)
Power-reserve: min. 50 hours
Finishes: special oscillating weight with “circular satin-brushed” motif
FUNCTIONS
Hours and minutes in the center
Small seconds at 9 o’clock
Chronograph:
  • Central chronograph hand
  • 30-minute counter at 3 o’clock
Date indication at 6 o’clock
Tachymeter scale on the dial
CASE, DIAL & HANDS
Material: Ceramised aluminium
Diameter: 42 mm
Opening diameter: 37.10 mm
Thickness: 12.75 mm
Crystal: Domed sapphire crystal with anti-reflective treatment on both sides
Case-back: Transparent sapphire crystal
Water-resistance: 10 ATM
Dial: Brushed grey with Copper color details
Hour-markers: Copper color-plated, faceted and coated with SuperLuminova SLN C1
Hands: Copper color-plated, faceted and coated with SuperLuminova SLN C1
STRAPS & BUCKLES
Black rubber coated with black-toned perforated calfskin
27.00.2118.799 (R799)
Black DLC-treated titanium triple folding clasp

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Media contact:
ZENITH | Watch Manufacture Since 1865
Rue des Billodes 34-36 | CH-2400 Le Locle
Fabiana Chiacchio Tel. +41 32 930 65 59 | Mobile +41 79 515 47 54
Email: fabiana.chiacchio@zenith-watches.com
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JAGUAR LAND ROVER | Special Operations
Oxfrod Road, Ryton-on- Dunsmore, UK
Mike Goodbun Tel. +44(0) 73 87 3235225
Email : mgoodbun@jaguarlandrover.com 
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