Friday, September 16, 2016

HYSEK – IO 42 Power Reserve
















HYSEKIO 42 Power Reserve and Grande Date NEW

IO 42 mm Power Reserve:
reinventing a classic

Sometimes, you need to revisit your roots. Having unveiled a number of fine watchmaking models this year, as well as a complete ladies’ collection, Hysek has now returned to one of its most sober models, the IO 42 mm Power Reserve.


With its three hands, date, and power reserve, the new IO 42 mm embodies Hysek’s take on classical watchmaking. “Creating a pure, enduring timepiece is a more complicated exercise than it looks,” explains Hysek’s CEO Akram Aljord. “Unlike the fine watches we’ve been devising for the past fifteen years according to our own lights, traditional watchmaking is an area in which much has already been accomplished. Renewing the genre – and adding something new in keeping with our own DNA – has been a gargantuan challenge.”

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Hysek’s IO collection comprises round, classical-style pieces, featuring traditional watchmaking’s most emblematic complications: date, moon phase, and chronograph. The new IO 42 mm is the only model to include a power reserve. Formerly available atop a black dial, the piece now has a more contemporary feel thanks to a brighter, livelier electric blue livery.

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The new-look sun-brushed dial has polished rhodium-plated hands and appliques that reflect light in all directions. Meanwhile the date display at 12 o’clock features large windows, making it very readable. The time and date are set using a single crown at 3 o’clock, enhanced with a black disc bearing a raised “H” for Hysek.

The power reserve is deployed at 6 o’clock. An imposing yet precise hand with a semi-circular movement displays the watch’s remaining power reserve over 42 hours. Around it, every aspect of the 42 mm steel case is exactly right down to the tiniest detail, with a refined blend of satin and polished parts. The signature lugs that are now one of Hysek’s hallmarks are there, along with another – the distinctive presence of only the 1, 5, 7 and 11 Arabic numeral applique hour markers.

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The timepiece is powered by a Swiss Made automatic movement with 22 jewels, visible through the sapphire caseback. The movement has been developed in line with traditional watchmaking style codes, including a Côtes de Genève finish and blued screws. Hysek has opted for a high-frequency caliber boasting 28,800 vibrations per hour, guaranteeing perfect precision. The new IO 42 mm Power Reserve sports a blue leather strap, and will be available from autumn 2016.


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Technical details

Model: IO 42 mm Power Reserve

Ref: IO4209A13 Silver
Ref: IO4209A14 Blue

Movement
Automatic Mechanical by Swiss Made Hysek
  • Automatic Mechanical
  • Power Reserve and Grande Date
  • Côtes de Genève decoration
  • 87 components
  • 22 jewels
  • Autonomy 42h
  • Frequency 28’800 VpH
Case
Dimensions: Ø 42 mm x E12 mm
Round shape
Material: Steel
Water resistance 50m
Sapphire crystal with anti-reflection
Dial
Sun-brushed dial
  • Silver 
  • Blue 
Power reserve hand: Aiguille de réserve de marche
Date indicator: Guichet du calendrier
Strap
Bracelet in back Alligator
Hysek fold-over buckle

§  Price under request
Product Year: available from autumn 2016 
 
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MANUFACTURE HYSEK SA   
Chemin de la Vignette 1  
CH-1167 Lussy-sur-Morges  
Phone +41 21 804 90 90
Fax +41 21 803 19 29
marketing@hysek.com
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Hysek.com

Thursday, September 15, 2016

AUDEMARS PIGUET Supports Serena Williams in Her Quest for Victory



AUDEMARS PIGUET – Supports Serena Williams in Her Quest for Victory

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As Serena Williams is defending her title in London, Audemars Piguet accompanies its brand ambassador in her quest for a 22nd major victory

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London, Monday 4th July 2016 Serena Williams continues her grass-court campaign in South West London to defend the crown she won last year. A 7th victory there would represent her highest number of wins for a specific grand slam tournament as she counts 3 wins on the red clay of Paris, and 6 on each of the hard courts of Melbourne and New York. It would therefore become her 22nd title, which would allow her to equal the record held by Steffi Graff.

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Audemars Piguet’s brand philosophy “To break the rules, you must first master them.” perfectly embodies Serena’s quest and her unrelenting drive and passion during her impressive career. The brand now celebrates this spirit and shows its support in a new campaign launched on social media worldwide.

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Serena Williams wears the new white Royal Oak Offshore Chronograph
in rose gold Ref. 26231OR.ZZ.D010CA.01

Inspired by a verse from Rudyard Kipling’s “If” poem written on the wall of the Center Court players’ entrance - “If you can meet with Triumph and Disaster and treat those two impostors just the same -, Audemars Piguet’s campaign, consisting of a short film and series of still images, features Serena in a stunning black and white setting while reciting the famous poem with a slight twist at the end.

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“If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”


If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Woman, Sister.”



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Technical Specifications

Royal Oak Offshore Chronograph Pink Gold case 37mm

Reference: 26231OR.ZZ.D010CA.01

MOVEMENT:
Selfwinding Calibre 2385
Total diameter: 26.20 mm (11 ½ lignes)
Total thickness: 5.50 mm
Number of jewels: 37
Number of parts: 304
Minimal guaranteed power reserve: 40 h
Frequency of balance wheel: 3 Hz (= 21,600 vibrations/hour)
FUNCTIONS:
Chronograph
Hours
Minutes
Small seconds
Date
CASE:
37 mm pink gold
18-carat pink gold case, glare-proofed sapphire crystal.
Diamond-set bezel, screw-locked crown.
Water-resistant to 50 m
DIAL:
Silver-toned dial with new “Lady Tapisserie” pattern, circular-grained external zone.
Pink gold applied hour-markers and Royal Oak hands with luminescent coating
STRAP:
White rubber strap with 18-carat pink gold AP folding clasp

GEMSETTING
32 brilliant-cut diamonds; ~1.02 carats (bezel)


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Audemars Piguet (Marketing) SA
Route de France 16 - Case postale 16
1348 Le Brassus - Switzerland
Phone : + 41 21 642 39 00
Fax : + 41 21 642 34 02
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