MARCH LA.B - JC1 Banker NATO

MARCH LA.B - JC1 BANKER NATO NEW



THE TRANSVERAL TRAVELER
 
THE LEGEND OF PAN-AM
PAN-AM introduced the world to the 'Jet Age' with its launch of twenty fuel mode!ed Boeing 707's, and shortly thereafter made transatlantic crossings with the 320 series. It used to be that the event of travel was an occasion to look exceptional, and rightly so- travelers endeavored to put their best foot forward as they explored new territories.

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60’S ADVERTISEMENT
The aesthetic of the JC1 series is a modern rendition of the banker watch which exudes an early 1960’s Madison Avenue sophistication. Firms and agencies of the era revolutionized workplace fashions and attitudes that would remain existent for decades to come.

OL’ BLUE EYES
Promise of eternal sunshine, weekends of cocktails, cabanas and oblivion were enough reasons for Frank Sinatra to deem Palm Springs as his haven and home. His former local haunts, such as Melvyn's Restaurant and Bar, are now known as town attractions and Hollywood's Playground to the rest.

Story

The JC1 aesthetic is a modern rendition of the ‘banker watch’, which exudes an early 1960’s, Madison Avenue sensibility. March LA.B’s taste for details and sophistication lends the JC its Mad Men appeal, celebrating beautiful women, luxury and a crazy lifestyle.

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The steel case silhouette is perfectly oval shaped, with the curve of the case back elegantly mirroring thecrystal dome.  The pusher, located at 2 o’clock, sets the analog alarm, responding to the needs of the world­wide traveler.

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Technical Specifications

40 mm round 316 L stainless steel case
Swiss quartz analogic movement with alarm
ETA 804.192 Date / Hour / minute / alarm
Black dial / silver indexes
Desert NATO Band Made in USA
Anti-reflective domed mineral crystal with sapphire coating
Clapsed case back
Waterproof 5 ATM / 50M

€450.00 EURO

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SEVENFRIDAY - P3/2 Riviera Limited Edition

SEVENFRIDAY - P3/2 RIVIERA Limited Edition NEW

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SEVENFRIDAY has let out new model of watch P3/2 Riviera.
The model name P3 (the second) clearly implies that its inspiration can be found in the universe of the “industrial engines”.

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Elegant yet powerful, classy yet sporty – that’s how the P3/2 presents itself. Inspired by the classic and timeless beauty of the wooden motorboats we went about creating this latest model. Highlights or red and blue represent the traditional nautical navigation colors

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This time the animation ring is made of solid Canadian wood by an exceptionally talented young craftsman from South Tyrol. The ring’s look and feel obviously refers to the boat’s wooden body.
We limit this production to 350 units in order to fulfill and guarantee the highest quality standards.
SEVENFRIDAY’s watches consist of two integral elements – the Box and the Interface. The box – made of stainless steel- is a complex constructed and protecting casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of different material catering additionally to the haptic and visual senses of the products respective universe.

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In the box you find the interface which consists of hands, discs, dial and movement. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the spectator and makes checking the time a new.
A variety of materials, finishing and colors completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.

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