Wednesday, August 8, 2012

The NEW Alternance 10 CALIBER from PERRELET


Perrelet 1777 The NEW Alternance 10 CALIBER 2012

In adopting the state-of-the-art Alternance 10 (A10) caliber, entirely produced within the group to which it belongs, the Perrelet brand has taken a decisive step on the path towards autonomous production - the ultimate goal being to equip its entire range with Manufacture-made movements.

Perrelet, a pioneer of mechanical watchmaking, is a Swiss brand specializing in the creation of automatic watches. Since 2004 it has belonged to the Spanish entrepreneur Miguel Rodriguez, who also owns the Festina group. The brand is thus in a prime position to benefit from the group’s industrial infrastructure thanks to the contribution of sister companies such as Soprod, IMM Ineltec, MHVJ and Astral, and thus have access to exclusive automatic movements
of superior quality.

“Today more than ever, having in house means of developing and producing horological specialties represents a great opportunity. Production autonomy is an extremely important issue and an aspect that enables us to remain in the avant-garde of our field. Witness the recent acceleration we have undertaken in diversifying the Double Rotor modules. The A10 movement represents a milestone achievement for us; we are well on the way towards complete
independence”
says CEO Fausto Salvi.

Perrelet - Caliber A10

A10

Stemming from several years of research and development, the A10 caliber is now produced entirely within the group to which Perrelet belongs, including its new escapement featuring optimized efficiency, and the balance-spring. The automatic 11 ½’’’ movement, beating at 28,800 vph, is a robust and reliable caliber that has earned Chronofiable* certification and which may, on request, also benefit from COSC chronometer certification. It comes in several variations - three hands plus date, three hands with visible balance, along with skeletonized models. They also boast a broad range of additional functions which to date includes Large Dates, Dual Time-Zone with day-night indicator, Power Reserve, 24-hour indicator, Chronograph and Small Seconds. The A10 also incorporates custom-made complications and in particular Perrelet’s signature Double Rotor modules.

A10 FOR Perrelet produced entirely within the Festina Group, features:

The A10 calibers with integrated Double Rotor are produced exclusively by Perrelet, which holds the patent for this system. Among the watches in the collection, the first Perrelet watch equipped with the new movement is the Peripheral Double Rotor, the latest of the Double Rotor models. A series of personalized finishes further enhance the 100% Manufacture-made movement. The upper rotor, which rotates around the periphery of the movement, features three openings providing an opportunity to admire its oscillations. The open worked lower rotor provides a broader view of the brand’s distinctive “tapestry” motif adorning the bridges. It is adorned with the P signature and a Côtes de Genève motif.
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This step heralded the start of what is set to be a fastpaced integration process. Alternance 10 will equip all the new models launched in 2012, and will in due course replace all the other calibers used by the House.

Perrelet is continuing to write new chapters in its own history and in that of watchmaking in general, as the producer of watches with fully Manufacture-made movements, enhanced by dedicated Fine Watchmaking finishes. Caliber A10 brings the assurance of freedom of action that is fundamental in supporting the creativity it consistently demonstrates in its chosen field of automatic movements.

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PERRELET SA
Rue Bubenberg 7
CH-2502 Bienne
Switzerland
T +41 32 346-2626
F + 41 32 346-2627
perrelet@perrelet.com

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Tuesday, August 7, 2012

MARCH LA.B - NEW GRAND Collection















MARCH LA.BNEW GRAND Collection









 



 





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THE GREEN LINE
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March LA.B is socially conscious. Time and the watch structure life. The green color symbolizes life. This color code is recurrent in the brand’s creations.
The March LA.B Green Line expresses the will to assist associations in the work of suicide prevention, a socially taboo affliction that particularly concerns the lives of those involved with the brand. Suicide imposes public denial, and the danger of silence that accompanies it. By donating 1% of every watch sold to associations helping suicide prevention, March LA.B wishes to fight this silence that kills. For our children, our families, our friends and our neighbors.

MARCH LA.B - AM1 40MM Black Automatic

The AM1 stands as the firstborn of the AM series.  Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watchmaking.

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Technical specifications


  • 40 mm round 316 L stainless steel case
  • Swiss automatic movement
  • Caliber ETA 2892-A / Hour, minute, sweep second
  • Self –winding mechanism with ball bearing
  • Date corrector
  • Stop second device
  • ETACHRON regulator system and regulator corrector
  • 28 800 vibrations per hour / 4 HZ
  • 21 jewels
  • Oscilliating mass with « Los Angeles / Biarritz » customized guilloché
  • MARCH customized date
  • Engraved black dial / silver indexes
  • Hands with luminescent treatment
  • Genuine black Lizard leather band with green leather lining
  • Anti-reflective domed sapphire crystal
  • Screwed case back with green crystal with sapphire coating
  • Waterproof 10 ATM / 100M

  • € 1690.00 EURO

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    MARCH LA.B - AM1 37MM

    The AM1 stands as the firstborn of the AM series.  Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watchmaking.

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    MARCH LA.B - AM2 - Bordeaux Automatic

    The AM2 speaks directly to the quintessential allure of March LA.B.  by appealing to men with bravado and style.  Its sharp, definitive angles distinguish this timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies.  Inspired by the Ford Mustang seat interior, the quilted band is the final retro­ modern touch.

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    Technical specifications


  • 38 mm square 316 L stainless steel case
  • Swiss automatic movement
  • Caliber ETA 2892-A / Hours, minutes, sweep second
  • Self –winding mechanism with ball bearing
  • Date corrector
  • Stop second device
  • ETACHRON regulator system and regulator corrector
  • 28 800 vibrations per hour / 4 HZ
  • 21 jewels
  • Oscilliating mass with « Los Angeles / Biarritz » customized guilloché
  • MARCH customized date
  • Burgundy dial / silver indexes
  • Hands with luminescent treatment
  • Burgundy bombed genuine Buffle band with green leather lining
  • Band manufactured in France
  • Anti-reflective domed sapphire crystal
  • Screwed down crown
  • Screwed case back with green crystal with sapphire coating
  • Waterproof 10 ATM / 100M

  • € 1690.00 EURO

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    MARCH LA.B - AM3 - Maroon Brown

    March LA.B introduces its boldest timepiece to date through the AM3.  Inspired by muscle­car culture, the AM3 maintainsa vintage quality without neglecting the sophistication that is synonymous with March LA.B.  The masculine proportions and perforated leather strap pre­destine this particular timepiece as a staple for the fast and fashion­minded man.

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    Technical specifications


  • 38 mm cushion 316 L stainless steel case
  • Brown PDV treatment
  • Swiss automatic movement
  • Caliber ETA 2892-A / Hour, minute, sweep second
  • Self –winding mechanism with ball bearing
  • Date corrector
  • Stop second device
  • ETACHRON regulator system and regulator corrector
  • 28 800 vibrations per hour / 4 HZ
  • 21 jewels
  • Oscilliating mass with « Los Angeles / Biarritz » customized guilloché
  • MARCH customized date
  • Black dial / gunmetal indexes
  • Hands with luminescent treatment
  • Matt black perforated genuine Alligator band with green leather lining
  • Band manufactured in France
  • Anti-reflective domed sapphire crystal
  • Screwed down crown
  • Screwed case back with green crystal with sapphire coating
  • Waterproof 10 ATM / 100M

  • € 2290.00 EURO

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     MARCH LA.B - AM1-Memogold 37mm

     The AM1 stands as the firstborn of the AM series.  Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watchmaking.

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    Technical specifications



  • 37 mm Round 316 L stainless steel case
  • Gold PVD treatment
  • Swiss quartz analogic movement
  • Caliber RONDA 517 / 3 hands (day/date)
  • Gold dial / gold indexes
  • MARCH customized date
  • Grey Stingray band with green leather lining
  • Anti-reflective domed mineral crystal with sapphire coating
  • Screwed case back
  • Waterproof 10 ATM / 100M

  • SALE €495.00 EURO

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     MARCH LA.B - JC1 - BANCER

    The JC1 aesthetic is a modern rendition of the ‘banker watch’, which exudes an early 1960’s, Madison Avenue sensibility. March LA.B’s taste for details and sophistication lends the JC its Mad Men appeal, celebrating beautiful women, luxury and a crazy lifestyle.

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    The steel case silhouette is perfectly oval shaped, with the curve of the case back elegantly mirroring thecrystal dome.  The pusher, located at 2 o’clock, sets the analog alarm, responding to the needs of the world­wide traveler.

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      Technical specifications


  • 40 mm round 316 L stainless steel case
  • Swiss quartz analogic movement with alarm
  • ETA 804.192 Date / Hour / minute / alarm
  • Black dial / silver indexes
  • Lizard style genuine leather band with green Alcantara lining
  • Anti-reflective domed mineral crystal with sapphire coating
  • Clapsed case back
  • Waterproof 5 ATM / 50M

  • SALE  € 495.00 EURO

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     MARCH LA.B - JM1 - Full Gold

     

    The art deco­inspired JM1 resonates with its angular facets and architectural geometry. Its uniquely set crown lies hidden within the bold carossery.  This is a vintage beauty with a penchant for modernity.

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    Technical specifications



  • 25 mm rectangle 316 L stainless steel case
  • Gold PVD treatment
  • Swiss quartz analogic movement
  • Caliber ETA 980.163 / Hour / minute / small second
  • Gold dial / gunmetal PVD indexes
  • Black Lizard style genuine leather band with Alcantara lining
  • Anti-reflective mineral crystal with sapphire coating
  • Screwed case back
  • Waterproof 5 ATM / 50M

  • SALE   € 425.00 EURO

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     MARCH LA.B - 1805 - Continental  Limited Edition


    The 1805 Series is a true homage to the unmistakable style of the First French Empire. The 1805 is a true Napoleonic­- inspired pocket watch, drawing from relics of past centuries. Modernized with an analog alarm and snake­coil chain, it is offered with a desk stand and two choices of chain clasps.  This horological beauty establishes an iconic demeanor fit for modern times.

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    Technical specifications


  • 47,5 mm Round 316 L stainless steel case
  • Gold PVD treatment
  • Swiss quartz analogic movement with alarm
  • Caliber ETA 804.192 / Hour / minute / alarm
  • Engraved white dial / gold PVD indexes
  • Watch chain including a lobster buckle and a T-bar buckle
  • Anti-reflective domed mineral crystal with sapphire coating
  • Waterproof 5 ATM / 50M
  • SHELBY Limited Edition
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    SALE    € 645.00 EURO

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    MARCH LA.B - 1805 -  KLIMT

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    In feminine watch making, the pendant is considered to be the essence of elegance.  The 1805 necklace demonstrates a diverted classicism.  In true MARCH LA.B spirit, the purity and refinement of the 1805 complements your innate, PVD gold chain PVD black chainnatural allure.


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    Technical specifications


  • Lizard skin hardbox with sliding tray covered in green velvet
  • Soft leather traveling wallet lined in green velvet with side watch compartment
  • Metal warranty card
  • Full instruction leaflet

  • SALE    € 645.00 EURO


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