MAURICE LACROIX – AIKON Automatic Black - 2019
AIKON AUTOMATIC:
«BLACK IS BEAUTIFUL»
«BLACK IS BEAUTIFUL»
Maurice Lacroix is showing off its dark side. The brand is adorning two automatic models from its AIKON collection in black PVD, each emblematic in its own way, with the cases, dials, hands and straps all radiating darkness.
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The AIKON Automatic Black watches catch the eye in much the same way that their colour absorbs light. Their elegant, energetic curves express the modern, strong and masculine feel that Maurice Lacroix has injected into these models. Available as an automatic three-hand watch or with a skeleton movement, their monochromatic colour, level of detail and the energy that they give off provide these pieces with a real presence on the wrist. In this way, the AIKON Automatic models gain a new aesthetic style, in keeping with the intensity of their design. Maurice Lacroix continues to produce watches whose perceived value is considerably higher than their price, even with the rarity and exceptional characteristics of these two limited editions.
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AIKON Automatic watches are descendants of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1980s and ‘90s and bore the same design codes that live on in the AIKON. The integrated and water-resistant case, the six-arm bezel surrounding a flat sapphire crystal and the strap marked with an applied M logo made this model with its exceptional presence the brand’s most iconic product. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. In 2018 automatic models continued the trend, enhanced in 2019 by this monochrome series.
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The AIKON Automatic is the heart and the essence of the AIKON collection. Clad in black, this piece reaches a new status. The power of its black PVD does not conceal the timepiece’s sandblasted treatment. Its matt finish covers its 42 mm diameter case, its screw-down crown, and its bezel with its six arms that are so characteristic of the AIKON. Its water resistance to 200 metres has of course been maintained.
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The Clou de Paris dial of the AIKON Automatic Black opens up a new way of playing with light. The same colour as the rest of the watch, it gleams with a particular vividness, as do the polished applied hour markers and anthracite hands that are coated in black Super-LumiNova. Nothing detracts from the watch’s absolute monochrome character.
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TECHNICAL SPECIFICATIONS
Model: AIKON Automatic Black
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Reference AI6008-PVB01-330-1
Case
Material Stainless steel Black PVD
Diameter 42 mm
Height 11 mm
Case setting no
Water resistance 20 ATM
Dial
Black sun brushed Clous de Paris
Indexes Black gold plated, black SLN
Hands Black gold plated, black SLN
Movement
Automatic Caliber ML115
Vibrations 28'800 vph / 4 Hz
Power Reserve 38 hours
Number of jewels 26
Decorations Perlage and colimaçon.
Vertical Côtes de Genève and sun brushed on rotor.
Rhodium plated.
Functions Hours, minutes and seconds.
Date at 3 o'clock.
Strap/Bracelet
Black calf leather easychange
Buckle Butterfly in steel black PVD
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Press release – 2019
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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