Bell & Ross – BR-X5 Black TITANIUM

 

Bell & Ross – URBAN BR-X5 Black TITANIUM Automatic 2024

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 THE LIGHTNESS OF TITANIUM

Every professional instrument watch developed by Bell & Ross is decidedly modern. Designed with a famously lightweight metal, the new BR-X5 Black Titanium is no different.

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  With a long history of use in aviation, titanium has also won its spurs in contemporary fine watchmaking. Lightweight, comfortable, and resilient, this high-tech material offers a style all its own, with an understated colour that differs slightly from stainless steel and white gold. 

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Weighing in a full third lighter than steel and boasting an extraordinary weight-to-strength ratio, titanium has many more remarkable intrinsic qualities, from being hypoallergenic to being highly resistant to corrosion. 

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These properties are compounded by the X5's sandwich type case, which is also designed to be lightweight and durable.

THE POWER OF DESIGN

The architecture of the multi-component case favours purity and radicality, lightness and resistance. 

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Assembled around a waterproof container which protects the manufacture of movement, the 41mm case is hollowed out and made of titanium, making it lighter and more comfortable. The square bezel and sapphire glasses are fixed on two plates to form the top and bottom of the case. 

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  The whole is kept watertight with four screws through the entire case, in a multi-layer assembly that keeps the piece perfectly sound. 

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  Made entirely of grade 2 titanium, the case has an easily recognizable grey tint. Its anti-reflective matt finish is achieved through fine micro-sandblasting, an understated choice that showcases the model's unique design.

FUNCTIONAL PRINCIPLES

With the BR-X5 line, Bell & Ross reaches new heights when it comes to style and performance. 

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"With its manufacture movement and sophisticated design, the BR-X5 has become an iconic watch for the brand and its watchmaking expertise", emphasises Bruno Belamich, Bell & Ross Creative Director and co-founder. The intention is clear: functionality takes centre stage. 

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The indices are clear and precise in their readability. The dial houses a large date aperture at 3 o'clock, and a circular power reserve indicator at 9 o'clock. 

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The indices and hands (other than the seconds) are covered with SLN X1 type white luminescent material, for optimal readability by both day and night. The minute indices are displayed on a flange.

A MOVING PERFORMANCE: COSC-CERTIFIED CHRONOMETER

Like every watch in the BR-X5 collection, the new BR-X5 Black Titanium is powered by the BR-CAL.323 self-winding mechanical movement. This calibre has a frequency of 28,800 vibrations per hour (4 Hz) and a power reserve of approximately 70 hours.

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The highly precise movement is equipped with an oscillating weight and a variable-inertia balance wheel, both visible through the large sapphire crystal caseback.

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Another advantage of the manufacture movement is its rapid date correction device, adjustable at any time. The calibre is guaranteed for 5 years with a proven performance: it is chronometer certified by the COSC, Switzerland's official chronometer testing institute. A benchmark piece.

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With its titanium design, the technical, innovative BR-X5 is a contemporary expression of Bell & Ross' watchmaking expertise. Performance material meets the Maison's Manufacture collection.

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Technical Specifications

Collection: URBAN 

Model: BR-X5  Black TITANIUM

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Ref. BRX5R-BL-TI/STI  –  titanium

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Ref. BRX5R-BL-TI/SRB   –  rubber

Movement
Manufacture. Calibre BR-CAL.323.
Automatic mechanical.
Approximate power reserve of 70 hours.
Functions: Hours, minutes and seconds. 
Date window at 3 o'clock and power reserve indicator at 9 o'clock.
Case
41 mm wide. 12.80 mm thick.
Grade 2 microblasted titanium.
Screw-down crown.
Crown guard.
Sapphire case-back with oscillating weight
Water-resistance: 100 metres.
Crystal: Sapphire with anti-reflective coating
Dial
Black.
Matt black hour and minute hands filled with white Super-LumiNova®.
White sweep seconds
Strap
Titanium or black rubber.
Buckle:  folding. Microblasted titanium.

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🔴 Price: VAT for  9,900 € / CHF 9,000 / $ 9,900 💰

⚠️ Pre-order only, delivery in June

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Press Release - 2024
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Bell & Ross – BR 03 CYBER Ceramic 42 Black Edition

Bell & Ross – CONCEPT BR 03 CYBER Ceramic 42 Black Edition 2024

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With each passing second, we are taken away from the present and propelled into the future. 

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With its new BR 03 CYBER watch in matt black ceramic, Bell & Ross looks to the immediate future. A testament to modern watchmaking design.

A WATCH FOR THE CYBER AGE

Having ventured into every territory of watchmaking over its thirty years, alongside the Maison’s involvement in aeronautics, Bell & Ross has developed a unique technical and stylistic expression that looks to the future. 

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Tending towards the essential, the BR 03 CYBER line is the testament to a modernist vision of elegance; a way of pushing the envelope a little further. From this moment, the new BR 03 Cyber Ceramic embodies the uninhibited Bell & Ross ‘vision of futuristic watchmaking.

AVANT-GARDE INSPIRATION

Design is a concrete form of the future. Through the physical transformation of the object and dedicated work of designers, new perspectives are born.

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It was from this starting point that the watchmaker set itself a challenge: to transform the design of the iconic BR 03 line without distorting everything behind the strength and identity of one of the Maison‘s cornerstone collections.  

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To solve the conundrum without resorting to traditional watchmaking forms, Bell & Ross decided to combine the BR 03 design with the Cyber collection’s graphic and futuristic codes. For this, Bell & Ross’ co-founder and Creative Director, Bruno Belamich, worked on redefining reality with faceted 3D designs. “Their workings question our relationship to speed, sound and light”, emphasises Belamich.

SEEING THE INVISIBLE

The personality of a watch is expressed through the lines making up its case. The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharpedged fuselages boasting the distinctive technical feature of reflecting waves. 

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This is how spy planes, drones and strategic bombers become undetectable to radars. In creating a watch inspired by stealth design, Bell & Ross transposes the readability of flight instruments to the wrist with a graphic edge. 

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Pushing the concept of stealth invisibility further, Bell & Ross has chosen to openwork the dial and main components on the mechanical selfwinding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonizing. “The faceting on the lines is, of course, a nod to the digital arts. When a digital image freezes, it reveals the pixels of which it is made”, explains Bruno Belamich, Creative Director and co-founder of Bell & Ross.

MATT BLACK: THE COLOUR OF HIGH-TECH, THE COLOUR OF POWER

With its definitive bold shade, it’s impossible not to notice the new BR 03 Cyber Ceramic immediately. The paradoxical matt black chosen for the watch it’s as discreet as it is spectacular. 

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An unconventional choice for a watch, moving away from the usual precious materials used in traditional watchmaking. To make the design a success, Bell & Ross deliberately turned to more technical and contemporary components. 

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The 42 x 43.7 mm case is made of ceramic, a cutting-edge material requiring complex production methods performed at very high temperatures, which offers increased resistance. “Grinding with diamond powder made it possible to resurface the facets, like jewellers cutting a precious stone. To preserve the purity of the design, the lugs have disappeared, and the housing for the rubber strap has been cut into the case”, explains Belamich.  

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Bell & Ross again chose ceramic, a high-tech material that’s both strong and lightweight, to decorate the twelve metallic indices and logo, treated in glossy black under the surface of the anti-reflective sapphire crystal.

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 With faceted angles and clean lines, at the heart of its avant-garde design, a manufacture movement with a 5-year warranty is housed in this exceptional timepiece.

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TECHNICAL SPECIFICATIONS

  Collection: CONCEPT 

Model: BR 03 CYBER Ceramic

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Ref. 3-CYBER-CE

MOVEMENT
Skeletonised Calibre BR-CAL.383.
Automatic mechanical.
Black skeletonised main plate and bridges.
25 jewels.
28,800 vph.
48-hour power reserve.
Manufacture movement guaranteed for 5 years.
CRYSTAL  Sapphire with anti-reflective coating with logo at 12 o'clock.
Metal indices with black gloss effect under the crystal
FUNCTIONS
Hours and minutes.
Self-winding movement.
CASE
WIDTH 42 x 43.7 mm
Matt black ceramic
Water-resistance . 50 metres
DIAL
Skeletonised. Facetted bridges.
Balance at 6 o'clock.
Black microblasted hour and minute hands filled with grey Super-LumiNova® (green glow).
STRAP
Black rubber
Buckle . pin. Black PVD coated steel

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Edition
Limited edition of 500 timepieces

🔴 Price : 12.300 CHF / $ 13,400 / 13 600 € 💰 

Global retail price on request

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Press Release - 2020
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Bell & Ross – BR 05 Artline DRAGON Edition

Bell & Ross – URBAN BR 05 AUTO Artline DRAGON Edition 2024 

2024 will be the Year of the Dragon. According to Chinese astrology, those born under the Dragon have a character that is active, strong-willed, confident, enterprising and lucky. 

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The new BR 05 Artline Dragon watch takes on this bold personality, with exclusive laser engraving reminiscent of a tattoo.

Artline: engraving with style

While the Maison has built its reputation on producing efficient instrument watches designed for professionals, Bell & Ross has never held back from giving free rein to creativity. This is the BR 05 Artline’s mission: a unique variation within the BR 05 line allowing for a freer range of artistic expression. 

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The Maison aims to offer watches with ornate finishes: an ambition clearly expressed in the version embellished with gadrooning. “We wanted to launch a watch that was dressy and decorated. The BR 05 had potential, with a case with ample space for embellishment”, Bell & Ross’ Creative Director Bruno Belamich noted at the launch of the first Artline model.

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Now, Bell & Ross is going further. Part of the Maison’s philosophy is pushing one’s limits. The BR 05 Artline Dragon moves into a whole new field by adopting graphic codes linked to the art of tattooing. Playing on light and shadow through the relative fineness and thickness of each stroke, this line work is crucial to transcending the realm of drawing to that of a metal tattoo.

The wood dragon: a symbol of daring

According to Chinese astrology, the year of the Wood Dragon will begin on Chinese New Year, which lands on 10 February 2024 – also known as Spring Festival. The dragon is more than a mythical creature; it is a major cultural and spiritual reference.

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It evokes power because it actively participates in the world’s equilibrium. Bringing rain for the crops, the dragon is an omen of life. To create the motif on the new BR 05 Artline Dragon watch, Bell & Ross has invoked highly symbolic natural elements, such as the sun and moon, as well as references to flora and fauna, as with the swallow motif.

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In popular culture, the dragon is the marker of strong, courageous, powerful individuals, but it also symbolises benevolence, prosperity and luck. The dragons of Asian mythologies bring good news.

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For artists, the dragon motif is a tireless source of inspiration with endless variations, from the most figurative to the most refined. Dragons are thought to be an amalgamation of many animals, with their snake like bodies, deer antlers and eagle claws, not to mention their carp scales and eyes of a demon. The graphic designer’s work meets that of the watchmakers to create a harmonious motif across the entire watch, with engraving on its different surfaces.

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The BR 05 Artline Dragon still features the collection’s principle of a bezel with rounded corners, attached to the case by four screws. It was also necessary to work around the readability of the watch’s time indications: another sign of boldness on this avant-garde timepiece.

The art of engraving

On the BR 05 Artline Dragon’s dial and integrated bracelet, the decorative motif is finely engraved. The ancestral technique of engraving has been practised in China for more than a millennium.

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In watchmaking, engraving is traditionally considered the first non-functional enrichment of a timepiece. With its new BR 05 Artline Dragon, Bell & Ross pays homage to Chinese culture and its art of engraving, while pushing its mastery of watchmaking techniques a little further. To produce the BR 05 Artline Dragon‘s case and links on the integrated bracelet, an exceptional laser engraving technique is used. 

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For the bracelet, this means engraving each link individually before assembly. There is no room for error: perfect precision is required to make sure the pattern is not distorted. Each link is a feat in itself, with continuity of design ensured from one component to the next.

BR 05: Contemporary Elegance Concentrated

Since its launch in 2019, the BR 05 line has been the tangible expression of Bell & Ross’ desire to offer an urban watch with contemporary elegance.

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Ever faithful to the desire for technical excellence, which is the guiding principle behind the development of all Bell & Ross watchmaking instruments, the BR 05 Dragon features a BR-CAL.321 self-winding mechanical movement. It has a 54-hour power reserve, ensuring not only advanced chronometric precision, but also great ease of use for active lifestyles. The hour graduation is subtly positioned at the level of the flange so as not to compromise the design.

An exceptional piece

Designed to celebrate the strong symbolism of the Chinese dragon on the advent of this new year, the BR 05 Artline Dragon is deliberately created as a rare piece – not only because of its character, but also the complexity of its design. This exceptional timepiece will only be produced in a limited edition of 99 pieces. 

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The BR 05 Artline Dragon is on sale exclusively in Bell & Ross boutiques and e-boutiques. 

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 TECHNICAL SPECIFICATIONS

Collection: URBAN

Model: BR 05 AUTO Artline DRAGON Edition 

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Ref:   BR05A-DR-ST/SST  -


Movement
Calibre BR-CAL.321.
Automatic mechanical.
Functions: hours, minutes, small seconds and date at 3 o’clock.
Case
Diameter: 40 mm, 10.33 mm thick.
Laser-engraved satin-finished and polished steel.

Engraved upper bezel. 
Screw-down crown. 

Sapphire case-back with 360° oscillating weight.
Engraved crown guard.
Water-resistance: 100 metres.
Dial
Ragon engraved in the centre. 

Satin-finished rhodium-plated skeletonised hour and minute hands, filled with black lacquer. 

Satin-finished rhodium-plated sweep seconds.
Crystal: Sapphire with anti-reflective coating.
Strap
Laser-engraved steel.
Folding. Steel folding buckle.

🔴 Price:   $ 7,900 / 8,200 EUR -

🔰 Edition of ✅99 pieces

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Press Release - 2022
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Bell & Ross – BR 01 CYBER SKULL Sapphire Ice Blue Edition

Bell & Ross – CONCEPT BR 01 CYBER SKULL Sapphire Ice Blue Edition 2023

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The Bell & Ross BR 01 CYBER SKULL SAPPHIRE ICE BLUE stands out as a refreshing contemporary high-end watchmaking timepiece. Hidden behind its mocking smile, the blue skull reveals, in complete transparency, a masterpiece of craftmanship in the service of watchmaking.

BR 01 CYBER SKULL range, a modern talisman

The new BR 01 CYBER SKULL SAPPHIRE ICE BLUE is the latest member in the Bell & Ross BR 01 Cyber Skull collection of rare watches. Through this atypical collection, with versions in ceramic, sapphire and bronze, Bell & Ross is able to fully pursue the exploration of its favourite themes: the design of exceptional timepieces and the singularity of its design. 

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The Cyber Skull collection’s state-of-the-art and multi-faceted watch case is strikingly reminiscent of the aesthetics of certain stealth planes. The link is not trivial when we know the involvement of the House in the world of aeronautics. This timepiece is symbolic in more than one way. In art and watchmaking, the skull motif is well known as an expression of the philosophical theme of vanity, associated with the passing of time, life and death.

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This skull is also a tribute to the special forces units for which Bell & Ross designs and develops instrument timepieces. Tracing back its roots to the times of the Vikings or pirates right through to modern-day situations, elite troops and paratroopers have made the skull motif their emblem to ward off bad luck. With its resolutely bold and modern design, Bell & Ross has made it one of its talismans.

ICE blue

If boldness had to have a colour, it would be blue for sure. The meaning of the colour blue has changed several times over the centuries. In modern times, it has become a symbol of nature and purity. 

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So many inspirations that could not fail to nourish the creative imagination of Bruno Belamich, Creative Director and co-founder of Bell & Ross, “the icy aspect of sky blue combines perfectly with the transparency of the sapphire of the case, like a faceted iceberg”. 

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For a new exceptional execution, it is this fresh ice blue tone, a bold and unusual colour in fine watchmaking, which was chosen to adorn the central part of the dial. Meticulously made in galvanised brass and blue PVD, it is the true face of the BR 01 CYBER SKULL SAPPHIRE ICE BLUE.

The magic of transparency: a remarkable piece of expertise

To express all the fascinating power of the skull, Bell & Ross has chosen to place it in a 45 mm case, which is water-resistant to 30 metres and completely transparent, including the back. This case is made of sapphire, a high-tech composite material that is almost as hard and scratch-resistant as diamond. The design of this particular type of corundum gem is very complex. Its flawless transparency assumes that there is no impurity. 

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Its production, which requires heating an alumina powder melted by a hydrogen flame to a temperature exceeding 2,000°C, is extremely delicate. Transparency is also a way of exposing the contemporary know-how of fine watchmaking. To make the overall look perfectly consistent on the wrist, Bell & Ross has equipped the watch with a transparent soft silicone strap, which is closed by a polished and satin-finished steel pin buckle. A limited edition of only 25 pieces, the new BR 01 CYBER SKULL SAPPHIRE ICE BLUE is an ultra-exclusive timepiece by nature.

An unequalled technical feat

In its entirely translucent case, the BR 01 CYBER SKULL SAPPHIRE ICE BLUE reveals a fine watchmaking automaton animation which triggers the lower part of the jaw. The skull of this modern vanity becomes particularly smiling and seems to burst into life thanks to a high-end watch movement: the hand-wound mechanical calibre BR-CAL.209, with a 48-hour power reserve and a frequency of 28,800 vibrations per hour. The latter, mixed with the energy demand of the automaton animation, guarantees precision and reliability. 

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The overall transparency of this exceptional timepiece allows you to admire the carefully crafted finishes of this manufacture calibre with the naked eye. Watchmaking enthusiasts will appreciate the rhodium-plated bridges and plates which, together with the numerous openwork or skeletonised components, will not only delight collectors, but will also allow aesthetes to delve into the heart of the subject. 

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Undeniably, this blue skull represents an addition to the Bell & Ross’ collection confirming the brand’s credibility when it comes to fine watchmaking.

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Technical Specifications

Collection: CONCEPT

Model: BR 01 CYBER SKULL Sapphire Ice Blue

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Ref. BR01-CSKBLU-SAPHIR

MOVEMENT
Calibre BR-CAL.209.
Manufacture. Hand-wound mechanical .
Skeletonised, rhodium-plated main plate and bridges.
21 jewels. 28,800 vph.
Incabloc shock protection system. 48-hour power reserve.
CRYSTAL sapphire with anti-reflective coating
FUNCTIONS
Hours and minutes.
Moving skull when wound by hand  
CASE
LENGTH 45 MM, WIDTH 43.5 MM.
Sapphire.
Faceted polished steel crown.
Sapphire case back.
Water-resistance . 30 metres
DIAL
Skeletonised faceted sapphire.
Blue anodized steel skull.
Balance at 12 o'clock.
STRAP
Transparent silicone.
Buckle . pin. Satin-polished steel.

Edition
🔰Limited Edition ✅ Only 25 timepieces
🔴 Price : RRP  € 120’000 / 115.000 USD 💰

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Press Release - 2023
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