BA111OD – Chapter 4 Veblen Dilemma Tourbillon Edition

 

BA111OD – Chapter 4 Veblen Dilemma Tourbillon Black Ice Titanium Edition

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 "We believe in an uninhibited watchmaking industry that stays accessible to the greatest number of people"

Developed by French-Swiss watchmaker Abraham-Louis Breguet about two centuries ago, Tourbillon is one of the most complex and intriguing horological complications. It is an extremely challenging mechanism, so only a few skilled watchmakers are capable of crafting it. 

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Traditionally, Swiss made tourbillon wristwatches are extremely expensive, making them unattainable by most of the watch lovers.

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Known for its innovative ‘Afluendor sales concept’, BA111OD was founded by Thomas Baillod. After the successful launch of its first three chapters (watch collections), the Swiss watchmaking firm is presently offering its Chapter 4, a Swiss Made Tourbillon for less than CHF 4’000.00!

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With the brand’s innovative commercial approach, the luxury wristwatches equipped with the prestigious tourbillon are now available to a large audience. Christened The Veblen Dilemma Tourbillon, this affordable high complication sends a powerful message to the future of the Swiss watch industry, suppliers and retailers, by reinforcing the attractiveness of the mechanical timepieces.

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The Chapter 4 Tourbillon wristwatch was developed in collaboration with a number of Neuchâtel companies with an aim to revitalize the production of both entry-level and mid-range segment watches with Swiss Made quality label.

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This 44 mm diameter tourbillon will be entirely produced in the canton of Neuchâtel and its nearby surroundings. The hand-wound Tourbillon caliber, which runs at 21,600 vibrations per hour, was developed by BCP Tourbillons SA in partnership with the veteran watchmaker Olivier Mory.

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This highly complicated movement is being offered by the BA111OD watch brand in a customized version, as the BA.01. With a two-year warranty, with 105 hours of power reserve (more than four days) and a shock tolerance of more than 5,000 G, the hand-wound Tourbillon in Chapter 4 by BA111OD is offering a rotating cage that turns in 60 seconds.

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This fine watchmaking complication also renders the full range of traditional finishings and decorations: polished-blocked, chamfered and blued screws, double-sided ringed gear train, rolled pivots, etc.

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Made of grade 5 titanium, the case of the Veblen Dilemma tourbillon watch features a DLC Black Ice coating. On the edge of the plate, the watch features engraving “To love time, that one which does not count.”

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The watch is fitted on an Italian Saffiano cowhide leather strap with night blue stitches, and embedded with the sophisticated NFC technology.

Limited to 220 pieces as a tribute to the 220th anniversary of the Tourbillon, the BA111OD Swiss Made Tourbillon watch is available at an accessible price of CHF 3’920.00 (excluding VAT). Estimated delivery: April 2022.

 The companies associated with BA111OD’s Chapter 4 Tourbillon are:

•     BCP Tourbillons SA: Based in Cortaillod in the canton of Neuchâtel, BCP Tourbillons SA is a manufacturer of Swiss made mechanical movements.
•     derdiedas.design: Founded by Claudio Orlando, derdiedas.design is watch design firm specialized in 3D modeling and realization of virtual images.
•     Madeness Solutions Lab SA: Based in La Chaux-de-Fonds, Madeness Solutions Lab SA is a supplier of watch components. Its director is Fabien Brisebard.
•     Develop Your Watch Sàrl: Founded by Miguel Bolea, Develop Your Watch Sàrl is a product development company based at Sutz in the Biel/Bienne administrative district. This firm offers suitable solutions to watch brands in designing and developing timepieces.
•     DM surfaces SA: Based in Saint Imier, DM surfaces SA undertake machining, decorations, laser engarving and surface treatments of the watch components. Raynald Favre is the director of this company.
•     Iseotec SA: Iseotec SA is a La Chaux-de-Fonds based firm specialized in the manufacturing of watch components like case, dial plate, buckle and clasp. Its director is Emeric Chopard.
•     Estima SA: Based in Grenchen, Estima manufactures watch hands and dials.

BA111OD is a fast-growing Swiss startup based in Neuchâtel, applauded as one of the most innovative company within the watchmaking industry by specialist and international press. 

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For us, innovation shouldn't be on the product only, but as well on the way to commercializing it, and that changes everything! We introduce the Afluendors concept: a collaborative approach that is redefining distribution and community engagement through a phygital approach. Being "customer-centric" is not just a marketing statement. Indeed, our Afluendors animate the community, publish and can pass on the right to acquire our watches. However, BA111OD takes care of the transaction, shipping and after-sales service.

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Today, most brands innovate in the products, but still operate on a secularly old model when it comes to commercializing their watches. A model where clients are still seen as “end consumers” instead of being at the center. Brands do not know their clients and only engage with them thanks to high marketing investments or paid ambassadors and influencers. A model in which customers turn to blogs to get genuine information as official websites are just windows featuring photoshoped images. A model where the watch only represents a fraction of the price, customers paying 3/4 of the retail price to finance the high distribution and marketing costs.

We can definitely improve that model!

BA111OD is a truly customer centric project. We know our clients, interact with them on a daily basis through our dedicated and revolutionary web App. On this App you can see our clients’ pictures and comments, you can meet them virtually or in real life thanks to our map. If they fancy, our customers can even go one step further and recommend our watches, and then get rewarded for that.

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PRODUCT SPECIFICATIONS

Model:  Chapter 4 Veblen Dilemma Tourbillon

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Reference: CHAPTER 4.1 T.V.D.

Movement
Mechanical hand-wound caliber BA.01 (base BCP Tourbillon)
21,600 vibrations per hour (3 Hertz)
Variable inertia balance
19 jewels
Over 5000 G shock resistance
105 hours power reserve (more than 4 days)
Functions
Hours and minutes
Tourbillon at 6 o’clock
Case
Case in grade 5 titanium treated with DLC Black Ice (gun metal anthracite)
Diameter 44 mm
Crown At 4 o'clock, engraved with the BA111OD emblem
Domed sapphire crystal with double anti reflective coating, printed logo
Water resistance: 50 meters
Dial
Semi-open dial according to an original design
Hands covered with SuperLuminova
Bracelet
Saffiano cowhide leather, night blue stitches, made in Italy and NFC technology with "concierge function"

Edition
Limited series of 220 watches

Payment in 4 times without fees available by bank transfer, please get in touch with us at contact@ba111od.com

All taxes will be calculated at checkout, they depend on the country of delivery. For deliveries to USA, Canada and UK, please note that taxes will be due upon delivery.

All of our watches are numbered. The price includes our 2-year international watch warranty and the worldwide shipping costs.

Price   € 4,254 EUR

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CHRISTOPHE CLARET – Aventicum AL-ULA Edition

 

CHRISTOPHE CLARET – Aventicum AL-ULA Gold and Titanium Limited Edition

Christophe Claret AL-ULA, the magic of the East

A keen connoisseur of history and culture, Christophe Claret unveils a timepiece whose symbolic power is highlighted by the ingenious optical phenomenon of the mirascope. At the center of this limited edition conveying a message recalling the history and civilizations of the East which founded the foundations of modern society : AL- ULA, a basin stretching from Jordan to the Arabian desert, sumptuous witness of the Nabatean civilization, the iconic monument symbolizing appears to literally burst out of the dial.

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Christophe Claret never ceases to surprise. This true virtuoso of the watchmaking art plays with mechanics, reinvents style codes and creates a fresh and very personal vision of the passing of time. This approach has driven the creation of the Mecca timepiece that uses the optical phenomenon of the mirascope in paying tribute to a civilization and a rich culture more than three thousand years old.

Optical illusion

AL-ULA, the capital of the Kingdom of Dedan, is today a site of major cultural significance and a UNESCO World Heritage Site. It welcomes Al-Hegra and Mada’in Saleh into its signature. The site has several dozen monuments that have been incredibly preserved from late antiquity.

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One of these monuments, very famous in its symbolism, is micro engraved and highlighted thanks to the mirascope, a process invented about thirty years ago at the University of California. The mirascope is composed of two identical parabolic mirrors arranged one on top of the other, creating an elliptical shape. The convex mirror on top has a hole in the middle. When an object is placed in the center of the concave bottom mirror, the reflection from the top mirror creates a hologram of the object, which appears nearly two times larger than it actually is. In implementing this optical effect in the Mecca model, the monument looks as if it is thrusting out of the middle of the watch and offers a 360-degree view of the emblematic memorial which has withstood all phenomena to bear witness to the grandiosity and talent of the past civilization.

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AL-ULA, like all Christophe Claret signature timepieces, epitomizes the highest standards of fine watchmaking embodied by the brand. Developing the technically demanding mirascope to function perfectly took extreme dedication and focus. Two months of research and several prototypes were integral to obtaining the desired optical effect. The next critical step was designing and crafting the hour and minute hands, which had to be reconfigured, as the mirascope was now the centerpiece of the watch. The hands became pointers revolving on an invisible ring around the perimeter of the dial, each equipped with a counterweight to optimize stability. The challenge of creating the hands was to find a material light enough to compensate for the relatively larger – though mainly concealed – size of the display mechanism. The solution was to use anticorodal (aluminum), which has an excellent rigidity/weight coefficient.

The power of symbols

Esthetically speaking, no detail was left to chance. The AL-ULA timepiece features a wealth of emblematic elements and references to the ancestral culture of the region. First, the dial which opens on the iconic Mada’in Saleh monument is engraved in solid rose gold. The color green, in connection with the Arab culture of the past and the present. To accentuate the symbolism of the piece, the Arabic hour numerals and the “AL-MIM” motifs have been engraved on the flange. The front of the watch reveals a calligraphy drawn in the Diwani style by a master calligrapher, “AL-ULA and THE MAGIC OF THE ORIENT”, this one is filled by a hand engraving.

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The aesthetic and symbolic spectacle is continued on to the back of the AL-ULA timepiece. The ball-bearing cover is decorated with an engraving of the coat of arms of the Christophe Claret brand around which the green sapphire oscillating weight of the self-winding movement rotates. It should be noted that Christophe Claret has obtained a patent for the sapphire element connecting the ball-bearings to the oscillating weight concealed behind a circle Crafted in green sapphire so as to reveal the meticulous movement finishing, all decorated with a motif around the edge engraved by hand with a green enamel filling.

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Finally, the back bezel is engraved with the symbolism of AL-ULA’s current geographic location. The back of the watch shows important inscriptions relating to the Kingdom of Saudi Arabia, guardian of today AL-ULA. All adorned with green enamel, the inscriptions “LA ILAH ILA ALLAH MOHAMAD RASOOL ALLAH” and “THE KINGDOM OF SAUDI ARABIA” are also calligraphed in the Diwani style and engraved by hand to perfect this extraordinary masterpiece. Indeed, the kingdom of Saudi Arabia has made considerable efforts to promote this world heritage of humanity and recently made this wonder accessible to the public.

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With these words, almost everything is said… the rim of the titanium case reveals that only very few enthusiasts will have the chance to wear one of the AL-ULA watches on their wrist.

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TECHNICAL SPECIFICATIONS

Model   AL-ULA Edition  

• Ref. MTR.AVE15.620-637 - Titanium
  
• Ref. MTR.AVE15.600-617 - Red gold

Distinctive features:

Movement
    Calibre: AVE15, self-winding
    Dimensions: Diameter: 26.20 mm / Thickness: 3.37 mm (without hands)
    Number of parts: 186
    Number of jewels: 28
    Barrels: Twin barrels
    Power reserve: 72 hours
    Escapement: Frequency: 4 Hz (28,800 vph) / Swiss lever
    Features: ‘Mystery’ oscillating weight with sapphire crystal segment and transferred motifs
Functions: Hours and minutes display
Case
    Dimensions: Ø 44 x 18.49 mm 
    Water resistance: 3 ATM / 30 m / 100 ft

• MTR.AVE15.600-617
  

    Case: Grade 5 titanium
    Hands: Anticorodal, anodized green with 4N red gold tips, black lacquered
    Crown: Grade 5 titanium and anthracite gray grade 5 PVD titanium
    Strap: Black alligator leather with green stitching
    Limited edition: 17
    Price in Swiss francs (ex VAT): 69’000

• MTR.AVE15.620-637
  

    Case: Red gold 5N Hands: Anticorodal, anodized black with 4N red gold tips, black lacquered
    Crown: Red Gold 5N 
    Strap: Black alligator leather with green stitching
    Limited edition: 17
    Price in Swiss francs (ex VAT): 77’000

 Front:
    The AL-ULA watch is inspired by the Aventicum model: the center of the dial, the mirascope with the emblematic monument of Mada’in Saleh micro-engraved.
    Around, oriental calligraphy engraved and lacquered in green and gray color.

Back:
    The oscillating weight is in green sapphire revealing the movement, adorned with an “Al-Mim” motif engraved and enameled in green around the circumference of the weight.
    On a decorative plate, green decal of two inscriptions Arabic:

•     At 12: “LA ILLAH ILA ALLAH MOHAMAD RASOOL ALLAH”
•     “There is no god but GOD and Muhammad is his messenger”
•     At 6: “AL MAMLAKA ALARABIA ALSAOUDIA”
•     “The Kingdom of Saudi Arabia”
•     At 3 and 9: the sword symbol of the flag of the Kingdom of Saudi Arabia

Strap
Black alligator leather with green stitching
Clasp
Grade 5 titanium 5 titanium caps, 
Christophe Claret logo

Edition
Limited edition of 17 pieces 

 
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Press release - 2021
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Christophe Claret – Alexandra Beurier
Tel : +41 32 933 80 26
Email : a.beurier@christopheclaret.com
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