Schaffhausen, 21st May 2021 – IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. The first IWC Pilot’s Watch Chronograph in titanium is powered by the IWC-manufactured 69385 calibre movement and features a carbon fibre dial. IWC unveiled the new edition during a webcast conversation with IWC CEO Christoph Grainger-Herr, Mercedes-AMG CEO Philipp Schiemer and shared brand ambassador and racing driver Maro Engel.Click, to see the large size. ▶ BIG FOTO 
The long-standing collaboration between the Swiss luxury watchmaker and the performance and sports car brand
Mercedes-AMG, is grounded in many common values, including the pursuit of technical perfection and uncompromising quality. Both companies were created by visionaries with bold ideas.
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In
1868,
Florentine Ariosto Jones combined traditional craftsmanship with advanced industrial technology to redefine watchmaking in Switzerland. In
1967 in Grossaspach,
Germany,
Hans Werner Aufrecht and
Erhard Melcher established
AMG with a visionary concept of incorporating cutting-edge racing technology into road-going series vehicles.
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“IWC Schaffhausen and Mercedes-AMG share both a passion for performance and design, as well as a commitment to engineering excellence down to the smallest detail. Over the last 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and we have created many lasting memories for our clients. Today we are proud to introduce Mercedes-AMG as a permanent feature of our Pilot‘s Watch Collection, starting with the Pilot‘s Watch Chronograph Edition “AMG”,
Christoph Grainger-Herr, CEO of IWC Schaffhausen
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“The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and long-lasting collaboration. It’s very rare to come across a company and people with so many common interests and values. Our commitment to craftsmanship of the highest level and our pursuit of emotional product experiences is what has united us since 2004 – and the Pilot‘s Watch Chronograph Edition “AMG” once again underlines our strong partnership,”
said Philipp Schiemer, CEO of Mercedes-AMG.
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Crafted from automotive engineering materials, the
Pilot’s Watch Chronograph Edition “AMG” (Ref. IW377903) is
IWC‘s first
43mm Pilot‘s Watch Chronograph featuring the
IWC-manufactured
69385 calibre, as well as the first
Pilot‘s Watch Chronograph with a case made of extremely light and scratch-resistant titanium. The Grade 5 titanium finish gives the watch its matte grey appearance, inspired by
AMG‘s signature
Selenite Grey Magno paint finish.
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The dial features precisely woven carbon fibre, a material directly derived from
AMG‘s aero components. These parts are produced in a complex process involving heat and pressure and are known for their remarkable lightness and rigidity. The raw material is continuous carbon fibres, which are processed on weaving machines into textile structures, giving the end product its characteristic woven “carbon look”. The black carbon dial provides the perfect contrast to the silver chronograph sub-dials, reminiscent of motorsport instruments.
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The all-around performance watch is powered by the
IWC-manufactured calibre
69385, a robust and precise chronograph movement that enables stop time measurements of up to 12 hours. The chronograph function is controlled by a column wheel, an intricate component with two functional levels. The
Mercedes-AMG logo is emblazoned on the tinted sapphire crystal case back. The timepiece is fitted with a black embossed calf leather strap with contrast stitching and folding clasp.
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The
Pilot’s Watch Chronograph Edition “AMG” was unveiled at a webcast hosted by
Philipp Schiemer and
Christoph Grainger-Herr. Both elaborated on their passion for racing, the values both brands share, and the sustainable future of watchmaking and mobility. They were joined by Maro Engel, who brought in the perspective of a professional racing driver. The
IWC brand ambassador is also a
Mercedes-AMG factory driver and has an in-depth knowledge of both companies. The webcast can be watched via ▶️
https://watches.iwc.com/amgwebcast.
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The
Pilot’s Watch Chronograph Edition “AMG” will be available for pre-order from
21st May online at
IWC.com, through IWC boutiques and authorised retail partners. The timepiece is eligible for registration under the My
IWC care program and thus benefits from a
6-year extension to the standard
2-year
International Limited Warranty.
------------------------------ABOUT MERCEDES-AMG
Mercedes-AMG is the performance and sports car brand of Mercedes-Benz Cars based in Affalterbach, Germany. Driven by the fascination of motorsports Hans Werner Aufrecht and Erhard Melcher founded the company in 1967. Since 2005 Mercedes-AMG GmbH has been a wholly-owned subsidiary of Daimler AG representing the sporting spearhead of the company with a wide range of models ranging from performance compact cars up to true sports cars like the AMG GT family. In contrast to large-scale production, Mercedes-AMG’s engines are assembled in Affalterbach according to the “One Man, One Engine” principle. AMG was born on the racetrack and is up to this day committed to “Driving Performance” in every detail, which is also expressed in every vehicle’s perceptible, innovative excellence. AMG – these three letters stand for supreme automotive performance, exclusivity, emotion, efficiency and highly dynamic driving pleasure and for exclusive encounters, contact points and collaborations for customers all around the globe. AMG continues to set benchmarks and, as a sub-brand of Mercedes-Benz, has the ambition to strengthen the product portfolio as a performance luxury brand. Currently, AMG is pushing the transformation of the company and redefining the Future of Driving Performance with electrified powertrains.
