ORIS – DIVING Sixty-Five Bronze Hölstein Chronograph Edition
Oris celebrates its roots with the first in a series of limited edition pieces
named in honour of the Swiss village of Hölstein
where the company was founded more than a century ago
Click, to see the large size. ▶ BIG FOTO
From Hölstein, with love
The Oris Hölstein Edition 2020 is a celebration of the independent Swiss watch company’s roots, but it’s also designed to make people smile
Click, to see the large size. ▶ BIG FOTO
On
1 June 1904,
Paul Cattin and
Georges Christian signed a contract in the Swiss village of
Hölstein that began a story that would span many generations. The contract gave the two watchmakers permission to set up and run their own watch company. They named it after a local creek:
Oris.
More than a century later,
Oris and
Hölstein have become synonymous with one another. The village and the surrounding
Waldenburg Valley have shaped
Oris’s philosophy, just as
Oris has shaped the area and its identity.
Click, to see the large size. ▶ BIG FOTO
On
June 15 this year,
Oris begins a new chapter in the story, releasing the first in a series of
limited-
edition watches named in honour of this magical place.
The
Oris Hölstein Edition 2020 celebrates the company’s roots and its proud association with the Swiss village of
Hölstein.
Click, to see the large size. ▶ BIG FOTO
To fully understand the story of
Oris, you have to go back to that day in
1904.
Cattin and
Christian had come from the French-speaking Le Locle in the
Jura mountains, the beating heart of the traditional Swiss watch industry.
Hölstein represented a completely different proposition. It was in Switzerland’s German-speaking north,
25 km from Basel, an industrial town that was experiencing economic hardship. They saw an opportunity.
Click, to see the large size. ▶ BIG FOTO
Their vision was to build a watch company that brought together the best of both worlds. Could a mechanical watch be made using industrial techniques that stayed true to the romantic values of traditional horology?
Could man and machine combine to deliver beautiful watches at prices that hard-working citizens could afford?
Click, to see the large size. ▶ BIG FOTO
The answers to these questions might seem obvious now, but at the beginning of the
20th century and with society’s shape rapidly changing, such a concept was visionary.
It also worked.
By
1910,
Oris was the biggest employer in the region, and in the coming decades it would continue to grow at pace. By the
1960s, it was one of the
10 biggest watch companies in the world, employing almost
1,000 people and producing more than one million watches a year that were exported to all corners of the globe.
Click, to see the large size. ▶ BIG FOTO
In the
1970s, the double impact of the global financial crisis and the evolution of quartz watches killed off vast swathes of the Swiss watch industry.
Oris survived and by the early
1980s had secured its independence and its future. At its heart was the vision of its founders – to produce beautiful watches that celebrated mechanical watchmaking, industrial manufacturing and hand-craftsmanship. Watches that made sense in the real world.
In
2020, that vision makes more sense than ever before. No one needs a wristwatch, some argue. But even given the myriad alternative ways of telling the time, that’s only true to a point. A mechanical watch is also a thing of beauty, which as the great poet
John Keats wrote, ‘is a joy forever’.
In these challenging times created by the Coronavirus crisis, we need that joy. A celebration of mechanical watchmaking isn’t a first priority, but it is a welcome distraction, a high point when the world is laid low.
Click, to see the large size. ▶ BIG FOTO
The
Oris Hölstein Edition 2020 is
cast in solid bronze, including the bracelet (a first in Swiss
watchmaking), an industrial material with intriguing characteristics
that we hope will charm everyone who comes into contact with it. On top
of that, the case back is embossed with the
Oris Bear, for one simple reason – to make people smile!
Time to celebrate
The
Oris Hölstein Edition 2020 is named after the Swiss village where
Oris has been based since
1904
Click, to see the large size. ▶ BIG FOTO
We are extremely proud of our roots.
Hölstein is the
Oris heartbeat. Our factory has been on the same site in the village since
1904. Today, this is where our watchmakers, engineers and designers create watches. It’s also where our test and quality control centres are, and our distribution centre.
To celebrate the inseparable relationship between
Oris and this beautiful Swiss village, we’ve created the
Oris Hölstein Edition 2020, a bronze version of the
Divers Sixty-Five Chronograph.
Click, to see the large size. ▶ BIG FOTO
It’s inspired by the funky, quirky designs of the
1960s, when
Oris made its first diver’s watch and started a tradition that continues today. Its case, bezel, bezel insert, crown and pushers are all cast in solid bronze.
So too is the bracelet, which is made of solid bronze links, each of which will acquire a natural patina as the bronze oxidises. As with the bronze dial on the
Oris Big Crown Bronze Pointer Date, this is a first not just for
Oris, but also for Swiss watchmaking.
Achieving it wasn’t easy. Bronze is a soft, natural material, and proved insufficiently strong to be used for the pins that hold the links together, or for the folding clasp. These, together with the watch’s case back, are made of high-grade stainless steel.
The case back is embossed with the
Oris Bear. In recent years, the bear has become a symbol of the
Oris spirit – warm and honest. And it just makes you smile.
The
Oris Hölstein Edition 2020 is the first in a series of watches that will pay tribute to this magical village we call home.
Beating heart
James Gruntz, Swiss musician, artist and friend of Oris has just composed a song for the brand
A few years ago, J
ames Gruntz was playing at a Basel jazz festival when he caught the ear of company
Co-CEO Rolf Studer. ‘
When James came on, he was more than entertaining, he was art,’ says Rolf. ‘I met him afterwards and we formed a strong bond.’
Click, to see the large size. ▶ BIG FOTO
In the time since,
James has performed at a number of
Oris events and he now has a collection of
Oris watches.
To coincide with the launch of the
Oris Hölstein Edition 2020,
James has composed an original track called ‘
1904’, inspired by the year the company was founded.
‘
I love Oris’s joyful, independent spirit,’ says James. ‘There’s a maverick quality to the brand, which really resonated with me. I wanted the song to have this powerful, warm melody that embodies that spirit.’
Smiling from the front
Tell us a bit about yourself…
I’m
Rolf and I’m the
Co-CEO of
Oris with
Claudine Gertiser-Herzog. I joined
Oris in
2006, and 14 years later, I can honestly say I’ve not had one boring day here. I’m very proud and honoured to serve the
Oris brand – I think of it as a once in a lifetime opportunity.
What’s the idea behind the Oris Hölstein Edition 2020?
First, it’s a celebration of
Hölstein and
this company’s values. It’s also a tribute to people who love the Oris
brand and who love mechanical watches. We really wanted to put a smile
on people’s faces with this watch.
Click, to see the large size. ▶ BIG FOTO
What exactly are those company values?
We make watches for the citoyen. I hope that doesn’t sound pretentious. We make serious mechanical watches for people who work hard for their money, who play their part in building strong communities, and who appreciate quality and beauty. That’s the rational side. The emotional side is that we want to bring people joy. That’s been Oris since day one.
How does this watch express that?
We thought about doing a special movement, or playing with new materials, or even doing something colourful. But in the end, we decided what connects us to this place and to watch enthusiasts around the world is joy. So we did something quirky, something unexpected – who else puts a bear on the back of a luxury watch made of solid bronze?
Bronze is a natural material and as it oxidises it patinates. Is this a problem?
I don’t think so. We’ve been working with bronze for years and our customers know what bronze is and will be aware that if they have a bronze watch, they may get oxidisation on their skin. But then you have a shower and its gone again. It’s part of the charm, and I’m sure they’ll appreciate it.
Why celebrate Hölstein?
Just as a person is defined by where they come from, it’s the same for a brand. We are from Hölstein, a remote place away from the centre of the watch industry. This part of Switzerland is more about rigour than romance. Being in
Hölstein has defined us and made us the maverick that we are.
And why put a bear on a watch?
How can you be mad at a bear? He’s a canvas for any kind of emotion. All of us had a teddy bear when we were kids and it was a mirror for our emotions. People buy watches because they cheer us up. Our job is to give people a happy moment in their hectic day.
-------------------------------------------
Technical Specifications
Collection: DIVING
Model: Sixty-Five Bronze Hölstein Edition
Ref.
01 771 7744 3182-Set
Click, to see the large size. ▶ BIG FOTO
Case
Multi-piece bronze case,
uni-directional rotating bronze bezel with bronze insert
Size 43.00 mm, (1.693 inches)
Dial
Gold-plated with black chronograph counters,
rose gold-plated indices Luminous material
Hands and indices with Super-LumiNova®
Top glass Domed sapphire with anti-reflective coating inside
Case back Stainless steel, screwed, special engravings of the
Oris Bear
Operating devices Bronze screw-in security crown and pushers
Water resistance 10 bar (100 m)
Movement
Automatic winding chronograph
Number Oris 774, base SW 500
Dimensions Ø 30.00 mm,
13 1/4’’’
Functions Centre hands for hours,
minutes and chronograph ¼ seconds,
two subsidiary dials with continuous seconds at 9 o’clock
and a chronograph 30-minute counter at 3 o’clock,
fine timing device and stop-second
Winding Automatic
Power reserve 48 hours
Bracelet Multi-piece bronze bracelet with folding clasp
Limited edition 250 pieces
Available through
Oris boutiques, the
Oris e-Shop, and retailers with access to the
Oris e-shop.
Online tool to choose your
limited edition number.
Availability June 2020
Swiss retail price CHF 4’800
Special wooden presentation box
---------------------------------
Press Release - 2020
---------------------------------
-----------------------------------------
www.facebook.com - ORIS
----------------------------------------------------------
www.Oris.ch
