HYT – SOONOW »Drop Three« Edition

HYT Watches – SOONOW »Drop Three« Limited Edition

HYT SOONOW »Drop Three« 
Audacious. Vibrant. Timely.

Expecting the unexpected is an HYT maxim; the SOONOW DROP THREE doesn’t disappoint.

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Just five pieces of this stunning timepiece will become available globally on March, 2020. The concept of fluid time has every color wheel spinning, as turquoise, orange and burgundy wink at life’s constant potential for those who open their eyes to it. HYT’s fresh design outlook meets a retail concept to match. Blink and you’ll miss it…

Time’s true colors

HYT is no stranger to taking watchmaking to new limits and territories. Following in the footsteps of a unique, propriety fluidic mechanism and the development of an intricate, skull-shaped capillary, it’s now time for an unexpected color scheme to turn heads. The anodized titanium dial of the SOONOW DROP THREE presents a turquoise canvas for a skull in burgundy and orange. This incorporates 313 pins in 18-carat rose gold and almost 1,000 high-precision perforations.

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Smiling out of the skull are rose gold teeth that engage rather than spook. One eye socket acts as a colorful power reserve display. The other focuses on the passing of the seconds, featuring “small print” reminding of the imminence of SOON turning into NOW. Meticulous micro-painting subtly frames all of the skull’s facial features, while Orange Super-LumiNova® here and underneath the capillary add an extra vibrant signature.

 Nuances of now

The SOONOW timepiece by HYT reflects the times we live in through a dynamic and colorful union of art and science. These times suspend the present in a constant flow that owes its momentum to the power of the past and the promise of the future. Moving on is the norm of contemporary life. In the watch, this ongoing process is in the capable hands of the fluidic module that fuels an exclusive mechanical movement in seamless collaboration. Recently elapsed time is represented by transparent liquid to convey clarity. The pending future adopts a sleek, enigmatic black.

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Complementing the art of color in this piece is the art of form. An architectural approach houses domed shaping, smooth lines and multi-layering. Written-out numbers appear to float above the skull’s outline, endorsed by perforated renditions encircling the case. This drop won’t let you forget that it will soon be now.

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TECHNICAL SPECIFICATIONS

Collections: SOONOW Drop Three

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Reference H02455  - Edition - Only 5 pieces


 Movement
Mechanical with manual winding, exclusive calibre
- 28,800 Vph, 4 Hz, 35 jewels
- Hand-bevelled bridges adorned with Côtes de Genève
- 65-hour power reserve
Interface:
Transmission between movement and fluidic module by conversion of rotation into linear movement using a cam-follower system
Isostatic connection of the fluidic system guaranteed by a trident
Dial
    Turquoise and burgundy anodized titanium dial, 937 perforations
    Hour markers with numerals written in full around the side of the dial
    313 gold pins (18-carat)
    Orange Super-LumiNova® rail under the capillary
    Gold teeth (18-carat)

•     Seconds indicator disc (left eye) with “SOON” and “NOW” pattern
•     Power reserve indicator (right eye)

    Orange Super-LumiNova® outline around the eye, nose and mouth openings

 Functions
- Red fluidic hours (inverted liquids)
- Seconds, power reserve
Case
Stainless steel and satin finishes
Diameter: 48.8 mm
Height: 20.08 mm
Stainless steel screw-down crown
Domed sapphire crystal; intra-material HYT logo and engraved hour indication
Screwed case-back, with sapphire crystal, “one of five” decal
Water-resistant to 50 metres
HYT's exclusive patented micro-fluidic module:
 - Borosilicate glass capillary tube with nano-coating interior, bent into a new shaped form
 - Multi-layer metal bellows
 - Two immiscible liquids; one transparent, the other one coloured with a highly resistant dye
 - Thermal compensator with dedicated bellows and specific liquid
 - High-tech ceramic fluid restrictors 
Strap
Orange rubber, titanium folding buckle

Product reference: H02455

Limited edition of 5 pieces



#HYTWATCHES
#HYTNOVELTY
#SOONOW 
#SOONOWDropThree

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Press releases - 2020
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HUBLOT – Classic Fusion 45 mm Ceramic Special Edition ‘London’

HUBLOT – Classic Fusion 45 mm Black Ceramic ‘London’ Special Edition 

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HUBLOT CELEBRATES ITS SPECIAL RELATIONSHIP 

WITH ONE OF THE WORLD’S MOST EXCITING CITIES WITH 

THE CLASSIC FUSION SPECIAL EDITION ‘LONDON’

London, March 10th – Hublot is delighted to announce the Hublot Classic Fusion Special Edition ‘London’, a limited edition watch celebrating the Swiss watch company’s ongoing love affair with the vibrant, colourful city of London.

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The watch was launched last night at a star-studded event held at The Gherkin. The evening was hosted by Omar Choudhary, Hublot Brand Director UK, and attended by Hublot Friend of the Brand Chris Froggatt. Hublot also welcomed football coach and former professional football player Patrice Evra. Guests enjoyed a set by DJ Matt and mingled over canapés and cocktails.

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The Hublot Classic Fusion Special Edition ‘London’ is a statement piece, designed to capture something of London’s fast-paced, high-achieving spirit. Its polished and satin-finished black ceramic bezel and micro-blasted, sunray-finished racing grey dial are engraved with a Union Jack motif, a patriotic touch that radiates both classic British understatement and the capital’s cool confidence. The watch’s 10 signature ‘H’ screws set into the bezel and case are cast in contrasting polished titanium.

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The 45mm black ceramic case houses Hublot’s MHUB1112 automatic movement, which provides the watch with time and date functions and a 42-hour power reserve. A flash of red at the tip of the central seconds hand gives the watch’s monochromatic palette a sporty twist.

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The sapphire crystal case back is decorated with ‘Hublot Loves London’. The finishing touch is a black rubber strap with a velvet touch representing a playful City of London tartan theme (as listed on The Scottish Register of Tartans), and is water-resistant to 50 meters

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‘‘The Hublot Classic Fusion Special Edition ‘London’ is the product of Hublot’s passion for this ever-evolving world city,’ said Mr Choudhary.

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‘It’s a symbol of the special relationship between us and the values of quality, excellence and style Hublot and London share. Our loyal local clients have been asking for a watch that brings the invention and creativity of Hublot’s fusion watchmaking philosophy to bear on a London-themed piece, and we know both they and our international visitors who love coming here will enjoy the spirit behind it, too. Hublot loves London!’

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The watch is limited to 50 pieces, each engraved with the limited edition number, and will only be available from Hublot’s New Bond Street and Harrods boutiques.

Tags: #slider, #ClassicFusion, #classicFusionLondon, #chrisfroggatt, #patriceevra 

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Technical Specifications

Model: Classic Fusion 45 mm Special Edition ‘London’

Reference: 511.CM.7070.RX.BHL20

Edition
Limited to 50 pieces

Case
Satin-finished and polished black Ceramic
Diameter: 45mm
Thickness: 10.95mm
Water resistance: 5 ATM (50m)
Case back: Polished black Ceramic; Engraved “SPECIAL EDITION” XX/50
Bezel: Satin-finished black Ceramic; Engraved “Union Flag”
Dial
Sunray finished racing grey dial
Engraved “Union Flag”
Micro-blasted silver decals
Movement
MHUB1112
Self-winding movement 
Diameter: 33.5 mm (15’’’)
Thickness: 4.25 mm
Frequency: 4Hz (28’800 A/h)
Power reserve: 42 hours
No. of Components: 63
Jewels: 21
Strap
Black Rubber with black tartan
Black-plated stainless Steel deployant buckle clasp

New Model - 2020

Retail price (As on 10 March 2020)

• 10’900 CHF/ 11’300 EUR/ 11’500 USD/ 9’500 GBP

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Press releases - 2020
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HUBLOT SA – Switzerland
T +41 (0)22 990 90 00
F +41(0)22 990 90 29
International Press Contact: 
Annabelle Galley – a.galley@hublot.ch
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