TAG HEUER – MONACO 2009–2019 Limited Edition 50th Anniversary
THE MOST MODERN MONACO:
TAG HEUER ROUNDS OFF MONACO HISTORY WITH FIFTH
ANNIVERSARY EDITION REPRESENTING 2009 TO 2019
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- TAG Heuer presented the final timepiece in a series of five limited-edition models marking the Monaco’s 50th anniversary.
- The fifth collector’s piece borrows from the design codes and trends from the past decade (2009 to 2019).
- The previous pieces included the first timepiece (1970s edition), presented during the Monaco Formula 1 Grand Prix, the second timepiece (1980s edition), revealed in Le Mans, the third timepiece (1990s edition), unveiled ahead of the Formula E Championship in New York, and the fourth timepiece (early 2000s edition), which debuted at an event in Tokyo.
- The exclusive piece was presented in Shanghai in the presence of brand ambassadors Cara Delevingne and Li Yifeng, Stéphane Bianchi, CEO of the LVMH Watchmaking Division and of TAG Heuer, and Frédéric Arnault, TAG Heuer Chief Strategy and Digital Officer.
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Shanghai, China – 28 October 2019: Following the four previous events celebrating the 50th anniversary of the iconic TAG Heuer Monaco throughout 2019, the Swiss luxury watchmaker rounded off the festivities with the presentation of the fifth and final special edition at an immersive celebration in Shanghai’s Space Plus.
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Upon entering, guests were immediately immersed in the
Monaco universe and discovered “timeboxes” – custom time capsules that transported them to the four decades represented by the Monaco anniversary pieces – in the reception area. Following an opening video introducing the
Monaco collection and a spectacular show of light and shadow, brand ambassadors
Cara Delevingne and
Li Yifeng unveiled the fifth limited-edition
Monaco anniversary timepiece, which pays tribute to the second decade of the twenty-first century.
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The event’s ultra-modern setting and proceedings seamlessly underscored its theme of innovation and performance. In today’s fast-paced world,
China is always ahead of its time, and thus was the perfect location to embody and symbolise the technical innovation and precision of the
Monaco.
Five watches capturing 50 years of history
To honour the
50-year milestone,
TAG Heuer has launched five new
Monaco models that capture the design spirit of each decade since the launch of the original in
1969. This event in
Shanghai marked the unveiling of the fifth and final model in the series. The first of these models, inspired by the years
1969 to
1979, was unveiled at the
Monaco Formula 1 Grand Prix in May, and the second
limited edition, celebrating the period from
1979 to
1989, was presented in June in
Le Mans, France.
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The third
edition of the
Monaco watch, inspired by the
1990s, made its grand debut in New York in July. The previous event for the fourth edition, honouring the sleek style of the early
2000s, received international acclaim after being introduced at an event in
Tokyo in September.
Modern, minimalistic Monaco
Sharp and uncomplicated, the
limited-edition Monaco capturing the most recent decade of the timekeeping icon’s half-century past –
2009 to
2019 – represents the straightforward style and sleek design of luxurious everyday objects. Presented on a perforated black calfskin strap with black lining and grey stitching, this model has an unconventional sandblasted stainless-steel case and polished pushers. The charcoal-coloured sunray dial is adorned with black-gold-plated indexes with SuperLuminova®. The rhodium-plated subdials also feature a gleaming sunray effect. For a dynamic, eye-catching enhancement, the subdial hands and central seconds hand are in bold red, as is the marker at the 12 o’clock position on the dial. The black-gold-plated hour and minute hands have a stripe of SuperLuminova® to ensure legibility in any conditions.
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As with the original, the pushers are on the right of the case while the polished crown is on the left – an unconventional feature that has distinguished the
Monaco over the past
50 years.
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The caseback of this
2010s-inspired wristwatch is engraved with the “
Monaco Heuer” logo as well as
“2009-2019 Special Edition” and “
One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback features a polished, vertical and circular brushed finishing. The case houses the renowned
Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original
Monaco in
1969. This watch has been produced in an
edition limited to
169 pieces.
Looking back on 50 years of the
TAG Heuer Monaco and Calibre 11
When the
Heuer Monaco (
TAG was not part of the company name at the time) was introduced at simultaneous press conferences in
New York and
Geneva on
3 March
1969, journalists and watch aficionados around the world were amazed. With its never-before-seen water-resistant square case, the
Monaco’s daring and iconic design made it instantly recognisable.
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The watch’s design was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the
Calibre 11 was the world’s first automatic-winding chronograph movement.
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CEO at the time Jack Heuer believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.
In 1971, the Monaco was worn by Steve McQueen, the “King of Cool”, in the movie Le Mans.
The paradoxical superstar
Over the past two decades, the
Monaco has been closely linked to haute horlogerie with other versions that feature new complications, designs and materials. As it evolves, the
Monaco still has the revolutionary spirit that made it both infamous and famous. The complete story behind this icon is told in the new book
Paradoxical Superstar, which includes archive excerpts and sketches of the designs and movements.
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British author and journalist
Nicholas Foulkes, watch expert
Gisbert Brunner and
American writer
Michael Clerizo all contributed chapters that capture the heritage and innovation that defines the
Monaco. Underscoring the timepiece’s bond with its namesake city,
H. S. H. Prince Albert II of
Monaco wrote the book’s foreword.
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TECHNICAL DETAILS
Model:
MONACO 2009–2019 LIMITED EDITION
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Reference
CAW211Z.FC6470
MOVEMENT
TAG Heuer Automatic Calibre 11, diameter 30 mm,
59 jewels, balance oscillating at a frequency of
28,800 vibrations per hour
(4 Hz),
40-hour power reserve
FUNCTIONS
Chronograph with seconds and minutes; date, hours, minutes and small second at 3 o’clock; chronograph minutes counter at 9 o’clock; central chronograph seconds hand
CASE
Diameter 39 mm, case and fixed bezel in sandblasted steel case, sapphire crystal, polished stainless-steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 meters (10 bar), stainless-steel caseback with “
2009-2019 Special Edition” and “
One of 169” engravings
DIAL
Charcoal sunray brushed dial, rhodium-plated sunray counters, black-gold-plated, polished, faceted applied indexes, black-gold-plated hour and minute hands, red touches on small hands and 12 o’clock index, luminescent hour and minute hands and indexes
STRAP
Black calfskin leather strap, sandblasted folding clasp in stainless steel
Limited to 169 watches
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SPECIAL PACKAGING
Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colours that match the watch and the decade it represents. The
2010s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal check-pattern stripe. The watch is placed on a grey cushion and surrounded by a black interior.
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Press Release -
2019
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For further information, please contact:
Sonja Hagmann, International PR Manager
Tel. +41 32
919 81 52
Mobile: +41 79
898 54 73
E-mail:
sonja.hagmann@tagheuer.com
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