Tuesday, May 22, 2018

ORIS – Paradropper LT Staffel 7 Black Edition


















ORIS Big Crown ProPilot Paradropper LT Staffel 7 Black DLC Titanium 44mm Limited Edition


Into the drop zone
Oris introduces an inventive watch for pilots of 
the Swiss Air Force’s Lufttransport Staffel 7

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Hölstein, Switzerland – Oris has created numerous specialist watches in its long history, but few have been designed with such a specific purpose as the independent company’s latest pilot’s watch. The Oris Paradropper LT Staffel 7 Limited Edition has been created for pilots of the Swiss Air Force’s Lufttransport Staffel 7, which transports paratroopers to a drop zone. The watch marks only the second time the Swiss Air Force has worked with a Swiss watch company.


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The stories of Oris and aviation are closely linked. Oris was founded in 1904 at the dawn of aviation and made its first pilot’s pocket watch in the early 1910s. That was followed by the company’s first pilot’s wristwatch in 1917, a watch that featured an ingenious mechanism that meant the watch could only be adjusted when a button was pressed at 2 o’clock.

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The same spirit of invention inspired the Oris Big Crown which debuted in 1938. Its oversized crown meant gloved airmen could adjust their watches quickly and easily. Today, Oris’s pilot’s watch collection is full of innovative watches that are trusted by pilots all over the world.

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The Paradropper LT Staffel 7 Limited Edition is the latest chapter in Oris’s pilot’s watch story. It is designed for pilots of the Swiss Air Force’s Lufttransport Staffel 7 whose task is to transport paratroopers to a designated drop zone in the Pilatus PC-6 aircraft.

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The timings of these missions are critical. Pilots have 20 minutes from take-off to the moment when the paratroopers jump, and have to synchronise with other planes on the same missions. So they make detailed plans in which every second is critical. Timing jumps isn’t the only challenge the Lufttransport Staffel 7s pilots face. In remote territories where there are no recognised landing areas the pilots need to find makeshift airfields of at least 250 metres in length to land and take off safely.

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The Oris Paradropper LT Staffel 7 Limited Edition meets these two challenges.

Timing for paradropping missions
  • At take-off the pilot adjusts the bi-directional rotating black ceramic bezel so that the ‘Y’ position on its timer scale is aligned with the minute hand. The pilot now has 20 minutes to reach the drop area
  • When the minute hand aligns with the yellow marker at 17 minutes the pilot informs the paratroopers to prepare to jump
  • A red marker at 19 minutes indicates to the pilot that he can give clearance to open the aircraft door
  • At 20 minutes a parachute icon indicates that it is time for the paratroopers to jump
Measuring landing areas
  • The watch has a chronograph function with a green central seconds hand. As a pilot approaches a potential landing area, he starts the chronograph
  • The pilot flies over the airfield at exactly 100 knots, once in both directions
  • If the time it takes to cover the airfield at that speed is measured at 10 seconds or more, the pilot knows the airfield is at least 250 metres long and that it is therefore safe to land
  • The 10-second mark is indicated by a green marker and the markings 100 KIAS (Knots – Indicated Air Speed)

The Paradropper LT Staffel 7 Limited Edition has a number of other useful features. Its lightweight titanium case has a stealthy, hard-wearing matt black DLC (diamond-like carbon) finish that offsets cockpit glare; its high-contrast black dial has large Arabic numerals printed in Super-LumiNova® and hands also filled with Super-LumiNova® for maximum legibility; and its rugged olive textile strap is equipped with Oris’s patented clasp, inspired by passenger airline safety buckles.

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TheParadropper LT Staffel 7 Limited Edition will be worn by Lufttransport Staffel 7 pilots and is limited to 250 pieces. In keeping with Oris’s values, it is a practical, high-functioning watch made according to the principles of ‘form follows function’. In short, it is a watch that makes sense.

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Product Features

Model: Paradropper LT Staffel 7 Black Edition

Ref. No. 01 774 7661 7734 TS, Ø 44.00 mm
Limited to 250 pieces

Movement
Automatic mechanical movement
Oris Cal. 774, (based on Sellita SW 500)
Chronograph function and date 6 o’clock
Dameter: 30.00 mm  - 13 ¼ ’’’
Height: 7.90 mm
Frequency: 28’800 A/h (4 Hz)
Running time: 48 heures
Number of jewels: 25
Angle lift of balance: 50°
Function, date between 4 and 5 o’clock
Case
Multi-piece titanium case, screw-in stainless steel crown and pushers, all with black DLC coating. Water-resistant to 10 bar/100 m
⦁Bi-directional rotating black ceramic bezel with rubber coated outside edge for better grip, and with special timer scale adapted to the operations schedule of the Swiss Air Force’s LT Staffel 7
⦁Sapphire crystal domed on both sides with anti-reflective coating inside
⦁Black DLC-coated titanium case back engraved with the LT Staffel 7 logo and limited edition number
Dial
⦁Two-piece matt black dial with applied Arabic numerals printed with Super-LumiNova®.
Dial ring with landing field measuring scale directly assembled to the case
⦁Black/White hour and minute hands filled with Super-LumiNova®. Green central stop seconds hand, black/white counter and small seconds hands
Strap
Olive textile strap with Oris-patented stainless steel buckle black DLC coated for stageless length adjustment

Special presentation box

Price Swiss retail price CHF 3,850

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Press release - 2018
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Monday, May 21, 2018

IWC Schaffhausen – BIG PILOT’s Watch Edition “Le Petit Prince”



















IWC SchaffhausenBIG PILOT’s Watch Edition Le Petit Prince46 mm Special Edition


IWC LAUNCHES
GLOBAL ADVERTISING CAMPAIGN
WITH BRAND AMBASSADOR

BRADLEY COOPER

Schaffhausen, 2018 – In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert outside Los Angeles, the campaign features strong imagery such as Cooper on a motorbike in front of a vintage aeroplane.

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It underscores IWC’s appeal to free-spirited individuals who dislike borders and limits and are eager to take on challenges instead. With the Big Pilot’s Watch Edition “Le Petit Prince”, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.

At the Salon International de la Haute Horlogerie (SIHH) held in Geneva in January, IWC Schaffhausen welcomed Bradley­ Cooper as a new brand ambassador. Now, the Swiss luxury watch manufacturer is strengthening the partnership­ by rolling out a comprehensive marketing campaign­ with the four-time Oscar nominee. This marks the first time that IWC has produced such an extensive omnichannel campaign­ with one brand ambassador.

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Bradley Cooper is no stranger to the IWC brand: “I have been wearing IWC watches for the past 15 years. When this collaboration was proposed and the idea of the cam-paign came up, it made sense and I was excited by the creative. I was happy to help bring Christoph’s vision to life.” With a strong personality and character traits such as a pioneering spirit, confidence and vitality, Cooper perfectly embodies IWC’s core values.

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With this campaign, we continue­ to develop the emotional storytelling around our brand. We could not have imagined a better partner than Bradley to present our high-quality mechanical timepieces, such as our Pilot’s Watches, to a growing and global ­audience,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.



STRONG VISUALS UNDERSCORE 
THE BRAND’S GROWING APPEAL

The campaign was produced during a multi-day shoot on the outskirts of Los Angeles in the Mojave Desert. It ­centres on Bradley Cooper, seen riding his motorbike through the desert – fuelled only by his adventurous and free spirit.

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With the campaign story and visuals, IWC makes a bold statement, demonstrating that, thanks to its authenticity and uniqueness, it strongly appeals to individuals who are open-minded, curious and adventurous and who live life to the fullest. Swiss photographer Marco Grob shot the impressive visuals. Grob, who lives in New York City, is famous for his portraits, having worked with some of the biggest names in the entertainment industry.



ONE OF THE MOST ICONIC WATCHES 
FROM SCHAFFHAUSEN

The remarkable co-star of the campaign is the IWC Big Pilot’s Watch Edition “Le Petit Prince” (Ref. IW501002) on Bradley Cooper’s wrist. With an impressive case diameter of 46 millimetres, this timepiece features a characteristic blue dial, which has become the trademark of IWC’s special editions in tribute to Antoine de Saint-Exupéry’s most famous literary work. The watch is powered by the IWC-manufactured 52110-calibre movement, fea-turing an efficient Pellaton automatic­ winding system with ceramic parts. With the help of two barrels, it builds up a power reserve of 7 days and its soft-iron inner case provides­ optimal protection against magnetic­ fields.

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It features an efficient Pellaton automatic winding system with parts made from black or white ceramic. With the help of two barrels, it builds up a reserve of 7 days. The display at “3 o’clock” provides an indication of the remaining power reserve. The Big Pilot’s Watch has a date display at “6 o’clock” and the central seconds essential in any watch used for flying. With its soft-iron inner case, it is optimally shielded against the influence of magnetic fields. This Pilot’s Watch has an engraving on the rear of the little prince with his cape and sword.


BRADLEY COOPER

Bradley Cooper was born on 5 January 1975 in Pennsyl-vania and attended acting school in New York. He was nominated for his first Oscar in 2012 for his leading role in the movie “Silver Linings Playbook”. He received his second­ nomination in 2014 for a supporting role in “American Hustle” and also received two nominations as an actor and producer in 2015 for his critically acclaimed role in

“American­ Sniper”. Cooper was nominated for a Tony award in 2014 for the play “The Elephant Man”, which he previously performed at the Williamstown Theatre Festival and later went on to perform in London’s West End. Cooper­ made his commercial breakthrough with the lead role in the comedy “The Hangover”. This October, Cooper will make his directorial debut with “A Star is Born” playing opposite Lady Gaga. He was also responsible for the film’s screen-play, alongside Will Fetters and Eric Roth. The film will be released on 5 October 2018 by Warner Brothers. In 2014, Cooper set up the Bradley Charles Cooper Foundation with a pilot programme, the Charles J. Cooper Patient Support Fund, which aims to bring care coordination, financial ­assistance and support to patients diagnosed with cancer and their families across the United States.


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Technical Specifications

Model: BIG PILOT’s Watch Edition Le Petit Prince
REF. IW501002  Stainless steel 46.3 mm

FEATURES 

Mechanical chronograph movement 
    Soft-iron inner case for protection against magnetic fields
    7 days power reserve
    Power reserve display
    Date display
    Glass secured against displacement by drop in air pressure
    Sapphire glass, convex, antireflective coating on both sides
    Pellaton automatic winding
    Central hacking seconds

MOVEMENT 
IWC-manufactured movement
Calibre  52110
Frequency  28,800 A/h | 4 Hz
Jewels  31

Côtes de Genève, perlage
Power reserve  168 h
Winding 
Automatic
WATCH
Materials 

Stainless steel case
DIAL
Blue dial with luminescence
White printed indices and numerals
Glass  Sapphire, convex, antireflective coating on both sides
Water-resistant  6 bar
Diameter  46,2 mm
Height  15.6 mm  
STRAP
Brown calfskin leather strap

* IWC Schaffhausen is not the owner of the Super-LumiNova® trademark.

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Further Information
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 235 79 29
E-mail clemens.vonwalzel@iwc.com
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Press releases - 2018
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 IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile  +41 (0)79 957 72 52
E-mail  uwe.liebminger@iwc.com
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