Saturday, June 17, 2017

TW STEEL – Son of Time AEON Edition



















TW STEELSon of Time AEON Black 48mm Chronograph Special Edition

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DIAMOND ATELIER AND TW STEEL CRAFT 
THE NEXT SON OF TIME

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Bold Collaboration Produces The ‘Æon’: a Custom Motorcycle and Matching Special Edition Timepiece

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Amsterdam, The Netherlands (May 26th, 2017) Dutch watch brand TW Steel and German custom motorcycle brand Diamond Atelier have teamed up to create a new chapter of the ground breaking Son of Time saga: a unique custom motorcycle and matching timepiece called ‘Æon’. Both creations are unveiled at the prestigious BikeShed London 2017 event.

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In 2016, Amsterdam’s premier horology innovators, TW Steel, threw down with Amsterdam’s leading open road custom motorcycle mechanics, Numbnut Motorcycles, to create the first chapter in the Son of Time Saga. The idea was to fuse the cutting-edge design of two powerhouses into a one of a kind motorcycle and a special edition timepiece and it was an idea that worked spectacularly. Building on the success of that collaboration, TW Steel are continuing the story with four new Custom Café Racer builders.

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The first of this year’s fusions is with German based, Diamond Atelier. Diamond Atelier bring their bold style to the Yamaha XSR900 as well as injecting their bike with that unbeatable Son of Time DNA. Diamond Atelier are firm fixtures of the European Custom Bike scene and this design is shaping up to be their most exciting yet.

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The XSR900 was stripped down to the barest of bones. With just the chassis, mainframe and engine left standing, the Diamond Atelier crew set to work building a rather unusual design.

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Drawing on Yamaha's lineage, the team took inspiration from Japanese custom car manufacturing and with parted panels and exposed bolts, the bike became a minimalist masterpiece. The ‘Æon’ bike pushes the boundaries of design and hits all the markers you expect from a TW Steel collaboration.

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The KRT Aluminium body is custom made for the model and provides a light weight, ultra-strong structure with a stripped-down aesthetic. The feather light body combined with the XSR900’s durable but light chassis and 850ccm beast of an engine, mean the bike is deceptively quick.

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Fitting the urban, yet lightweight look of the bike are all black, ABM Multiclip Handlebars with lowered, black anodized forks. Gilles Rear Sets sit proud with a colour matched, Wilbers Blackline Rear Shock. The electrics are all set in a specially designed, cut down harness, with over 100m less wiring than stock to fit in the minimalist architecture of the bike. Combine all that with an SC-Projects Exhaust System and a total weight of 165kg and you have one stunning machine that packs a real punch.

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While Diamond Atelier worked hard in their Munich workshop, the horology design masterminds at TW Steel channelled that intrepid design all the way from Germany and fused it with their own bold and effortless style.

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This Son of Time ‘Æon’ special edition is based on the 48mm Maverick Chronograph and features the 6S21 movement from Miyota. It sports a 316L sandblasted steel case with PVD black coating, screwed crown and a hardened mineral crystal with sapphire coating. The face is a sunray dial with black numbers and indexes as well as the black Son of Time logo, front and centre. The timepiece comes with a Milanese bracelet, PVD black coating fold clasp and capsa system.

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The Diamond Atelier Son of Time Special Edition also comes with a rugged extra black leather strap with black stitching. This is a unique extra that is only available with this model and matches the luxury of the timepiece perfectly. The timepiece is available from Yamaha dealers and jewellery stores in June for €499.

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We couldn’t be more excited about this collaboration,” said Diamond Atelier’s Tom Konecny. “We saw what TW Steel and Numbnut put together last year and when the call came in, we jumped at the opportunity. Being able to test ourselves and develop something truly special with a lineage like this, it’s a privilege, a challenge and a pleasure. We’re always trying to find new ways to push our designs forward and projects like this, they give us a chance to experience design through a new lens. We’ve seen the watch; we love it and we think the bike is a perfect match for it.”

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“Working with Diamond Atelier has been mind blowing and being back with Yamaha is incredible, as always,
” commented TW Steel’s Jordy Cobelens.

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After the first Son of Time, we knew we had to find new artists to collaborate with. Kicking off this next project with Diamond Atelier felt right and after seeing the bike, it was absolutely the right way to go. It’s a new design, it’s a new feel for both the watch and the bike. The way they've stripped back the Yamaha XSR900 and rebuilt it into something so minimalist and so fresh, well, it was easy to draw inspiration from that. It’s all new basically, and we love it.

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"TW Steel and Yamaha are obviously firm friends by now, but Diamond Atelier were new to us," said Karlheinz Vetter from Yamaha Motor Germany. "We've seen their customs but we haven't had the chance to work with them yet so seeing what they managed to do with the XSR900 was incredibly impressive. 

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It's so different to what we've experienced, but draws on so much of what makes us smile here at Yamaha that we couldn't help but fall in love with it. Add a TW Steel Timepiece on top of that and you've got a match made in heaven."

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TW Steel and German custom motorcycle brand Diamond Atelier have teamed up to create a new chapter of the ground-breaking Son of Time saga: a unique custom motorcycle and matching timepiece called ‘Æon’.

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Inspired by the Son of Time masterpiece, the ‘ÆonSpecial Edition watch pushes the boundaries of design aesthetics and hits all the markers you expect from TW Steel.

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The Son of Time ‘Æon’ Special Edition has a 48mm case and features the 6S21 chronograph movement from Miyota. It sports a 316L sandblasted steel case with PVD black coating, screwed crown and a hardened mineral crystal with sapphire coating. The face is a sunray dial with black numbers and indexes as well as the black Son of Time logo, front and centre.

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Milanese bracelet, PVD black coating fold clasp and Capsa/Quick Change system. On top of this the watch will be delivered with an additional rugged black leather strap with black stitching. This is a unique extra that is only available with this model and matches the luxury of the timepiece perfectly.

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TECHNICAL DETAILS

Collection: Son of Time

 Model: MST4 - Son of Time ‘ÆonSpecial Edition (48mm)

  • Miyota 6S21 Chronograph movement
  • Sandblasted 316L steel case with PVD black coating
  • Screwed crown
  • Hardened mineral crystal with sapphire coating
  • Double-layered sandwich dial with black Son of Time logo
  • Sunray grey dial with black numbers and indexes
  • Milanese bracelet with PVD black coating
  • Folded clasp and Capsa/Quick Change Construction
  • 10 ATM water resistant
  • Additional black Italian leather strap with black stitching
  • Delivered in a special box

Ref. MST4

Recommended Retail Price: €499,- / $549 US

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Press release - 2017 
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www.facebook.com - TW Steel
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www.TWSteel.com

Friday, June 16, 2017

HUBLOT – Classic Fusion BERLUTI Chronograph Scritto Edition



















HUBLOTClassic Fusion BERLUTI Chronograph Scritto Dial 45mm Limited Edition

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Hublot and Berluti unveil the 
Classic Fusion Chronograph Berluti

The new Classic Fusion Chronograph Berluti fuses Hublot's creative watchmaking genius with the innovative — and inimitable — patina of Berluti leathers.

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"Over the generations, Berluti has developed its exceptional expertise to perfect the patina of its leathers. Combining traditional craftsmanship with our technical expertise has enabled us to marry this natural material with the mechanical refinement of Hublot. With a coordinated style from wrist to toe, the modern gentleman is the epitome of elegance!
Ricardo Guadalupe, CEO, Hublot


Founded in France in 1895 by Italian Alessandro Berluti, the Parisian House now dresses men from head to foot. The most elegant men choose Berluti for their footwear, captivated by its bold and inventive patinated leathers.

In 2016, Hublot released its first innovation: the Classic Fusion Berluti line. In honour of Berluti's 120th anniversary these pieces encapsulated the inimitable style of the famous shoemaker in a watch for the first time. This model employed Berluti's famous Venezia leather for both its strap and its dial.
Linr

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Developed by Olga Berluti, a proud descendent of Alessandro, this exclusive tanning technique needed to be developed into a delicate and complex process before it could be used to craft a watch. For example, all of the moisture had to be removed from the leather before it could be enclosed within the sapphire crystal.

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One year on, Hublot decided to take its use of Berluti's signature leather even further, combining this prestigious, natural material with its Classic Fusion chronograph. Evidently a more complex task, as the dial features two counters at 3 o'clock and 9 o'clock, craftsmen had to go back to the drawing board and develop new practices to ensure the leather could be made stable despite these new additions.

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The result: the new Classic Fusion Chronograph Berluti, available with a 45 mm case in a choice of two finishes, Scritto King Gold and Scritto All Black. Limited to 250 pieces of each, both models feature hand-crafted straps, presented in a Berluti bespoke box containing a complete Berluti leather care set.

Thanks to Hublot, the expertise of the Berluti leather is now worn on the wrist.

www.Berluti.com
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Technical specifications

Model: Classic Fusion BERLUTI Chronograph Scritto 45

References:
521.OX.0500.VR.BER17 (Scritto King Gold) – Limited to 250 pieces

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References:
521.CM.0500.VR.BER17
(Scritto All Black) – Limited to 250 pieces

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Case
Satin-finished and polished 18K King Gold or black ceramic
Diameter:    45mm
Thickness:    13.40mm
Water Resistance:  5 ATM (50m)
Bezel:    Satin-finished and polished 18K King Gold or black ceramic,
with 6 H-shaped titanium screws
Crystal:    Sapphire with anti-reflective treatment
Case back:    Satin-finished 18K King Gold or polished black ceramic, with sapphire
crystal
Dial
Genuine brown or black Berluti patinated Venezia leather with Scritto decor and
embossed indexes, HUBLOT logo, “Automatic” and “Swiss Made” indication
Movement
Calibre HUB1143, self-winding chronograph movement
Nb. of components: 280 (59 jewels)
Frequency:    4 Hz (28'800 A/h)
Power reserve:    42 Hours
Strap
Black rubber and genuine brown or black Berluti patinated Venezia leather with Scritto decor
18K Red Gold and black-plated stainless steel (King Gold)
or black-plated stainless steel (All Black) deployant buckle clasp

Limited Edition of 250 pieces

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HUBLOT SA – Switzerland
T +41 (0)22 990 90 00 – F +41(0)22 990 90 29
International Press Contact: 
Annabelle Galleya.galley@hublot.ch
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www.facebook.com - Hublot
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www.Hublot.com