Saturday, August 1, 2015

Hermes – The Pocket Watch for Only Watch 2015






Hermès – The Pocket Watch for Only Watch 2015 NEW

In The Pocket
Leather to highlight more than a century of watchmaking tradition

With the In The Pocket watch, Hermès is reviving a fundamental piece that was to forge its watchmaking destiny already spanning more than a century of history. A family history mingling a love of horses, exceptional leather-making expertise, as well as a perpetually effervescent inventiveness in creating beautiful objects meeting practical needs.



It all began in 1912, when Jacqueline Hermès, still a child at the time, received a gift from her father in the shape of an ingenious “porte-oignon” or pocket-watch holder designed to be secured to the wrist. It had been designed so that the keen young horsewoman could ride without having to attach her watch to her clothing or slip it into her pocket.


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Testifying to the original Hermès expertise in the field of saddle- and harness-making, this leather strap was designed like those worn by stable lads, surrounding the pocket watch and adopting its shape so as to provide ideal protection.
 
Skills that find their way through the decades

Reinvented in 2012 under the name “In The Pocket”, this iconic model now returns in a rose gold composition clad in a sophisticated al ligator exterior. A pocket-watch that may be transformed at will into a wristwatch, it embodies both the historical leather hand craftsmanship of Hermès and its watchmak ing development to the point of becoming a full-f ledged Manufacture now in the hands of the seventh generation of the founding family.

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Issued in a limited edition for Only Watch 2015, the In The Pocket watch is distinguished by its extreme sobriety. The 40 mm diameter of the delicately rounded rose gold case increases to 49 mm when worn on the wrist. Its finely grained silvered dial avoids any superfluous ornamentation so as to provide the clearest, most self-evident expression of time.

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The baton-type hands sweep over pared-down numerals, while the small seconds ticks round at 3 o’clock, all driven by the Manufacture Hermès H1837 movement with a 50-hour power reserve. Crafted in keeping with the finest horological traditions, this refined self-winding mechanism features a circulargrained and snailed mainplate, while its oscillating weight is adorned with the brand’s signature “sprinkling of Hs” motif.

Leather as a hand-sewn link between past and present

The incredibly complex st rap of the “In The Pocket” model calls for lengthy and patient workmanship. Composed of two longer and shorter sections, the plain strap end and the buckle strap end (sanglon and boucleteau in French), it is hand crafted in the leather-making workshops of La Montre Hermès in Switzerland.

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These two parts are composed of three layers of leather: alligator; an inner cow grain leather reinforcement ensur ing impeccable sturdiness; and a Zermatt calfskin lining. First comes the cutting process, including layer cutting; the hides are soaked and then pressed into a mould. They dry for 10 days before being cut with a pointed tool, layercut, sanded down and glued. Each of the parts is then partially sewn; the buckle strap end is perforated to free up the spaces that will reveal the dial and through which the plain strap end and the crown will pass.

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The work continues on the table, with the buckle end and the plain strap end being f itted together, marked with a compass, indented and sewn using the saddlestitching technique. Then comes the f inishing, including hammering the st itching, marking a furrow, dyeing and polishing with beeswax. With infinite patience, one operation after another, the artisans at La Montre Hermès thus lovingly create In The Pocket, a tribute to the watchmaking roots of the Maison.

Only Watch 2015

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www.OnlyWatch.com
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TECHNICAL CHARACTERISTICS

Ref: 042813WW00

MOVEMENT
Type  Mechanical self-winding, made in
Switzerland. Manufacture Hermès
H1837 movement
Diameter  26 mm (11 ½’’’)
Thickness  3.7 mm
Power reserve  50 hours
Frequency  28,800 vibrations per hour / 4 Hz
Jewelling  28 jewels
Decoration  
Mainplate with circular-grained and snailed finish, satin-brushed bridges and
oscillating weight with “sprinkling of Hs” motif, Hermès Paris engraving
Functions 
Hours, minutes, small seconds at 3 o’clock
CASE
Shape/dimensions Round, 40mm diameter
Material:  750 5N rose gold (approx. 52.8 g)
Glass:  Antiglare sapphire crystal and case back
Water resistance:  3 bar
DIAL Black dial with anthracite transfer
BUCKLE
750 rose gold (approx. 5.2 g) 17 mm pin buckle
750 rose gold (approx. 3 g) snap link
LEATHER
Matt havana alligator strap and cord-strap

Limited Edition: 1/1-piece – Only Watch 2015

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INTERNATIONAL HERMÈS PRESS OFFICE
Ina Delcourt - 13-15, rue de la Ville-l’Évêque,
75008 Paris - Tel.: + 33 (0)1 40 17 47 89. Fax: + 33 (0)1 48 10 17 88
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Friday, July 31, 2015

BVLGARI – Diagono MAGNeSIUM















BVLGARI Diagono MAGNeSIUM Concept watch NEW

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DIAGONO MAGNeSIUM

THREE HIGH TECHNOLOGY MATERIALS 

FOR ONE HIGH PERFORMANCE WATCH
 

Urban and pioneering, Diagono Magnesium plays on stylistic rupture, 
form and function, performance and design

Creating. Shaping matter, materials. Bringing them to life through fire or fusion. The entire jeweller’s art lies in sublimating the elements. Technical mastery. Avant-garde vision.

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Diagono Magnesium.
The watchmaker’s skill explores the complexity of the measuring of time. Building on more than 130 years of innovation and creativity, Bulgari remains constantly ahead of its time through its exceptional skills. A new milestone has now been set: Diagono Magnesium. A watchmaking piece with a well-defined character. Urban and contemporary, structured and high performance, Diagono has a knack of always turning up where you least expect it. As a sports watch, it has a particularly spicy and chic allure. As an elegant timepiece, Diagono fears nothing.

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This duality which is not a sign of inconstancy, but, on the contrary, evidence of adaptability and inspiration. Like a tribute paid to its double culture: Swiss watchmaking precision and creative Italian genius.

Rising to new challenges: such is the spirit that drives the Diagono range, inspired by the symbol of the Discobolus of Myron. The Discobolus is undoubtedly the most famous work by Myron d’Eleuthères, a Greek sculptor and bronze smith from Attica. It is thus hardly surprising that the very name of the Diagono watch is derived from the ancient Greek word “agon”. This classical term is the expression of competitiveness and efficiency. Qualities displayed to the exclusion of brute force or excess and in harmony with the rules of sport: in other words, through the elegance of well measured gestures.

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Diagono: a story of innovation. 
Ever more active and inventive. Ever more urban and more contemporary, Diagono Magnesium perpetuates a heritage of boldness and the unexpected. Launched in 1998, the Bulgari Diagono was one of the very first watches to use materials such as aluminium. This light and hard-wearing metal at the time a material of choice among aeronautical engineers.

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It represented a dramatic turn of events on the international watchmaking scene and sparked a complete upheaval in the design world. Celebrity figures adopted it. An airliner toured airports all around the world, bearing the Bulgari’s colours and the effigy of the Diagono watch. An incredibly daring world first. And then came the era of titanium in the Noughties. Further audacity, a new challenge, new success. The rubber strap was also a first. Who would have dared? All these were revolutions at the time in the sedate world of beautiful watchmaking. Significant tokens of daring for fans of style, fashion and design.

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In 2015, it is once again through the unexpected pooling of their experiences that the engineers of the Manufacture Bulgari have succeeded in pushing the boundaries of innovation and efficiency a little further, by daring to work with resolutely contemporary materials: Magnesium, PEEK and ceramic.

Once again, Bulgari springs a surprise where it is least expected, combining state-of-the-art materials in the realm of watchmaking.

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Magnesium: resistance and lightness.
Renowned for its many properties, both organic and chemical, Magnesium is a silvery-white metal. It is very light and has strong properties in terms of structural and mechanical strength for a minimum weight. Hardly surprising that it is used in very cutting-edge high technologies, such as super-cars, aeronautics, space research or Formula 1 motor-racing.

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All these are areas in which absolute performance is key and the valuable research and experiments conducted in these fields subsequently enables these discoveries to be applied to more accessible sectors such as cars or Fine Watchmaking.

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PEEK: the polymer that revolutionised the space industry.
Stepping things up a notch in terms of efficiency, Bulgari decided to design the pieces of the Diagono watch with an ultra-resistant, light polymer used to replace metal in aeroplane or space shuttle design.

Its technical name is polyetheretherketone. In the industrial world, it is known under the acronym PEEK (which stands for PolyEtherEtherKetone).

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Its advantages? PEEK is exceptionally robust. Its rigidity and dimensional stability enable it to withstand high temperatures and hostile environments. It is easy to work with and light compared to steel, aluminium and titanium. Watchmakers appreciate its low coefficient of friction and its high resistance to wear without lubrication.

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The Bulgari movement thus benefits from an unprecedented technological component, with the addition of ceramic. The latter material, known for its malleability before glazing and extreme resistance afterwards, enables the creation of mechanical elements that are highly resistant to scratching, hairline cracks and vibrations.

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Motorlac: like a new skin.
Alongside these three contemporary technological materials, Bulgari’s engineers used a unique lacquer inspired by car racing: «Motorlac», a very high quality protective coating. It both clothes and protects the competitive mechanics of the most beautiful sports cars. This is no mere adornment or decorative element, but instead an entirely technical component able to withstand extreme temperatures or variations in expansion of materials. Moreover, «Motorlac» makes it possible to create surprising grained textures and colours, and shimmering new light effects that guided the choices made by Bulgari’s designers. Boldly graphic and strongly contrasting, it represents an aesthetic element in its own right.

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Functionality guides form.
Entirely in line with its forebears’ identity, the new Diagono maintains the structured case and picks up the bezel with the double brand-name engraving.
A slimmer bezel compared to the original model serves to achieve a more streamlined effect and provide a broader dial aperture to enhance information read-off. This is one of the highlights of this sporty timepiece: the perfect match between form and function.

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A stylish element perfectly suited to an urban, modern, sporty and pleasure-seeking existence, the Diagono Magnesium is available in four chromatic dial versions, all naturally fitted with the Magnesium case and teamed with a rubber strap.

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Diagono retains both its personality and its identity while reaffirming them with this new Magnesium interpretation. The 41mm dial of the Diagono Magnesium also benefits from innovative touches including the use of “Motorlac”.

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The first version features a coppery brown lacquer as well as Superluminova-enhanced black hands and hour-markers. A second declination comes in anthracite grey with rhodium hands and hour-markers, while the third features a deep blue lacquer, rhodium hands and hour-markers. The collection is completed by a silver grey-lacquered variation with black hands and hour-markers.

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Bulgari makes a strong statement of sporting intent with the new Diagono Magnesium, always with that little extra something in terms of style imbuing it with the very Italian notion of sprezzatura: chic born of studied nonchalance, a well-designed form of laid-back attitude imbuing urban elegance with an effortlessly supple, free-flowing charm.

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Absolute 100%
100% Mechanical
100% Swiss Made
100% Swiss technology and components
100% Interactive
100% Multifunctional
100% Safe
100% Autonomous power supply
100% Limitless updating without any time limits
100% Useful for every aspect of daily life
100% Flexible: can be activated at any moment
100% Designed to evolve
100% IOS and Android compatible
100% Social
100% Contemporary: technology on demand



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Technical specifications

DIAGONO MAGNeSIUM

• 41mm diameter steel case, case middle in Magnesium and PEEK (polymer),
ceramic bezel engraved with double Bulgari logo,
black PVD caseback; steel PVD crown set with a black ceramic lozenge;

• Case middle surface treated with anthracite,
brown, silver or blue Motorlac; matching dial in the same colour;
• Mechanical self-winding movement,
42h power reserve, 28 800 Vph (4Hz);
• Vulcanised rubber strap with PEEK pin buckle.
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