Tuesday, May 19, 2015

TAG HEUER – CARRERA Calibre HEUER 01 Manufacture Chronograph














TAG HEUERCARRERA Calibre HEUER 01 Manufacture Chronograph NEW

The backbone of the new collection

New case, new construction, new design and new calibre. 
Presenting the TAG Heuer Carrera - Heuer 01

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A Manufacture chronograph symbolically christened the Heuer 01 in honour of the founder, Edouard Heuer. 01 because it represents the markedly horological development of the calibre 1887, on which the backbone of the new collection will be based.

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Its supremely clean new design reveals the chronograph controls and the openworked date disc on the dial side. On the case-back, its red column wheel - a bold visual anchor - the skeleton chronograph bridge and the black weight also draw the eye into the mechanism.

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The subject of continuous improvement and optimisation over five years, it has attained a very high level of quality while its production costs have been carefully managed, making it the only 100% Manufacture Chronograph available for less than CHF 5000.

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It features a new generation TAG Heuer case. Made from light titanium for greater shock resistance, it is constructed differently, no longer the single piece traditionally used by TAG Heuer, but modular with 12 different components.

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This design opens up a huge range of possibilities, with an infinite combination of materials, colours, treatments and finishes. The piece is completed by a strap in perforated black rubber for a stylish, sporty look highly characteristic of TAG Heuer, yet with a renewed style thanks to its interplay of transparency and depth effects on both sides.

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Finally, the Carrera Heuer 01 symbolises the continuity in investment and creativity made by TAG Heuer, which has been an avant-garde brand (Swiss Avant-Garde since 1860) since it was founded in 1860, and sincerely wishes to remain so.

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An investment of our strengths and resources to ensure we remain avant-garde in our spirit, culture and philosophy.
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Technical Specifications

 Model: TAG HEUERCARRERA (45mm) Calibre HEUER 01 Manufacture Chronograph 

Reference: CAR2A1Z.FT6044 Black skeleton dial, black/black rubber strap

Movement   
TAG Heuer Calibre HEUER 01,
Manufacture movement
Automatic chronograph with date
Visible skeleton date disc with window with red surround at 3 o'clock
Red chronograph hands
Red column wheel, new skeleton weight and chronograph bridge
50-hour power reserve
Balance frequency: 28.800 vibrations per hour (4 Hz).
Dial   
Black skeleton with 3 counters:
  • Chronograph minute at 12 o’clock
  • Chronograph hour at 6 o’clock
  • Small counte second at 9 o’clock for the current seconds
Rhodium-plated indices with red dot detail and white and red Super Luminova™;
Rhodium-plated hands, polished or satin-finished
Case   
Case diameter: 45mm
Made from steel, modular thanks to its 12 different components (lugs, case middle, bezel, case back, crown and its moulding, push-buttons, gasket between the middle and the bezel and the upper and lower sapphire crystals)
Bezel  anthracite with a tachymeter scale
Steel crown with overmoulded rubber, upper and lower anti-reflective sapphire crystals
Water resistance: 100 meters
Strap  
Perforated rubber with deployant buckle and safety push-buttons
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www.TAGheuer.com

Monday, May 18, 2015

Ateliers deMonaco – Poinçon de Genève















Ateliers deMonacoPoinçon de Genève NEW

The new Manufacture PdG collection from Ateliers deMonaco, receives the  prestigious “Poinçon de Genève” certification

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On the occasion of the opening of its new Ateliers in Geneva, Ateliers deMonaco (dMc) has been granted the prestigious "Poinçon de Genève" for its latest new collection "The PdG".

Originally created in 1886 to combat counter fits, the "Poinçon de Genève" is a quality certification of the watch as a whole. Given the strict standards used, the "Poinçon de Genève" is the most demanding signature for quality in fine watchmaking, and only a very few can carry in the Haute Horlogerie.

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The assessment for the "Poinçon de Genève" is conducted by officially appointed sworn inspectors from TIMELAB : the Geneva Laboratory of Horology and Micro-engineering. As a neutral and independent institution, the very strict rules governing the "Poinçon de Genève" guarantees the provenance and know-how, flawless quality of components, certification to finishing and accuracy, lastly the ultimate seal of quality and craftsmanship.

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For instance, all parts of the movement, from the main caliber's plate to the smallest screw, are thus finished according to traditional techniques including polished chamfers, straight-grained sides, smoothed down or leveled faces, polished or circular-grained screw heads with chamfered edges. All the watches produced in Switzerland each year, only a very few bear the "Poinçon de Genève" certification.

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On top of de "Poinçon de Genève" certification, the new released dMc PdG timepieces also include our latest innovation with the patented "Freebeat" adjustment system. In a conventional regulation system, pins on both side of the hairspring are used to regulate how much it can wind and unwind hence regulating the speed of the balance wheel.

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By allowing the hairspring to bounce against these pins, in combination to gravity forces, the unfortunate side effect of these collisions is that it interferes with the precision of the movement itself. Our newly patented "Freebeat Regulation System" allows us to regulate the length of the hairspring with an adjustable "crémaillère" (straight bar with teeth on one edge, allowing it to be fixated at different length) obsoleting the need for the pins and thus avoiding the interference!

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About Ateliers deMonaco
Ateliers deMonaco was founded in 2008 to let the next generation watchmakers create timepieces of exceptional quality, with the latest innovation and the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our dream is one of relentless reinvention and commitment to bring you the extraordinary: we call it Nouvelle Horlogerie! We do this not only by putting something truly exceptional on your wrist but also by ensuring your deMonaco timepiece is more than an object of desire, a true reflection of your individuality. What unites us with our clients is the belief that life is not only about luxury, but luxury sure is life!
Visit our website www.ateliers-demonaco.com

About the "Poinçon de Genève"
The "Poinçon de Genève", the certification label for fine watchmaking, is only of value if the application of all its criteria is controlled. The organizations responsible for overseeing the application of these rules comprise an independently operated legislative body, executive body and judicial body. The supreme entity authorized by the Geneva Council of State is the Foundation Council of TIMELAB : Geneva Laboratory of Horology and Micro engineering. It is the legal body and only guarantor of the "Poinçon de Genève".

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The "Poinçon de Genève" Technical Commission serves as its legislative body. Its mission is to define the criteria and update the rules to reflect technological innovations. The "Poinçon de Genève" Office fulfills the role of the executive body. Through its approval, certification and audit units, it constantly oversees the application of the "Poinçon de Genève" criteria throughout every stage in the manufacture of a timepiece. More information on www.poincondegeneve.ch

The PdG collection is made in a limited edition of 18 pieces per model, and retails as of CHF 18'500.-

For more information, please contact Mrs Elisabeth van Pappelendam, PR & Operations Manager betty@ateliers-demonaco.com
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Technical specifications

Model: Poinçon de Genève

Reference: dMc-PdG-CL-RG
Reference: dMc-PdG-CL-WG

Movement:
Patented, Poinçon de Geneve ceritified
Manual winding
Hand decoration on bridges:
Anglage main, perlage, étirage des flancs, sablage and cote de Genève on bridges.
Hand decoration on steel parts:
Anglage main, étirage des flancs, tirage du trait, polisage bloquage.
Patented ‘’Freebeat’’ reglage system
Alternances 28800 beats/hour (4 Hrz)
38 hours power reserve 
Functions:
Hour, minutes, seconds
Case:
Diameter 40 MM
Height 9.2 MM
18K gold 3 piece case
Full polished and assembled by hand
See through case back
Front and back sapphire crystal
Multi-layered anti-reflection coating on sapphire crystal
Case back, secured with 6 gold screws
Water resistant up to 3 ATM 
Dial:
Silver plated, curved PVD plated roman indexes
Hands: Dauphine shaped
Strap:
ATELIERS DEMONACO personalized hand stitched alligator strap
18K ardillon buckle
Edition:
Limited edition 18 pieces
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Ateliers deMonaco
Palais de la Scala
1, Avenue Henry Dunant
98000 Monaco
Telephone : +377 97975747
Elisabeth van Pappelendam, PR & Operations Manager
betty@ateliers-demonaco.com
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