Saturday, April 20, 2013

HAMILTON - JazzMaster Viewmatic Skeleton


HAMILTON - JazzMaster Viewmatic Skeleton  NEW

The new H-20-S movement plays horological hide and seek

Baselworld 2013
Hamilton has never made a secret of its ability to know what men and women want – in Hollywood plots and in everyday life. Its exclusive new H-20-S skeleton movement is both the beating heart and exposed soul of the Hamilton Jazzmaster Viewmatic Skeleton, Gents and Lady. In two contrasting designs, the same movement bears almost all, continually reminding the wearer to look for beauty inside and out. Playing horological hide and seek behind skeletonized dials, these watches review the topic of gender equality from opposed angles, harmoniously agreeing to differ. 
 
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A personal ‘backstage’ tour continues on the case-back, which is open. Satisfying the wishes and needs of today’s multi-tasking women is a unique new attachment concept comprising an easy click strap. This enables the wearer to exchange a five-row stainless steel bracelet for a white leather strap, edged and lined with sumptuous ruby red, to accommodate a change in outfit, occasion or outlook. And building on the idea that opposites attract, the traditional watchmaking technique of skeletonizing meets its match with high-tech laser-engraving contributing to decoration that would be at home on coveted works of contemporary art.


The H-20-S Hamilton automatic movement echoes the skeletonization theme, uniting proven craftsmanship with relentless accuracy. Contemporary decoration, ranging from brushed, skeletonized rotors to an intricate ‘H’-pattern on individual elements, add a sense of theater to traditional precision timekeeping. The wearer “audience” participates in this show directly thanks to generously dimensioned openings displaying components such as the escapement, hairspring and barrel zealously at work.

Feminine intuition exposed
Proudly wearing its heart on its sleeve, the Hamilton Jazzmaster Viewmatic Skeleton Lady combines romantic appeal with meticulous detail. An unmistakably modern filigree effect creates numerous windows in a variety of shapes across the round, iridescent white dial. The overall effect has a floral-inspired character, with elegantly elongated indices posing as permanent dewdrops. Design detail invites the eye to peek through the openings to see the exclusive, decorated automatic H-20-S movement, scattered with petal-like ruby-red detail, at work behind the scenes.

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A personal ‘backstage’ tour continues on the case-back, which is open. Satisfying the wishes and needs of today’s multi-tasking women is a unique new attachment concept comprising an easy click strap. This enables the wearer to exchange a five-row stainless steel bracelet for a white leather strap, edged and lined with sumptuous ruby red, to accommodate a change in outfit, occasion or outlook.

Playing a strong lead male role 
 Containing exactly the same exclusive movement as its feminine soul mate watch, the Hamilton Jazzmaster Viewmatic Skeleton Gents incorporates a fascinating session of “show and tell”.  On show on both sides of the timepiece are the ultra-modern watchmaking techniques employed to create the H-20-S “engine” of the watch, telling the story of aesthetic mechanics meeting bold masculinity. Angles and curves join forces to make the dramatic, anthracite-colored cut-outs occupying the majority of the dial and even offering stolen glimpses of the wrist below. Framing this are cleverly constructed, multi-level rings displaying detailed markings from 0 to 60 and the branding. Contrasting with the artistic statements of the skeletonizing are applied Super-LumiNova® indices for further technical punctuation. The last word comes from the choice of a five-row stainless steel bracelet or a black leather strap. Suddenly the concept of wearing your heart on your sleeve looks like having distinctly masculine appeal.
 
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Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in 400 films. The brand also boasts a strong aviation heritage. Hamilton is a member of the Swatch group, the largest watch manufacturer and distributor in the world with 160 production sites in Switzerland.

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Technical Specifications

JAZZMASTER VIEWMATIC SKELETON LADY

Case Size    36mm      
Material    Stainless steel with open case-back      
Dial Color    Silver with teardrop applied indices      
Attachment    5-row stainless steel bracelet / White leather strap with ruby red lining
                      Easy click replacement spring bar       
Movement    H-20-S Automatic      
Crystal    Sapphire with antireflective coating      
Water resistance    5 bar (50m)      
Recommended Retail Price    1195 USD / 945 € / 1115 CHF   

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JAZZMASTER VIEWMATIC SKELETON GENTS

Case Size    40mm      
Material    Stainless steel with open case-back      
Dial Color    Silver- and anthracite-colored with applied Super-LumiNova® indices      
Attachments    5-row stainless steel bracelet / Black leather strap      
Movement    H-20-S Automatic      
Crystal    Sapphire with antireflective coating      
Water resistance    5 bar (50m)      
Recommended Retail Price    1195 USD / 945 € / 1115 CHF   

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For further information:
Hamilton International
media@hamiltonwatch.com
 +41 32 343 39 48
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 www.HamiltonWatch.com

Friday, April 19, 2013

ATLANTIC - Worldmaster «The Original» Limited Edition













ATLANTIC - WorldMaster «The Original» Limited Edition  NEW


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On the occasion of its 125th anniversary, Atlantic gives a new lease on life to one of its flagship models from the 1940s and thereby revives the brand’s legacy and memmories. Worldmaster «The Original» comes in automatic and hand-wound versions, each in a 1,888-piece limited edition. The applied hands and hour-markers feature red gold PVD plating.
The Arabic numerals come in the same shade and are fitted on a decorative ring with shimmering bluish-purple reflections. With this re-edition, Atlantic treats aficionados to a delightful journey between past and present.

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Technical Specifications

Movement
Mechanical automatic (ETA 2824) or hand-wound (ETA 2804)
Functions
Hours, minutes and seconds
Case
316L stainless steel, 42 mm Anti-reflective sapphire crystal and transparent caseback 
Water-resistant to 50 m (5 ATM/165 ft)
Dial
Cream-coloured Arabic numerals on a purple ring 
Red-gold PVD plated hands and red-tipped seconds hand
Bracelet/strap
Black leather with buckle

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www.swisstime.ch





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www.Atlantic-watches.ch