Wednesday, September 11, 2024

Albishorn x Massena LAB – Maxigraph Monopusher Chronograph Edition

Albishorn x Massena LAB MAXIGRAPH 1939 Monopusher Chronograph Edition 2024

 Imaginary history
The missing regatta chronograph from the 1930s

Massena LAB partners with the new independent watchmaker Albishorn for the release of a new collaborative timepiece, the Maxigraph, a true tool watch and regatta timer inspired by the rich history of nautical timepieces and of the city of Geneva itself. Harking back to the first edition of the now legendary regatta race, Le Bol d’Or, first held on Lac Léman in 1939, the Maxigraph is the creation of an imagined history: how might a modern-day regatta chronograph have looked in the 1930s?

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Albishorn, making its debut at Geneva Watch Days 2024, is an independent Swiss watchmaker that blends (and bends) horological history to craft original and distinctive timepieces, drawing inspiration from vintage pieces. Albishorn’s concept of “imaginary vintage” (®) guides its approach to watchmaking as it strives to create timepieces which echo the past without replicating them directly; aiming instead to explore imagined, and exciting, parallel histories.

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Originating as pocket watches, regatta chronographs were first crafted to meet the demands of regatta competitors seeking precise timing mechanisms for their nautical races. The evolution from pocket watch to wristwatch was a significant milestone, and, over time, regatta timers evolved to become water and shock-resistant. Curiously, all the technical requirements for a modern-day water-resistant chronograph were available by the end of the 1930s but were never applied to the regatta timer. The Maxigraph imagines what might have been, if horological history had only been slightly bent. 

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The answer is the Maxigraph, a hypothetically historical timepiece; crafted with precision (and a touch of madness), which, in our imagined history, may have been commissioned by the owner of sailboat, such as the Ylliam IV, the six meter sailboat that was the winner of the first edition of Le Bol d’Or in 1939. With the Maxigraph in hand, the crew of the sailboat would have had the help of a precise and durable tool during the most critical phase of the race: the countdown to start.

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At the start of Le Bol d’Or, a regatta which takes place on Lac Léman starting in Geneva and ending in Le Bouveret, a horn signals the countdown to the start of the race. At this point, the crew of the sailboat must hold their position, a strenuous task while sailing in front of an invisible start line that cannot be crossed without risking a severe penalty. At the end of the ten minutes, guided precisely by the regatta timer of the Maxigraph, the crew must immediately set sail, beginning their race. 

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The Maxigraph is a monopusher chronograph with an automatic, Swiss-made, proprietary caliber with a patented ten-minute retrograde regatta countdown, which is positioned at 7 o’clock on the dial. Unlike a typical regatta timer, which restarts endlessly when the countdown is over, the Maxigraph’s timer stops once ten minutes have elapsed while the seconds of the chronograph continue running. The countdown is reset by stopping and resetting the chronograph using a single, red aluminum pusher at 9 o’clock, the optimal position for a precise click of the pusher using one’s thumb, considered the best digit for operating a chronograph.

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The silver dial of the Maxigraph was designed with a focus on legibility and functionality. Each scale has its own place, finish, and color, resulting in an original and modern sector dial which references the timepieces of the 1930s. An aperture for a colorful running indicator is located at four o’clock, and Super-LumiNova® provides luminosity to the hour and minute hands. Super-LumiNova® is also integrated subtly on the dial on two scales during hours when low light is typical: one arc spanning from 18 to 24 o’clock, and another from 12 to 6 o’clock.

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The stainless steel case of the Maxigraph measures 39mm and features a 41mm bidirectional rotating bezel in stainless steel. Its crown is located at 10 o’clock, remaining clear of obstructions during crucial maneuvers. The watch is water-resistant to 100 meters, making it a perfect companion for a day on the water. 

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 William Massena, founder of Massena LAB, said “working with Sébastien Chaulmontet on the design of the Maxigraph has been a real joy. Sébastien and I have known each other for many years, and not only is he an absolute expert in the field of watchmaking, but he is also a bit of a renaissance man in his own right. We at Massena LAB are proud to stand side by side with him as he launches his own line, Albishorn, and we are excited to unveil the Maxigraph here at Geneva Watch Days.”

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The challenge was to develop a regatta chronograph that would be period correct and aligned with the requirements and expectations of navigators, while being fully original. That’s how the Maxigraph chronograph was born: a mono-pusher nautical chronograph, featuring a unique and innovative design and a patented regatta function.

 Dial

The silver dial of the Maxigraph was designed with a focus on legibility and functionality. Each scale has its own place, finish, and color, resulting in an original and modernist sector dial. This very specific dial layout is unique and pays tribute to precision instruments from that era.

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Night readability is ensured by luminous material (Super-LumiNova®) subtly integrated within two different scales. The first arc of luminous material runs from 18 to 24 o’clock, while the second, larger arc, runs from 12 to 6 o’clock. The hands are filled with luminous material too, allowing for easy reading in low-light conditions.

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To guarantee excellent legibility and unlike any other mechanical chronograph wristwatch, the Maxigraph boasts a patented 10-minute retrograde regatta countdown at 7 o’clock and an aperture at 4 o’clock showcasing colored disc acting as a running indicator.

Case

While being automatic, the Maxigraph remains sleek with only a 13 mm height (box sapphire crystal included). Made of stainless steel, the case of the Maxigraph reflects a seamless blend of robustness and elegance. 

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The alternance of brushed and polished surfaces provides a subtle contrast, accentuating the watch's overall presence. All edges of the case have been chamfered and polished, offering a sophisticated haute horlogerie aesthetic.

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The back is adorned with a technical drawing inspired by Ylliam IV, the 6 Meter rule boat which won the Bol d’Or in 1939.

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One of the standout features of the Maxigraph is its stainless steel turning bezel. It was designed to rotate in a bidirectional manner and features two different engraved scales (12 and 60 units) which are then filled with either red or black lacquer.

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Positioned at 10 o’clock, the crown allows for easy winding and time setting while keeping it clear of any obstructions during crucial maneuvers. Adjacent to the crown, at 9 o’clock on the case side, is a red aluminum pusher, discreetly integrated into the case design. 

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This location allows the pusher to be operated by the thumb, the finger considered the best one for operating a chronograph. The large size of the pusher simplifies the operation and adds a touch of uniqueness to the watch.

Movement

The Maxigraph incorporates a refined and reliable proprietary automatic mono-pusher chronograph movement, expertly crafted in La Chaux-de-Fonds, Switzerland. Once fully wound, it offers an astounding 64 hours of power reserve.

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The movement was designed as a mono-pusher chronograph, therefore featuring a single button to control all the chronograph functions (start, stop, and reset) rather than the more common two-pusher system.

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A further standout attribute of the Maxigraph’s movement is its remarkably low height for an automatic chronograph of only 6.60 mm, enabling the production of particularly thin chronographs like in the 1930s and 1940s.

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Albishorn specifically developed this movement to showcase the brand's distinctive and unique dial layout, featuring a patented 10-minute retrograde regatta countdown at 7 o’clock and an aperture for a running indicator at 4 o’clock.

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Unlike typical regatta chronograph countdown indications, which restart endlessly the countdown once it is over, the one from the Maxigraph was designed to stop once the 10 minutes are over, while the seconds of the chronograph continue running. To reset the countdown indication, the chronograph has to be stopped and reset using the pusher at 9 o’clock.

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Sébastien Chaulmontet, founder of Albishorn, added: “I am proud and honored to launch my brand, starting with a collaboration with William. Our friendship and common passion for watches have driven us to create something truly special. Together, we have combined our tastes and expertise to develop a unique timepiece that embodies our shared vision and dedication to craftsmanship.”

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The Albishorn x Massena LAB Maxigraph launches on MassenaLAB.com on Thursday September 12, 2024, and is available for viewing by appointment only at Geneva Watch Days. Watches will be produced and delivered in very small batches of about twenty-five watches each, starting in September.

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TECHNICAL SPECIFICATIONS   

🤝 COLLABORATIONS  

COLLABORATIONS Collection: WATER

Model:  Albishorn x Massena LAB Maxigraph 1939 Monopusher Chronograph Edition

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Produced in small quantities of about 25 watches per batch

Case
    Material:  316L stainless steel case with polished and satin finished surfaces and with chamfered and polished
edges
    Diameter: 39mm case; 41mm with bezel
    Thickness: 13mm
    Lug to lug: 47.7mm
    Crystal: Box sapphire crystal with antireflexive coating
    Stainless steel winding crown with engraved Albishorn logo
    Pusher in red anodized aluminum
    Crown at 10 o'clock, red aluminum monopusher at 9 o'clock
    Case back: Engraved with a technical drawing inspired by the Ylliam IV six meter sailboat, the winner of the first Le Bol d'Or, held on Lake Geneva in 1939
    Water-resistant to 100 meters
    Bezel  Bidirectional rotating bezel in stainless steel with engraved and black or red lacquered numerals
    Double scale: 60 and 12 units
    Bezel diameter: 41.7 mm
Dial and hands
   White and silver sector dial with white Super-LumiNova®
   Blued hour and minute hands filled with white Super-LumiNova®
   Red chronograph second and minute hands
   Colored disc as running indicator
   Regatta timer at 7 o’clock, running indicator at 4 o’clock. 
   60 seconds counter in the center
Movement
    Proprietary chronograph caliber ALB01 A.
    Self-winding caliber, monopusher chronograph
    Height: 6,60 mm
    Diameter: 30,00 mm
    Frequency: 28,800 vph (4 Hz)
    Stop second device
    Typical power reserve of 64 hours
    25 jewels
Functions/Indications
    Hours, minutes
    Monopusher chronograph with patented ten-minute countdown regatta timer
    Running indicator by disc
    60 seconds counter in the center
    Patented retrograde 10-minute regatta function
 Strap and buckle
    Red rubber with stainless steel Albishorn logo buckle
    Watch delivered with additional strap in white calfskin also with Albishorn logo buckle
    Lug Width: 20mm

🔰Limited Edition of 25 pieces

🔴Recommended retail price: USD 4,995 / CHF 4,250

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ABOUT MASSENA LAB  

Massena LAB, founded by noted watch collector and industry veteran William Massena, is a creative horological studio that designs, develops, and produces timepieces, often in collaboration with respected watchmakers from around the world. Massena LAB exists to be a reference point of horological culture and to play an integral part in its constant evolution, using elements of style from the past to enhance the future of watchmaking.   
It aims to create and nurture a community of informed watch enthusiasts with a passion for novel timepieces from independent watchmakers. The “LAB” in Massena LAB is a combination of two words: “laboratory,” for our willingness to experiment and our embrace of new ideas, and “collaboration,” for our fruitful, long-standing relationships with our partner brands.  


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       ABOUT  Albishorn - Imaginary Vintage®

Welcome to Albishorn, the independent Swiss watchmaker that builds vintagewatches that never were.We create original and unique mechanical timepieces that can be seen as “missinglinks”. 

They fit seamlessly into the history of watchmaking but clearly have a characterof their own. We create what we call “imaginary vintage” watches.Ever wondered about the fictional forerunner of the renowned “Type 20” chronographused by the French military? Meet the “Type 10”, a creation of our fantasy at Albishorn(coming in October 2024)!This approach reflects our primary commitment to creativity and imagination. Weidentify designs and concepts that could have perfectly complemented classic watchesof the past but were never brought to life. What about a chronograph that marries theelegant appearance of a skin diver to a novel and patented regatta display? 

We havepioneered this new genre with the Marinagraph®, making it the perfect companionfor maritime adventures (coming in 2025).Sébastien Chaulmontet, Albishorn's head, shares: "I love searching for one-of-a-kindwatches, prototypes, and those that challenge conventions—a homage to the endless creativityof our watchmaking ancestors. These elusive timepieces often unveil glimpses of what couldhave been. They fuel my imagination and make me dream of timepieces that I would have lovedto exist but were never actually made. Albishorn is committed to create these unique watches."Upholding Swiss craftsmanship in La Chaux-de-Fonds, Switzerland, our skilled teamblends tradition with innovation. 

Albishorn ensures the highest Swiss qualitystandards, using premium materials to create watches that are not only beautifullydesigned but also reliable companions for generations.Each Albishorn timepiece captures the spirit of a bygone era, mirroring the charm anddetails of vintage watches while embracing modern watchmaking technology. Weactively pursue original dial layouts and displays, complemented by our distinctiveproprietary mechanical calibers. These movements often showcase patentedcomplications, further enhancing the uniqueness of our watches.

Step into the world of Albishorn and join us on a horological journey. Discoverwatches that complement vintage history, enhancing your collection with uniquepieces that transcend time.We hope that you will enjoy wearing our watches as much as we did making them.
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Press release - 2024
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Tuesday, September 10, 2024

BREITLING – Endurance Pro IRONMAN® World Championship 2024 Edition

BREITLINGPROFESSIONAL Endurance Pro IRONMAN® World Championship 2024 Titanium 44mm Chronograph Edition

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 COMMEMORATE YOUR ACHIEVEMENT IN THE NEW
LIMITED EDITION ENDURANCE PRO IRONMAN®

The new 500-piece limited edition IRONMAN-branded Endurance Performance Pro is Breitling’s ultralight sports watch to mark the 2024 VinFast IRONMAN World Championship triathlons, available only at Breitling.com and select Breitling boutiques and retailers.

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What keeps you going when you are pushing yourself to your absolute limits? You have the strength and motivation, but you need the time to realize your inspirational fitness goals. With the Endurance Pro IRONMAN®, you have the toughest tool to keep you on track and take you beyond the breaking point of mere ambition.

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The IRONMAN triathlon is one of the most famous single-day endurance races on the planet and is known for being a true test of heart, body, and soul. It begins before the gun goes off, with months and maybe even years of training. Breitling, the Swiss luxury watchmaker that has built timepieces since 1884 as rugged as the individuals who wear them, has been the official luxury watch partner of the IRONMAN triathlon since 2021.

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The Endurance Pro IRONMAN marks the 2024 VinFast IRONMAN World Championship in Nice, France, on September 22, 2024 (women), and Kailua-Kona, Hawai‘i, on October 26, 2024 (men). It is the ultimate in racing for extreme athletes. The VinFast IRONMAN World Championship is the culmination of all the global IRONMAN triathlon events, which see professional and age-group athletes alike compete for a qualifying slot in the pinnacle race on the long-distance triathlon calendar.

As part of this active partnership, Breitling is introducing a limited-edition Endurance Pro IRONMAN with a case made of lightweight titanium and the race’s uniquely inspired logo featured at 6 o’clock.

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The rejuvenated IRONMAN logo reflects renewal and resilience, inspired by this year’s theme for the VinFast IRONMAN World Championship – “new life”, or “‘Ola Hou” in Hawaiian. The ama‘u plant above the M symbolizes resilience and new life and recalls the IRONMAN competitors’ fierce focus on achievement. The ferns and lavender on both the M and the dot are a fusion of Hawai‘i’s lush vegetation and the calming lavender of the fields of southern France.

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This limited edition of 500 pieces comes on a blue rubber strap for maximum performance and durability and has the IRONMAN logo on the caseback.

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“The spirit of the IRONMAN competition has much in common with the high-caliber precision and ruggedness of Breitling,” says CEO Georges Kern. “This watch was designed for the most arduous journeys and difficult physical challenges.”

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“The will and strength to compete in an IRONMAN triathlon is worth commemorating as it reminds us of what we are capable of when we test limits and set out to achieve an ambitious goal,” adds Kern.

The limited-edition Endurance Pro IRONMAN is available only at Breitling.com and select Breitling boutiques and retailers.

DESIGNED FOR PERFORMANCE

Made of titanium, a robust material 2.2 times lighter than stainless steel, Breitling’s ultra-lightweight Endurance Pro may have been designed with triathlon athletes in mind, but it’s a stylish and sporty chronograph perfect for mastering every day.

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The Endurance Pro’s rubber strap and 100 m of water resistance ensures that it’s capable of withstanding rugged underwater and challenging land environments. Powered by Breitling’s COSC-certified SuperQuartz™ caliber 82, the movement provides unmatched accuracy. Other features include easy readability, a timekeeping chronograph, and a solar compass to keep you on track and focused on the finish.

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Pick up the Endurance Pro IRONMAN and be inspired to train harder and trek further in your journey with optimum achievement in mind. It’s a watch that is a milestone as you make your own way through an active life like an IRONMAN.

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TECHNICAL SPECIFICATIONS

Model :   BREITLING PROFESSIONAL Endurance Pro IRONMAN® World Championship 2024 Edition

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Reference: E823103A1M1S1 Titanium

MOVEMENT
Caliber Quartz: Breitling Caliber 82

Diameter: 30 millimeters
Depth: 5.12 millimeters
Movement: thermocompensated SuperQuartz TM
Jewel:  4 jewels  
Battery life: approximately 2 years
Chronograph: 1/10th second and 30-minute counters
Display: hour, minute, second, date
Certification: COSC-certified
CASE

Material: Titanium
Diameter: 44 millimeters
Thickness:
12.5 millimeters
Height (upper lug tip to lower lug tip): 52.49 millimeters
Water-resistance: up to 10 bar (100 meters)
Glass: flat sapphire, glareproofed on both sides
Caseback: solid, with screws
Crown: non-screw-locked, two gaskets
Bezel: bidirectional, compass scale 
DIAL/HANDS 
Anthracite with blue and purple inner bezel with pulsometer scale, black chronograph counters,
and IRONMAN® World Championship logo at 6 o’clock
Super-LumiNova® luminescent numerals and hour and minute hands
STRAP
Blue IRONMAN® rubber strap with a Breitlight® double tang-type buckle 
 
🔰 Limited Edition ✅ Only 250 pieces
🔴 Price:  USD  3.950 $💰

 

🔴 #BREITLINGprofessional  🔴 #EndurancePro  🔴 #BREITLINGchronograph 🔴 #EndurancePro 🔴 #IRONMAN

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Press Release - 2024
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ROMY HEBDEN
Head of Public Relations


BREITLING SA

Schlachthausstrasse 2
2540 Grenchen
Switzerland
Telephone: +41 32 654 54 54
Mobile: +41 79 731 90 28
E-mail: romy.hebden@breitling.com
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