IWC AND ORLEBAR BROWN CREATE
THE ULTIMATE SUMMER COLLECTION
Schaffhausen, July 2020 - IWC Schaffhausen and Orlebar Brown have picked the perfect month of July to announce their new partnership. Marking the start of their collaboration, the Swiss luxury watch manufacturer has unveiled the Portugieser Yacht Club Chronograph Edition “Orlebar Brown”, alongside the clothing brand’s new nine-piece collection of resort wear.
Click, to see the large size. ▶ BIG FOTO
Click, to see the large size. ▶ BIG FOTO
Click, to see the large size. ▶ BIG FOTO
Click, to see the large size. ▶ BIG FOTO
-------------
“IWC and Orlebar Brown are united by the passion they feel every day for craftsmanship, innovation and quality. Orlebar Brown has reinvented sporty, elegant leisurewear and has proven with its unique, tailored approach that men can also look good in casual outfits. The company is one of the most innovative in its sector and continues to set high standards when it comes to comfort, quality and functionality.”
Christoph Grainger-Herr, CEO of IWC Schaffhausen
-------------
Click, to see the large size. ▶ BIG FOTO“IWC and Orlebar Brown are united by the passion they feel every day for craftsmanship, innovation and quality. Orlebar Brown has reinvented sporty, elegant leisurewear and has proven with its unique, tailored approach that men can also look good in casual outfits. The company is one of the most innovative in its sector and continues to set high standards when it comes to comfort, quality and functionality.”
Christoph Grainger-Herr, CEO of IWC Schaffhausen
-------------
Click, to see the large size. ▶ BIG FOTO
A LEISURE WARDROBE FOR SMART MEN
Working together, IWC Schaffhausen and Orlebar Brown also designed a nine-piece “Capsule Collection” of resort wear.
“Just like the Portugieser Yacht Club Chronograph, our collection combines timeless elegance and a love of adventure. During the design process, we drew inspiration from IWC’s Portugieser, a watch family that is traditionally associated with the world of water, sailing and navigation. Our collection is intended for men who successfully navigate through life, and the range supports the dynamic lifestyle of sailors, adventurers and explorers with good design, reliable functionality and supreme style,” explained Adam Brown, founder of Orlebar Brown.
Click, to see the large size. ▶ BIG FOTO
The Portugieser Yacht Club Chronograph Edition “Orlebar Brown” is available from July in IWC boutiques and from authorised retailers.
The “Orlebar Brown x IWC Capsule Collection” by Orlebar Brown and IWC is available from 15th July 2020 and customers can sign up now via ▶️ https://www.orlebarbrown.com/iwc
Click, to see the large size. ▶ BIG FOTO
Since March 2007, British resort wear and lifestyle brand Orlebar Brown has reinvented holiday style for men, with their classic shorts remaining the original and best ‘shorts you can swim in’.
After the success of their photographic print shorts, Orlebar Brown introduced their Design Your Own service in 2015, offering customers the opportunity to create their very own bespoke pair of photographic swim shorts via the #SnapShorts app in-store and online.
From a lightening-bulb poolside moment to a wardrobe staple, Orlebar Brown has grown into a global brand with a rapidly expanding portfolio of international stores, an enviable list of stockists and a burgeoning exploration into new product categories. Their stores can be found in more than 25 locations around the world, including London, Oxfordshire, New York, Miami, France, Istanbul, Greece, Australia, Kuwait and the UAE.
The brand has also amassed a growing customer community with a shared love of adventure via their social media initiative #OBsAroundTheWorld, which encourages customers to post images of themselves wearing OB. In addition, its host of reputable collaboration collections and celebrity fans has secured Orlebar Brown an unrivalled cult status.
Identifying four key categories in beach, sport, resort and coast, Orlebar Brown creates quality functional, timeless and tailored garments and accessories for each scenario to enable their customers to holiday better and share memorable experiences.
---------------------------------------------
Technical Specifications
Model PORTUGIESER Yacht Club Chronograph
Ref 390704
FEATURES
Mechanical movement – stopwatch function with hours, minutes and seconds
– hour and minute counters combined in a totaliser at 12 o’clock
– flyback function
– date display
– small hacking seconds
– screw-in crown
– see-through sapphire glass back
MOVEMENT
IWC manufacture calibre 89361
Frequency 28,800 vph/4 Hz
Jewels 38
Power reserve 68 h
Winding Automatic
WATCH
Materials:
Stainless steel case
Glass: Sapphire, convex, antireflective coating on both sides
Water-resistant: 6 bar
Diameter 44.6 mm
Height 14.4 mm
DIAL
Blue and silver-plated dial
Rhodium-plated hands and appliques
STRAP
Blue rubber strap with textile inlay
------------------------------
Press releases - 2020
------------------------------
IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com
----------------------------------------------
www.facebook.com - IWC Watches
-------------------------------------------------
www.iwc.com