Friday, October 5, 2018

OMEGA – Seamaster Diver 300M Chronometer 42 Anniversary















OMEGASeamaster Diver 300M Co-Axial Master Chronometer 42 mm Professional DIVER 25th Anniversary - 2018

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Daniel Craig Is 
The Face Of The New OMEGA Campaign

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Like the watch he’s wearing, OMEGA ambassador Daniel Craig is clearly at home in the water. Set to play 007 for the fifth time, the talented actor looks every inch the gentleman, even when surfacing for air in a drenched tuxedo.

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The quintessentially-British Bond is a legendary character, so it’s only right that the actor who plays him gets to wear a legendary timepiece.

Daniel Craig Brings 
The Diver 300M To The Surface

Daniel Craig first wore an OMEGA on-screen in Casino Royale in 2006, but the actor was an avid watch fan long before he took on the iconic role. Though Bond is stoic, tough and even ruthless when required to be, Daniel Craig is anything but.

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A grounded English gent with an approachable style and commitment to social causes, OMEGA is proud to call Daniel Craig a friend and thrilled that he’s the face of the new Seamaster Diver 300M. He truly is the perfect choice. After all, how many underwater explorers can make a wet-suit look this stylish?

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25 Years Above And Below The Waves

Since 1993, the Seamaster Professional Diver 300M has enjoyed a legendary following. Loved for its design and ocean technology, the original timepiece signalled OMEGA’s triumphant return to the world of diving watches and also ignited the brand’s long-standing partnership with James Bond. Now, 25 years later, a bold new collection has arrived.

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OMEGA is unveiling a complete facelift of this famous watch in 2018, with 14 unique models, including 6 in stainless steel and 8 in a mix of stainless steel and 18K gold.

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Now sized at a larger 42 mm, each new Diver 300M has been given a Master Chronometer Calibre 8800, instantly taking the collection into a higher realm of precision, performance and magnetic resistance.

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Every detail of the outward design has also been rethought, including the iconic diving bezel, which is now made from ceramic with the diving scale in Ceragold™ or white enamel (for longer-lasting whiteness and durability).

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The dials are also made from polished ceramic and are available in black, blue or sun-brushed PVD chrome colour. Most notably, OMEGA has reintroduced the wavy pattern (now laser-engraved) that was a popular feature of the original design.

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All indexes have been raised and filled with Super-LumiNova and, to keep track of the days, the date window has been moved to 6 o’clock. Even the skeleton hands (rhodium-plated, 18K gold, or blued) have been subtly reshaped, which fans of the model will surely notice

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Turning the watch over reveals a wave-patterned edge on the caseback, as well as sapphire crystal, through which you can see the METAS-approved movement.

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Finally, each model is presented on a traditional iconic metal bracelet or an integrated black or blue rubber strap. The metal bracelets feature a new ergonomic design and have been closely integrated to the case.

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The Seamaster Diver 300M: A Professional Diver's Watch

You don't have to be an actual diver to wear the 300M, but for those who do strap on the tanks, OMEGA's new Seamaster is well and truly equipped for life beneath the waves.

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For a diver, measuring time spent underwater is crucial (for obvious reasons). On the new Seamaster 300M, the all-important rotating bezel has been given a fresh design twist. With a luminescent dot at 12 o’clock, the iconic diving bezel is now made from ceramic with the diving scale in Ceragold™ or white enamel.

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Professional divers know that helium molecules expand during decompression and can pop the crystal face and caseback. It's important to set those He molecules free. One of the Diver 300M’s most important details has always been its helium escape valve.

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 For the new models, the valve has been given a conical shape and has been patented with an ingenious new technology. Essentially, the update now means that if the Helium Escape Valve is accidentally opened underwater, the watch is guaranteed to still remain water-resistant (up to 5 bar).

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It goes without saying that a diver needs to see the watch display clearly underwater, especially in murky conditions, so on the new 300M, all 12 indexes and hands have been filled with Super-LumiNova to keep the time visible in darkness. When it comes to keeping the Diver firmly attached to the wrist, the metal bracelets feature OMEGA’s patented extendable foldover rack-and-pusher with a helpful diver extension, to make extra room for the thickness of a diving suit.

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Magnetic forces in electronic devices used on land, on deck and even under the sea can throw a timepiece out of synch. What's more, diving equipment often includes magnetic devices.

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That’s why each new Diver 300M has been given a Master Chronometer Calibre 8800, built with non-ferrous materials that can resist the effects that magnetism causes. In fact, the movement and its watch have passed the 8 stringent Master Chronometer tests set by METAS that include examinations under strong magnetic fields of 15,000 gauss.

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As for water resistance, well that's a given on a Seamaster Diver 300M and there are no prizes for guessing how low it can safely go.

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 ​THE EIGHT METAS CRITERIA OF CERTIFICATION:


1. FUNCTION OF COSC-APPROVED MOVEMENT DURING EXPOSURE TO 15,000 GAUSS (1.5 TESLA) MAGNETIC FIELD
2. FUNCTION OF WATCH DURING EXPOSURE TO 15,000 GAUSS MAGNETIC FIELD
3. DEVIATION OF DAILY CHRONOMETRIC PRECISION AFTER EXPOSURE TO 15,000 GAUSS
4. AVERAGE DAILY CHRONOMETRIC PRECISION OF THE WATCH
5. POWER RESERVE
6. DEVIATION OF CHRONOMETRIC PRECISION IN SIX POSITIONS
7. DEVIATION OF CHRONOMETRIC PRECISION BETWEEN 100% AND 33% OF POWER RESERVE
8. WATER RESISTANCE


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How The Seamaster Diver 300M Became A Legend

When it was launched in 1993, the Seamaster Professional Diver 300M was an instant success. Admired for its design and technical prowess, it was quickly adopted by divers, athletes, researchers and even a famous movie spy! So how did the watch secure its legendary status? These are just some of the many highlights from its early years.

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  • 1993 Frenchman Roland Specker achieved a world record freshwater free dive to a depth of 80m in Lake Neuchatel. On his wrist, he wore the new OMEGA Seamaster Professional Diver 300M, successfully testing it in a true deep-water environment.
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  • 1994 – The Seamaster Diver 300M Chronograph was awarded the “Watch of the Year” prize by readers of the German magazine Armbanduhren. This was the first “Watch of the Year” award and signalled a promising future for OMEGA’s newest collection.
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  • 1995 – The Diver 300M became part of sailing history, when it is worn by several sailors of Team New Zealand, who achieved an unforgettable victory at the America’s Cup. At the head of the team was the legendary Sir Peter Blake.
  • 1995 – One of OMEGA’s most exciting and enduring partnerships began when James Bond strapped on a Seamaster Diver 300M for the first time in GoldenEye. The spy and his watch became synonymous and sales of the timepiece soared.
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  • 1997 – The Seamaster Diver 300M proved that is was not just a watch for diving, when it was advertised as the preferred choice of international sports stars including the swimmer Alexander Popov and tennis champion Martina Hingis.
  • 2000 Sir Peter Blake created the incredible Blakexpeditions foundation, dedicated to researching ecological and marine issues around the world. On board their boat the Seamaster, the Blakexpeditions crew wore Diver 300M models for their important scientific work
  • 2006 – A new James Bond, but the same iconic watch! Daniel Craig wore the Seamaster Diver 300M when he burst onto screens in Casino Royale. The trusty timepiece was now in its 5th 007 film.
  • 1997 – The Seamaster Diver 300M proved that is was not just a watch for diving, when it was advertised as the preferred choice of international sports stars including the swimmer Alexander Popov and tennis champion Martina Hingis.
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Press releases - 2018
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Thursday, October 4, 2018

EMILE CHOURIET – Historique Heritier a Guichet


EMILE CHOURIETHistorique Héritier à Guichet Automatic

For those who wish to enjoy time 
rather than measure it

A remarkable addition to Emile Chouriet’s Historique Collection, which pays tribute to the tradition of watchmaking in Geneva while seamlessly combining modern precision and quality standards with inspired designs, the Héritier à Guichet reimagines the way we interpret the passage of time.

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In lieu of a traditional time display where hands mark the passing of the hours and minutes, the Héritier à Guichets takes on a completely hands-free approach, emphasizing the transient nature of time and the value we attribute to it.

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While guichet displays first appeared in wristwatches during the early 20th century, they were and remain a rare alternative to the conventional mechanical watch display using hands to point out the time. The Héritier à Guichet not only revisits this uncommon display, but does so in an unprecedentedly pure and philosophical fashion, where fleeting moments are cherished rather than simply measured.

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Set within an anthracite sunburst-patterned dial, the Héritier à Guichet’s display is symmetrically aligned and harmoniously balanced to allow for an effortless reading of the time.

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The essentials of any timepiece – the hours and minutes - are displayed in arch-shaped windows or guichets, placed at 12 o’clock and 6 o’clock respectively. Intuitive in its layout, the time is read from top to bottom, starting with the hours followed by the minutes. Around their perimeter, the day of the week and date are displayed in the same logical manner.

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Housed within a 40mm titan case, the Héritier à Guichet is powered by the selfwinding EC9227 calibre, which features an Emile Chouriet designed and developed mechanism mounted on an ETA 2834 base, providing an autonomy of 38 hours.

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The Héritier à Guichet is available with a black leather calfskin strap embossed with an alligator pattern and steel folding clasp.

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The Héritier à Guichet is a testament to Emile Chouriet’s unwavering pursuit of creativity and mechanical excellence, while respecting the codes of traditional Geneva watchmaking.

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Technical Features

Collection: Historique

Model Heritier a Guichet

Movement
Automatic movement EC9227
( base ETA 2834 )
Functions
Windows for hours at 12H and minutes at 6H,
day at 12H and date at 6H
Case
  • Titan
  • Stainless steel
Size 40 mm mm x 11.00
Water-resistant to 30 m
Bezel: Stainless steel bezel
Glass: Sapphire crytsal
Dial
Black dial
Bracelet
Black leather calfskin strap with folding clasp


Available with a stainless steel case Ref. 18.1129.G.7.2.63.2 

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Press Release - 2018
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 Manufacture
Montres Chouriet SA
Chemin de l’Epinglier 5
1217 Meyrin
Switzerland
T +41 22 989 14 20
F +41 22 782 01 13
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