ArtyA – Purity Central Tourbillon PURPLE Sapphire Edition

 

ArtyA – COMPLICATION PURITY Central Tourbillon PURPLE 40 mm Sapphire Edition  - 2025

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ArtyA unveils its latest manufacture creation: the Purity Wavy Central Tourbillon Purple 40 mm. Perfect equilibrium: 50% tourbillon, 50% sapphire.

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A new 40 mm Wavy case, purpose-designed to house the PUR-T4 central tourbillon manufacture caliber. A violet sapphire dial for a singular personality. 

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The central tourbillon manufacture caliber – nominated for the 2024 Grand Prix d’Horlogerie – returns in a bold new form. 

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It now takes center stage in the brand’s signature domed ‘Wavy’ case, reimagined in a 40 mm silhouette.

Inside the Purity Central Tourbillon

ArtyA’s manufacture PUR-T4 caliber puts watchmaking artistry in the spotlight – quite literally – by placing a striking, oversized 19 mm tourbillon at the very center of the dial. 

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Thanks to the sapphire case’s crystalline clarity, the gaze is drawn straight to this hypnotic mechanical performance – with the dial’s vivid purple hue adding vibrancy and individuality to the piece.

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By re-centering the tourbillon, the movement expresses the full extent of horological mastery – taming gravity in pursuit of uncompromising precision. 

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Its 4 Hz frequency (28,800 vibrations per hour) is a rare achievement for a tourbillon of this scale, ensuring outstanding timekeeping while amplifying the mechanism’s visual rhythm.Driving this elevated tempo are two barrels working in unison to deliver the torque needed to maintain a robust 72-hour power reserve.

 

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Given the energy demands of such a large tourbillon at high frequency, this alone stands as a technical feat – and a clear expression of ArtyA’s mechanical ingenuity.

No Central Hands

The PUR-T4 is also the first automatic tourbillon movement developed by the manufacture. In a deliberate move to let the tourbillon take center stage, the central hands were removed entirely. 

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Time is instead displayed by two graceful peripheral markers that emerge from beneath the sapphire dial – offering a refined and poetic way to read the hours and minutes.

Wavy Sapphire Case

This 40 mm sapphire Wavy case embodies a bold, forward-thinking approach to watch design. Entirely reimagined to house the central tourbillon caliber, it retains the collection’s signature flowing curves while offering an immersive showcase for the manufacture movement.

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The case’s raised architecture adds depth, setting the stage for the mesmerizing dance of the central tourbillon. Here, the inherent properties of sapphire – exceptionally resistant to scratches and wear – promise a panoramic view that remains pristine and luminous.

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With years of expertise in crafting avant-garde cases, ArtyA continues to push the boundaries of form and function. This latest creation achieves a perfect alchemy of cutting-edge technology and refined aesthetics – elevating the visual experience and magnifying every instant on the wrist.

Sapphire Dial

Crafted from genuine colored sapphire, the dial features an engraved chapter ring, set with Super-LumiNova® markers. Its deep violet hue adds a vibrant touch that brings the caliber to life.

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More than just a watch, the ‘Purity Central Tourbillon Blue’ by ArtyA is a testament to the brand’s unwavering pursuit of excellence and passion for craftsmanship.

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Technical Specifications
 
Collection: COMPLICATION 

 Watch name "Purity Central Tourbillon PURPLE" Edition

Movement
Exclusive automatic winding Central flying Tourbillon engineered by ArtyA
Winding Mechanism: Automatic PUR-T4
Tungsten rotor
A majestic 19mm central Tourbillon beating at a frequency of 4 Hz
Power reserve: 72 hours
Frequency of balance wheel 4 Hz (28,800 vibrations/hour)tungsten rotor
Torque: 940 gr.mm
Jewels: 36
Components: 335
Caliber Diameter: 30.4 mm
Caliber Thickness: 9.35 mm
Stem Height: 1.22 mm
Functions:
Hours and minutes, seconds on flying Tourbillon rotates 360 degrees in 60 seconds.
Case
Clear sapphire case to match the high standards of ArtyA.
Dimensions: 40 mm
Height: 14,5mm
Water resistance: 3 atm (30 m)
Case back: Open, engraved, screw-in
Crystal: Triple anti-reflective treatment
Crown: Engraved with ArtyA signet
Dial
Skeleton 
Minute ring spherical blue sapphire with truncated profile. 
Colored sapphire, deep-engraved chapter ring, filled with a layer of Super LumiNova®
Hands: Peripheral hours and minutes
Fully transparent
Skeletonised bridges
Strap
Nubuck strap 
Buckle: pin buckle

Swiss Made: Fully designed and manufactured between Geneva and the Swiss Jura 

 🔰Edition: Series to 9 pieces

 🔴 Retail price (ex VAT) excluding VAT, exchange rates at time of writing
Clear sapphire crystal case  165,000 CHF / 176,000 EUR / 204,000 USD 💰  

 🔴 Retail price (ex VAT) 
NanoSapphire crystal case  165,000 CHF / 176,000 EUR / 204,000 USD 💰   

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Press release – 2025
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Route de Thonon 146
1222 Vésenaz
Phone: +41 22 752 49 40
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ArtyA – Curvy PURITY Tourbillon x The Philippe & Elisabeth Dufour Foundation

 

ArtyA – COMPLICATION Curvy PURITY Tourbillon Ruby-Red Sapphire Edition x The Philippe & Elisabeth Dufour Foundation - 2025

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ArtyA Genève Pledges its Support to The Philippe & Elisabeth Dufour Foundation

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The Geneva-based independent watchmaker presents the foundation with an extraordinary timepiece personally selected by Philippe Dufour: Curvy Purity Tourbillon Ruby. A manufacture tourbillon caliber, a ruby-red sapphire case – a unique piece (1/1).

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The standard-bearer of the Purity manufacture collection, the Curvy Tourbillon represents the pinnacle of ArtyA’s skeletonization mastery. Engineered to integrate seamlessly into a tonneau case with a crown at 12 o’clock, this one-off creation epitomizes the creative audacity that defines the Geneva maison.

The Curvy Purity Tourbillon Caliber

This high-complication movement is the third developed by the independent brand. Designed to fit the tonneau form to perfection, it now appears in its most accomplished iteration, showcasing outstanding finishes:

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• All bridges are frosted with castiron microbeads and meticulously beveled by hand.

• Two barrels operate in parallel, each fitted with longer, slimmer springs for optimal unwinding and steady torque, ensuring stable, linear energy transmission. The polished blade minimizes friction, while the newly curved design of the barrel drums flows seamlessly with the movement’s prominent bridges.

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• An 18 mm flying tourbillon beating at 4 Hz — a frequency notably higher than that of most tourbillons — delivers maximum chronometric stability. Positioned at 6 o’clock, this mechanical marvel offers an ideal vantage point to admire its mesmerizing rotation.

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• Traditional fine adjustment: The fixed-stud tourbillon is regulated using a time-honored approach reserved for Haute Hhorlogerie. The balance wheel’s inertia is precisely adjusted via peripheral weights, resulting in perfectly regular hairspring oscillation and sustained longterm chronometric precision over time.

Curvy Ruby Case: The Alchemy of Savoir-Faire

Building on years of experience and pioneering material innovation, ArtyA once again pushes the boundaries of contemporary watchmaking with a case that is both sophisticated and distinctive.

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• Radiant Ruby Sapphire Crystal: Sharing the same chemical composition as natural ruby, this extraordinary material proudly showcases the Geneva maison’s signature vermilion hue.

• Where Hardness Meets Hue: Retaining all the characteristics of clear sapphire crystal, this case offers the material’s legendary hardness (9 on the Mohs scale) while adding striking chromatic depth and elegance.

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• Spectacular Luminescence: Under UV light, the ruby-red hue becomes vividly incandescent— an intrinsic property of ruby that lends the watch a mysterious aura.

United to Transform Lives

Helping, giving, and supporting are essential actions that embody the feeling of solidarity with those in distress. Grand or modest, these actions can bring hope and comfort, transforming lives. To be human is to show empathy and compassion — to actively seek to support those in need, to ease their daily struggles and help build a better future.

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All proceeds from the sale will be donated in full to the Foundation to support essential charity projects. This is the spirit of this exceptional auction, which brings together master watchmakers and collectors, united in their desire to provide concrete support to those most in need. 

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Philippe and Elisabeth Dufour shared: “We all come from somewhere, we all have a story, and we can all be bearers of hope. Beyond differences in color, culture, belief, and ethnicity, we all suffer in the face of adversity. Suffering knows no boundaries, and neither does poverty. In the face of these hardships, we are all equals. We do not claim to save the entire world, but together, we can make a difference. May tears be transformed into optimism with our selfless help, and may every heart, where boundless kindness resides, remind us of our shared humanity. We extend our heartfelt thanks to the watchmaking community that supports our cause and shares our values for this second charity auction, as well as to Phillips in Association with Bacs & Russo and their entire team. With them, we are confident that the spirit of solidarity will continue to thrive.”

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The watches can be viewed online and at Phillips in Association with Bacs & Russo in Geneva in the weeks leading up to the sale, which will take place on May 10, 2025, at the Hôtel President in Geneva. 

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For more details on the auction, registration, and watch previews, please visit Phillips.com or contact the Phillips Watches Department.

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Technical Specifications
 
Collection: COMPLICATION 

 Watch name  Curvy Purity Tourbillon Ruby 

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Limited Series - Unique piece (1/1)

Case
    Material: Ruby-red sapphire crystal
    Physical properties Chemical composition: Al2O3
    Cause of color: Cr3+
    Density: 3.97 to 4.05 g/cm3
    Hardness: 9 (Mohs scale)
    Dispersion: 0.018
    Dimensions 38.5 mm x 43 mm
    Caseback Sapphire crystal, screw-in
    Water-resistant 3 ATM (30 meters)
Dial
    Openworked
Movement
    Curvy Purity Tourbillon:

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    Double barrel, skeletonized manufacture movement
    Developed, designed and crafted in Switzerland exclusively for ArtyA
    Prominent 18mm flying tourbillon at 6 o’clock
    Exceptional chronometric reliability, enabled by the steady torque of the double-barrel architecture.
    Frequency 4 Hz (notably higher than the standard for a tourbillon, ensuring enhanced stability)
    Power reserve of 72 hours
Functions
    Hours, minutes; seconds on the flying tourbillon
Strap
    Black nubuck with pin buckle

 🔴 Retail price (ex VAT)  160,000 CHF / 171,000 EUR / 194,000 USD 💰  
excluding VAT, exchange rates at time of writing

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Press release – 2025
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==================================
www.facebook.com - ArtyA Watches
-------------------------------------------------------
================================
Route de Thonon 146
1222 Vésenaz
Phone: +41 22 752 49 40
info@artya.com
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www.Artya.com

ArtyA – PURITY ‘Stairway To Heaven’ HMS Wavy Sapphire Edition

 

ArtyA – PURITY  ‘Stairway To Heaven’ HMS Wavy Sapphire Edition - 2024

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A standout launch at Watches and Wonders 2024, the Purity Stairway to Heaven movement continues to astonish. Initially presented with two off-center hands on variously colored dials, it now features a central three-hand display. The inclusion of a prominent central second hand adds even more vibrancy to this dynamic movement.

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This HMS evolution represents a major technical breakthrough, preserving the three-dimensional architecture of the original Stairway To Heaven movement and showcasing the power of its mechanics:

• - Two barrels operate side by side, in parallel, using a longer, finer spring for stable, linear energy delivery and improved winding efficiency.
• - A ‘stellar’ escapement, placed as if on a "Stairway To Heaven" podium and suspended in mid-air at 4Hz, creates a visually stunning aerial spectacle. The balance wheel has been scaled down to boost its chronometric accuracy.
• - Arched, hand-beveled bridges with innovative shapes are directly integrated, rather than being juxtaposed or adjacent, creating the necessary space for the regulating organ.
• - Extreme skeletonization defines each component, providing visual focal points and requiring machining with uncompromising precision and perfect alignment.
• - The traditional spiral adjustment caters to clients seeking customization and distinctiveness, featuring tiny weights adjusted in reversed symmetry to optimize the spiral’s inertia.
• - Visually, the architecture masterfully manipulates material and void, creating tension among components. The entire mechanism is built around the precise positioning of the gears, designed as if suspended in mid-air.

For the debut of this revolutionary movement, a case that reflects the DNA of the Geneva-based watchmaker was essential. 

A unique chapter
RING

Again, art and functionality blend together perfectly in this latest watch creation by ArtyA. This design features a new chapter ring that further enhances the transparency of the entire piece : laser-engraved inside the upper crystal, it offers both perfect legibility and an unobstructed view of the movement.

The two sword-shaped hands, with brushed and diamond-cut finishes, hover over the architecture, while the sweeping seconds hand in the center adds a distinct dynamic to the living movement.

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Inspired by the iconic Curvy barrel-shaped case, one of ArtyA’s emblematic models, the new Wavy case is round with a 40 mm diameter. This outer design perfectly harmonizes with the curves in the movement, expressing a classic and discreet aesthetic that is seemingly simple yet surprisingly complex.

 

Designed by Jérémie Arpa, son of Yvan Arpa, the Wavy sapphire crystal case takes inspiration from the iconic Curvy model. Its barrel shape has been replaced with a round 40 mm design, yet it retains its distinctive lines and reflections.

This new sapphire crystal watch offers unique refractive angles to fully appreciate all aspects of this skeletonized movement.

  SAPPHIRE MASTERY

For the past eight years, ArtyA’s creative workshops have consistently distinguished themselves through their mastery of sapphire crystal and the precision and meticulousness of their craftsmanship, demonstrating a peerless savoir-faire—both technical and aesthetic—with this fascinating material.

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Among the very first brands to adopt sapphire crystal for watch cases in 2016, ArtyA made it an essential material choice. Offering perfect transparency, sapphire crystal allows the beauty of mechanical movements to be admired from every angle.

At the same time, its remarkable resistance to scratches and shocks ensures exceptional durability and longevity. Worth noting here is that sapphire is an extraordinarily hard crystal, the third-hardest natural material after diamond and moissanite on the Mohs scale. 

Encased in a
CRESTING WAVE

As imagined by Jérémie Arpa, the son of Yvan and Dominique Arpa, the watch’s lines evoke the elegance and majesty of a powerful ocean wave running along its flank.

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Wavy manifests this through a fluid, organic visual language that mirrors the natural grace and force of the sea. It is reflected in the contours of the case, where each arc is carefully sculpted to create an impression of perpetual flux. The design goes beyond simple curviness; it blends softly undulating lines to suggest a state of flow, evoking the mesmerizing and unpredictable nature of water.

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The case designed by the young artist captures this essence with particular elegance. The slightly domed surface and flowing transitions between the different parts of the watch recall the way waves form and move across the sea. The watch’s curves reach beyond their own intrinsic aesthetics to create a unique play of light on the sapphire crystal, reflecting nuances and shadows in a way that echoes the shimmering surface of water.

The Wavy aesthetic has its own dynamic; it draws you into a visual experience where every glance reveals new perspectives and angles. The ballet of light and refraction through the sapphire crystal and across the finely polished metal parts further accentuates this impression, transforming the watch into a true work of art in motion, like a wave captured in an endless loop of grace and fluidity.

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Consistent with ArtyA’s commitment to creating exceptional timepieces, every aspect of this watch’s meticulous hand-finishing – including polishing and satin-brushed finishing – reveals an unrelenting pursuit of beauty in the invisible. The innovative techniques used to decorate the parts that are usually hidden from view illustrate ArtyA’s dedication to uncompromising quality. This attention to detail reflects the perfectionism that drives the creators of this latest piece, designed and made with the precision and passion that are ArtyA’s hallmark.

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Technical Specifications  

  Watch name Purity Stairway to Heaven HMS Wavy Edition

Movement
ArtyA Purity Stairway To Heaven HMS Manufacture Movement 
Manual-winding and skeletonised movement conceived, developed and manufactured for ArtyA in collaboration with Swiss movement manufacturer Télôs SA
Power reserve: 71 hrs.
Frequency of balance wheel 4 Hz (28,800) (higher than usual for a tourbillon, ensuring greater stability)
Functions:
Hours and minutes, seconds
Case
Pure sapphire case to match the high standards of ArtyA.
Dimensions: 40 mm
Height: 13,1mm
Water resistance: 3 atm (30 m)
Double-sided sapphire crystal
Open sapphire back
Dial
Skeleton 
Fully transparent
Skeletonised bridges
Hour markers: Engraved on the upper crystal
Double barrels on left side and suspended escapement on right
Hand-bevelled arced bridges
Strap
Black nubuck
Buckle:  ArtyAexclusive design, with or without black PVD treatment

🔰Limited Edition to 99 pieces

 🔴 Retail price (ex VAT)  44,900 CHF / 46,300 EUR / 49,700 USD 💰  
excluding VAT, exchange rates at time of writing


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Press release – 2024
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==================================
www.facebook.com - ArtyA Watches
-------------------------------------------------------
================================
Route de Thonon 146
1222 Vésenaz
Phone: +41 22 752 49 40
info@artya.com
---------------------------------------------------------------------------------
www.Artya.com

ArtyA – COMPLICATION Purity Central Tourbillon Blue Sapphire Edition

 

 

ArtyA – COMPLICATION Purity Central Tourbillon BLUE Sapphire Edition - Unique Piece - 2024

 Independent Geneva-based Watchmaker ARTYA 

Nominated for the Grand Prix d’Horlogerie de Genève (GPHG) 2024 

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For the fifth time in its history, and the fourth consecutive year, 

ArtyA is thrilled to announce that it has been nominated by the GPHG 

by the Academy of the GPHG (Grand Prix d’Horlogerie de Genève) 

 

 The ArtyA ‘Purity Central Tourbillon Blue’ has been nominated for the ‘Men’s Complication’ category, standing out for its impressive 20mm central tourbillon, dual-barrel Manufacture movement, and sapphire crystal case.

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This recognition by the Academy of the most prestigious horological award highlights the exponential recognition the independent Geneva-based brand has been receiving.

2024 marks a milestone year for ArtyA, which – celebrating its fifteenth anniversary in 2024 – has participated in all the major horological events of the year. This includes its debut at the Watches & Wonders salon, its participation in the OnlyWatch charity auction, and now, its nomination for the Grand Prix d’Horlogerie de Genève.

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The bold creation selected by the Academy, a majestic 20mm central tourbillon beating at a frequency of 4 Hz, is a true feat of technical and aesthetic balance. It is 5th in-house caliber developed by ArtyA and the 4th to feature a tourbillon. With a tungsten rotor, it is also the brand’s first caliber to feature automatic winding.

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The two barrels, mounted in parallel, provide a generous power reserve of over 60 hours. The time display has been entirely reimagined with two peripheral hands that gracefully rotate around the tourbillon.

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ArtyA’s expertise in colored sapphire crystal, one of its specialties, the dial is crafted from blue sapphire, which transforms into a deep violet under UV light—a subtle touch of elegance and technical mastery.

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More than just a watch, the ‘Purity Central Tourbillon Blue’ by ArtyA is a testament to the brand’s unwavering pursuit of excellence and passion for craftsmanship.

-------------------------------------------
Technical Specifications
 
Collection: COMPLICATION 

 Watch name "Purity Central Tourbillon BLUE " Edition

 Click, to see the large size. ▶ BIG FOTO   

Movement
Exclusive automatic winding Central flying Tourbillon engineered by ArtyA
Unique piece with the two barrels connected in parallel
Tungsten rotor
A majestic 20mm central Tourbillon beating at a frequency of 4 Hz
Power reserve: 60 hrs.
Frequency of balance wheel 4 Hz (28,800 vibrations/hour)tungsten rotor
Functions:
Hours and minutes, seconds on flying Tourbillon rotates 360 degrees in 60 seconds.
Case
Full sapphire case to match the high standards of ArtyA.
Dimensions: 43 mm
Height: 18,1mm
Water resistance: 3 atm (30 m)
Double-sided sapphire crystal
Open sapphire back
Dial
Skeleton 
Minute ring spherical blue sapphire with truncated profile. 
Engraved minute scale.
Fully transparent
Skeletonised bridges
Strap
Black nubuck strap 
Buckle: pin buckle

 Limited Series unique pieces 1/1

 🔴 Retail price (ex VAT)  135,000 CHF / 130,000 EUR / 145,000 USD 💰  
excluding VAT, exchange rates at time of writing


----------------------------
Press release – 2024
---------------------------------------------

==================================
www.facebook.com - ArtyA Watches
-------------------------------------------------------
================================
Route de Thonon 146
1222 Vésenaz
Phone: +41 22 752 49 40
info@artya.com
---------------------------------------------------------------------------------
www.Artya.com