Wednesday, March 2, 2016

HUBLOT – Spirit of BIG BANG for Bruce Lee Be Water Edition

















HUBLOT Spirit of Big Bang for Bruce Lee Be Water Chronograph Limited Edition

Art of Fusion

Hublot Celebrates the Grand Opening of its Boutique in SKP Beijing
The Swiss watch brand transboundary collaboration with
Bruce Lee
Foundation  "Be Water, My Friend — the Legend of Bruce Lee Memorial
Exhibition"

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Presenting the Spirit of Big Bang Bruce Lee Be Water

The Swiss luxury watch brand HUBLOT held a grand opening ceremony on March 1 st , 2016 to
celebrate its new SKP Beijing boutique. Located inside the high-end commercial landmark in
Beijing, SKP, the boutique represents another milestone for HUBLOT in the Chinese market.
Meanwhile, the watch brand joins hands once again with the Bruce Lee Foundation to hold the "Be
Water, My Friend - Legend of Bruce Lee Memorial Exhibition" from 1 st to 6 th March 2016 in Beijing SKP. The Bruce Lee philosophy-themed exhibition displays precious items that Bruce Lee owned himself, as well as a variety of HUBLOT limited edition timepieces. Loic Biver, General Manager of Hublot Greater China, together with Shannon Lee, founder of the Bruce Lee Foundation and Bruce Lee’s daughter, cut the ribbon of the new store, and launched the Spirit of Big Bang Bruce Lee Be Water Limited Edition as a tribute to the Kung Fu superstar.

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HUBLOT SKP Beijing boutique adheres to the brand-specific distinguished black color, and its
design concept combines luxury with innovation, creating a premier and modern customer
experience. Inside the store, the dark gray carpet and the black leather furniture combined with the
glass and metal counters create a contemporary environment.

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A touch of subtle scientific and technological elements is added in the window display, telling the wonderful story of the brand that connects its past with the future, with the unique projections on a book with light and shadows. Big Bang, Classic Fusion, King Power, Manufacture Pieces and novelties are all displayed together, highlighting the brand's essence of watchmaking and modern design.

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For the Be Water My Friend--the legend of Bruce Lee Memorial Exhibition, HUBLOT invited the
Bruce Lee Foundation to display precious items from Bruce Lee’s personal life, and participated in
the exhibition design. Advocating "the Art of Fusion," Loic Biver said, "As an icon of the 20th century
and the most iconic Kung Fu star in history, Bruce Lee embodies the real 'art of fusion' of East-West
culture. Following the Bruce Lee 75 th anniversary Memorial Exhibition held in Hong Kong, HUBLOT
is honored to join hands with Bruce Lee Foundation again to hold a memorial exhibition in China,
here in Beijing and release the second limited edition timepiece, as a tribute to this legendary icon.  ”

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Shannon Lee said: "As a nonprofit organization, the Bruce Lee Foundation inspires confidence
and motivates action through the message of Bruce Lee. We are grateful to have the opportunity to
participate in this exhibition in collaboration with Hublot to benefit our foundation. I look forward to
sharing my father's spirit and philosophy with the people of Beijing. The key to immortality is first
living a life worth remembering, and I thank Hublot for immortalizing the spirit of my father within this
beautiful timepiece while also supporting the Bruce Lee Foundation!

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The exhibition displays personal items belonging to Bruce Lee. They include a Tang-style Kung
Fu jacket that carries the martial arts spirit of Bruce Lee, a genuine copy of the “Way of the Dragon
script, a replica of the life mask of Kato in  “ The Green Hornet “, and the business card for the Bruce
Lee Martial Arts Studio founded by Bruce Lee.

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Black Kung Fu jacket (Original)
The black Kung Fu jacket worn by Bruce Lee


Additionally, thanks to its innovative approach, guests can experience the « Bruce Lee Mirror”, a
cylindrical glass photo frame featuring Bruce Lee’s classic kung fu postures. Made of glass fragments, it plays on 3D special effects, integrating the Hublot Unico In-House chronograph movement and Bruce Lee in the same time and space.

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There is also a display of the most representative classic photos of Bruce Lee selected by the Foundation. Hublot adopts the ultramodern design to present the watch images in six external showcases, symbolizing the heritage of Bruce Lee’s spirit and his iconic martial arts philosophy.

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Bruce Lee and Hublot present the fusion between East and West

Bruce Lee first broke the traditional sectarianism in the world of martial arts, boldly combined Taoist
philosophy from the East with Wing Chun, Western boxing, karate and taekwondo to create Jeet Kune Do, which is exactly the "Art of Fusion" that HUBLOT-embodies. With the combination of a natural rubber strap and precious metal materials, Hublot makes an epoch-making innovation in the history of watchmaking. Since then, each fusion of material, East and West, will produce stunning breakthroughs and innovations.

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Bruce Lee’s legacy is not limited to the martial arts, but also ideas and philosophy. This is one of the
reasons why people still respect him as a martial artist and philosopher. Bruce Lee explained the Jeet
Kune Do philosophy that he had created as a process of exploration, self-discovery and the growth of a soul. Hublot believes in the natural forces that come from the natural energy of the universe.

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The creation of Big Bang watches was born from precisely this idea. In exploring the fusion concept between minerals and phytochemicals, Hublot focused on time, expanding watchmaking philosophies. The art of fusion does not only occur in the above two areas, the fusion of sky and the earth, the fusion of tradition and innovation also occur all the time.

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Be Water, My Friend -- The Legend of Bruce Lee Memorial Exhibition
Date: March 1st to March 6th, 2016
Time: 10:00 to 22:00
Location: Beijing SKP · First Floor Atrium
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Technical specifications

Model: Spirit of Big Bang for Bruce Lee Be WaterLimited Edition

Reference: 601.CI.1190.LR.BLF16 - Limited to 100 numbered pieces

Case
Microblasted black ceramic
Tonneau case – New "Spirit of Big Bang" design
Dimensions: 47,70 mm X 56,30 mm - Micro-blasted black ceramic
Bezel: Micro-blasted black ceramic with 6 black PVD titanium screws
Crystal: Sapphire with anti-reflective treatment and Hublot logo printed on the inner side
Bezel lugs:  Black composite resin
Screws « H »: 6H-shaped black PVD titanium screws
Crown: Micro-blasted black PVD titanium with black overmoulded rubber inserts
Pushers: Black PVD titanium with black rubber insert
Case back: Microblasted black ceramic engraved "SPECIAL"+"EDITION"+"XX/100"
Case back Glass: Sapphire with interior anti-reflective treatment + "BLF" logo printed
Water resistance: 10 ATM, i.e. approx. 100 metres
Dial
Skeleton Dial
Satin finished blue indexes with black luminescen 
Hands: Satin finished blue hands with black luminescent
Movement
HUB4700
Self-winding skeleton chronograph movement
No. of components:  278 (31 jewels)
Frequency:  5 Hz (36,000 Vib/h)
Date:  Black date window at 4.30
Power reserve:  Approximately 50 hours
Strap
Strap:  Blue alligator leather sewn on natural rubber straps with blue stitching
Black structured lined rubber strap
Buckle:  Black PVD Stainless steel buckle clasp

Limited edition: 100 pieces

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RJ-Romain Jerome – TATTOO-DNA by Xoil Limited Edition















RJ-Romain Jerome COLLABORATION Tattoo-DNA by Xoil Limited Edition NEW

RJ-Romain Jerome is proud to unveil 
its newest collaboration: Tattoo-DNA by Xoil

Geneva, 1 st March 2016
For immediate release


The new Tattoo-DNA by Xoil iss the meeting of two personalities and the result of genuine collaborative work between the Swiss watchmaker and the tattoo artist.


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 Like street art, when tattooing is performed at a certain level, it becomes purely and simply art. This is the case of Xoil, whom I met in 2014. He had just finished the customisation of a car, a world in which he seemed to be an outsider and yet fully belonged, having applied the full scope of his talent to it. He was in his bubble, almost anachronistic, with his ability to reinterpret his art in a modern world. Xoil takes his inspiration from an older aesthetic and gives it a determinedly contemporary feel. That is also what we do in watchmaking. The Tattoo-DNA by Xoil project is a natural result of our union.

SKIN-DEEP AESTHETICS

Xoil has applied his art on watch straps as an extension of his world. Inspired by nineteenth century imagery, the artist has created five worlds, or systems, based on the themes of Belief, Balance, Feeling, Perception and Emotion, in which legendary animals and mythological figures are thrown alongside anatomical plates and esoteric symbols.

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Each of these worlds is tattooed onto a board of five leather straps, with the illustrations overlapping from one bracelet to another. The 25 pieces adorning the Tattoo-DNA by Xoil collection are therefore unique and part of a harmonious whole guaranteed by the distinctive style of the artist and his very graphic tattoos which spread across the entire body, beyond the conventional areas.

BREAKING WITH CONVENTION... AND DIALS

The enamel dial of the new 44mm case timepiece echoes the many dials accumulated by Xoil, a fervent collector of curiosities. “As this is a highly classical aspect of watchmaking, very different from our identity, we didn’t want to approach it without making it our own,” explains Manuel Emch. “Many dials in Xoil’s collection were damaged and split. We decided to use them for inspiration and break our own, as we have always broken watchmaking conventions. It was the perfect continuation.”

The dial of the new Tattoo-DNA by Xoil has therefore been cut out with a water jet to reveal two separate and opposing parts. A Grand Feu enamel dial, decorated with Roman numerals and crafted in the watchmaking tradition, leaves room for a contemporary and skeletonised movement. Designed by RJ-Romain Jerome, the movement with right-angled bridges reveals the balance wheel at 6 o’clock, like a beating heart beneath tattooed skin.

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The skeletonised small seconds ring, off-centred at 9 o’clock, was integrated into the dial to link the two worlds. And to accentuate the duality of the timepiece, RJ-Romain Jerome modernised the blue hands by reproducing the needles Xoil uses for his tattoos.

To finish the timepiece, RJ-Romain Jerome’s four characteristic paws secure the case, complete with hollowed lugs where the strap tattooed by Xoil takes its place.



The Tattoo-DNA by Xoil collection is limited to 25 unique pieces, each delivered with a certificate signed and numbered by the artist.

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"Like street art, when tattooing is performed at a certain level, it becomes purely and simply art. This is the case of Xoil, whom I met in 2014. He had just finished the customisation of a car, a world in which he seemed to be an outsider and yet fully belonged, having applied the full scope of his talent to it. He was in his bubble, almost anachronistic, with his ability to reinterpret his art in a modern world. Xoil takes his inspiration from an older aesthetic and gives it a determinedly contemporary feel. That is also what we do in watchmaking. The Tattoo-DNA by Xoil project is a natural result of our union".
Editorial by Manuel Emch, CEO of RJ-Romain Jerome


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Technical Specifications

| Collection - Artistic ICONS | Universe COLLABORATION

Model: TATTOO-DNA by Xoil
Reference RJ.M.AU.025.05| Tattoo-DNA by Xoil Limited Edition 25 pieces

Movement
Caliber  RJ004-M,
Mechanical movement
Black chrome skeleton movement
21 jewels
Rate frequency: 28,800 v/h
Power reserve: 48 hours
Functions  
Central hours and minutes, small seconds at 9 o’clock
Case  
Ø 44 mm
Black PVD-coated steel
Engravings on the case back
Bezel: Black PVD-coated satin-finished steel
Hands: Blue hour, minute and second hand
Paws: Polished steel
Lugs: Hollowed, satin-finished steel
Crown:  Steel screw-lock crown
Case-back: Sapphire crystal
Water resistance: 3 atm (30 meters)
Dial  
Water-jet cut Grand Feu enamel dial with Roman numerals
Small seconds counter integrated into the dial
Strap  
Beige hand-tattooed calf strap with black PVD-coated pin buckle
Limited edition:  25 pieces

Retail price  CHF 19’950.-* / EUR 21’950.-*/ USD 24’500.-*


*Suggested retail price. RJ-Romain Jerome reserves the right to change prices without prior notice.

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Contact Lisa Feldman / PR /  media@romainjerome.ch
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