Parmigiani Fleurier – BUGATTI Type 390 White Gold-Carbon Edition

Parmigiani Fleurier – BUGATTI Type 390 White Gold/Black Carbon Special Edition

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The art of customisation
Bugatti Type 390

Following the prestigious example of luxury super car manufacturer Bugatti, watchmaking manufacture Parmigiani Fleurier is giving its clients the chance to customise the exterior of their Bugatti Type 390 to express their own unique personality.

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The modifications available reflect artistic sensitivities of the two brands, which constitute the strength of their partnership, as well as their completely independent manufactures – a prerequisite for bespoke creations. Company founder Ettore Bugatti used to say "Nothing is too beautiful... Nothing is too expensive."

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The Bugatti stable stays true to this spirit by only producing its cars as unique pieces. The configuration of a Bugatti Chiron is completed by the customer together with a designer from Bugatti. Each Bugatti is unique and is manufactured in accordance with the customer’s personal wishes. Personalising is a top priority for Bugatti. In addition to a basic range of exterior and interior colours and materials, thousands of other colours are possible.

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With its customising program “La Maison Pur Sang“, Bugatti goes even further and is virtually in a position to meet a customer’s every wish – provided that installation in a super sports car is technically feasible and meets Bugatti’s high quality requirements. This gives way to the ultimate luxury: a unique car created to reflect the tastes of its driver and express their personality.

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Presenting an equally exclusive approach, Parmigiani Fleurier is offering the same high-end customisation service for the most recent creation in this prestigious range: the Bugatti Type 390.

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The watch flouts watchmaking conventions with its horizontal cylindrical movement that imitates the structure of a car engine. Just like the heart of the Bugatti Chiron, the watch mechanism cannot be customised as it ensures the performance and reliability of the Bugatti Type 390.

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However, the watch's exterior and outer appearance can be modified to meet a client's particular desires. They start by selecting the materials of the case and buckle, as well as the leather strap and its edging. They then choose their desired dial structure, the indices and hands, followed by the decoration of the case sides.

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Finally, the client decides on the colour of the sapphire crystals enclosing the movement. The combination of these different colours and textures serves to showcase the watch and give it as many different looks as there are keen clients.

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The Bugatti Type 390 illustrates three fundamental facets of the Parmigiani Fleurier brand. With its distinctive look, it represents the rich partnership with Bugatti, a relationship built on dialogue and creativity.

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Meanwhile, the modifications embody the potential of an independent manufacture and the exclusive added value of this centre of excellence. Lastly, with its extraordinary movement, it celebrates Parmigiani Fleurier's creativity in watchmaking, as the brand innovates and strays from the beaten path to surprise and amaze.

A unique watch for a unique car
2018 Geneva International Motor

To mark the 2018 Geneva International Motor Show, Bugatti is presenting a new version  of its Bugatti Chiron. The Chiron Sport offers significantly improved handling and even greater agility with no change in the power or performance data of this spectacular super sports car. 

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The Geneva show car is a real stunner in a duo-tone colour scheme of painted Italian Red and visible Grey Carbon fibre on the exterior and Beluga Black with red highlights in the interior.

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To commemorate this unique model and demonstrate the vitality of its partnership with Bugatti, Parmigiani Fleurier has produced a Bugatti Type 390 watch that adopts the car's aesthetic features with the same opposing colours. The white gold case of the Bugatti Type 390 is paired with black carbon elements to reflect the car's body and give the watch its streamlined look.

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The black nickel dial flange features red luminescent numerals, while the hands are also adorned with this coating. The red strap boasts black stitching to continue the Bugatti Chiron's contrasts around the entire wrist.

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Technical Specifications

Model: BUGATTI Type 390 White Gold Unique Edition

MOVEMENT
Calibre: PF390
Winding: Manual
Total dimensions: 29.20 mm - 37.50 mm
Thickness: 12.5 mm
Frequency: 4 Hz - 28.800 A/h
Power-reserve: 72 hours
Nb of components: 302
Nb of jewels: 32
Barrel(s): 2 series-coupled barrels
Decoration: Black PVD, bevelled bridges

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FUNCTIONS
Hours, Minutes

• 60-second flying tourbillon
• Power reserve

CASE
Dimensions: 42.2 x 57.7 mm
12° articulated case
Thickness: 18.4 mm
Material: White gold and black carbon
Finish: Polished and satin finishDetachable crown: Ø 10.5 mm
Crystal: 4 anti-reflective sapphires, magnifier on the tourbillon cage
Engraving on case-back: "PIECE UNIQUE" (unique piece)
Water resistance: 30 m
DIAL
Colour: Black
Finish: Opaline
Index: Rhodium-plated appliques; numerals with red luminescent coating
Hands: Delta-shaped with red luminescent coating
BRACELET
Brand: Hermès
Material: Alcantara
Colour: Red
BUCKLE
Type: Folding Clasp
Material: 18ct white gold

Unique Edition  pieces

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Press releases - 2018
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Contact
Caroline Pita – caroline.pita@parmigiani.ch
Tel- +41 32 862 66 30
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CHRONOSWISS – Flying Regulator Open Gear Anniversary Edition

CHRONOSWISS – Flying Regulator Open Gear 35th Anniversary Edition

Baselworld 2018 – Chronoswiss 

Flying Regulator Open Gear

Chronoswiss introduces a modern version of its Regulator and announces a new strategic partnership. With certain brands, it is sometimes hard to define the DNA, the essence of their creations or what is the common theme linking the collections. With Chronoswiss on the other hand, this is rather easy. Indeed, the brand has a clear segmentation, as most of its watches are based on a regulator display. The latest model in the collection doesn’t derogate from the general rule. Please meet the Chronoswiss Flying Regulator Open Gear, a modern take on the brand’s codes.

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The regulator watch is closely linked to the history of Chronoswiss, which is celebrating its 35th anniversary this year. Indeed, the regulator was the first stand-alone model in the history of Chronoswiss and in subsequent years, it quickly became the brand ́s central theme. This model is even celebrating its 30th anniversary this year. Thus, no surprises that the team behind the brand wanted this original display to be at centre stage in their latest creation, as a preview for Baselworld 2018.

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Following the revolutionary 3D dials and skeletonizations of recent years, Chronoswiss is now introducing the Flying Regulator Open Gear version featuring a revolutionary regulator style dial layout with visible movement parts.

Its dial is simultaneously its module board, onto which the train wheel bridges of the skeletonized gears are mounted. These move on four ruby bearings, generating the least possible friction. The train wheel bridges have also been elaborately skeletonized and boast carefully angled and polished edges. Six visually appealing blued screws keep them reliably in their intended place on the dial, once more proving the brand´s credo of functional design. At 6 o’clock on the dial, the Flying Regulator Open Gear reveals an exciting insight.

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The dial and the bridge have been skeletonized at the height of the small second so that you can see the second wheel in action. As the associated seconds scale – just like the display for the hour at 12 o’clock, by the way – floats above the dial on a funnel-like display, the gaze is virtually drawn towards the inner workings and to the seconds wheel, designed to look like a rotary dial.

The Flying Regulator Open Gear comes in four different variants:  stainless steel with dials in galvanic blue, black or silver, or in a red gold case with galvanic silver dial. SuperLumiNova inlays on the hands and indexes always ensure great legibility in the dark.

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This new model is a pure Chronoswiss development, from the design to the dial module. Its 37 individual parts were manufactured in Lucerne and then assembled in the House of Chronoswiss. The “Atelier Lucerne” mark, resplendent on the dial, is testament to this. Furthermore, the brand’s complete prototype construction is now performed in-house.

A special edition of the Flying Regulator Open Gear will also be launched to celebrate the brand’s 35-year anniversary in 2018.

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Technical Specifications

Model: Flying Regulator Open Gear

Reference Numbers:

• Ref. CH-8751R-SISI: 18-karat red gold, dial galvanic Silver
• Ref. CH-8753-BKBK: Stainless steel, dial galvanic Black
• Ref. CH-8753-BLBL: Stainless steel, dial galvanic Bblue
• Ref. CH-8753-SISI: Stainless steel, dial galvanic Silver

Case
Solid 16-piece, red gold or stainless steel case.
Measurements: Ø 41 mm, height 13.85 mm
Satin finish and polished, bezel with partial knurling and curved.
Non-reflecting sapphire crystal, screw-down case back with satin finish and sapphire crystal.
Onion crown, water resistance up to 10 bar.
Movement
Chronoswiss caliber C. 299, automatic, with stop seconds
Diameter: Ø 35.20 mm, impulse-angle: 51°
Height: 6.11 mm
Jewels: 31
Balance: Glucydur, three-legged
Balance spring: Anachron
Fine Adjustment: Via Excenter
Shock protection: Incabloc
Frequency: 4 Hz., 28‘800 A/h (semi-oscillations)
Power reserve:  Approx. 42 hours
Special features:
Skeletonized and rhodium-plated rotor with Côtes de Genève and ball bearing;
polished pallet lever, escape wheel and screws; bridges and plates with perlage
Dial
Elaborate construction on two levels: bottom level galvanized in different colors, upper level featuring screwed-on skeletonized train wheel bridges and funnel-like constructions for hours and seconds display.
Displays: Off-centre hours at 12:00, central minutes, small seconds at 6:00
Hands
Feuille shape: thermally blued, red-gold or rhodium-plated and polished; with Super-LumiNova inlays
Feuille shape: curved, rhodium-plated and diamond cut.
Regulator display with central minute, off-centered hours at 12 and small second at 6
Strap
Louisiana alligator leather, hand-sewn.
Strap holders screwed down with patented Autobloc system

Limited Edition: Exclusively Edition Unique 16 Piece.

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Press Release - 2018
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