This year, Swiss luxury watch brand
Baume & Mercier is celebrating
the 160th jubilee of its long and illustrious history in Australia (
1852
– 2012). The brand celebrates this occasion by exhibiting their
marvelous and luxury watches in Melbourne and Sydney.
Baume &
Mercier is also launching a limited edition of the flagship
Classima
model as a token of the esteem in which this luxury watchmaker holds
this great country and as the elegant embodiment of the brand’s
philosophy: “Life is about moments”.
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The Maison d’Horlogerie was founded in
1830 by two pioneering brothers:
Louis-Victor and
Célestin Baume, in
Les Bois in the heart of the Swiss
Jura. The company flourished in the entrepreneurial climate fed by the
expansion of the British Empire and rapidly forged a solid reputation
for luxury watchmaking. The “Baume Bros” establishment was opened in
1851 in
London, the capital of the Commonwealth, and went from strength
to strength, buoyed up by the Victorian era of industrial expertise,
technological progress and increasing prosperity. Just one year later
after this subsidiary opening, Célestin Baume decided to continue the
international expansion and took the family luxury watchmaking business
to
Australia.
Immigrants were leaving Britain by the thousands, chasing the dream
of gold. This brand new country began to gain impetus and become a
mature nation and trading centre. By
1880, Melbourne, the capital of
Victoria, was an equal to most European cities, and held the Melbourne
International Exhibition in this same year. It attracted over 1.3
million visitors from all over the world. Ever since the Crystal Palace
Exhibition in
London in
1851, world fairs had been seen as a modern way
to showcase the latest scientific and industrial achievements.
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As one of the few Swiss luxury watchmakers in Australia, Baume
Brothers participated in this exhibition and held a booth situated right
in the middle of the Swiss Pavilion of the Exhibition Building. That
year, the company won first prize and a gold medal for its displays. By
1891, however, the gold rush in Victoria was coming to an end and times
were hard.
Baume & Mercier nonetheless continued to trade in
Australia and to manufacture outstanding timepieces, winning awards all
over the world such as the diploma for producing the greatest number of
Geneva Seal movements. The roots of the marvelous international
reputation of
Baume & Mercier had been firmly established.
Classima 160th Anniversary Limited and Numbered Edition
The
Classima Limited Edition watch celebrates the 160th anniversary of
Baume & Mercier’s presence in Australia and embodies the timeless
elegance and top-quality craftsmanship of the Swiss Maison. This
160-piece
limited edition, offered in a customised packaging dedicated
to this anniversary, features an automatic movement and open balance at
12 o’clock. The silver-colored dial animated with gilt hands is
masterfully coordinated with an elegant black alligator strap and an
adjustable triple-folding buckle. The sapphire crystal window on the
case back reveals the oscillating weight sublimated by a guilloché decor
and displays a customised engraving celebrating the very special
occasion of the
160th anniversary of
Baume & Mercier in Australia.
This anniversary is one of life’s moments, and this is perfectly
reflected in the everlasting appeal of the
Classima Collection.
Exclusive edition limited to
160 pieces.
Available from September
2012
in the Australia’s authorised retailers of
Baume & Mercier.
RRP AUD
$3,600
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Technical Specifications
Collection: Classima
Reference: M0A10102
Movement:
Automatic (
ETA 2824-BV)
Oscillating weight personalized with «Côtes de Genève» décor
Function: Open balance at 12 o’clock
Case:
Round
Diameter: 42mm
Thickness: 9.5 mm
Polished steel
Scratch-resistant sapphire crystal
Sapphire crystal window on the case back
Water-resistance:3 ATM (approx. 30m)
Case back decorated with several
engravings: « 160thANNIVERSARY », « EXCLUSIVE EDITION », «BAUME &
MERCIER AUSTRALIA», and « ONE OUT OF 160»
Dial:
Opaline silver-colored with stamped guilloché decor
Roman numerals and indexes
Gilt hands
Strap:
Black alligator
Buckle: Adjustable triple folding buckle
Packaging
Exclusive edition packaging with an outside banner featuring “Baume
& Mercier 1852-2012” and an inside plate featuring “LIFE IS ABOUT
MOMENTS» - BAUME & MERCIER AUSTRALIA - 160TH ANNIVERSARIY LIMITED
EDITION”
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www.Baume & Mercier.com
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