Glashutte Original – LADIES Serenade Luna 'Purple Velvet' Diamonds Steel 32.5 mm Automatic - 2025
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Made for a grand entrance
Glamour for life’s big events – and its small ones. The new Serenade Luna: Diamonds, mother-of-pearl and vibrant violet.
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The watch was once conceived as a functional timekeeping instrument. Yet it has become so much more than that. An assertive statement of style. A piece of luxury jewellery. A mechanical artwork. The new Serenade Luna from Glashütte Original encompasses all three of these descriptions.
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Its multifaceted attributes are housed within a round steel case measuring 32.5 mm in diameter. The dial and leather strap turn heads in vibrant “purple velvet”:
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An assertive statement of style
The colouring of the new Serenade Luna gives the effect of silk and velvet.
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The dark violet tone is a luxurious blend of red and blue, reminiscent of the Gynura aurantiaca plant, better known as the velvet plant. Its appearance is at once calming and spiritual, inspirational and mysterious. This dichotomy is a perfect fit for the Serenade Luna, which offers exceptional versatility and balance.
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With feminine design and mechanical finesse, it enhances every outfit, whether an evening gown, business attire or casual clothing. The new version in “purple velvet” creates powerful accents that emphasise the individual character of its wearer.
A piece of luxury jewellery
Enveloped in a stainless steel case measuring 32.5 mm in diameter, the Serenade Luna beguiles with its graceful shapes.
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With its sparkling bezel, the watch has all the charm of a jewellery piece. 48 brilliant-cut diamonds frame a violet-coloured dial, carefully crafted in Glashütte Original’s own dial manufactory. A delicate sunray decoration and translucent lacquer bring a visual depth that is enhanced by the vivid reflections of the diamond indexes.
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The moon phase display that is harmoniously incorporated at 6 o'clock perfectly captures the poetic nature of the art of watchmaking. White natural mother-of-pearl and dark
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Its glossy, velvety finish with a subtle dégradé effect masterfully unites the bold violet with the natural surface texture.
A mechanical artwork
At the beating heart of every model in the Serenade Luna series lies a celebration of mechanical prowess. The automatic calibre 35 with integrated moon phase is meticulously handcrafted inside the Glashütte Original ateliers and meets the manufactory's highest technical demands.
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For instance, the movement features a convenient running time of 60 hours while oscillating at a frequency of 4 Hz. A silicon balance spring makes the watch resistant to temperature fluctuations and magnetic fields. Meanwhile, its sapphire crystal case back allows for the full wonder of the movement and its finishing to be seen:
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The stripe finish on the Glashütte three-quarter plate, the bevelled edges, the sunburst finish on the reduction wheel, the perlage on the oscillation weight’s track and the polished and blued screws.
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The new Serenade Luna in “purple velvet” is available from December 2025 in all Glashütte Original Boutiques and official retail partners around the world.
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TECHNICAL SPECIFICATIONS
Model name: LADIES Serenade Luna 'Purple Velvet' Automatic
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Reference: 1-35-14-10-12-04 - leather strap
Reference: 1-35-14-10-12-14 - steel bracelet
Case
Material: Stainless steel
Diameter: 32.5 mm
Thickness: 8.9 mm
Lug-to-lug: 38.12 mm
Bezel adorned with a total of 48 diamonds
Sapphire crystal case back
Crown: Rose-cut diamond
Water-resistant to 3 bar
Dial
Dial: Sunray finish, “purple velvet” translucent violet lacquer, hour appliques in white gold with 💎20 brilliant-cut diamonds, moon phase made of white mother-of-pearl and Tahitian mother-of-pearl
Hands: White gold
Movement
Calibre 35-14 automatic movement, finely finished
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Number of jewels: 32
Frequency: 4 Hz, 28'800 vph
Balance spring: Silicon
Shock protection: Shock-resistant oscillating system
Power reserve of 60 hours
Functions
Hours, minutes, seconds, moon phase display
Strap
Violet Louisiana alligator leather with stainless steel butterfly clasp
🔴 Price: EUR 💰
EUR 14'400 (leather strap)
EUR 15'600 (steel bracelet)
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Press Release - 2025
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For further information please contact:
Glashütte Original I Press Office
Altenberger Straße 1 I D-01768 Glashütte i. Sa.
Telephone: +49 (0) 350 53 46 - 0
E-Mail: pr@glashuette-original.com
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