New Blancpain boutique on 5th Avenue

New Blancpain boutique on 5th Avenue

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Blancpain is proud to announce the opening of its boutique in the heart of Manhattan. Located on the east side of 5th avenue, half a block north of St. Patrick’s cathedral, this new boutique takes its place among an array of prestigious names and historical buildings. With a 160 square metre surface area dedicated to clients, this is Blancpain’s largest boutique on American soil and 29th own-name boutique, designed to strengthen the brand’ international presence and confirm its worldwide expansion.

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While each boutique has its own personality, Blancpain disseminates the spirit of its Manufacture in Le Brassus in each and every one of them. The interior décor is infused with the brand’s heritage. The cherry wood used for the furniture and the display window design draw their inspiration from the architecture of the workshops and master-watchmaker’s workbenches. This peaceful environment is eminently conducive to discovering watchmaking know-how.

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For the first time in one of its boutiques, Blancpain uses a 360 degree screening system for total immersion in the brand universe.

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Photos and videos are displayed on the upper part of the walls, thus creating an atmosphere where virtual and real collide. The images change according to brand news and are a reminder of its various commitments in several areas such as the oceans, the art of living and motorsports.

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The boutique offers visitors an opportunity to admire Blancpain timepieces and all the collections – from Villeret to Fifty Fathoms, along with models developed exclusively for the boutiques – are on display here, in a setting which invites visitors to take their time in the heart of the city that never sleeps.

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For further information:
Blancpain Boutique
645 Fifth Avenue
New York, NY 10022
Tel: +1 212 396 1735
Email: blancpain.boutiquenyc@swatchgroup.com

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Blancpain S.A.
Le Rocher 12
1348 Le Brassus
Suisse
Tel.  (+41) 21 796 3636
Fax (+41) 21 796 3637
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Jaquet Droz – Grande Seconde QUANTIEME Ivory Enamel

Jaquet Droz – URBAN LONDON Grande Seconde QUANTIEME Ivory Enamel NEW

Time in Evolution

Jaquet Droz has written a new chapter in the story of the Grande Seconde by incorporating a silicon balance spring in the escapement of its movement and rethinking its aesthetic aspect.

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The Grande Seconde Quantième, launched in 2011 and inspired by one of the brand's legendary models, reveals a new face and movement this year, reenergizing the conventions upheld by Jaquet Droz and reaffirming its excellence as a watchmaker.

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For the first time, major changes have been made to the movement with the addition of a silicon balance spring and inversed horns on the pallets fork. Silicon is a highly flexible material that only a small number of watchmaking brands have mastered how to use.  It can withstand shock and variations in temperature and pressure, and its properties allow it to remain unaffected by magnetic fields, maintaining perfect stability over time

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As with all its movements, Jaquet Droz plays with a range of fine finishing techniques: the plates are circular-grained above and below, the wheels are chamfered, shaped and circular-grained, the steel parts are chamfered and softened, and there are patterns of straight lines and hand-polished angles. All these features compose a unique aesthetic signature, visible through the watch's transparent case-back. For the launch of the new Grande Seconde Quantième Ivory Enamel, the movement is further embellished with fanned Côtes de Genève decoration, which reinforces the brand's identity. 

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Such modernity, however, is executed with state of the art perfection. The enlarged bridges and the finishes that bring together tones of gray and black give this model a more contemporary feel, all the while integrating perfectly with the brand's decorative signature.

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In tandem with these significant changes, the Grande Seconde Quantième Ivory Enamel's dial, available in two versions - red or white gold with a diameter of 39 or 43 millimeters - has also undergone an aesthetic evolution. It has been double enameled using the historic Grand Feu enamel technique, peculiar to Jaquet Droz.  This gives a lower subdial of increased depth that accentuates the beautiful balance between the two subdials as they describe a figure eight, the brand's lucky number.

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By focusing on changes of a technical and aesthetic nature, Jaquet Droz has again expressed its watchmaking philosophy - the prioritizing of evolution over revolution, while in no way compromising its values of high standards and excellence in terms of both mechanics and ornament.

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Technical Specifications

Model: Grande Seconde QUANTIEME Ivory Enamel

Reference: J007033200 Red gold 43mm  BIG FOTO
Reference: J007013200 Red gold 39mm  BIG FOTO
Reference: J007034200 White gold 43mm  BIG FOTO
Reference: J007014200 White gold 39mm  BIG FOTO

Movement
Jaquet Droz 2660Q2.P,
Self-winding mechanical movement, silicon balance,

Double barrel, flat bridges, 

• Red gold oscillating weight

• White gold oscillating weight

Indications:

Off-centered hours and minutes, 

large seconds subdial
Pointer-type date display at 6 o'clock

Jewelling: 30 jewels
Power reserve: 68 hours
Frequency: 28,800 v.p.h
Case

•  Red Gold 
•  White Gold

Diameter: 39&43 mm diameter
Height: 12.21 mm
Individual series number engraved on the case-back
Water resistance: 3 bar (30 meters)
Dial
 Ivory Grand Feu enamel, double level
Hands: Hours, minutes, seconds and dates in red gold
Date with red varnished tip
Strap
Rolled-edge hand-made:
Black alligator leather strap
Buckle:

•  Red gold ardillon

• White gold ardillon

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