LONGINES – HERITAGE Avigation Watch Type A-7 1935

LONGINES – HERITAGE Avigation Watch Type A-7 1935 Chronograph Steel 41 mm NEW

An homage to the pioneers of aviation

Building on the long tradition which has shaped the Swiss watchmaker, Longines has once again taken inspiration from its multifaceted history to enrich its Heritage collection. The Longines Avigation Watch Type A-7 1935 illustrates the brand’s historic ties with the world of aviation. This exceptional chronograph, with an elegant vintage style, combines the performance and precision necessary to this field. Its honey-coloured accents and angled dial, which allow pilots to read the indices without having to release the plane’s control yoke, will appeal to lovers of the brand while illustrating Longines’ watchmaking expertise.


In honour of the accomplishments of aviation’s pioneers, Longines has drawn inspiration from its rich history to present a very special piece: The Longines Avigation Watch Type A-7 1935. At the start of the 20th century, the watch brand associated its name with pilots who made history through their extraordinary achievements. Chief among them was Charles Lindbergh, the first pilot to cross the Atlantic solo, an achievement celebrating its 90th anniversary in 2017. Precision and sturdiness were the key words for the design of the “Type A-7” watches, which needed to meet a very precise criteria in order to merit this distinction, the American army gave to these chronographs ordered from Longines in 1935.

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The Longines Avigation Watch Type A-7 1935 sets itself apart with its dial angled at 40° to the right, displaying 12 large honey-coloured Arabic numerals. These allow perfect legibility and contrast with the polished white lacquer dial. Lastly, a “train track” chapter ring ensures the minutes can be easily read and the timepiece’s case is elegantly equipped with a fluted crown. Developed for the watch to be worn on the inside of the wrist, the particular orientation of the dial allows pilots to read the indices without having to release the plane's control yoke, while the crown was designed to be easily manipulated, even while wearing gloves.

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A bold piece combining unparalleled design with the strict demands of performance and precision fundamental to the world of aviation, the Longines Avigation Watch Type A-7 1935 will not go unnoticed. The 41 mm stainless steel case houses a self-winding L788.2 calibre, a column wheel movement exclusively developed for Longines which enables control of the different chronograph functions (power, stop, and reset) by simply pressing the single push-piece inserted into the fluted crown. Elegant “pear skeleton” hands in blued steel and honeyed varnish complete the remarkable aesthetic of this piece. A brown alligator strap harmoniously enhances the overall piece.


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Technical sheet

Model:  HERITAGE Avigation Type A-7 1935

Reference number: L2.812.4.23.2/4

Calibre   
Automatic winding mechanical movement with single push-piece
And column wheel chronograph mechanism
Calibre L788.2 (ETA A08.L11)
13¼ lines, 27 jewels, 28’800 alternations per hour
54-hour power reserve
Functions   
Hours, minutes, small second and date at 6 o’clock
Chronograph
   Central 60-second hand
   30-minute counter at 12 o'clock
Case   
Stainless steel
Round,  Ø 44 mm.
Single push-piece integrated into the crown
Glass: Sapphire crystal with several layers of anti-reflective treatment
Water resistance: Up to 3 bar (30 meters)  
Dial
White lacquered polished, angled at 40° to the right
12 honey-coloured Arabic numerals
Hands
 Blued steel, honey-coloured varnish (hours, minutes)
Blued steel (small seconds)
Strap
Brown alligator strap with buckle


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Press release - 2016
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For further information please contact:
Longines International Public Relations
2610 Saint-Imier, Switzerland
publicrelations@longines.com
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JAQUET DROZ – Automates & Merveilles Singing Bird Pendulum Clock

JAQUET DROZ – Grande Automates & Merveilles Singing Bird Pendulum Clock NEW

A MASTERPIECE RETURNS TO ITS ORIGINAL SPLENDOR 

WITH THE SUPPORT OF JAQUET DROZ

The brand known by its twin stars lends its support to the restoration of three major timepieces led by the Association Automates et Merveilles by sponsoring the restoration of a spectacular Empire-style singing bird pendulum clock operated by a Pierre Jaquet-Droz mechanism.


Since its inception at the height of the Enlightenment, Jaquet Droz has consistently sought to push the boundaries of watchmaking. Designed to measure Time, its creations have been designed as genuine decorative treasures implementing the best expertise and knowledge of the period. The same applies to its automata, from the spectacular androids that enthralled the European royal courts to the songbirds that adorned watches, clocks and snuffboxes, supporting the great naturalist trend of the period. Many of these masterpieces are preserved today in Swiss or international institutions, particularly in the Forbidden City in Beijing. From the past to the present, this spirit is what has driven the design of Jaquet Droz's contemporary automaton creations. The Bird Repeater and Charming Bird captivate and rouse, almost three centuries later, the same level of wonder before these timepieces embodying unchanged magic.

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In a special exhibition in 2012, Jaquet Droz and the Association Automates & Merveilles honored the three leading figures of 18th century watchmaking: Pierre Jaquet-Droz, his son Henri-Louis and their collaborator Jean-Frédéric Leschot. On this occasion, an incredible number of pieces and information was gathered for the first time in three museums in the canton of Neuchâtel. It therefore made sense for Jaquet Droz to support the association's new project of safeguarding and showcasing the Neuchâtel watchmaking heritage through the restoration of three major pieces: the planetary clock by François Ducommun (International Museum of Horology in La Chaux-de-Fonds), the astronomical clock by Albert Billeter (Musée d’art et d’histoire in Neuchâtel), and the singing bird pendulum clock by Pierre Jaquet-Droz (Watch Museum of Le Locle, Château des Monts).

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This last piece will be the particular focal point of the Brand's sponsorship. This clock, 92.56 cm tall and boasting a cabinet adorned with bronze decorative elements, is topped with a cage that houses the singing bird. The cabinet is emblematic of the Empire style, Egyptian revival and Orientalism in vogue under Napoleon with the attributes that are iconic of that period: the sphinx, victories, Egyptian headdress busts, swans and lotus leaves. On the plate, the pendulum clock movement bears the signature "Pierre Jaquet-Droz à La Chaux-de-Fonds". It is likely that it was Napoleon himself who ordered the Jaquet Droz movement for this piece, prior to the cabinet, to offer it to a Princess of Württemberg, a gift that was particularly popular during that period.

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Joining the collections of the Watch Museum of Le Locle - Château des Monts in 1984, the clock is quickly becoming a key piece of the museum collections. The clock features a movement powered by a double fusee and chains, chiming the hours and quarter hours on two bells and a crown wheel escapement. The bird's song is produced by a pin-barrel serinette that can play six different tunes on ten flutes. During the melody, the bird pivots on the spot while opening its beak, shaking its tail feathers and puffing up its chest.

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As the piece remained non-operational for many years, each component must be disassembled and cleaned. Following this step, each part will be restored respecting the original features. The four-link chains of the clock's motor, special characteristics of this piece, need to be completely redone. The mechanisms of the pendulum and serinette need to undergo complete service. The mahogany cabinet needs to be retouched so that its original color is restored. The bronze components need to be regilded and the bird freshened up. Of course, all this restoration work will be entrusted to specialists.

The restoration project will be completed in 2018 to mark the 280th anniversary of Jaquet Droz. Upon completion, the singing bird pendulum clock will be restored as close as possible to the original condition. This miracle of mechanical precision and ornamental virtuosity illustrates, just as well as contemporary creations, the spirit that has animated men and women working for Jaquet Droz since its inception: a love for the beautiful, captivating motion of Time.

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MONTRES JAQUET DROZ SA
Allée du Tourbillon 2
CH-2300 La Chaux-de-Fonds 2
· press@jaquet-droz.com
tel +41 32 924 28 72 · fax +41 (0)32 924 28 82
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TAG HEUER – CARRERA “RING MASTER” Tribute to Muhammad Ali Edition

TAG HEUER – CARRERA Ring Master Calibre 5 Tribute to Muhammad Ali Special Edition NEW

An exceptional evening

A Tribute to the “Greatest Of All Time”

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TAG Heuer and Muhammad Ali Enterprises join forces to Celebrate the Legendary Boxer with a Charity Event

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• TAG Heuer pays tribute to Muhammad Ali, hosting a charity event attended by Lonnie Ali, well-known personalities from the world of boxing including those who fought Ali, George Chuvalo, Earnie Shavers, and fighters who were inspired by him, Evander Holyfield, Roberto Durán and Julio César Chávez González.

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• TAG Heuer family, ambassadors Tom Brady, Henrik Lundqvist, and Iris Apfel, a friend of the brand, were also present at the tribute.

• The event was co-hosted by Paul "Magic Man" Malignaggi in the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained in the presence of its Owner and Manager, Bruce Silverglade.

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• A speech from Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Watch Division, and organiser of this charity event, who met Muhammad Ali four years ago.

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• The unique commemorative timepiece from TAG Heuer, was presented to The Muhammad Ali Center with a pair of autographed boxing gloves that were auctioned at the event. All proceeds have gone to The Muhammad Ali Center (Louisville, KY).

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• "Tribute to Muhammad Ali,” a collection of special edition steel timepieces, was also unveiled at the event - inspired by the famous TAG Heuer Ring-Master watch currently on display in the TAG Heuer museum.

A Tribute to Muhammad Ali

Muhammad Ali is responsible for some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medallist at the 1960 Rome Olympics, Ali remains one of the most recognizable men in history.

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His incomparable work ethic, revolutionary techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that was Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” was a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom, and the Amnesty International Lifetime Achievement Award.

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The Charity Event

Brooklyn, New York – 25 October 2016 - To celebrate the GOAT - the “Greatest Of All Time”- a charity event was held at the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained. The event was hosted by TAG Heuer and Muhammad Ali Enterprises, with all proceeds going to The Muhammad Ali Center.

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The honorary event was attended by Lonnie Ali, Muhammad Ali’s past opponents including George Chuvalo and Earnie Shavers, boxers whose careers were inspired by him such as Evander Holyfield, Roberto Durán, and Julio César Chávez.

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In This Photo: Earnie Shavers

The TAG Heuer family

Completing the unique picture was Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Group Watch Division, who met the champion in December 2012, and who was accompanied by ambassadors and friends of the brand:

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• Tom Brady, the celebrated New England Patriots Quarterback, who acted as auctioneer for the evening with Stéphanie Landess,
• Henrik Lundqvist, the Swedish professional New York Rangers hockey player and one of the world's best goaltenders,
• and Iris Apfel, an American businesswoman, interior designer and fashion influencer.
• Paul “Magic Man” Malignaggi co-hosted the event.

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Gleason’s Gym: a special place

The event was held in Gleason’s Gym, the legendary boxing club in DUMBO (Down Under the Manhattan Bridge Overpass), Brooklyn, NY. In addition to Muhammad Ali, the club has trained more than 130 World Champion Boxers, several dozen of whom have been awarded with Golden Gloves.

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For over 65 years (and for the next few weeks before its relocation), the club has been situated on the first floor of an ordinary building in this popular south-east quarter of New York. As soon as the door opens, you are plunged into the world of boxing. The walls are covered with posters of former boxing champions; the hall houses four boxing rings, training bags and treadmills. Images of Muhammad Ali can be seen everywhere.

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And the studio owner, Bruce Silverglade, now over 75 years of age, tells with pride of the link between Gleason's Gym and the champion. "This is where he came to train for the fight where he wowed the world", referencing the famous 1964 fight between Ali (who was born Cassius Marcellus Clay on 17th January 1942 in Louisville, Kentucky) and the heavyweight world champion title holder, Sonny Liston.

It was during this fight that Muhammad Ali began to create the legend, defeating the title holder in six rounds to the surprise of all. He fought against Sonny Liston, a fierce and intimidating opponent. Contrast that with the young Ali, who recited poetry and was ready to take on the world. Everyone wanted to see that match.

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The Commemorative Timepiece

A commemorative unique timepiece made of gold was presented by The Muhammad Ali Center (Louisville, Kentucky), with a pair of Muhammad Ali-autographed boxing gloves, a commemorative medal, and certificates of authenticity, all stored in a custom studded leather case made in Switzerland for the occasion.

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The unique timepiece, created by TAG Heuer, was inspired by the famous Ring-Master stopwatch introduced in 1957 and now on display in the TAG Heuer museum. The Ring-Master was equipped with 7 rings, each one featuring a different scale, including one for boxing.

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The watch was auctioned with all proceeds going to The Muhammad Ali Center.

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Technical details

Model: CARRERA Calibre 5 “RING MASTER” - Tribute to Muhammad Ali Special Edition

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Reference: WAR2A11.FC6337 - Stainless-steel black dial and leather strap Edition

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Reference: WAR2A40.FC8222 - Gold black dial and leather strap Unique Piece

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Movement       
TAG Heuer Calibre 5 – Automatic with date
Diameter: 26 mm (11 ½''')
Date window.Balance frequency: 28,800 vibrations per hour (4 Hz).
Power reserve: about 40 hours.
Case    Diameter 43 mm

•  Stainless-steel
•  Gold

        Case and fixed bezel in polished steel
        Polished crown with TAG Heuer shield at 3 o'clock
        Crown at 10 o'clock with brilliant red lacquered line
        Sapphire crystal with anti-scratch and anti-reflective coating on both sides
    Engraved portrait of Muhammad Ali on the back of the watch with the exclusive inscription "Tribute to Muhammad Ali"

Dial      Opaline black
            White luminescent numerals
            Rotary ring with scale showing 1-15 rounds of boxing
            Faceted and polished hour and minute hands with luminescent indices
            White gold colour lacquered seconds hand
White printed TAG Heuer logo at 12 o'clock and Muhammad Ali's signature at 6 o'clock
            Date window at 6 o'clock

Water-resistance    100 metres

Strap   
Perforated black leather with red stitching.
Steel deployant buckle with safety push-buttons
With engraved TAG Heuer shield

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TAG Heuer International – Media Relations:
Marine Lemonnier-Brennan – Email: marine.lemonnier@tagheuer.com – T.+41 79 389 67 62

Muhammad Ali Enterprises – Media Relations:
Haley Steinberg – Email: Hsteinberg@abg-nyc.com - T. +1 646 612 7439
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Press release - 2016 
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Ulysse Nardin – MARINE Chronometer Manufacture

Ulysse Nardin – MARINE Chronometer Manufacture Steel 45 mm NEW

Two stunningly elegant new models join
the Marine Chronometer Manufacture family

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Ulysse Nardin has been crafting Marine Chronometers since the development of international seafaring trade in the late 19th century, keeping ships and valued cargo precisely on course. Now, two new additions to the family of Ulysse Nardin Marine Chronometers are the proud heirs of 170 years of craftsmanship and constant innovation.

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Powering these new Marine Chronometers is the UN-118 caliber, manufactured entirely in-house. With its heart of Silicium and DIAMonSIL, advanced materials pioneered by Ulysse Nardin in the first, 2011 version of the Caliber UN-118, the movement represents a giant step forward in the quest for absolute precision in mechanical timekeeping.

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Caliber UN-118 Diamonsil escapement Wheel

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Caliber UN-118 Diamonsil anchor

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 It brings together the technological advancement of an anchor escapement in DIAMonSil with Ulysse Nardin's own oscillator and patented hairspring.

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The movement delivers running time up to 60 hours when fully wound. Like every member of the Marine Chronometer family, the design of the dial is inspired by the early Ulysse Nardin chronometers. It features a power reserve indicator at 12 o’clock and small seconds at 6 o'clock, positioned next to the date window.

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The date can be adjusted either backward or forward. Distinctive roman numerals, cathedral hands and a fluted bezel on the stainless steel case mark it unmistakably as a Marine Chronometer. An impressive combination of sophistication and practicality, the timepiece features a crown designed for easy handling, complete with a rubber notch for comfortable winding.

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Aesthetics for these new 45mm Marine Chronometers are explored in two iterations. Each of the two is adorned with a stunning dial. One model features an elegant blue sunburst dial, offset by white markers and cherry red accents for a style that hints at classicism while retaining a strong contemporary edge. The other is glossy white lacquered with blue numerals and hands, presenting a chic, maritime aspect.

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Water-resistant to 200 meters, able to run autonomously for 60 hours, the Marine Chronometer Manufacture has a date that can be adjusted either backward or forward. It also benefits from the rigorous testing required to pass the COSC and the Ulysse Nardin Certificate of performance.

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Technical specifications

Model: MARINE Chronometer Manufacture Stainless steel 45 mm

References: 1183-122-3/43 Blue Dial
References: 1183-122-3/40 White Dial

Movement:
Caliber UN-118.
Dimension: 13 ¾ ’’
In-house designed movement
Escapement, patented DIAMonSIL
Oscillator: patented inertial balance wheel with Silicium hairspring
50 jewels
Power-Reserve: approximately 60 h
Winding: self-winding
Functions:
Chronometer COSC with power-reserve indicator at 12’oclock
Small direct seconds and round date window at 6 o’clock
Forward and backward date corrector
Case:
Stainless steel
Diameter: 45 mm
Bezel: Fluted bezel
Crown: Screw down security crown, covered with rubber
Water-resistance: 200 m
Crystal: Anti-reflective sapphire crystal
Case-back: Sapphire crystal
Dial:
Blue or white lacquered dial, with roman numerals
Strap:
Rubber strap with titanium elements and folding buckle

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Ulysse Nardin SA
Marketing Department
Rue du Jardin 3
2400 Le Locle
Switzerland
T :+4132 930 74 00
F :+4132 930 74 21 

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