Sunday, April 6, 2025

BEDA'a Watches – ECLIPSE II Jump Hour Aventurine Edition

BEDA'a WatchesECLIPSE II Jump Hour Aventurine Dial Edition 2025

 Welcome to the creative world of Beda'a
Eclipse II A Celestial Evolution by Beda’a

Since 2016, Beda’a has been a name to watch among collectors. Initially part of the Qatari luxury group Albidaa, the brand gained independence in response to growing demand.

Today, it stands as a fully-fledged watchmaking house with proprietary collections and a fiercely independent creative vision

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Key Takeaways:

· The next chapter for Beda’a marks its ascension as a true independent watchmaking force.
· A new addition to the Eclipse collection—following the Eclipse I's spectacular sell-out of 200 pieces in three hours.
· A refined design, featuring quality finishing and a custom module by Dubois Dépraz.
· Limited to 100 timepieces per year.
· Priced fairly, offering collectors quality craftsmanship at exceptional value.

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Beda'a was born from the vision of Qatari entrepreneur Hader Al Suwaidi, who aimed to create a horological brand that would position the Arab region not just as a market for fine watches, but as a contributor to the global watchmaking industry. Serendipity played a role in making this vision become reality: with the recruitment of engineer-designer Sohaib Maghnam – whose passion defies convention – to shape the brand’s trajectory. Entrepreneurial and cosmopolitan, Sohaib moves seamlessly between the watchmaking capitals of Switzerland, London, Milan, and Doha—yet his journey into horology was anything but ordinary…

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Fluent in Arabic and English, Sohaib obtained his Bachelor’s degree in mechanical engineering in the UK. Still in his early 20s, he moved to Milan for a two-year Master’s program. There, immersed in the city’s rich design culture, he had his horological epiphany.     

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London was where I first became acquainted with the big names in watchmaking and where my passion began to take shape. A few years later, I left for Milan, where I discovered a thriving watch community. All my connections in horology trace back to there, thanks in no small part to Jacopo Corvo of a renowned retailer there called GMT. He sent my first sketches to key figures in the industry and introduced me to a lot of the right people. London introduced me to watchmaking, but Milan truly shaped my career.”

 Sohaib Maghnam, Beda’a CEO and Chief Designer

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Sohaib began developing, making and selling his first models under his own name, Maghnam Watches – a growing brand that still exists today as his personal creative sandbox, unbound by conventional watchmaking norms.

Not one fortuitous call, but two

Just weeks before leaving Milan, his Master’s degree in his pocket, Sohaib received a call from Qatar. It was Hader Al Suwaidi, the president of luxury group Albidaa, who wanted to purchase one of his Maghnam watches. A few days later, he called again – this time, with an offer to head the group’s watch division. Albidaa was in the early stages of establishing a fully independent watch brand as part of its portfolio of luxury companies. It was the beginning of Beda’a –and Sohaib had the perfect profile.  

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“It was a complete surprise—yet also an incredible opportunity. I would be designing, building a team, managing suppliers, sales, and marketing, while building a team and a brand. It was a chance I couldn’t pass up. A few months later, I left for Doha to begin the Beda’a adventure—and never looked back,” Sohaib recalls.

Once in Doha as CEO of Beda’a, Sohaib’s unique skill set quickly proved invaluable. While he had spent nearly sevenyears in Europe, he remained deeply rooted in Arab culture and language. An engineer by training, he had already honed his expertise in watch design and construction while steadily building a network of clients, partners, and suppliers — all driven by a crystal-clear vision for contemporary watchmaking. At just 27, he was a rare figure in the watch industry, and under his leadership, Beda’a came into its own. Today, two years later, he is the company’s CEO and Chief Designer

A Brand on the Rise

Maintaining the momentum, Beda’a quickly established itself, winning over new clients and taking part in major exhibitions: Watches and Wonders, Geneva Watch Days, Wind Up Watch Fair (NYC), and The Horology Club anniversary  (HK). The watch collections take shape, forming the brand’s four foundational pillars: Attrayant, assertive and elegant; Fortress, with its Art Deco accents; Angles, the unclassifiable best-seller whose limited New York series sold out in hours; and, finally, as the ultimate statement – Eclipse.  

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Eclipse is the most elemental of Beda’a creations, as it is the only round watch in Sohaib Maghnam’s prolific portfolio at Beda’a. It is also the most ambitious, as it enters the fiercely competitive realm of fine Swiss Made watchmaking. Yet, he succeeds in capturing the two key elements that are of compelling appeal to true collectors: an unconventional hours-and-minutes display and a price that is uncompromisingly fair.

Eclipse II : An Astral Revelation

When the first Eclipse debuted, all 200 pieces vanished in a mere three hours – with thousands still on the waiting list. Their patience is now rewarded with an unprecedented creation, an evolution tellingly named Eclipse II.  

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At its heart beats a movement with a specifically designed module that uniquely embodies the spirit of Beda’a, marking a watershed moment for the fledgling Maison. Eclipse II opens the second chapter, deepening the celestial narrative: a horological tribute to the cosmos that reminds us that timekeeping was born from humanity’s fascination with the stars.  

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Design remains paramount. The timepiece orchestrates a perfect dialogue between linear precision and orbital grace.

A singular vertical axis connects three elements: the off-center hours and minutes at twelve, an independent small seconds display, and a crown positioned at six o’clock – a bold departure from convention in Haute Horlogerie, yet intrinsic to the commitment of Beda’a to pure alignment.

Within the round case – itself a departure for a house known for its shaped collections – two seamlessly integrated dials form a majestic figure-eight. Symmetrical crescents, finished with a distinctive linear motif, challenge Swiss tradition.  

The dial itself becomes a celestial canvas:

  •     Polished and satin-finished cream motifs capture sunlight in motion;
  •     Aventurine hour and minute counters mirror a star-strewn night sky; and
  •     The spear-shaped small seconds hand at 6 o’clock, gliding over a deeply textured circular satin counter, evokes the windswept sands of Qatar’s majestic deserts.

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The dreamlike vastness of Doha’s great deserts is never far...  

More than a timepiece, Eclipse II is Beda’a’s vision of time itself: precise yet poetic, technical yet transcendent. It doesn’t just tell time; it tells a story...

Beda’a – The First Complication

Heeding collectors’ voices, Beda’a has enhanced the technical value of Eclipse II, while carefully avoiding the price inflation often seen in haute horlogerie.

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As Sohaib Maghnam emphasizes, “The price is exactly where it should be. No less, but certainly no more.”

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The Eclipse II movement combines two variables to find the perfect balance between tradition and innovation, between accessibility and exclusivity. 

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First, there’s a Sellita SW300 foundation. It is a proven caliber that Beda’a knows well – it was already present in Eclipse I.

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For this second chapter, Beda’a adds a module developed with specialist workshop Dubois Depraz. The family business, famed for its complications, was born in 1901 in the Vallée de Joux. It possesses an undeniable historical legitimacy, coupled with unparalleled technical expertise. It is they who enabled Beda’a to design an Eclipse II of only 37 mm in diameter, perfectly balanced by a thickness under 10 mm (9.5 mm precisely).

A Celestial Rotor

The celestial theme extends to the openworked rotor, a rarity in itself.

· Eight three-dimensional blades, satin-finished in a radiant motif;

· Each engraved at its center with Beda’a’s stylized “B”; with

· Each polished emblem set against a laser-sandblasted background, echoing the refined alternations seen on the steel case.


Here, Beda’a has designed an openworked rotor of rare sophistication.
 

Limited Production, Accessible Excellence

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 The Beda’a Eclipse II is not a limited edition, but production is capped at 100 pieces per year, ensuring exclusivity while keeping pricing fair.

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About BEDA'a Watches:  

In the world of timekeeping, moments matter, precision is paramount, and the search for perfection is never ending. This all resonates with a brand rooted in its love and devotion to the exquisite, a brand named Beda’a, where the art of watchmaking transcends all else.

The journey of Beda’a is steeped in passion and innovation. It all began under the umbrella of the mother company: Albidaa, where the idea of crafting a watch that both embodies our heritage, as well as welcomes our future took root back in 2016.

Albidaa’s commitment to excellence and customer satisfaction paved the way for the birth of Albidaa Watches even bigger ambition. These timepieces adorned wrists all around the region and quickly became a symbol of the brand’s refined identity. Our friends and customers, captivated by the allure of Albidaa watches, began expressing their desire for more. Which, combined with our vision to grow and take on new challenges, prompted the thought of a new brand.

And so, the evolution occurred. What started as a vision within Albidaa blossomed into an independent entity—Beda’a. A brand that stands tall, embracing its roots while reaching new horizons internationally. Beda’a today stands as a testament to a journey fueled by a relentless pursuit of incredible timepiece. Every beat in the movement echoes our commitment to craftsmanship, innovation, and a timeless elegance that defines our brand.

Join us in celebrating the art of horology. Beda’a Watches—where every second is a masterpiece, and every moment tells a story.

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TECHNICAL CHARACTERISTICS

Collection: ECLIPSE

Model: ECLIPSE II Edition

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  Reference  BQE20525-37

Case
Material: 904 Stainless steel
Dimensions: 47 mm
Lug to lug: 37 mm diameter; 9.55 mm height
Water resistance: 3 ATM (30 meters)
Movement
Swiss Made
Calibre BMJ-OI, developed together with Dubois Depraz
Frequency:
Power reserve 52 hours
Dial
Multi-layered
Steel, brass, aventurine
Jump hour display at 12 0'clock, small seconds at 6 0'clock
Strap
Alligator or ostrich leather with matching pin buckle; 19 mm

🔰EDITION  - Limited edition to 100 pieces  
🔴Price: CHF 4,000 / EUR 4.300 / 16500 QAR / USD 4.400

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Press releases - 2025
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Contact Our Management
    7 Bell Yard, London, WC2A 2JR
    London Management Landline: +44 (0)203 834 9802
    info@bedaa.co.uk 

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