Bell & Ross – BR-X5 BLUE LUM Edition

 

Bell & Ross – URBAN BR-X5 BLUE LUM Composite LM3D / Titanium Edition 2024

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BR-X5 BLUE LUM: THE MAGIC OF BLUE LIGHT

Bold and innovative, the new BR-X5 Blue Lum is adorned with titanium and photoluminescence materials. 

Thanks to a unique construction process and proven mastery of luminescence, Bell & Ross offers contemporary watch enthusiasts a powerful and original timepiece to enjoy both day and night. 

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This limited edition of 500 pieces follows the BR-X5 Green Lum launched last year. The LUM saga continues.

THE BOLDNESS OF VISIBLE INNOVATION

Pushing concepts further is one of Bell & Ross’s strengths. Invested in research and innovation, particularly in luminescence, the Franco-Swiss watchmaking house sought to go beyond the dial and offer a watch with an entirely luminescent case. 

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To achieve this, Bell & Ross engineers developed a new material, LM3D. This luminescent component, already present in the BR-X5 Green Lum, is made from quartz fibers and luminescent material that emits a bright, tinted light. 

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The new BR X5 Blue Lum offers a new chromatic variation with its powerful blue light emissions.

A POWERFUL AND CONCEPTUAL DESIGN

The BR-X5 family of watches has a mission: to push the design in service of watchmaking performance to its peak, a concept that is at the core of Bell & Ross’ philosophy. 

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While the BR-05 line speaks a contemporary, sophisticated, and urban language, the BR-X5 collection perfectly embodies the idea of pushing the power of design further. “With the BR-X5, we wanted to push technical and aesthetic limits,” says Bruno Belamich, Creative Director of the brand.

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To serve this ambition, the multi-layer construction of the 41 mm case alternates between LM3D, a photoluminescent composite material, and black DLC micro blasted grade 2 titanium, a technical material reminiscent of the aeronautical world. The watch’s architecture plays the card of lightness without disregarding its robust character. 

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Carved from a block of titanium, the container housing the mechanism is inserted between two shields shaped in LM3D, emitting a powerful blue luminescence.

OPTIMAL READABILITY DAY AND NIGHT

The intention of the BR-X5 Blue Lum is clear: readability is central. Inside the luminescent case, the matte black dial, protected by an anti-reflective sapphire crystal, offers a base of clear contrast. 

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All graduations are precise and clearly visible from the hour and minute indexes including the sub-dial for the three-day power reserve at nine o’clock and the date window at three o’clock. 

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The skeletonized hour and minute hands also offer enhanced visibility, filled with Super-LumiNova. The result is spectacular both day and night.

MASTERY OF LUMINESCENCE

Bell & Ross has been a pioneer in democratizing luminescence and enhancing its power as an innovative and distinguishing style element. Initially confined to a practical function, the luminescence of hands or indexes was an asset for watches intended for use in the dark, particularly for scuba diving or in an airplane cockpit. Appearing in the 1930s, thanks to radium, luminous indications opened new horizons. However, radium had limited qualities since the luminous emissions of this mildly toxic, radioactive substance were time limited. Engineers and watchmakers engaged in continuous research to improve their processes. 

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The introduction of Super-LumiNova in 1993 was a significant step. Wanting to go further, Bell & Ross conceived an original concept to amplify the power of light. Initiated with the BR 03-92 Horolum in 2017, followed by the BR 03-92 Nightlum a year later, the Lum line is characterized by the exceptional luminescence of numbers, indexes, and hands. In 2019, Bell & Ross went even further with the BR 03-92 Full Lum, this time featuring a dial entirely coated with Super-LumiNova, highlighting the indications through contrast. Working on chromatic effects, the watchmaking house presented in 2020 the BR 03-92 Grey Lum, emitting a particularly intense green glow reminiscent of runway lighting, then the BR 03-92 Diver Full Lum combining various shades of luminescence, light green, and pale yellow on its dial. In 2021, the limited-edition vintage BR V2-94 Full Lum brought a new vision to the subject by showing that the Full Lum concept could perfectly marry the refined aesthetics of classic watches. 

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In 2022, the BR V2-92 FULL LUM offered a new ultra-luminescent proposal for a three-hand watch, and last year the BR-X5 Green Lum inaugurated the unprecedented construction of the luminescent case combining titanium and the photoluminescent composite material LM3D. A bright idea.

A HIGH-PERFORMANCE MANUFACTURE MOVEMENT

Each Bell & Ross watch is designed as a high-performance instrument for professional use. 

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Betting on innovation and precision, the BR-X5 collection is equipped with a high-precision movement specially made for Bell & Ross. The BR-CAL.323 automatic mechanical movement beats at a frequency of 28,800 vibrations per hour (4 Hz) and has a power reserve of approximately 70 hours. 

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A movement equipped with a personalized oscillating weight design inspired by a sports car rim and a variable inertia balance, visible through a large sapphire case back. Another asset of this manufacture movement is a quick date correction device allowing adjustment at any time. 

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These performance features are attested as this caliber, guaranteed for 5 years, is certified as a chronometer by the COSC (Swiss Official Chronometer Testing Institute).

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Technical Specifications

Collection: URBAN 

Model: BR-X5 BLUE LUM Edition

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 Ref. BRX5R-BLUM-TC/SRB  

MovementMovement
Manufacture. Calibre BR-CAL.323.
Automatic mechanical.
Approximate power reserve of 70 hours.
Functions: Hours, minutes and seconds. 
Date window at 3 o'clock and power reserve indicator at 9 o'clock.
Case
41 mm wide. 12.80 mm thick.
Container in Grade 2 microblasted titanium with DLC (diamond-like carbon) finish.
Upper and lower inserts in blue luminescent quartz fibre composite.
Fixed bezel in Grade 2 microblasted titanium with bezel insert in luminescent composite.
Screw-down crown and crown guard in Grade 2 titanium.
Case-back in Grade 2 microblasted titanium with smoked grey sapphire crystal with anti-reflective coating.
Case-back with oscillating weight.
Water-resistance: 100 metres.
Crystal: Sapphire with anti-reflective coating
Dial
Matt black.
Block applique indices in blue Super-LumiNova® filled with black lacquer.
Skeletonised hour and minute hands coated in blue Super-LumiNova® (blue glow) and filled with black lacquer.
Black flange with 60-minute scale and blue transfer.
Strap
Openworked black rubber..
Buckle:  Folding. Steel with DLC (diamond-like carbon) finish.

🔰Edition ✅ Only ❱❱❱ 500 Piece

🔴 Price: VAT for  12,900 € / CHF 13,000 / $ 13,300 💰

 
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Press Release - 2024
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Bell & Ross – URBAN BR-X5 Racing Titanium Edition

 

Bell & Ross – URBAN BR-X5 RACING Titanium Edition 2024

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 THE SPIRIT AND SENSATIONS OF MOTORSPORT

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If a watch inspired by the world of motorsports aims to combine performance, robustness, readability, and lightness, it is through its design that it truly reaches the hearts of speed enthusiasts. 

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Thanks to its eight years of experience in motor sport, Bell & Ross's expertise in high-end watchmaking has enabled the creation of an unprecedented pilot’s watch that breathes the oxygen of competition. 

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This new BR-X5 Racing, with a particularly powerful design faithful to the BR-X5 collection's specificities, owes its strength and lightness to the use of high-tech materials, and its precision to a manufacture automatic movement.

ADESIGN INSPIRED BY MOTORSPORT

The dial’s design naturally draws inspiration from racing car dashboards. The central seconds hand features a “checkerboard” type graduation precise to a quarter of a second. Minutes are displayed on the inner bezel, outside the dial, while hours appear inside, inscribed on the dial’s glass. 

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The numeral typography follows the codes of the Maison’s sports watches. For optimal readability, even in darkness, the hour numerals and the hour and minute hands are coated with white Super-LumiNova® X1 luminescent material with green emission. 

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The tip of the seconds hand has a touch of red, enhancing readability and further accentuating the watch’s dynamic character

HIGH-TECH MATERIALS SERVING FUNCTIONALITY

In motor racing, as in any other motorsport category, weight is the enemy. However, the pursuit of lightness must preserve the rigidity and robustness of the vehicles. 

That’s why constructors use materials at the pinnacle of technology, often borrowed from the aeronautics or aerospace fields.

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To bestow its new BR-X5 Racing with all the necessary qualities in terms of both sturdiness and wearing comfort, Bell & Ross opted for a high-tech case, combining carbon and titanium, while the design and concept principles serve functionality. 

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Seen from the side, the multi-component case architecture favors simplicity and radicality, lightness, and resistance. 

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Four micro-blasted titanium screws cross the case, securing the “sandwich” construction. Two grade 2 micro-blasted titanium plates encase a black DLC titanium monobloc container housing the movement and integrating the crown shoulders.

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On the watch’s top, the square-shaped bezel consists of two parts, with a woven carbon plate integrated into a titanium body. The strap, in either titanium or rubber, is attached to two independent plates from the case, with links offering perfect ergonomics.

A CERTIFIED CHRONOMETER AUTOMATIC MOVEMENT

Protected by a 4lmm case, the manufacture movement guaranteed for five years offers precision and reliability to this timepiece. 

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For visual delight, the BR-CAL.323 caliber, certified chronometer by COSC, is visible through a tinted glass in the center of the dial and at the back of the case thanks to a transparent sapphire crystal.

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The date, displayed prominently through a large window marks the identity of the in-house mechanism, as does the power reserve indicator (70 hours). The latter has been specially designed to enhance the sporty style of the BR-X5 Racing, its hexagonal shape subtly reference the design of the case. 

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The power reserve of this limited edition of 500 pieces also evokes the automotive world: like a fuel gauge with an “E” for “Empty” and an “F” for “Full,” it indicates the
remaining power reserve (from 0 to 3 days).

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The BR-X5 Racing illustrates an approach to watchmaking where technique and function have more than ever dictated the aesthetics. Inspired by the motor sport universe, particularly in the choice of materials and lines, Bell & Ross has instilled a spirit of competition essential for the most daring challenges in this new timepiece from the X5 line.

 -------------------------------------------
Technical Specifications

Collection: URBAN 

Model: BR-X5 Racing Titanium Edition

 

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Ref. BRX5R-RAC-TI/STI   

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Movement
Manufacture Calibre BR-CAL.323.
Automatic mechanical.
Approximate power reserve of 70 hours.
Functions: Hours, minutes and seconds. 
Date window at 3 o'clock and power reserve indicator at 9 o'clock.
Case
41 mm wide. 12.80 mm thick.
Grade 2 microblasted titanium.
Screw-down crown.
Crown guard with black DLC (Diamond Like Carbon) finish.
Bezel with woven carbon fibre decoration.
Sapphire case-back with oscillating weight
Water-resistance: 100 metres.
Crystal: Sapphire with anti-reflective coating
Dial
Fumé.
Matt black hour and minute hands filled with white Super-LumiNova® X1.
White sweep seconds with red tip.
Strap
Titanium or black rubber.
Buckle:  folding. Microblasted titanium.

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🔰Edition ✅ Only ❱❱❱ 500 Piece

🔴 Price: VAT for  10,900 € / CHF 10,000 / $ 10,900 💰

 
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Press Release - 2024
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Bell & Ross – BR 03 DIVER NEW Automatic Collection 2024

Bell & Ross – INSTRUMENTS BR03 DIVER NEW Automatic Collection - 2024

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n 2024, Bell & Ross is pushing the limits of functionality even further with its new BR 03 DIVER diving watch range. The five new models combine technical and aesthetic improvements for optimum performance. 

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Perfected components, such as a ceramic insert and an improved movement, guarantee increased durability and a power reserve extended to 54 hours. 

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Aesthetics have also been enhanced, with new typography and redesigned hands for optimal legibility, even in the most extreme conditions. With a new adaptable strap, Bell & Ross ensures a perfect fit for all wrists. 

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With its new BR 03 DIVER divers, Bell & Ross is raising the standards of performance and legibility, offering divers an unparalleled underwater experience

BELL & ROSS, CONQUERING THE ABYSS SINCE 1997

The Hydromax from Bell & Ross defined a new standard in diver's watches. Launched in 1997, it established a world record for water tightness, with perfect resistance to a depth of 11,100 meters. This feat was made possible thanks to a major technical innovation: the case was filled with a patented, transparent, fluorinated oil.

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Ten years later, in 2007, a second diver's watch appeared in the Bell & Ross collection; the BR 02 series offered an instrument watch specifically designed for the underwater world. 

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This series of watches is recognizable by its barrel-shaped case. On the technical front, they feature a helium decompression valve and an ultra-resistant curved sapphire face: essential features for saturation diving.

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With the arrival of the BR 03-92 Diver into the core of our professional instrument watch series in 2017, the company translated the features of the instrument panel in fighter aircraft into watch-making technology. Contained in a case combining "a circle within a square" Bell & Ross took a new, daring stance: diving watches do not have to be round.

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Since 2018 Bell & Ross have added a new, noteworthy feature to the model by sculpting the 42 x 42 mm square case in bronze, the iconic material of the marine world. Recognized since ancient times for its unique robustness, this alloy has enthralled watch and clock collectors and enthusiasts, captivating them with its distinctive color and its tendency for patination.

MAKING SMALL ADJUSTMENTS MAKES A GREAT DIFFERENCE

Is it not said that we reach the age of reason at the age of seven? 

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For the BR 03 Diver, which celebrates its seventh birthday in 2024, this juncture marks the maturity which comes with experience. Adopted both by professional mariners and by those who love the nautical world, the BR 03 Diver series became a stylistic milestone for diver's watches. 

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With three new features for the core model in steel, as well as a new model in matt black ceramics and a new Full Lum version, the upgrades for the BR 03 Diver range are a natural, logical development for these models. 

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Understated, but far-reaching, these technical and design developments are justified, and not merely tinkering with the aesthetics.

BR 03 DIVER: A SET OF CERTIFICATED DIVER'S WATCHES

All the instrument watches in the Bell & Ross BR 03 series are designed as quality tools for professional divers. "Providing professionals with the quality of tools needed for their tasks, and pushing boundaries to their furthest extent has always been part of our brand's DNA," affirms Carlos Rosillo,

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President and co-founder of Bell & Ross. To respond to the legitimate expectations of regulars in the aquatic environment, the new BR 03 DIVER watches comply with the international ISO 6425 standard, which states, "a watch must stand submersion in water to a depth of at least 100 meters and must have a time monitoring system." Underwater, watch markings must remain visible from 25 cm in the dark.

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Moreover, the watch must be operationally tested underwater, at a depth of 30 cm (+/- 2 cm) for 50 hours, at temperatures between 18°C and 25°C. At the end of this period, the mechanisms must still function correctly. 

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Watches are also tested to prove that they are not sensitive to thermal shock, that they resist overpressure in water, and that condensation does not form under certain conditions. The strength of the winding crown is also tested.

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Perfectly compliant with each of these demanding product specifications, fitted with BR-CAL.302-1 automatic winding, beating at a frequency of 28,800 alternations per hour (4 Hz), and a guaranteed 54-hour power reserve, all the new BR 03 DIVER watches are water-tight to 300 meters.

FROM THE HEIGHTS TO THE DEPTHS, 
INSTRUMENTS FOR PROFESSIONALS

Designing instrument watches, reinterpreting the dials, counters, and control panels of an aircraft cockpit with our operational rigor is the hallmark of Bell & Ross. The intrinsic link between the independent watch manufacturer and the world of aeronautics is well established. Effective high performance is a mainstay of the aviation industry. 

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Particularly in relation to the many technical and physical constraints connected with flying at altitude. The exploration of the ocean floor is no less challenging. In both cases, it is the aim of Bell & Ross to support professionals in their environments, to the best of their ability. "For 30 years now, our company has been equipping outstanding pilots and divers, whose tasks and lives depend on their instruments and machines. Bell & Ross is, by definition, the supplier of explorers and elite units, for whom each watch is designed to comply with precise product specifications, according to the environment in which it is intended to be used," explains Carlos Rosillo, 

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President and co-founder of Bell & Ross. These qualities also attract demanding city dwellers, in search of a timepiece for everyday use, with exemplary style and reliable performance

BR 03 DIVER STEEL: THE BENCHMARK

Its design and tried and tested reliability make the Bell & Ross BR 03 Diver Steel indispensable to divers. 

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Below the surface of the sea, in a world that is inhospitable to human beings, a watch is a tool for survival. Unless time control is perfect, both descending and re-ascending are particularly dangerous. The diver must have absolute confidence in his watch. 

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The BR 03 Diver Steel collection, with its 42 x 42 mm case in polished, satin-finished steel, is fully compliant. It is available in three options: black, white, and blue. 

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For each, the unidirectional swing bezel with a graduated 60-minutes scale is now enhanced by a ceramic insert in a color matching the dial. 

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In another noteworthy upgrade, the hands and the indices have been redesigned for greater readability, and the ultra-resistant rubber or synthetic canvas watch strap has been redesigned for a discreet appearance and comfort.

BR 03 DIVER BLACK MATTE: STEALTH POWER

The matt black ceramics immediately set the tone, evoking the technical features and clean lines of stealth vessels or explorers' equipment. 

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In 2019 Bell & Ross regularly offered special editions in this compelling material. This year, the BR 03 Diver Black Matte has been discreetly redesigned to provide significant improvements in readability and power.

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The two-part construction of the bezel is a distinctive feature of the BR 03 Diver Black Matte. The bezel itself and its insert are both ceramics, the insert benefits from the same improvements to resistance and readability as the models in steel. Enthusiasts will also immediately notice the enlarged type on the graduated scale. 

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Like the new BR 03 Diver in steel, the new BR 03 Diver Black Matte benefits from the improved design of the hands, the enlarged indices, and the new rubber strap.

BR 03 DIVER FULL LUM: THE ADVANTAGE OF LUMINESCENCE

Thanks to a dial covered entirely in Super-LumiNova®, the FULL LUM readability in the darkness of the deep sea has been significantly improved. This is an essential feature for a diver's watch. 

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Since its launch in 2020, the Bell & Ross BR 03 Diver Full Lum has made its mark with its powerful aesthetics and radiance. 

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Its dial is now covered with pale blue Super-LumiNova® (emitting blue light), the indices and the arrow-shaped, skeletonized hour and minute hands are coated in white Super-LumiNova® (emitting green light). 

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It is worth noting that the new BR 03 Diver Full Lum is no longer a limited edition but is now an integral member of the permanent BR 03 Diver range.

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 TECHNICAL SPECIFICATIONS

Collection: INSTRUMENTS

Model: BR 03 DIVER BLACK STEEL

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Ref.  BR03A-D-BL-ST/SRB - US $ 4,400

Movement
Bell & Ross Automatic mechanical movement: Calibre BR-CAL.302-1
54-hour power reserve.
Functions
Hours, minutes, seconds and date.
Case
42 mm diameter
Satin-finished and polished steel.
Unidirectional rotating steel bezel with 60-minute scale in black ceramic.
Minute track up to 15 minutes.
Screw-down crown
Dial
Black.
Skeletonised metal applique hands and indices filled with white Super-LumiNova®.
"Baignoire-style" applique index filled with white Super-LumiNova®. 

Skeletonised hour and minute hands filled with white Super-LumiNova®. 
Arrow-shaped hour hands.
Crystal: Sapphire with anti-reflective coating.
Water-resistance: 300 m (ISO 6425 standard )
Strap
Woven black rubber and ultra-resilient black synthetic fabric.
Buckle:
Pin.  Satin-finished and polished steel

================

Model: BR 03 DIVER BLACK MATTE Ceramic

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Ref.  BR03A-D-BL-CE/SRB - US $ 4,990

Movement
Bell & Ross Automatic mechanical movement: Calibre BR-CAL.302-1
54-hour power reserve.
Functions
Hours, minutes, seconds and date
Case
42 mm diameter
Matt black ceramic.
Unidirectional rotating bezel with 60-minute scale in black ceramic. 

Minute track up to 15 minutes
Screw-down crown
Dial
Skeletonised metal applique hands and indices filled
with white Super-LumiNova®.  
"Baignoire-style" applique index filled with white Super-LumiNova®.  
Skeletonised hour and minute hands filled with white Super-LumiNova®.
Arrow-shaped hour hands
Crystal: Sapphire with anti-reflective coating.
Water-resistance: 300 m (ISO 6425 standard )
Strap
Woven black rubber and ultra-resilient black synthetic fabric.
Buckle:
Pin. Steel with black PVD (Physical Vapour Deposition) finish

================

Model: BR 03 DIVER FULL LUM Ceramic

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Ref.  BR03A-D-LM-CE/SRB -- US $ 5,400

Movement
Bell & Ross Automatic mechanical movement: Calibre BR-CAL.302-1
54-hour power reserve.
Functions
Hours, minutes, seconds and date
Case
42 mm diameter
Matt black ceramic.
Unidirectional rotating bezel with 60-minute scale in black ceramic. 

Minute track up to 15 minutes
Screw-down crown
Dial
Coated in pale blue Super-LumiNova® (blue glow).
"Baignoire-style" applique index filled with white Super-LumiNova® (green glow).
Skeletonised hour and minute hands filled with white Super-LumiNova® (green glow).
Arrow-shaped hour hands.
Crystal: Sapphire with anti-reflective coating.
Water-resistance: 300 m (ISO 6425 standard )
Strap
Woven black rubber and ultra-resilient black synthetic fabric.
Buckle:
Pin. Steel with black PVD (Physical Vapour Deposition) finish

================

Model: BR 03 DIVER BLUE STEEL Blue Dial Edition

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Ref.  BR03A-D-BLU-ST/SRB - US $ 4,400

Movement
Bell & Ross Automatic mechanical movement:
Calibre BR-CAL.302
Functions
Hours, minutes, seconds and date.
Case
42 mm diameter
Satin-finished and polished steel. 

Unidirectional rotating steel bezel with 60-minute scale in blue ceramic. 

Minute track up to 15 minutes.
Screw-down crown
Dial
Blue sunray.
Skeletonised metal applique hands and indices filled with white Super-LumiNova®. 

"Baignoire-style" applique index filled with white Super-LumiNova®. 

Skeletonised hour and minute hands filled with white Super-LumiNova®. 

Arrow-shaped hour hands
Crystal: Sapphire with anti-reflective coating.
Water-resistance: 300 m (ISO 6425 standard )
Strap
Woven blue rubber and ultra-resistant synthetic black fabric.
Buckle:
Pin. Satin-finished and polished steel. 

================

Model: BR 03 DIVER WHITE STEEL

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Ref.  BR03A-D-WH-ST/SRB - US $ 4,400

Movement
Bell & Ross Automatic mechanical movement: Calibre BR-CAL.302-1
54-hour power reserve.
Functions
Hours, minutes, seconds and date
Case
42 mm diameter
Satin-finished and polished steel.
Unidirectional rotating steel bezel with 60-minute scale in black ceramic.
Minute track up to 15 minutes.
Screw-down crown
Dial
White.
Skeletonised metal applique hands and indices filled with white Super-LumiNova®.
"Baignoire-style" applique index filled with white Super-LumiNova®. Skeletonised hour and minute hands filled with white Super-LumiNova®.
Arrow-shaped hour hands
Crystal: Sapphire with anti-reflective coating.
Water-resistance: 300 m (ISO 6425 standard )
Strap
Woven black rubber and ultra-resilient black synthetic fabric.
Buckle:
Pin. Satin-finished and polished steel.

🔴 Price: VAT for CHF 6,000 / EUR 5,700 €💰

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Press Release - 2023
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