OMEGA X SWATCH – Speedmaster Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE

 

OMEGA X SWATCH – Collaboration Speedmaster Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE  2024

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THE BIOCERAMIC MOONSWATCH MISSION TO THE
SUPER BLUE MOONPHASE CELEBRATES THE FIRST
SUPER BLUE MOON OF THE YEAR AND THE FESTIVE
ATMOSPHERE OF SUMMER.

 The Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE is a double homage to summer. This new watch from the Bioceramic MoonSwatch Collection not only celebrates the festive and joyful atmosphere of sunny days back at the beach, but also highlights the full blue moon on August 19, the first super moon of the year.

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Just like certain artists, Swatch will be having its own blue period during the month of August. After a day spent basking in the sun’s tender rays at the beach, sand still trapped between your toes, we’ll be there in the late afternoon to greet you at  selected Swatch sales locations to introduce you to this exceptional moon phase watch. The Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE will be on sale only from August 1 to August 19 – the date of the full moon – and during the blue hours, from 5pm onward, exactly the time when we feel like winding down the day by sipping a drink.

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The Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE, not only features a chronograph function, but also has a multi-shade blue moon phase with UV ink, that is set against a dark celestial background and positioned at the 2 o’clock subdial. A blue pulsometer scale with white markers is found on the bioceramic bezel. All the other watches in the Bioceramic MoonSwatch Collection sport a tachymeter function.

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The pulsometer is a specific display found mainly on sports chronographs or counters. The pulsometer scale gives the wearer’s heart rate without them having to calculate it. Originally designed for doctors or nurses, this function lets the wearer determine their heart rate by stopping the chronograph hand after 15 or 30 beats and the dial will show their heart rate per minute.

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The Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE also features a panda dial. That means the silver-opaline dial has contrasting blue subdials. The watch has various shades of blue, ranging from light to dark.

Like all the models in the Bioceramic MoonSwatch Collection, the Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE is made from Swatch’s patented Bioceramic, a unique mix of two-thirds ceramic and one-third biosourced materials produced from castor oil.

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This new watch has its mission statement on the back of the case and OMEGA X SWATCH logos on the dial and crown. A moon showcasing an array of blue shades can be seen on the battery cover. A spacesuit-ready blue VELCRO® strap adds that final touch of astronaut chic.

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Fans will find in this new model various characteristic features of OMEGA’s legendary Speedmaster Moonwatch, the first watch to go to the moon, such as the asymmetrical case and the distinctive Speedmaster subdials.

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The Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE is available from August 1 through August 19 (the date of the full moon) and only at selected Swatch stores and pop-up stores. Find your nearest point of sale using our store locator on swatch.com. As with the whole Bioceramic MoonSwatch Collection, only one watch can be purchased per person, per day and per selected sales location.

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TECHNICAL SPECIFICATIONS   

Brand:   OMEGA X SWATCH  🤝 COLLABORATIONS:   

Collection: Bioceramic MoonSwatch

Model: Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE

• Orange Ref.  SO33N700 - SUPER BLUE MOONPHASE

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Case
Вiameter: 42.00 mm
Case thickness: 13.75 mm
Lug-to-lug distance: 47.30 mm
Material: blue Bioceramic case, crown and pushers
Bezel:  blue Bioceramic bezel featuring a pulsometer scale with white markers
Glass: box-shaped, made from biosourced material and treated with an anti-scratch coating; featuring an etched “S” in the center referencing the Swatch logo
Water Resistance: 30m
Dial 
Color: blue and silver-opaline, featuring the OMEGA X Swatch logo and the iconic Speedmaster and MoonSwatch logos, recessed subdials, hour markers with Grade A Super-Lu-miNova® (blue emission).
Moon phase indicator with silver-opaline mask and blue moon phase disc featuring an oversized full moon. Secret detail in UV ink (blue emission)
Lume: Yes, hands and markers 
Featuring the OMEGA X Swatch logo and the iconic Speedmaster and MoonSwatch logos
Movement
Caliber: Quartzchronograph movement with moon phase indicator
Functions: Hours, minutes, seconds, chronograph
Pricing & Availability
Strap/Bracelet
Blue VELCRO® strap with contrasting light blue top-stitching, attachment loop in blue Bioceramic

 🔴 Price: CHF 250,00 / $300 💰
🔰Limited Edition: No

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 SWATCH INTERNATIONAL
STEFANIE KRISCH
TEL +41 79 548 4794
E-MAIL : stefanie.krisch@swatch.com
www.swatch.com
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Press releases - 2024
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A. Lange & Sohne – SAXONIA DATOGRAPH HANDWERKSKUNST Yellow Gold Edition

 

A. Lange & Sohne – SAXONIA DATOGRAPH HANDWERKSKUNST 41mm Yellow Gold Edition 2024

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 A trailblazing chronograph ‒ supremely finished

Following the relaunch of the brand, A. Lange & Söhne presented their first chronograph, the DATOGRAPH, 25 years ago. In the latest model, the unique alliance of technical complexity and expressive design is enriched with further exceptional elements, created by the artisanal finishers’ hands. 

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The limited HANDWERKSKUNST edition boasts rare and exceedingly sophisticated dial and movement decorations.

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The DATOGRAPH has been a benchmark in chronograph construction since 1999. To commemorate its 25th anniversary, A. Lange & Söhne has presented two fascinating interpretations of this mechanical magnum opus: the DATOGRAPH UP/DOWN in white gold with a blue dial and the DATOGRAPH PERPETUAL TOURBILLON HONEYGOLD “Lumen”.

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A rare composition of aesthetic details

The limited-edition DATOGRAPH HANDWERKSKUNST will be launched shortly ‒ a further highlight of the anniversary year. Exclusive decorations accord the unparalleled dial design of the original model an artistic and refined appearance. 

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Since 2011, the attribute “HANDWERKSKUNST” has been used to identify exclusive, special limited-edition watches whose dials and movements are adorned with particularly elaborate decorations. 

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Endless patience, ample experience, a keen eye, a steady hand as well as the absolute commitment to perfect every single detail ‒ these are the finishers’ and engravers’ prerequisites to raise the decorative opulence for which A. Lange & Söhne is renowned to an inordinately high level.

Tremblage engraving on the dial: magnificent artisanal virtuosity on small surfaces

The black-rhodiumed main dial as well as the rhodiumed, light-grey totalisers of the DATOGRAPH HANDWERKSKUNST feature an ornate tremblage engraving, resulting in a three-dimensional structure with subtle light reflexions. For this technique, the engraver uses a specially crafted lining burin to create a fine-grained surface. 

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The challenge presented here is to not only achieve a uniform texture on the smallest of planes but to simultaneously preserve certain dial elements such as the arch brand logo, the minutes and seconds graduations as well as the tachymeter scale. 

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Together with the subsidiary dials that were moved downwards slightly and the aperture for the outsize date, they remain clearly visible with their sculpted contours of the relief engraving and contrast crisply against the dark background. In a first step, the edges of the appliques and Roman numerals are chamfered and the surfaces are decorated with straight graining. In a second step that requires great diligence, they are placed on the dial. 

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The hands of this HANDWERKSKUNST edition showcase meticulously executed circumferential chamfers and straight graining.

Black polishing of the chronograph levers ‒ the apex of finissage

The artisanal virtuosity also manifests itself in every detail of the lavishly finished manufacture calibre L951.8. 

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For example, the finishers blackpolish the surfaces of the chronograph levers, a particularly time-consuming and rare technique: it ensures that incident light is reflected in merely one single direction. Viewed from this perspective only, the surface of the lever appears to be jet black, yet seen from all other angles, it has a mirror-like gloss. 

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Inspired by historic pocket watches, the granular surface of the bridges on the three-quarter plate made of German silver represents the design counterpart of the tremblage engraving of the dial. 

 

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And last but not least, a glance through the sapphire-crystal caseback reveals the intricacy and mechanical beauty of the manually wound movement.

Hand-engraved balance cock with a vine motive

The manual engraving on the balance cock is the most distinctive design element. This minuscule yet lavishly decorated movement part with its special filigreed vine pattern sets the DATOGRAPH HANDWERKSKUNST apart. 

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Unlike a conventional Lange engraving where the pattern is cut into the material, for this piece the vine pattern is relief-engraved. Floral motives have a long-standing tradition at A. Lange & Söhne. They graced the first precision pocket watches dating back to the fledgling years of the manufacture in the 19^th century. Hence, this calibre constitutes a significant example of the manufacture’s competence in chronograph construction as well as its artistic craftsmanship.

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The DATOGRAPH HANDWERKSKUNST is the eighth model of this special edition and features a yellow-gold case with a diameter of 41.0 millimetres and a height of 13.1 millimetres. Given the extraordinary amount of artisanal work involved, this masterpiece is limited to only 25 watches worldwide. 

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This timepiece is exclusively available at Lange boutiques. Towards the end of August 2024, it will make its debut at Watches & Wonders Shanghai 2024 and will also be shown during the Concours of Elegance at Hampton Court Palace near London, taking place at approximately the same time.

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 “With the DATOGRAPH, our engineers created a manufacture chronograph as early as 25 years ago that unites highly sophisticated functions with a balanced dial design,” explains Anthony de Haas, Director Product Development. “In the DATOGRAPH HANDWERKSKUNST, the artisanal perfection is raised to an even higher level. Be it at a glance at the dial or through the sapphire-crystal caseback – every perspective reveals fascinating details that are testament to the outstanding prowess of our engravers and finishers. Manually executed with the highest degree of precision, the decorations and finishing exhibit aesthetics that no machine in the whole world could possibly achieve.”

Online information | facebook.com/langesoehne 
| youtube.com/user/alangesoehne
instagram.com/alangesoehne  

| #alangesoehne | #langesaxonia | #datographhandwerkskunst | #25yearsdatograph | #athomeinunchartedterritories | #watchesandwonders2024

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Technical Specifications

Model: SAXONIA DATOGRAPH HANDWERKSKUNST Yellow Gold  Edition

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 Ref. 405.048F

Movement
Lange manufacture calibre L951.8, manually wound,
crafted to the most exacting Lange quality standards, decorated and assembled by hand;
precision-adjusted in five positions;
plates and bridges made of untreated German silver; balance cock engraved by hand
Movement dimensions
Diameter: 30.6 millimetres; height: 7.9 millimetres
No. of movement parts  426
No. of jewels  43
No. of screwed gold chatons 4
Escapement Lever escapement
Oscillation system
Shock-resistant balance with eccentric poising weights;
superior-quality balance spring manufactured in-house,
frequency of 18,000 semi-oscillations per hour, precision beat
adjustment system with lateral setscrew and whiplash spring
Power reserve 60 hours when fully wound
Functions
Time indicated in hours, minutes, and subsidiary seconds dial
with stop seconds; flyback chronograph with precisely jumping
minute counter; outsize date
Operating elements
Crown for winding the watch and setting the time; two
chronograph buttons, one button for rapid correction of the
outsize date
Case
750 yellow gold
Case dimensions
Diameter: 41.0 millimetres; height: 13.1 millimetres
Crystal and transparent caseback
Sapphire crystal (Mohs hardness 9)
Dial
750 gold, main dial black-rhodiumed and tremblage-engraved;
totalisers rhodiumed and tremblage-engraved
Hands
Hour and minute hands: 750 gold; subsidiary seconds and
minute counter hands: steel, yellow gold-plated; chrono
seconds hand:steel, yellow gold-plated
Strap
Hand-stitched alligator leather, dark-brown, grey seam
Our alligator straps fully comply with the CITES regulations: Species – alligator mississippiensis. Extraction method – farmed. CITES Appendix – Appendix II
Buckle
Deployant buckle in 750 yellow gold

🔰Limited Edition  to only 25 watches, edition number engraving

🔴 Price: upon request 💰

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Press Release - 2024
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Press enquiries
Arnd Einhorn, Head of Global Corporate Communications & Product PR
Tel.: +49 (0) 35053 440 | Email: presse@lange-soehne.com
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M.A.D.Editions – M.A.D.1S Raffle Edition

 

 

M.A.D.Editions – M.A.D.1S Raffle watch Edition 2024

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 Meet the M.A.D.1S - Slimmer, Single cylinder, and Swiss made movement

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Maximilian Büsser and the MB&F team debut the fifth edition in the M.A.D.Editions story at Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.

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If watches had a voice, Maximilian Büsser’s M.A.D.Editions would say this: Thank You. Thanks to the friends who have supported the world of MB&F; thank you to those who turned the initial sketches into something tangible on the wrist; thanks to the collectors who have followed this universe since the beginning or those who have entrusted their faith along the way. 

 

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A thank you to anyone curious about what MB&F strives to create. This journey of gratitude led to the creation of the M.A.D.1, a watch that gives back to the MB&F community, with a timepiece that prioritises creativity at an accessible price point.

Crafting a story

Since June 2021, M.A.D Editions has developed the identity of the M.A.D.1 across four models. What began with the M.A.D.1 Blue, initially created just for MB&F’s community of suppliers and collectors, was met with an unprecedented demand that the brand could never anticipate. 

 

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They soon decided that the vote of thanks shouldn’t just stop there. If M.A.D.Editions were going to create a watch that not only represents the eccentric world of mechanical art, but a watch that would be obtainable for more wrists, then the story needed to be shared with the world.

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  Four iterations of the M.A.D.1 later, the family of watches continues to grow. With the anticipated future of its successor, the M.A.D.2 on the horizon, the story of the M.A.D.1 doesn’t just stop here, however. 

 

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Three years on, and coinciding with Geneva Watch Days 2024, the M.A.D.1S joins the collection. You’ll notice the addition of the letter S, which isn’t just for the sake of generating another reference number, but a slimmer, single cylinder, and Swiss made movement offering.

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Debuting its first ever Swiss made movement in the series, the M.A.D.1S now plays host to an automatic La Joux-Perret G101 movement, beating at a frequency of 28,800 bph/4 Hz with a power reserve of 68 hours. 

 

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Housed in a Stainless Steel 316L case, at 42mm x 15mm, it showcases an alternative movement proposition in the line-up. Rather than repeat the story of its predecessors, the M.A.D.1S offers something different, turning the page on a new chapter.

Turning a new page: the M.A.D.1S

When Maximilian Büsser set out to create the first M.A.D.1, the challenge was a tough one: to create a product that welcomes the same spirit of creativity as an MB&F machine, but under a separate brand. And all the while confronting the task of an approachable price point. Challenge accepted. But the first hurdle?

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No in-house movement would match the desired price. The search led the team far and wide to find a movement that would embody the spirit of the M.A.D.1: its crux, the rapid spinning of the rotor, provoked by the flick of the wrist.

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While bidirectional movements were in their plenty (offering slower rotations), no such mechanism for a Swiss made movement with unidirectional winding existed at the time of the M.A.D.1 inception, within the desired price bracket. And after all, what would the madness of these watches be without their spinning enchantments? 

 

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Thus, Büsser and the team opted to bring the spinning illusions to reality by modifying a dependable Japanese Miyota 821A movement, granting the unidirectional winding needed to achieve the feat.

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Until now: the M.A.D.1S now plays host to an all new movement. Call it variation on a theme, this diversified timepiece continues to write the story of this unexpected horological phenomenon, now with an all-new interior.

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With around 6000 wrists bearing ownership of a M.A.D.Edition to date, the M.A.D.1S welcomes the next community of collectors and culturally-curious wrists with a more streamlined presence, in part thanks to the new Swiss made movement. The reduced height of 15mm – 20% slimmer than previous M.A.D.1 editions – is also obtained thanks to the single cylinder display (previous editions featured two cylinders, one for hours, one for minutes).

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To complete the evolution, the slimmer movement and case size are matched with re-worked lugs for a sleeker fit, along with a modified rotor that offers further transparency to the movement.

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Hailing back to the foundations of the M.A.D.1 and the spirit of giving back to a cherished community, the M.A.D.1S follows suit with the launch of its colourways. The M.A.D.1S will be available to ‘Friends’ (suppliers) and ‘Tribe’ members (MB&F collectors) in a limited series with bespoke purple accents on the dial.  To the public, who have continued to champion the M.A.D.Editions in their numerous variations, the M.A.D.1S will debut with ice-blue accents.

Discover the tale

At the heart of M.A.D.Editions, Maximilian Büsser has set out to bring his sense of wonder to watchmaking, while eradicating as many obstacles as possible from price point to accessibility. Averse to prolonged waiting lists and countless queues, the team behind M.A.D.Editions have created a raffle system to allow for as fair distribution to the public as possible.

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Open for several days, the raffle allows ample time for entrants to register, while removing as best as possible multiple registrants and bots, to ensure as fair a result as possible. The random draw is taken under the supervision of a bailiff. 

 

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The M.A.D.1S raffle will open at the end of August, just before the Geneva Watch Days.

M.A.D EDITIONS - THE STORY UNTIL NOW

The story of the M.A.D.Editions began as a spontaneous one. In June 2021, MB&F founder Maximilian Büsser shared a watch with his community of suppliers and collectors on email, with the attachment detailing a handful of images of a watch. There was no launch, no announcement, no press rallying. But what followed saw an unprecedented momentum beyond the select email recipients to see this watch, the first edition of the M.A.D.1, be brought further to life to the public.

To this day, and in the spirit of fairness, accessibility to all M.A.D.Editions are sanctioned by audience: to the ‘Friends’ (suppliers) of the brand who have supported Maximilian Büsser’s endeavours since 2005, involved in the creation of timepieces, and the ‘Tribe,’ for those in ownership of MB&F’s Horological and Legacy Machines, granted permanent access to future M.A.D.Editions, acknowledging its adopters both old and new.

But the M.A.D.1 Blue, the “Friend and Tribe Edition” garnered traction beyond any expectation. Due to popular demand, less than a year later, in March 2022, the M.A.D.1 RED became the first M.A.D.1 available to the public, modified with unique features including a slimmer bezel and round winding crown. With a production of 1,500 pieces, the raffle strategy was inaugurated for supporters to enter, with the opportunity to win the rights to purchase a watch. With a staggering 19,000 entrants, winners were selected at random and watches were delivered that year, in keeping with Büsser’s goal to reduce wait times and the process from purchase, to wearing on the wrist. As the final distribution of M.A.D.1 REDs made their way to new owners, Büsser and the MB&F team were awarded the Challenge Prize at the esteemed Grand Prix d’Horlogerie de Genève (GPHG), for the best watch under 3500 CHF that year.

With no sign of waning appetite, MB&F manufactured a second batch of 1,500 M.A.D.1 REDs in February 2023, via the same raffle process, which saw an increase in entrants up to 22,000. Putting a precedent on affordability and to support the desire amongst fans to own a M.A.D.1, the team later produced a further 1,500 models in September 2023, the M.A.D.1 GREEN, this time in another accented colourway.

The M.A.D.Editions continue to speak to Büsser’s watchmaking lens: playful, thought-provoking timepieces that question the boundless limits of horology as a form of art. Paying tribute to this, Büsser welcomed the first collaborator to the series in March 2024, with the inimitable French artist and designer, Jean-Charles de Castelbajac, regarded for his playful fusions of colour, in a limited edition run of 999 pieces.

From the early ideation many years ago, to the first execution in 2021, through to the novel launch of the reconfigured M.A.D.1S today, M.A.D Editions continues to welcomes you along a journey in celebrating the M.A.D.ness that informs the world of watchmaking – and all from your very wrist.
 

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TECHNICAL SPECIFICATIONS 

Model: M.A.D.1S Raffle Edition

 
ENGINE
Manufacture La Joux-Perret Movement: G101
Height: 4.45mm
Line diameter: 11 ½’’
Balance/Frequency: 4Hz / 28’800 bph
Jewels: 24
Power reserve: 68 hours
Automatic winding (unidirectional)
CASE
Stainless steel 316L
Dimensions: diameter 42mm x height 15mm
Water resistance: 30m / 3ATM / 90 feet
Mineral glass and sapphire crystal treated with anti-reflective coating on both faces
STRAP & BUCKLE
Leather strap with stainless steel
Folding buckle in stainless steel.

🔴PRICE  :  3‘135 CHF💰(excl. taxes)💰

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