BREITLING – Lady PREMIER 36 Woman Collection 2025
BREITLING PRESENTS LADY PREMIER: DESIGNED TO
CAPTIVATE IN SHAPE AND COLOR
Lady Premier reimagines the brand's 1940s Premier Fantaisies models for today. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes come together in playful elegance. The collection captures the poise and unscripted spirit of the Lady Premier woman—honoring those who shaped the brand's past and those defining its future.
Click, to see the large size. ▶ BIG FOTO 
Click, to see the large size. ▶ BIG FOTO 
Click, to see the large size. ▶ BIG FOTO 
That spirit lives on in the new Lady Premier collection. While it shares the dress-watch sensibility of the Premier line, Lady Premier introduces a new design language: fluid cases, ombré alligator straps, and dials that shimmer like silk. Even its name is a retro callback to Breitling's women's collections from the 1980s — think the Lady-J and Wings Lady.
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“Lady Premier is a new take on the elegant watch that's confident, feminine, and full of character, just like the woman who wears it,” says Georges Kern, CEO of Breitling.
The launch of Lady Premier rounds out Breitling's women's collection, ranging from sporty performance to this refined statement of elegance.
An expression of silhouette, shade, and surface
Inspired by the 1940s Premier Fantaisies models, its architecture nods to their avant-garde lugs and seamless case-to-bracelet flow. Pablo Widmer, Head of Product Design at Breitling explains: “Our signature style is modern retro. We started with an archival design that stirred emotion, and through updated curves, finishes, and tones, shaped it into something unmistakably up-to-date.”
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Crafted from stainless steel, the 32 mm models feature dials in mother-of-pearl, Ink Blue, and Midnight Black. They're fitted with a new tapered seven-row Chevron bracelet—its V-shaped pattern puts a feminine twist on the more linear men's Premier bracelet. Inside, Breitling's COSC-certified Caliber 77 SuperQuartz™ movement ensures flawless precision.
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Diamonds cascade from lug to bezel in organic curves. On the dial, two finishing styles — satin-soleil at the center and on the rehaut, and circular brushing around the indexes — create a luminous, ever-shifting surface. Minimalist numerals, lozenge hands, and a sculptural crown complete a look that wears like jewelry.
As part of Breitling's “mission to do better,” precious materials are considered with integrity. The collection is crafted with responsibly sourced gold and traceable lab-grown diamonds.
Celebrating effortless confidence
With Lady Premier on the wrist, confidence comes naturally. This campaign celebrates the woman who wears it — effortless, charming, and unapologetically herself. Whether she's out with friends, chasing a big idea, or taking on the city, she brings ease, elegance, and a touch of fun to everything she does.
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TECHNICAL SPECIFICATIONS
Reference: A10310121Q1P1, A10310671L1P1, A10310671M1P1, R10310121Q1P1
MOVEMENT
Caliber: Breitling Caliber 10
Diameter: 25.60 millimeters
Depth: 3.60 millimeters
Winder: self-winding mechanical, bidirectional with ball bearing
Power reserve: approximately 42 hours
Balance frequency: 28,800 a/h or 4 hertz
Display: hour, minute, second
Certification: COSC-certified
CASE
Material: stainless steel, stainless steel with lab-grown diamonds, or 18k gold
Diameter: 36 millimeters
Thickness: 9.90 millimeters
Height (upper lug tip to lower lug tip) 40.07 millimeters
Water resistance: up to 10 bar (100 meters)
Glass: cambered sapphire, glareproofed on both sides
Caseback: solid, screwed-in
Crown: non-screw-locked, one gasket
Bezel: fixed
DIAL/HANDS
Aubergine, Sage, Dove Grey or Chocolate dial
Hour markers, hour, minute and second hands rhodium- or gold-plated
STRAP
Alligator-leather straps in gradient shades of Aubergine, Sage, Dove Grey, and Chocolate with folding clasp
(18/16mm)
Product Weight (Approx.) 60.80 g
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TECHNICAL SPECIFICATIONS
Reference: A77330121A2A1, A77330671C1A1, A77330671B1A1
MOVEMENT
Breitling Caliber 77 SuperQuartz™
Diameter: 23.30 millimeters
Depth: 3.22 millimeters
Movement: thermocompensated SuperQuartz™
Battery life: approximately 3-4 years
Display: hour, minute, second
Certification: COSC-certified
CASE
Material: stainless steel or stainless steel with lab-grown diamonds
Diameter: 36 millimeters
Thickness: 8.90 millimeters
Height (upper lug tip to lower lug tip) 36.08 millimeters
Water resistance: up to 10 bar (100 meters)
Glass: cambered sapphire, glareproofed on both sides
Caseback: solid, screwed-in
Crown: non-screw-locked, one gasket
Bezel: fixedProduct Weight (Approx.) 125.38 g
DIAL/HANDS
Mother-of-pearl, Ink Blue, and Midnight Black dial
Hour markers, hour and minute hands rhodium- or gold-plated
STRAP
Stainless steel seven-row Chevron bracelet with V-shaped pattern and folding clasp
Product Weight (Approx.) 125.38 g
Year: 2025
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Press Release - 2025
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ROMY HEBDEN
Head of Public Relations
BREITLING SA
Schlachthausstrasse 2
2540 Grenchen
Switzerland
Telephone: +41 32 654 54 54
Mobile: +41 79 731 90 28
E-mail: romy.hebden@breitling.com
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