Concepto Watch Factory – BUGATTI Tourbillon 2024 - 2026
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CONCEPTO WATCH FACTORY,
PARTNER OF BUGATTI
Concepto Watch Factory, a Swiss watch company based in La Chaux-de-Fonds, announces a partnership with the prestigious French brand, as an exclusive supplier, developer, and producer of an extraordinary mechatronic instrument cluster, which will be equipped in Bugatti’s latest hyper sports car model, named “Tourbillon”.
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The Tourbillon that will be limited to 250 units. Image – Bugatti
This latest creation from the iconic French brand was presented at a world premiere on June 20th, 2024, to guests from all over the world at Château Saint-Jean in Molsheim.
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“The team and I are proud of to have been able to interpret Mate Rimac and his team’s vision and make it a reality. We have been working together on the R&D for nearly 4 years and the fruits of our labor are now finally visible”
Valérien Jaquet, CEO of Concepto Watch Factory.
Incomparable. BUGATTI
“Bugatti has been a pioneer of extraordinary mechanical and technological prowess since 1909. Each new hyper sports car model is developed with the approach that every single component must be incomparable, because it’s this attention to detail in every part that makes for an extraordinary whole.
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Watchmaking and automobiles, the best of two worlds united again
The symbiotic relationship between watchmakers and automobile manufacturers has existed from the beginning of the 20th century. It started with collaborations on the development of instrument clusters and electromechanical instruments, followed by countless partnerships mainly relating to communication and marketing.
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The shared vision of Mate Rimac and Valérien Jaquet sparks an innovative reunification and marks a return to the fundamentals of excellence and pure mechanics.
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The Tourbillon that will be limited to 250 units. Image – Bugatti
“When Mate Rimac contacted us, we immediately thought that we would be designing a simple timepiece in connection with the next model from Bugatti. However, we quickly realized that he wanted us to deliver an integral component of the hyper sports car model, with a creative approach combining the best of our two worlds, our two teams. A component with real, precise mechanical functions and that would not only have a purely decorative function.” Valérien Jaquet
Back to basics: Retrofuturistic and uncompromising specifications
Digital dashboards with high-definition displays are now found in every car. This equipment is now commonplace, with fully customizable displays that can connect to the driver’s mobile devices.
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An incomparable approach was proposed instead, with reference to the history of Bugatti and its close relation to exceptional mechanics.
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The Tourbillon that will be limited to 250 units. Image – Bugatti
The assembly has three meters, nested in a “monobloc” aluminum casing which sits in the center of the steering wheel, giving the impression of being suspended above the steering column.
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One vision, four years of development, eight engineers and project managers
Bugatti’s and Concepto’s engineering teams worked together to overcome all the constraints and demands of the sports car world, while still offering unlimited possibilities for personalization. The materials, finishes and decorations are presented and sealed under three sapphire-glasses.
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The center dial shows the speedometer with large numbers. The RPM counter is suspended in the middle and partially covers the rack for the coaxial hands, connected to micromotors and then to the electronic components, hidden under the main plate.
A discreet digital display confirms the analog information from the hands in real-time.
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The left dial is made up of three smaller subdials and shows the different gauges for the hybrid engine (battery charge and fuel status) as well as the temperature. Lastly, the right dial displays the electrical and thermal power.
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Technical data summary
- Mechatronic dashboard with hybrid gauges – analog and digital – patented and developed by the Concepto Watch Factory teams in La Chaux-de-Fonds, with the support of local companies, all within a 30km radius.
- 100% of the mechanical components, micromotors and displays (except for the digital display) are produced in Switzerland.
- International automotive certification according to the highest standards and requirements.
- 4 years of development
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Concepto Watch Factory SA, “The silent partner”
Located in the heart of the Swiss Jura in La Chaux-de-Fonds, with over 20 years in its own 7,500m2 industrial building, Concepto is one of the rare independent manufacturers of watch movements, with verticalized manufacturing and specialized knowledge of Grandes Complications.
With a team of 160 highly qualified employees, the company’s workshops deliver on average 30,000 mechanical movements and timepieces each year, made for clients mainly composed of prestigious watch brands.
Concepto is now starting a new chapter in its history as a “silent partner”, by creating a service dedicated exclusively to the automotive sector.
“We had to consider all the necessary parameters to handle and meet the demands of the automotive sector. This required some adaptations to our procedures, which are now in the validation phase for an ISO 9001 certificate. As for our organizational changes, our expansion and renovation work that started in 2020 will soon be complete. This will allow us to allocate a nearly 500m2 area to workshops dedicated to our collaboration with Bugatti.” Valérien Jaquet
=============== About Bugatti ==================
Bugatti has been at the pinnacle of the automotive industry for 115 years, creating the world’s most groundbreaking automobiles from its home in Molsheim, France. Every vehicle created since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design and technology desired by automotive collectors from around the world. A Bugatti is more than a car, it is a timeless piece of automotive art.
With a reputation built in motorsport, and a history of the most innovative, beautiful and luxurious cars ever created, Bugatti continues to follow the vision of its founder: ‘If comparable, it is no longer Bugatti.’
Today, Bugatti is part of the Bugatti Rimac Group, led by CEO Mate Rimac, who is renowned for excellence in high-performance automotive electrification. With the same visionary genius as Ettore Bugatti, Rimac and the Bugatti team are developing the next generation of incomparable hyper sports cars, true to the founder’s vision, while simultaneously expanding Bugatti’s excellence beyond the automotive industry with luxury lifestyle collaborations and products.
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Concepto Watch Factory SA
Rue du Collège 85
2301 La Chaux-de-Fonds
+41 32 911 19 19
info@conceptowatch.ch
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www.facebook.com - ConceptoWatchFactorySA
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www.ConceptoWatch.ch
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