Sunday, March 11, 2012

ROMAIN JEROME - LUNAR LEGEND NEW

ROMAIN JEROME - LUNAR LEGEND  NEW !!!

 BASELWORLD 2012

MOON INVADER 40: NEW LUNAR LEGEND AT RJ-ROMAIN JEROME

Four decades after Apollo 11 and one year after the launch of the Moon Invader collection, the Moon once again shines through a new timepiece from RJ-Romain Jerome: the Moon Invader 40. Loyal to the brand’s aesthetic codes and reflecting the attributes of the 46 mm Moon Invader watches, the new lunar legend surprises by the size of its 40 mm case.

SECRET CODES OF A SURPRISING COLLECTION

Mingled with steel and fragments from Apollo 11, the case of the Moon Invader watches has been designed like a space vessel capable of journeying through small and vast spaces, carrying in its hold Moon seeds that are the stuff of dreams. Each watch is thus imbued with the memory of the lunar adventure that made its mark on history.

The functional ball-and-socket joints on the four “corners” of this rounded square are shaped like the pivoting “feet” of the lunar landing modules. These extremely sophisticated components mounted on axles anchored in the case hold the spring-bars of the leather straps and enable the watch to adapt to all wrist sizes. This comfort-driven feature also creates a powerful and immediately recognisable aesthetic identity.

One of the aesthetic signatures of the Moon Invader collection, the RJ security screws bearing four cup marks are also echoed on the back of the watch, on the movement’s functional locking screw. They evoke both the legendary universe and the futuristic codes of contemporary astronautics.

While preserving the emblematic X motif characteristic of RJ dials, the Moon Invader features a “meshed” pattern directly inspired by the woven metal strands on the tires of lunar roving vehicles. On a multi-layered dial, this grid creates a high-tech screen effect never previously used in the watchmaking world and lending a symbolic functional dimension to the collection.

The inner bezel ring and the small seconds counter are satin-brushed and the cut-out hands are enhanced with Superluminova (emitting an electric blue luminescence in the dark). The mechanical self-winding movement housed in the Moon Invader watches has been especially developed for RJ-Romain Jerome.

In harmony with the timeless promise implied by the special Moon SilverRJ plate appearing on the stellar-patterned caseback of the watch, and thanks to a silver alloy with a very low oxidisation rate and incorporating lunar rock fragments, the Moon now makes its home on the wrist.

The Moon Invader 40 watches are available in three versions: black PVD, steel and titanium. They are scheduled to land on earth this summer.
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  MOON INVADER 40 HEAVY METAL  RJ.M.AU.IN.020.01


CALIBER: RJ003-A Mechanical self-winding movement
FREQUENCY: 28,800 A/h
JEWELLING: 30 jewels
POWER RESERVE: 40h
WATER RESISTANCE: 30 meters
FUNCTION: Central hours and minutes, small seconds at 9 o'clock
CASE: Ø40mm Steel
Lugs fitted with safety screws and integrated ball-and-socket joints for optimal wrist adjustment Case with integrated back, including fragments from Apollo 11 Grainy-textured stellar-patterned back with medallion in Moon SilverRJ representing the Moon RJ safety screw on the case-back, exclusively accessible to watchmakers Steel screw-lock crown
DIAL: Gem-set gridwork motif with integrated X-shaped traverses Rhodiumed satin-brushed inner bezel ring, satin-brushed small seconds subdial at 9 o'clock and beadblasted X-shaped traverses
HANDS: Rhodiumed and satin-brushed hands with “blue emission” C1 superluminova
STRAP: Leather
BUCKLE: Steel
LIMITED EDITION: 1,969 pieces
CONTACT: Charlotte Balmelle-Firquet / PR / media@romainjerome.ch
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  MOON INVADER 40 HEAVY METAL  RJ.M.AU.IN.020.02



CALIBER: RJ003-A Mechanical self-winding movement
FREQUENCY: 28,800 A/h
JEWELLING: 30 jewels
POWER RESERVE: 40h
WATER RESISTANCE: 30 meters
FUNCTION: Central hours and minutes, small seconds at 9 o'clock
CASE: Ø40mm  Black PVD
Lugs fitted with safety screws and integrated ball-and-socket joints for optimal wrist adjustment Case with integrated back, including fragments from Apollo 11 Grainy-textured stellar-patterned back with medallion in Moon SilverRJ representing the Moon RJ safety screw on the case-back, exclusively accessible to watchmakers Black PVD-coated screw-lock crown
DIAL: Gem-set gridwork motif with integrated X-shaped traverses Black coloured satin-brushed inner bezel ring, satin-brushed small seconds subdial at 9 o'clock and beadblasted X-shaped traverses
HANDS: Black and satin-brushed hands with “blue emission” C1 superluminova
STRAP: Leather
BUCKLE: Black PVD
LIMITED EDITION: 1,969 pieces
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  MOON INVADER 40 Ti  RJ.M.AU.IN.020.03
  
 CALIBER: RJ003-A
Mechanical self-winding movement
FREQUENCY: 28,800 A/h

JEWELLING: 30 jewels
POWER RESERVE: 40h
WATER RESISTANCE: 30 meters
FUNCTION: Central hours and minutes, small seconds at 9 o'clock
CASE: Ø40mm Titanium
Lugs fitted with safety screws and integrated ball-and-socket joints for optimal wrist adjustment Case with integrated back
Grainy-textured stellar-patterned back with medallion in Moon SilverRJ representing the Moon RJ safety screw on the case-back, exclusively accessible to watchmakers Titanium screw-lock crown
DIAL: Gem-set gridwork motif with integrated X-shaped traverses Titanium coloured satin-brushed inner bezel ring, satin-brushed small seconds subdial at 9 o'clock and beadblasted X-shaped traverses
HANDS: Titanium coloured and satin-brushed hands with “blue emission” C1 superluminova
STRAP: Leather
BUCKLE: Titanium
LIMITED EDITION: 1,969 pieces
CONTACT: Charlotte Balmelle-Firquet / PR / media@romainjerome.ch


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www.RomainJerome.ch 

Saturday, March 10, 2012

TF EST 1968 - T-fun

TF EST 1968  - T-fun NEW collection

Swiss watch brand TF Est. 1968 presents The T-Fun collection, boldly coloured watches on a carbon ground. The global brand TF Est. 1968, a figurehead of flawless Swiss quality and affordable luxury, has launched T-Fun, a colourful, bang-on-trend collection of watches, available in 2 versions: a three-hand automatic (high-quality decorated Swiss movement ) and a chronograph. Signature identity codes include dials and bezels sporting a genuine carbon finish and highly luminescent hands and logo … Enjoying worldwide distribution thanks to its famous cufflinks housing a Tourbillon style watchmaking mechanism, the lifestyle brand TF Est. 1968 has moved into the field of watchmaking armed with some highly convincing arguments and a particularly seductive colour palette, not to mention attention-grabbing aesthetics. A member of the mechanical family, the T-Fun automatic, water-resistant to 150 metres, 45 mm in diameter In an exceptional move for a mechanical timepiece available at an incredibly affordable price that will test anyone’s powers of resistance, this T-Fun timepiece houses a 100% Swiss made decorated and circular-grained, Côtes de Genève finished three-hand automatic calibre. Personalised down to the surfaces of its oscillating weight, the movement is open to view through a transparent back. Fitted with a sapphire crystal with anti-reflective coating, water-resistant to 15 atm, the case crafted in 916L steel or 5N gold plate transcends even the eye-grabbing chocolate brown and apple green colour scheme, shot through with flashes of vivid orange or white. Genuine carbon coats the dial and the circular grained matching bezel.
The virile screw-down crown, struck with the identity-rich TF logo, makes a proud linear statement.
 > Swiss made automatic calibre, Côtes de Genève finish and circular-grained decoration, personalised oscillating weight open to view through the transparent back. Screw-down crown.



Interchangeable straps, the ultimate finishing touch. The models come with Two straps, one in felt-touch rubber bearing the TF stamp, rounded off with an Ardillon buckle sporting the TF Est. 1968 brand colours, the other a NATO style nylon strap. A ring echoing the chosen colour extends and highlights the bezel surround in a particularly attractive aesthetic touch. A great watchmaking success for a global lifestyle brand that stands out from the crowd. Sapphire crystal with anti-reflective coating, transparent back. Recommended retail price: CHF 1,450.00 T-Fun  chronograph watches, sporty timepieces, 45 mm in diameter, bold colours, seductive aesthetics, water-resistant to 150 metres.











 









  The T-Fun collection goes for bold colour pops for the chronograph version, making it sporty and aesthetically desirable. Highly luminescent indices and logo, sapphire crystal with anti-reflective coating, Swiss Ronda quartz movement, screw-down crown struck with the TF logo, matching carbon back and bezel, water-resistant to 150 m. Comes with 2 straps: felt-touch rubber strap and NATO style nylon strap. Recommended retail price, CHF 890.00








 












MovementAutomatic, circular-grained with “Côtes de Genève” motif
FunctionsHours, minutes, seconds and date
Case316L steel or gold-plated
Bezel featuring carbon fibre matching that on the dial
Anti-reflective sapphire crystal and transparent caseback
Water-resistant to 150 m / 15 ATM
DialBlack, brown, green or white carbon fibre
Hourmarkers and Arabic numerals
Luminescent hands
Date window at 3 o’clock
Bracelet/StrapDelivered with two interchangeable straps: one with a matching pin buckle, the other in a NATO-type nylon version, and both in colours matching the model: black, green, white, chocolate brown and red
Other versionsQuartz chronograph with date at 4 o’clock and 30-minute, 12-hour and small seconds counters at 9, 6 and 3 o’clock respectively


www.tfco.ch