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Big Wave Surfer champion, Maya Gabeira chooses TAG Heuer for her first partnership with a luxury brand. This announcement is unveiled with a photoshoot in Rio de Janeiro’s beaches where Maya rode her first wave at the age of 13.
Brazil, Rio de Janeiro, 8 March 2017– Luxury Swiss Avant-Garde watchmaker TAG Heuer, is delighted to announce Maya Gabeira as its new friend of the brand. Called by the Los Angeles Times the “Super Woman of Big-Wave Surfing”, Maya with only 29 year-old is one of the biggest game-changers in tow-in surfing, a technique that uses artificial assistance to catch big waves.
Five- times winner of the Billabong XXL, Maya received an ESPY award in 2009as the Best Female Action Sports Athlete, and the following year she was named top Female Action Sport Stars at the Teen Choice Awards. After experiencing a near-drowning accident in Nazare, the infamous spot for delivering some of the heaviest waves in the world, Maya made a major comeback with incredible courage and determination.
Challenging herself tackling waves that no other woman has, she
endlessly pushes forward the boundaries of the#DontCrackUnderPressureTAG Heuer mindset.
Maya’s quote: “It is an honour for me to become aTAG HeuerFriend of the Brand.TAG Heuerwatches are definitely the watches that everyone wants! It is also a brand that invests and supports the giant wave surfing with the Big Wave Tour and whose motto -#DontCrackUnderPressure – totally reflects my sport and my spirit. It well defines what we must do to realize our dreams as athletes. It is my motto, and it reminds me of Ayrton Senna, my hero! There is no greater happiness than joining this dream team” .
The photoshoot featured Maya wearing her TAG Heuer Aquaracer Lady Quartz black Ceramic case and rose gold plated bezel, the new addition to the iconic collection inspired by the aquatic world. Water-resistant to an incredible 300 metres, all 2017 Aquaracer Lady Watches features generous diameters of 35mm or40.5 mm case in polished ceramic or steel.
TAG Heuer is the first luxury brand to join the World Surf League as Official Timekeeper of the Big Wave Tour, and supporting the American surfer Kai Lenny. Being an inspiration for all the women athletes in the world, Maya Gabeira is the first Brazilian female TAG Heuer friend of the brand.
---------------------------- TAG Heuer Caribbean and Latin America - Media relations: Lise Drouilly – lise.drouilly@tagheuer.com
T. +1 305 442-7231 ext. 112
---------------------------------- Press release - 2017
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Throughout his career, A.-L. Breguet consistently demonstrated his exceptional mastery of time measurement. His strong involvement and his revolutionary developments earned him significant recognition and numerous honours.
Renowned the length and breadth of Europe, Breguet found a particularly active admirer in Louis XVIII, king of France. In 1814, the latter appointed him a member of the Bureau des longitudes in Paris.
This body created in 1795 by the National Convention was dedicated to the advancement of the various branches of astronomy and their applications to geography, navigation and geodesy (the measurement and understanding of Earth’s physical properties). Its tasks included the annual publication of reference documents such as astronomical ephemerides.
The Bureau des longitudes was a prestigious organisation whose 20 or so members included geometers, astronomers, seafarers and associate artists. The only representative of his profession that was eminently useful to physicists and navigators, Breguet became the horological authority, notably for the calculation of longitudes at sea. As an extension of this distinction, through an ordinance issued on October 27th 1815, Louis XVIII awarded A.-L. Breguet the official title of chronometer maker to the French Royal Navy.
This was the most prestigious title a horologist could hope to receive, given that the very concept of marine chronometry implied scientific knowledge. It also involved playing a crucial role for the country, as marine chronometers were of capital importance for fleets by making it possible to calculate ships’ positions at sea.
BREGUET – Marine chronometer N°3196sold January 14, 1822 to the French Navy
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Following in the wake of this unique heritage, the House of Breguet now launches a worldwide exclusive model named the Marine Équation Marchante 5887. This “Grande Complication” marks the start of a new era for the contemporary Marine collection.
The equation of time is one of the rarest and most fascinating horological complications. It serves to display the difference between mean solar time, corresponding to civil or standard hours and minutes, and true solar time, meaning the actual solar hours and minutes.
Since Antiquity, the sun has been used as the basis of time. Nonetheless, the visible motion of the sun – the true solar time indicated on sundials – is irregular. With the improvement of timekeeping precision, watches and clocks became the basis of time and true solar time was replaced by mean solar time, within which each day has the same duration of exactly 24 hours. Click, to see the large size. ▶ FOTO
BREGUET – Sketches illustrating the installationof Marine chronometersaboard ships
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Mean solar time may show a discrepancy with true solar time ranging from minus 16 minutes to plus 14 minutes. On just four days a year, the two times are exactly the same. Given that the sun’s various positions in the sky are reproduced in an identical manner on the same dates, watchmakers can “program” them by means of a special cam.
The latter is shaped like a figure 8 and mechanically reproduces the path of the sun’s successive positions, called an analemma curve. Requiring extremely accurate execution, the cam is coupled with a feeler-spindle that drives an equation lever serving to indicate the difference between civil time and solar time (-16 to +14 minutes). This read-off is generally provided on a sector or subdial. It is then up to the user to mentally add or subtract the difference displayed in relation to mean time in order to calculate true solar time. The new Marine Équation Marchante from Breguet supersedes this principle. It simultaneously indicates civil time and true time by means of two separate minutes hands. The running solar hand, adorned with a facetted golden sun, provides a direct reading of solar time minutes that is both quicker and more user-friendly.
This apparently simplicity conceals an arduous construction process that few watchmakers are capable of achieving. The solar minutes hand has to meet two imperative demands: it must sweep in a conventional way around the dial, like the civil minutes hand, while also daily moving away from the latter by a distance that varies in accordance with the analemma curve, in order to display the equation.
Breguet was able to accomplish this by equipping its running solar hand with a differential gear powered by two rotation sources operating entirely independently: the rotation of civil minutes, and that controlled by the lever in contact with the equation of time cam, which makes one full turn per year. Breguet has developed an extremely slim equation cam borne by a transparent sapphire disc also serving to correct the equation of time by month.
The complexity that the running equation of time brings to this model is naturally complemented on this “Grande Complication” by a perpetual calendar. Two apertures – one between 10 and 11 o’clock and the other between 1 and 2 o’clock – respectively display the days of the week as well as the months and the leap-year cycle. The date appears inside the chapter ring by means of a retrograde hand tipped with an anchor motif and sweeping across an arc running from 9 to 3 o’clock. The dial layout of the information has been carefully designed to ensure simple and intuitive linear reading, along with impeccable visual appeal.
Based on the self-winding 581DR calibre, the new Marine Équation Marchante by Breguet also flaunts a third complication that is noteworthy in its own right: a 60-second tourbillon with a titanium carriage housing a Breguet balance with a silicon balance spring. This innovative characteristic notably enables the balance wheel to achieve a 4Hz frequency, while maintaining a particularly comfortable power reserve for a self-winding model. This 80-hour autonomy is displayed through an aperture between 7 and 9 o’clock.
The ingenuity of this spectacular model is accentuated by the precious expertise of the artisans exercising their skills within the House of Breguet. The front dial features two types of engine-turning, including a “wave” pattern specifically developed for this new creation. The inscription “Marine royale” is engraved on the tourbillon bar, whose execution naturally draws the gaze.
Visible through a sapphire caseback, the bridges have been delicately chased to depict in meticulous detail the Royal Louis, a first rank vessel in the French Royal Navy. The barrel is adorned with a windrose motif, in reference to astronomical navigation. Thanks to the carefully chosen positioning of the oscillating weight on the rim of the calibre, the self-winding movement deploys the full splendour of its decoration.
A truly magnificent timepiece, the new Marine Équation Marchante by Breguet sets the tone. It features new aesthetic signature codes giving it a modern and dynamic appearance: central lugs combining polished and satin-brushed surfaces; more open fluting, with visible flanks; a crown topped with a polished “B” against a sandblasted background; as well as a crown adorned with a chamfered and satin-brushed wave motif.
Rose Gold. Reference 5887BR/12/9WV
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This “Grande Complication” comes with a 43.9mm-diameter case in rose gold or platinum. The rose gold version frames a silvered dial and an anthracite movement, while the platinum interpretation has a blue dial and a rhodium-plated movement. Elegance, legibility and aesthetic balance are the keynote features of these two equally sumptuous models.
Platinum Reference. 5887PT/Y2/9WV
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----------------------------------------------- SPECIFICATIONSOF THE WATCH
Reference. 5887PT/Y2/9WV
Case
Case in 950 platinum with delicately fluted caseband.
Sapphire-crystal caseback. 43.9mm diameter.
Water-resistant to 10 bar (100m). Dial
Blue dial in gold, engine-turned.
Individually numbered and signed Breguet.
Hours chapter with Roman numerals and luminescent dots. Breguet facetted hands in 18k gold with luminescent material.
Running solar hand with facetted golden sun.
Days of the week in an aperture between 10 and 11 o’clock.
Months and leap-year cycle in an aperture between 1 and 2 o’clock.
Retrograde dates indication on an arc running from 9 to 3 o’clock.
Power reserve in an aperture between 7 and 9 o’clock.
Movement
Self-winding movement with running equation of time, perpetual calendar,
tourbillon and 80-hour power reserve, Cal. 581DPE.
Numbered and signed Breguet.
Small seconds and equation of time cam on the tourbillon axis. 16¾ lignes. 57 jewels.
Silicon escapement wheel and inverted lateral lever with silicon horns.
Silicon balance spring.
Balance frequency 4Hz.
Adjusted in 6 positions. Strap
Alligator leather strap with gold folding clasp.
________________________________________ Available:
Also available in 18k rose gold with dial in silvered gold and anthracite movement:
Reference 5887BR/12/9WV
