Wednesday, February 1, 2017

Jaeger-LeCoultre – Master Memovox Boutique Edition

















Jaeger-LeCoultreMaster Memovox Automatic Boutique Edition

Jaeger-LeCoultre’s earliest automatic alarm watch,
is celebrating its birthday

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This is an enduring story that brings pleasure to all Jaeger-LeCoultre devotees, whether they have the soul of a collector or simply a deep appreciation of objects with personality and infused with legend.

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With its top-end watchmaking expertise, its distinct design, and the history associated with it, this gentleman’s watch remains a continuing object of desire.


The anniversary of an iconic calibre

The Memovox line has been a continuous element in the Manufacture’s history since the 1950s, and has a story that resonates with both aficionados and collectors of Jaeger-LeCoultre watches.

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Featuring a double crown and a mobile disc with the desired alarm time shown by a triangular indicator, the Memovox watch made its mark on Fine Watchmaking the minute it was released.

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Its legendary movement, the Jaeger-LeCoultre Calibre 815, was the first automatic movement to boast an alarm function signed by the Grande Maison and has inspired many others since its introduction in 1956. The Jaeger-LeCoultre Calibre 956 that drives the Master Memovox Boutique Edition is direct descendent of the original.

“The voice of memory”

At the heart of its movement and its design is the alarm function. This eminently audible mechanical memory was invented in the 1950s, infused with post-war optimism that saw men set out to conquer the world in modern global management roles. The distinctive alarm is set to a meeting time or an event, and can be used as well as a wake-up call.

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Now that our world has become consumed in all things digital, what could be more truly luxurious than being prompted to recollect a meeting, or being awoken, by the mechanical chiming of your wristwatch alarm? No doubt it is this somewhat old-fashioned charm that appeals so strongly to lovers of watches with personality.

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There are two crowns on this watch. The bottom crown is used for winding as well as setting the time. Setting the alarm function is simple: shift the top crown into neutral position. Then, in position 2, turn this crown in anti-clockwise direction until the desired ring time. In doing so, the mobile disc with its little “retro-style” and famous Memovox indicator triangle turns around the dial to the alarm time. Turning the crown clockwise allows you to set the date, displayed in an aperture at 3 o’clock.

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The Grande Maison’s watchmakers wanted this watch to appeal to all the senses of the man who wears it, so they worked painstakingly to achieve a very pure sound for the mechanical alarm. Exacting standards underpin all the craftsmanship of Jaeger-LeCoultre.

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A vintage design that still looks fresh

When Jaeger-LeCoultre’s designers set out to create this special anniversary edition of the automatic Memovox, they sought inspiration in a watch dating back to the 1970s, the Memovox Snowdrop. This rare model with its tranquil greyish-blue dial has lost none of its allure. Blue is quite emblematic of the Memovox collection and has always been a very popular colour for this watch throughout its history.

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The dial has kept all the characteristics of the Memovox Snowdrop. Baton hands with a luminescent coating move around a white “railtrack” minute circle, which delineates the outer rim of the sunray-finish blue inner disc. Here is ensconced the little triangle that acts as a hallmark of the alarm function, and also glows in the dark.

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Moving across an opaline blue surface, the triple-faceted hour-markers are also coated in luminescent material and overlaid by a grey-blue “railtrack” minute circle – just like the original watch. As a crowning touch, the twelfth hour-marker is replaced with a Jaeger-LeCoultre logo. This watch constitutes a fine homage to its ancestor, giving a modern “retro-style” look and feel.

As for the stainless steel case, its contemporary design with brushed finishes gives the wrist an unquestionable elegance. Turning it over to see its reverse side, one lights upon an entirely engraved case-back, marked as belonging to a limited edition of 500 pieces. The “1000 Hours Control” symbol in the centre certifies that the watch has successfully undergone 1000 hours of rigorous tests relating to its functioning and reliability.

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The material selected for the strap is a deep blue braided cotton known as “Trieste”, with a contemporary light blue stitching. Supple calfskin lining ensures a comfortable and flexible fit.

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A much longed-for yet unexpected surprise from the Jaeger-LeCoultre Maison, the Master Memovox Boutique Edition watch exudes an aura of exclusivity and mythical glamour that augurs a great future...


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TECHNICAL DETAILS

Model:  Master Memovox Boutique Edition

Reference: Q141848J

MOVEMENT
Automatic mechanical movement, Jaeger-LeCoultre Calibre 956,
produced, assembled and decorated by hand
28,800 vibrations per hour
45 hour power reserve
288 parts
23 jewels
7.45 mm in height
DIAL
Inner dial blue sun burst
Outer dial Opaline blue
Hands: Baton, polished, Super-Luminova
FUNCTIONS
  • Hours, minutes, second
  • Date
  • Alarm
CASE
Stainless steel, polished finish
40mm in diameter
Height: 14mm
Solid case-back with the Master Control logo and the legend 'Limited to 500 piese' engraves
Water resistance: 5 bar
BRACELET/STRAP
Calfskin in Trieste black, blur top-stitching

LIMIT
Limited edition of 500 pieces
Exclusive to Jaeger-LeCoultre boutiques

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Tuesday, January 31, 2017

PAUL PICOT – Firshire Ronde Small Seconds Automatic
















PAUL PICOT Firshire Ronde Small Seconds Automatic

FIRSHIRE RONDE SMALL SECONDS

The classic of the classic: with the new Firshire Ronde small seconds, Paul Picot reaffirms its ability to master the art of combining the classical tradition and values of genuine Swiss watchmaking. With a contemporary, elegant and creative design, Paul Picot continuously research to ally personality and authentic character.

The new Firshire Ronde small seconds is inspired by two fundamental values of the brand headquartered in Le Noirmont (Swiss Jura): pure elegance and timeless design.

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The exquisite classic asset of this timepiece is underlined by a traditional automatic movement with the small seconds at 6H, a reduced case diameter (40 mm) as well as a state-of-the-art dial. Inspired by the past, the design is yet contemporary, rich and pure. The Firshire ronde small seconds exists in two different executions: stainless steel and two-tone (steel and 18 ct. rose gold). Five dials colours are available: white with roman figures (only for the steel version), silver and blue (both with a soleil finishing and applied bâtons indices), ivory (with applied arabic numbers) and anthracite (with a sublime shaded off dégradé effect and applied bâtons indices).

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This new execution of Paul Picot is a sublime dress watch targeting a refined and demanding public looking for classic timepieces that have the power to endure and withstand ever-changing current fashions. The wearer of the two-tone version is particularly sophisticated. The Louisiana alligator strap is available in 3 different colours (black, tobacco and blue) with mat or shiny finishing. A metal bracelet is available for the stainless steel version.

The Firshire Ronde small seconds family will be presented during Baselworld 2017 (March 23rd to March 30th, 2017).

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TECHNICAL FEATURES

Model: FIRSHIRE RONDE SMALL SECONDS

Highlights   
Classic and elegant timepiece
Pure and timeless design
Very rich dials in different classical colours
Small seconds at 6H

Movement
Decorated automatic movement Paul Picot 1490 11 ½’’’ (base ETA 2895)
Height: 4.35 mm
Diameter: 25.6 mm
27 jewels
Power reserve: 42 hours
Rotor with Paul Picot personalisation
Functions
Hours, minutes, small seconds at 6H and date display at 3H
Case
Stainless steel or two-tone (stainless steel with bezel and crown in 18 ct. rose gold)
Diameter: 40 mm
Height: 8.40 mm
Curved sapphire crystal with antireflection coating on one side
Water resistant to 30 m (3 ATM)
Transparent sapphire case back with 4 screws
Dial
Different executions:
Printed roman figures, applied indices bâtons or arabic figures
Five colours available: white (only for the stainless steel version), silver, ivory or anthracite dégradé
Hours and minutes: dauphine hands with shiny and mat finishing, small second: bâton hand shiny
Strap
Louisiana alligator strap. Metal bracelet available for the stainless steel version
Buckle: Personalised pin buckle in stainless steel or gold plated for the two-tone version

Delivery   April 2017

References
Steel: P3755.SG.1021.1106 / P3755.SG.1131.2601 / P3755.SG.1231.5401 / P3755.SG.1021.7601 / P3755.SG.1021.8601
Two-tone: P3755.SRG.1131.2604 / P3755.SRG.1231.5404 /P3755.SRG.1021.7604 / P3755.SRG.1021.8604

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Press contact: 
Maude Stalder, marketing@paulpicot.ch
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