Wednesday, November 2, 2016

BLANCPAIN – WOMEN Ladybird Gold Limited Edition


BLANCPAINWOMEN Ladybird Ultraplate Gold Limited Edition 2016

1956: the birth of a legend

The daringly avant-garde Ladybird by Blancpain was the world’s smallest round watch at the time of its birth 60 years ago. After the success of the model celebrating its anniversary, Blancpain is introducing a new limited edition that is at once elegant, timeless and modern.

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The Manufacture Blancpain is paying homage to the Ladybird that is part of the history of women’s timepieces. Modern Ladybird watches are equipped with the automatic 6150 caliber measuring just 15.7 mm in diameter. This movement is still one of the smallest in the world. The brand had relaunched this anthem to femininity for Valentine’s Day 2016. On this occasion, a removable charm featuring a ruby heart with a diamond arrow adorned this 99- piece limited edition. A further limited edition was issued for the Baselworld World Watch and Jewellery Show.

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This elegant and refined watch featuring a white gold case teamed with an alligator leather strap proved a great success and the 60 watches in the series sold out rapidly. To perpetuate the success story of this model, Blancpain is now offering a fresh interpretation of this anniversary watch, this time with a red gold case. This subtle color shift infuses the timepiece with a different aesthetic appeal to that of its predecessors.

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Swept over by droplet-shaped hands, the shimmering dial is graced with luminous contrasts revealing a delicate multi- layered motif and lit up by the sparkle of eight diamonds, while the bezel is set with 32 of the same gemstones. The sapphire crystal case-back reveals its oscillating weight delicately adorned with a diamond, while the black calfskin strap lends a subtle touch of elegance to this exquisite timepiece.

A blend of boldness and ingenuity

The trade advertising of the time was a challenge to distributors: ′′Be the first importer on your market of the world’s smallest round watch!′′. The Ladybird was born in 1956 when the fashion was for jeweled watches in which the emphasis was on ornamental features and dainty dial sizes. Within this context, Blancpain’s unveiling the world’s smallest round movement, the R550 caliber, was a true masterstroke. Notwithstanding its 11.85 mm diameter, this movement had a more than 40-hour power reserve that was quite extraordinary for the period. For aesthetic reasons, its crown was re-located to the back of the watch.

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As for the pivot placed above the escape wheel, it was slightly thinner than an average strand of hair, at just 0.07 mm. Success was instantaneous and it became the timepiece of choice to adorn the wrists of elegant women. As time went by, it adopted a variety of styles intended to meet the most demanding feminine tastes, ranging from entirely gem-set models to more avant-garde versions with interchangeable straps. Year after year, the Ladybird successively appeared in new guises while retaining its ever youthful charm.
Betty Fiechter, a pioneering female leader

Frédéric-Emile Blancpain, a descendant of Jules-Emile, lead the family business from 1889 until 1932. During his years heading Blancpain, he worked alongside a talented young woman, Betty Fiechter, who began her work there at the age of 16 and completed her training with him. Her natural boldness, devotion and intelligence became valuable assets to the business. Frédéric-Emile selected her to manage production and sales. She brought to Blancpain a modern and perceptive outlook that proved its worth to Blancpain and which would lead her to become a major force in its history several years later.

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When Frédéric-Emile passed away, she acquired the business under the name "Rayville S.A., successeur de Blancpain” and in 1939 became the first woman owner and director of a watch Manufacture. She devoted herself single-mindedly to growing the business and notably brought on board her nephew, Jean-Jacques Fiechter, who demonstrated enormous creativity in modernizing the business. Beginning in 1952, Betty and Jean-Jacques Fiechter developed a range of calibers for jewelry models which opened new avenues and possibilities for jeweled watches and established Blancpain’s international reputation in that domain. Betty Fiechter was a pioneering woman who laid a set of firm foundations for the House of Blancpain.

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Technical data

Model: WOMEN Ladybird Ultraplate Gold

References:  0063E-2954-63A - Red Gold
References:  0063E-1954-55A - White Gold

Limited Edition of 60 piece

Complications
Ultra-slim   
Specificities
Secured movement
Self-winding Calibre 1650
Alternances: 21.600 beats/hour (3 Hrz)
Power reserve in hours: 40 hours
Calibre diameter:  15.70 mm
Calibre thickness:  3.90 mm
Jewels:  29
Silicon balance spring
Composants:   180 Pces
Case
  • 18ct white gold
  • 18ct red gold
Bezel set with 1 row of diamonds 32
Case thickness:    8.23 mm
Case diameter:    21.50 mm
Water resistance:    3.00 bar
Between horns:    11.00 mm
Ouverture Ø:   16.00 mm
Back:   Sapphire crystal
Dial
Diamond-set decorated in white mother-of-pearl (8 Diamants)
Strap/Bracelet
Alligator lined with alzavel (11/10 mm)
Pin buckle

Total carat weight: 0.55 carat(s) 41 Diamants

Limited edition of 60 piece

* Blancpain reserves the right to modify this model and its technical characteristics.

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Blancpain S.A.
Le Rocher 12
1348 Le Brassus
Suisse
International PR: Lucie Notar
Tel.  (+41) 21 796 3619
Fax (+41) 21 796 3637
E-mail: pr@blancpain.com
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Tuesday, November 1, 2016

Ateliers deMonaco – Poincon de Geneve – Saphir















Ateliers deMonacoPoinçon de GenèveSAPHIR Gold 40mm Limited Edition NEW

Ateliers deMonaco Introduces New Timepieces
to the Poinçon de Genève Collection

Ateliers deMonaco has obtained the Poinçon de Genève and entered the inner circle of the very few watchmaking houses that carry this certification. In order to express its deep-feel attachment to the watchmaking tradition, Ateliers deMonaco added a new model, limited to 18 pieces, to its Poinçon de Genève collection; available in 18K white and rose gold. With its beautiful sapphire dial, this timepiece is the perfect blend of aesthetic appeal and technical refinement.

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A watch bearing the Poinçon de Genève is not only an instrument to measure time; it is a work of art. To obtain this recognition, each watch component must be made with the utmost care and be finely decorated.  The hallmark is a symbol of exceptional aesthetic quality and guarantees that the purchased product is flawless and unique. This timepiece with its pure and dynamic lines features a beautiful sapphire dial, which enables to see the perlage decoration on the movement. Its lozenge indexes and its hand applied roman indexes accentuate its elegance.

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To power this timepiece, the watchmakers of Ateliers deMonaco have equipped it with the in-house and patented dMc-708 calibre featuring a 38-hour power reserve and driving central hour, minute and second hands. The ultra-thin characteristics of this calibre enabled the brand to encase it within a 9,2mm case. The sapphire crystal case back enables to admire the hand-decorated bridges adorned with a delicate Côtes de Genève finishing. To acquire the Poinçon de Genève, each movement from this limited edition, had to be assembled, adjusted and encased in our manufacture in the Canton of Geneva. In addition to this certification, this new timepiece also includes our patented “Freebeat” adjustment system. In a conventional regulation system, pins on both side of the hairspring are used to regulate how much it can wind and unwind hence regulating the speed of the balance wheel. By allowing the hairspring to bounce against these pins, in combination to gravity forces, the unfortunate side effect of these collisions is that it interferes with the precision of the movement itself.

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Our newly patented “Freebeat” regulation system allows us to regulate the length of the hairspring with an adjustable crémaillère (straight bar with teeth on one edge, allowing it to be fixated at different length) obsoleting the need for the pins and thus avoiding the interference.

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Finally, the watch is presented with a black or a brown hand-stitched alligator leather strap with either 18K white or rose gold ardillon buckle. Every watch stamped with the Poinçon de Genève comes with a certificate of origin, which includes a unique authentication key and QR code delivered by Timelab.

These enable the purchaser to check the authenticity of the document and of the watch.

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Technical specifications

Model: Poinçon de GenèveSaphir Gold

Reference: dMc-PdG-SPH-RG - White Gold
Reference: dMc-PdG-SPH-WG - White Gold

Movement:
Manual dMc-708 caliber
Patented, Poinçon de Geneve ceritified with ‘’Freebeat’’ regulation system
Alternances 28.800 beats/hour (4 Hrz)
38 hours power reserve
18 jewels
Caliber distinction:Hand decoration on bridges:
Anglage main, perlage, étirage des flancs, sablage and Cote de Genève on bridges
Hand decoration on steel parts:
Anglage main, étirage des flancs, tirage du trait, polisage bloquage.
Functions:
Hours, Minutes, center seconds
Case:
  • 18K Rose Gold 3 piece case
  • 18K White Gold 3 piece case
Diameter: 40 MM
Thickness: 9.2 MM
Full polished and assembled by hand
Front and back sapphire crystal
Multi-layered anti-reflection coating on sapphire crystal
Case back, secured with 6 screws
Water resistant up to 3 ATM
Dial:       
Sapphire dial
Diamond cut, curved, applied roman indexes, PVD plated
Hands: Dauphine shaped
Strap:           
Hand stitched alligator leather
18K gold ardillon buckle

Edition: Limited Edition 18 pieces

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Press release - 2016
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Ateliers deMonaco
Palais de la Scala 1, Avenue Henry Dunant
98000 Monaco
Telephone: +377 979 75747
Elisabeth van Pappelendam, PR & Operations Manager:
betty@ateliers-demonaco.com mbussod@ateliers-demonaco.com
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