Tuesday, November 1, 2016

Ateliers deMonaco – Poincon de Geneve – Saphir















Ateliers deMonacoPoinçon de GenèveSAPHIR Gold 40mm Limited Edition NEW

Ateliers deMonaco Introduces New Timepieces
to the Poinçon de Genève Collection

Ateliers deMonaco has obtained the Poinçon de Genève and entered the inner circle of the very few watchmaking houses that carry this certification. In order to express its deep-feel attachment to the watchmaking tradition, Ateliers deMonaco added a new model, limited to 18 pieces, to its Poinçon de Genève collection; available in 18K white and rose gold. With its beautiful sapphire dial, this timepiece is the perfect blend of aesthetic appeal and technical refinement.

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A watch bearing the Poinçon de Genève is not only an instrument to measure time; it is a work of art. To obtain this recognition, each watch component must be made with the utmost care and be finely decorated.  The hallmark is a symbol of exceptional aesthetic quality and guarantees that the purchased product is flawless and unique. This timepiece with its pure and dynamic lines features a beautiful sapphire dial, which enables to see the perlage decoration on the movement. Its lozenge indexes and its hand applied roman indexes accentuate its elegance.

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To power this timepiece, the watchmakers of Ateliers deMonaco have equipped it with the in-house and patented dMc-708 calibre featuring a 38-hour power reserve and driving central hour, minute and second hands. The ultra-thin characteristics of this calibre enabled the brand to encase it within a 9,2mm case. The sapphire crystal case back enables to admire the hand-decorated bridges adorned with a delicate Côtes de Genève finishing. To acquire the Poinçon de Genève, each movement from this limited edition, had to be assembled, adjusted and encased in our manufacture in the Canton of Geneva. In addition to this certification, this new timepiece also includes our patented “Freebeat” adjustment system. In a conventional regulation system, pins on both side of the hairspring are used to regulate how much it can wind and unwind hence regulating the speed of the balance wheel. By allowing the hairspring to bounce against these pins, in combination to gravity forces, the unfortunate side effect of these collisions is that it interferes with the precision of the movement itself.

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Our newly patented “Freebeat” regulation system allows us to regulate the length of the hairspring with an adjustable crémaillère (straight bar with teeth on one edge, allowing it to be fixated at different length) obsoleting the need for the pins and thus avoiding the interference.

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Finally, the watch is presented with a black or a brown hand-stitched alligator leather strap with either 18K white or rose gold ardillon buckle. Every watch stamped with the Poinçon de Genève comes with a certificate of origin, which includes a unique authentication key and QR code delivered by Timelab.

These enable the purchaser to check the authenticity of the document and of the watch.

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Technical specifications

Model: Poinçon de GenèveSaphir Gold

Reference: dMc-PdG-SPH-RG - White Gold
Reference: dMc-PdG-SPH-WG - White Gold

Movement:
Manual dMc-708 caliber
Patented, Poinçon de Geneve ceritified with ‘’Freebeat’’ regulation system
Alternances 28.800 beats/hour (4 Hrz)
38 hours power reserve
18 jewels
Caliber distinction:Hand decoration on bridges:
Anglage main, perlage, étirage des flancs, sablage and Cote de Genève on bridges
Hand decoration on steel parts:
Anglage main, étirage des flancs, tirage du trait, polisage bloquage.
Functions:
Hours, Minutes, center seconds
Case:
  • 18K Rose Gold 3 piece case
  • 18K White Gold 3 piece case
Diameter: 40 MM
Thickness: 9.2 MM
Full polished and assembled by hand
Front and back sapphire crystal
Multi-layered anti-reflection coating on sapphire crystal
Case back, secured with 6 screws
Water resistant up to 3 ATM
Dial:       
Sapphire dial
Diamond cut, curved, applied roman indexes, PVD plated
Hands: Dauphine shaped
Strap:           
Hand stitched alligator leather
18K gold ardillon buckle

Edition: Limited Edition 18 pieces

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Press release - 2016
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Ateliers deMonaco
Palais de la Scala 1, Avenue Henry Dunant
98000 Monaco
Telephone: +377 979 75747
Elisabeth van Pappelendam, PR & Operations Manager:
betty@ateliers-demonaco.com mbussod@ateliers-demonaco.com
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Monday, October 31, 2016

LONGINES – HERITAGE Avigation Watch Type A-7 1935















LONGINESHERITAGE Avigation Watch Type A-7 1935 Chronograph Steel 41 mm NEW

An homage to the pioneers of aviation

Building on the long tradition which has shaped the Swiss watchmaker, Longines has once again taken inspiration from its multifaceted history to enrich its Heritage collection. The Longines Avigation Watch Type A-7 1935 illustrates the brand’s historic ties with the world of aviation. This exceptional chronograph, with an elegant vintage style, combines the performance and precision necessary to this field. Its honey-coloured accents and angled dial, which allow pilots to read the indices without having to release the plane’s control yoke, will appeal to lovers of the brand while illustrating Longines’ watchmaking expertise.


In honour of the accomplishments of aviation’s pioneers, Longines has drawn inspiration from its rich history to present a very special piece: The Longines Avigation Watch Type A-7 1935. At the start of the 20th century, the watch brand associated its name with pilots who made history through their extraordinary achievements. Chief among them was Charles Lindbergh, the first pilot to cross the Atlantic solo, an achievement celebrating its 90th anniversary in 2017. Precision and sturdiness were the key words for the design of the “Type A-7” watches, which needed to meet a very precise criteria in order to merit this distinction, the American army gave to these chronographs ordered from Longines in 1935.

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The Longines Avigation Watch Type A-7 1935 sets itself apart with its dial angled at 40° to the right, displaying 12 large honey-coloured Arabic numerals. These allow perfect legibility and contrast with the polished white lacquer dial. Lastly, a “train track” chapter ring ensures the minutes can be easily read and the timepiece’s case is elegantly equipped with a fluted crown. Developed for the watch to be worn on the inside of the wrist, the particular orientation of the dial allows pilots to read the indices without having to release the plane's control yoke, while the crown was designed to be easily manipulated, even while wearing gloves.

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A bold piece combining unparalleled design with the strict demands of performance and precision fundamental to the world of aviation, the Longines Avigation Watch Type A-7 1935 will not go unnoticed. The 41 mm stainless steel case houses a self-winding L788.2 calibre, a column wheel movement exclusively developed for Longines which enables control of the different chronograph functions (power, stop, and reset) by simply pressing the single push-piece inserted into the fluted crown. Elegant “pear skeleton” hands in blued steel and honeyed varnish complete the remarkable aesthetic of this piece. A brown alligator strap harmoniously enhances the overall piece.


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Technical sheet

Model:  HERITAGE Avigation Type A-7 1935

Reference number: L2.812.4.23.2/4

Calibre   
Automatic winding mechanical movement with single push-piece
And column wheel chronograph mechanism
Calibre L788.2 (ETA A08.L11)
13¼ lines, 27 jewels, 28’800 alternations per hour
54-hour power reserve
Functions   
Hours, minutes, small second and date at 6 o’clock
Chronograph
   Central 60-second hand
   30-minute counter at 12 o'clock
Case   
Stainless steel
Round,  Ø 44 mm.
Single push-piece integrated into the crown
Glass: Sapphire crystal with several layers of anti-reflective treatment
Water resistance: Up to 3 bar (30 meters)  
Dial
White lacquered polished, angled at 40° to the right
12 honey-coloured Arabic numerals
Hands
 Blued steel, honey-coloured varnish (hours, minutes)
Blued steel (small seconds)
Strap
Brown alligator strap with buckle


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Press release - 2016
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For further information please contact:
Longines International Public Relations
2610 Saint-Imier, Switzerland
publicrelations@longines.com
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